ImPRessions - Crenshaw Communications

JULY 1, 2021

We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings. My advertising colleagues were delightful and talented, but they had no incentive to understand PR and what it brings to the table.

Agency 421

Agency Creativity Advertising Advertising 421

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . “Experienced marketing consultant who helps nonprofits obtain funding” is better than “Director of Marketing” or, worse, “Nonprofit Marketing Guru” .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. With that in mind, here are a few things B2B companies need to know when it comes to AR.

Wireless 309

Wireless B2B Report Media Relations 309

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Sword and the Script

APRIL 11, 2023

For example, you shouldn’t copy and paste proprietary data with a generative AI system. The feature seems to be a white label of the company behind Chat GPT. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” That’s the whole point of advertising: control and visibility.

Software 78

Software Company Pitching Training 78

5W PR

NOVEMBER 2, 2023

These initiatives set limits on betting, require “know your customer” (KYC) procedures, mandate tax reporting, and place restrictions on advertising. For instance , in Germany, strict regulations prohibit gambling advertising on any medium between 6 p.m.

Trends 78

Trends Sports Advertising Advertising 78

Flack's Revenge

DECEMBER 12, 2022

It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an immersive, virtual world. s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021.

Real Estate 156

Real Estate Case Study Technology Education 156

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. .

Advertising 322

Advertising Advertising Privacy Television 322

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. ” The company’s platform uses two different AI tools. To that end, the company also announced two other AI related features, which I believe are proprietary.

Survey 146

Survey Software B2B Pitching 146

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that has 86,000+ customers in more than 120 countries.

Technology 65

Technology Marketing Tools Google 65

5W PR

MAY 30, 2023

For hotels or resorts, for example, they may need to hire additional housekeeping staff, front desk staff, and maintenance personnel to meet the increase in demand. For tour companies or attractions, they may need additional guides, drivers, or ticket sales staff. This makes it easier for companies to make any necessary improvements.

Tourism 97

Tourism Hotels Travel Meeting 97

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Mark has a problem. Enter the PR Firm.

Agency 96

Agency Automotive Company Mobile 96

The Stalwart Blog

NOVEMBER 13, 2015

In March, Facebook announced it was spending $2 billion to acquire Oculus VR, the leader in virtual reality technology and makers of Oculus Rift, a virtual gaming headset. . Now, Facebook is bringing advertisements into the 360 foray. The interactive aspect of 360 technology is already forcing brands to think outside of the box.

Advertising 60

Advertising Advertising Facebook Video 60

Contently - Strategy

APRIL 11, 2024

Of course, it’s not a job requirement to believe in the technology you market. That’s according to two separate surveys by the Content Marketing Institute (CMI) and MarketingProfs—one surveying technology marketers and the other polling B2B marketers. For example, are you launching new product features?

B2B 52

B2B Marketing Enterprise Survey 52

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. Problems vary with the individual company, of course. All PR moves at a rapid pace, driven by the news cycle and the speed of digital technology. The need for speed.

Privacy 149

Privacy Technology B2B Data 149

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. A new product launch. You basically can’t have one without the other.

Marketing 310

Marketing Product Launch Corporate Viral 310

PRSay

DECEMBER 27, 2022

For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. More companies are doubling down on environmental, social and governance (ESG) efforts. Reevaluating Twitter. ESG and your agency.

Trends 127

Trends Pitching Twitter Nonprofit 127

Contently - Strategy

FEBRUARY 23, 2023

For example, you know, at some point, someone put an item in their cart but didn’t buy it. We’ll look at how to measure sentiment using examples from brands with successful programs. A sentiment analysis can lead to strategic marketing decisions that greatly benefit a company’s bottom line.

How To 133

How To Measurement Survey Analysis 133

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The platform is now offering new advertising options, making it easier to reach specific customer segments. According to a study of “millennial” buyers by Merit , nearly three-quarter of 20- to 35-year-olds are involved in product or service purchase decision-making at their companies. They, too, want engaging and entertaining content.

Social Media 272

Social Media Trends Media Instagram 272

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets. When was “secret sauce” first used to describe information technology?

How To 194

How To Wikipedia Engineering Web 194

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. The company is active in their community. Humanize Your Brand. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. Problems vary with the individual company, of course. All PR moves at a rapid pace, driven by the news cycle and the speed of digital technology. The need for speed.

Privacy 120

Privacy Technology B2B Data 120

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. I’ll dig into that more in a moment.

Software 85

Software Media Relations Pitching Media 85

Cision

SEPTEMBER 28, 2017

Perhaps the most heralded example happened this summer when Procter & Gamble announced that it had cut $100 million in digital marketing spend and none of those cuts impacted revenue outcomes. The result was an all-boats-rise in the advertising market. Understand the Problems in Paid Media. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. As the pandemic and its impact have grown, many companies recognized it was time to go beyond PSAs about social distancing or offers of fun branded Zoom backgrounds to those of us stuck at home. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. ChatGPT does a fair job of describing both sides of the argument and adding a specific example. How is technology being used in public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163

Publicity Marketing Privacy Advertising 163

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

We saw the Coca-Cola company air a Super Bowl ad featuring a stream of attractive multiethnic individuals set against “America the Beautiful,” sung in various languages. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. Brand advocacy will grow.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. Is programmatic TV advertising reaching a tipping point?

Pitching 180

Pitching Technology Trends Consumer 180

PRSay

APRIL 21, 2021

The guide also features examples and applications, a research and evaluation cadence reporting table and the top-10-plus must-reads on evaluation. Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination. What is the new guide intended to do for communicators?

Measurement 185

Measurement Communications Analysis Data 185

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

ImPRessions - Crenshaw Communications

MARCH 10, 2020

The platform is now offering new advertising options, making it easier to reach specific customer segments. According to a study of “millennial” buyers by Merit , nearly three-quarter of 20- to 35-year-olds are involved in product or service purchase decision-making at their companies. They, too, want engaging and entertaining content.

Social Media 156

Social Media Trends Media Instagram 156

Stephen Waddington

MARCH 24, 2021

Paid influence In France, a 1964 decree lays down the principle that the practice of public relations is incompatible with advertising. Technology and artificial intelligence Conversations are moving away from the bottom line and towards the triple bottom line –profit, people, and the planet. This can turn any campaign into a crisis.

Ethics 178

Ethics Publicity Enterprise Groups 178

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Rise of native advertising. Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Cision

JANUARY 2, 2018

In fact, the company’s Ads Manager reports that Facebook has the potential to reach 41 million people between ages 18 and 24 as well as 60 million people between 25 and 34 in the United States alone — even though both of those numbers are higher than demographics counted in the last U.S. 9 percent , no matter the industry.

Facebook 0

Facebook Marketing Journalism Creativity 0

Shift Communications

NOVEMBER 5, 2014

Virtually everything in marketing, advertising, and PR is measurable. For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article. Christopher S.

Measurement 159

Measurement Insurance Insurance Newspapers 159