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5 Amazing Facts You Must Know About Facebook Advertising

Cision

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). That is staggering.

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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

Sponsored content is often confused with native advertising , but it’s actually a subset of it. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial. That’s why it offers a degree of credibility that some native advertising can lack. .

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The FTC’s Quixotic Fight Against Native Advertising

Ishmael's Corner

I wasn’t going to write about the FTC’s latest salvo on native advertising. 22, I was focused on making sure there was enough “Bud’s Famous Egg Nog” in the fridge and constructing my argument that binge watching Empire absolutely fits the holiday spirit. When the agency announced its “enforcement policy” on Dec. But so many.more.

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Trust and the Unlikely Reinvention of Advertising [UML]

Sword and the Script

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

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Marketing Ventriloquism: Why You Need To Talk To Your Audience In A Voice Other Than Your Own

Onclusive

So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. We have become hyper-adept at constructing and testing our messages for receptivity to make them as palatable as possible. We target our consumers with historically unimaginable precision. How could that be?

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Effective Marketing Strategies for Fast Food Chains

5W PR

They can effectively leverage digital fast-food marketing through their own mobile apps, social media advertising, and online ordering. Geo-targeted marketing Using geo-targeting in digital advertising enables fast-food chains to reach customers based on their location. This can be done through menu diversification.

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PR Tips For A Deep Media Spokesperson Bench

ImPRessions - Crenshaw Communications

For example, an ad tech startup may be suited for topics from native advertising to GDPR , while a professional services firm can fit stories about anything from compliance to forensic accounting. That’s helpful in offering immediate and constructive feedback to company spokespersons. Start with key topics, then expand.

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