ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

For example, an ad tech startup may be suited for topics from native advertising to GDPR , while a professional services firm can fit stories about anything from compliance to forensic accounting. That’s helpful in offering immediate and constructive feedback to company spokespersons. Start with key topics, then expand.

Media 323

Media Interviews Financial Construction 323

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Here’s some reasons why: Influencer marketing regulations must be followed . Influencer marketing is authentic and trusted by consumers.

Marketing 62

Marketing Advertising Advertising B2C 62

5W PR

AUGUST 12, 2019

Without a viable strategic plan, all the advertisements and press releases in the world won’t change public perception and attitudes towards your organization. For a construction company, that could mean poor safety standards with a string of citations. How about a federal lawsuit against a multilevel marketing company?

Corporate 68

Corporate Reputation Marketing Employee 68

Sword and the Script

OCTOBER 2, 2018

The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. The 1P of Marketing? 25% of CMOs say they have a leading role in market selection. Is Marketing Getting Broader or Deeper?

Survey 97

Survey Marketing Product Launch Analytics 97

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value.

Publicity 334

Publicity How To Agency Product Launch 334

Mindful Marketing

FEBRUARY 4, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Where do you go for a good laugh – TikTok, a favorite podcast, late-night TV monologues? Marketing firms can especially benefit from this kind of healthy dissidence. Use caution.”

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Cision

MARCH 14, 2017

From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements. To cope with the amount of advertising that pesters people daily, brands have reinvented how they sell products.

Creativity 208

Creativity Comparison Construction Retail 208

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Even an inspired agency team likes to be challenged in a constructive and creative way. Even more than marketing or advertising, a PR budget can use an advocate inside the corporation. We knew he expected the best and would go to bat for us to fund bold concepts, and we would have followed him anywhere for that reason.

Agency 223

Agency How To Construction Advertising 223

ImPRessions - Crenshaw Communications

MAY 29, 2018

To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. At times, a company’s branding or advertising will compete with the PR messaging, or it simply doesn’t fit the story the PR team is serving up to media.

Apparel 160

Apparel Construction Agency Interviews 160

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Mindful Marketing

OCTOBER 19, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Bobby hastily opens his Happy Meal box, tossing the chicken nuggets and fries aside to find the special toy tucked inside. Thompson is the director of digital marketing in the Joseph M.

Apparel 103

Apparel Sports Construction Resources 103

Sword and the Script

NOVEMBER 11, 2017

Assumptions are essential within the construct of a well-defined decision-making process that puts them on the table and encourages a team to challenge assumptions. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. 2) Marketing assumption: bounce rates mean failure .

Study 64

Study Marketing B2B Apparel 64

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. Paid social advertising has evolved into an integral part of advertising on social media platforms. However, one thing is certain: No marketing strategy is complete without some form of paid social media. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Strategy 62

Practical Law Construction

MARCH 9, 2022

Despite the volumes of case law illustrating the dangers of not having a written contract when carrying out a construction project, it is still common practice, particularly for smaller domestic projects and in this current market where builders are in high demand, for parties not to have a formal contract. What happened?

Construction 72

Construction Insurance Insurance Meeting 72

Mindful Marketing

JANUARY 23, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Often those fortunate enough to earn a college degree proudly display their diploma in their office or another personal location. on advertising. billion in the U.S.

Education 126

Education Financial Engineering Transportation 126

Sword and the Script

MARCH 3, 2015

McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Sword and the Script

FEBRUARY 6, 2018

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. Trust and the Unlikely Reinvention of Advertising [UML]. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Masters in Communications

APRIL 22, 2019

Marketing, as a general rule, is an incredibly broad discipline. Is it advertising and promotion? Most of all, though, marketing is communication. Although it sounds simple enough, knowing where to start and how to move your marketing initiatives forward is daunting. What is Marketing as Communication?

Communications 40

Communications Marketing Advertising Advertising 40

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs.

Crisis 151

Crisis Government Energy Community 151

Mindful Marketing

DECEMBER 4, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Famous people have promoted products for centuries, encouraging others to buy everything from cereal to cigarettes. Check out Mindful Marketing Ads and Vote your Mind!

Financial 80

Financial Banking Consumer Ethics 80

Shift Communications

OCTOBER 2, 2014

Six months before any of us knew the market would crash, I considered my decision to enter the PR industry a calculated career risk. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. First, the industry does a lot more than press releases and media outreach.

Creativity 141

Creativity Construction Agency Social Media 141

Sword and the Script

MARCH 25, 2017

That’s the theme for this week’s Unscripted Marketing links [UML]. Why Content Marketing and Public Relations Need Each Other. PR is the Best Kept Secret in Effective Content Marketing. We study the present so that we might be informed in order act with deliberate consideration. We look to the future to anticipate needs.

Publicity 81

Publicity Crisis Construction Study 81

ImPRessions - Crenshaw Communications

JULY 11, 2018

We like to send a note recapping the interview and offering constructive suggestions for improvement, if relevant. It may be added to the website newsroom feed, distributed to contacts in email marketing, or occasionally in paid advertising. But the job is still not done once the piece is published. Post-mortem.

Report 136

Report Interviews Pitching Construction 136

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Maxim Behar

JULY 10, 2023

Which is Natalia, marketing ploy or scam. Construction permits for its construction are for a temporary project-an inspection of the Agriculture Ministry shows that after yesterday work began on erecting the 111-metre pylon on which to fly the Bulgarian flag. And how to react when the chat-bot calls you on the phone.

Energy 52

Energy Communications Construction Agriculture 52

ISEBOX

NOVEMBER 23, 2016

In case you missed it, we recently discussed the FDA Guidance on advertising via platforms like Twitter, Google Ads, and anywhere that characters are limited to make posts short and sweet. Read Time: 2 minutes. But even if you did catch our “Guidance on the Guidance,” you probably noticed the lack of step-by-step instructions.

Pharmaceuticals 70

Pharmaceuticals Chemicals Construction Social Media 70

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. The top of the funnel is filled by PR.

Small Business 213

Small Business Fashion Groups Local 213

The Hoffman Agency

MARCH 20, 2017

Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., advertisements). Like our peers in the advertising industry, we share that same goal of making our clients appear successful, exciting and relevant. In other words, the PR consultant is a salesperson. Selling an intent.

Publicity 63

Publicity Construction Agency Advertising 63

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. Where do you think the PR industry is headed? Rapid Fire Round.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

APRIL 26, 2016

For example, sure Snapchat is a new tool we have, and brands are beginning to successfully leverage it in their marketing efforts, but does it make sense for your current objective and situation to reach the audience you’re looking to target? Be eager, humble, hardworking and accepting of constructive criticism. Maybe, but maybe not.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. Vice President, Marketing Technology. Advertising Marketing Metrics Strategy'

Analytics 60

Analytics Google How To System 60

Maxim Behar

JULY 10, 2023

Which is Natalia, marketing ploy or scam. Construction permits for its construction are for a temporary project-an inspection of the Agriculture Ministry shows that after yesterday work began on erecting the 111-metre pylon on which to fly the Bulgarian flag. And how to react when the chat-bot calls you on the phone.

Energy 40

Energy Communications Construction Agriculture 40

PRSay

OCTOBER 14, 2016

Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. Partnerships have obviously been a core component of marketing for decades. This will help you construct a program that is mutually beneficial and unique. 23, 4:45–5:45 p.m. Think of partner companies as clients.

Real Estate 60

Real Estate Leadership Conference Construction 60

Cision

MAY 4, 2015

When Cision and Vocus combined, we promised to innovate both the public relations and social media marketing space. Whether you work in public relations or in social media marketing, we want you to step up and participate in our #InnovateNow Hashtag Sweepstakes. To celebrate, we want to hear from you. Employees of Cision US, Inc.,

Employee 120

Employee Twitter Government Local 120

Sword and the Script

JUNE 2, 2015

He had just moved to Virginia from San Francisco to take the top marketing job at tech start-up. As a new CMO , he was in the hot seat to make something out of nothing, to put that start-up on the map and help it figure out how to win some customers and define a market. by Frank Strong. I’ll never forget that new CMO. No one. * * *.

Agency 60

Agency Construction Leadership Corporate 60

Sword and the Script

NOVEMBER 12, 2019

That’s solving a very real problem for marketing leaders today. Lately, it seems every other week a marketing colleague will forward me an email from one of these sites and ask me if they should claim their profile on the site. If you make this part of your regular marketing cadence, you are less likely to be caught by surprise.

Software 17

Software B2B Marketing Data 17