Axia PR

JULY 1, 2020

Earned media is the coverage your company gets without paying for it. This isn’t done through self-promotion or advertisements nor posting news releases on PR newswires. It is distinctly different from owned media as well, which is the attention your company’s website attracts.

Examples 118

Examples Media Advertising Advertising 118

Prohibition

APRIL 12, 2022

However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry. Here we explore some examples of social media advertising gone wrong – and share insight on what brands can learn from these blunders, to make sure they don’t make the same mistakes.

Advertising 62

Advertising Advertising Social Media Brand 62

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. Usage and frequency are more important than downloads and installs, for example, and for most campaigns, interaction is the key measure of success. appeared first on Crenshaw Communications.

Mobile 334

Mobile Advertising Advertising Trends 334

Shift Communications

JUNE 24, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. Let’s explore each of these.

Advertising 109

Advertising Advertising Strategy Publicity 109

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. One example? What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? We’ve spoken with some companies and we work very closely with some where what they’re doing is they’re getting the publisher analytics directly. That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

PRSay

APRIL 27, 2016

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. A look at current and past practices, such as product and company publicity, makes this evident. When does product publicity become native advertising? PR Teams – Be On Alert.

Advertising 70

Advertising Advertising Ethics Guidelines 70

Buzzstream

MARCH 12, 2020

It could be an influencer talking about an affiliated company or a prompt to download a free ebook in exchange for your email. . We decided we wanted to pit a few advertising/marketing approaches against each other. The post Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work? Would You Rather?

Advertising 131

Advertising Advertising Marketing Privacy 131

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). That is staggering.

Advertising 120

Advertising Advertising Facebook B2C 120

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.”

Financial 143

Financial Marketing Survey B2B 143

ImPRessions - Crenshaw Communications

MAY 10, 2023

Boost productivity with the integrity of human involvement Yet many companies have mixed feelings about ChatGPT and the AI arms race. How AI is transforming ad tech and marketing At Crenshaw Communications, we have a history of successfully supporting a range of ad tech brands – from high-growth startups to larger public companies.

Publicity 410

Publicity Retail Tools B2B 410

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. The modern communicator is not just a great storyteller.

Crisis 464

Crisis Publicity Exercises Trends 464

NewsWhip

OCTOBER 30, 2019

Coverage of pharmaceutical companies has remained pretty consistent in the past few years, but engagement is lower in 2019. For example, nbc had over 600 articles about pharma and came third, while Grit Post wrote four and had 10k more engagements on those four articles. Pharmaceutical companies’ owned media.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. .

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. .

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

OCTOBER 24, 2017

A checklist to see if your company is ready for a PR agency. To set up a PR partnership for success, it’s important to take the temperature in the C-suite and to look the company up and down to assess readiness. There’s no clear company mission. Similarly, a clear and cogent mission is the heart of any company.

Company 136

Company Leadership Agency Employee 136

Onclusive

JULY 7, 2021

Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity. is probably the most important information a company can have for understanding their customer.”. SOUNDBITE PERFORMANCE: Why message resonance is important.

Brand 370

Brand Branding SEO Engineering 370

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

ImPRessions - Crenshaw Communications

JULY 1, 2021

We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings. My advertising colleagues were delightful and talented, but they had no incentive to understand PR and what it brings to the table.

Agency 421

Agency Creativity Advertising Advertising 421

Sword and the Script

APRIL 11, 2023

For example, you shouldn’t copy and paste proprietary data with a generative AI system. The feature seems to be a white label of the company behind Chat GPT. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” That’s the whole point of advertising: control and visibility.

Software 78

Software Company Pitching Training 78

Sword and the Script

MAY 10, 2016

The news article is based on data in a report by software company ScribbleLive titled, “ The Eclipse of Online Ads.” As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? Advertising and PR work better when they are working together.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Sword and the Script

JULY 25, 2017

To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. In my mind, this is an example of just how dark, twisted and distant advertising has become with automation. Go peruse a few tragic headlines and see what sort of advertising is adjacent.

Advertising 62

Advertising Advertising Viral Video 62

Sword and the Script

JANUARY 24, 2023

Although he had worked for an impressive pedigree of tech brand before starting his company and raising venture funding, I quickly picked up on the fact he didn’t understand the differences between media classes. largely centers around advertising. Be sure to think about sharing ideas that aren’t just links to blog posts, for example.

Media 102

Media Advertising Advertising Print 102

ImPRessions - Crenshaw Communications

MAY 21, 2020

And there’s bad news for PR people, too — a recent study by the Clyde Group found that 59 percent of consumers believe that companies’ pandemic responses are “mainly PR efforts.” moves in fits and starts toward a reopening of sorts, some companies are cautiously venturing back into the pre-pandemic waters.

Brand 296

Brand Branding Advertising Advertising 296

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Mark has a problem. Enter the PR Firm.

Agency 96

Agency Automotive Company Mobile 96

PR in High Definition

MARCH 21, 2018

For example, Facebook discussed openly how it deals with abuse and radicalisation , and Canada allowed consumers to see what ads a company is running at any one time. you’re 18-21 and list ‘music’ as an interest, so Facebook will serve you music-based ads) but it does rather put the onus for consent back on the advertiser.

Advertising 48

Advertising Advertising Tools Privacy 48

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 186

Communications Journalism Advertising Advertising 186

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 62

Advertising Advertising Print Study 62

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This is our second post on the topic, and we will share a real life example along with information on what is needed to implement MMM.

Media 221

Media Measurement Analysis Television 221

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. With that in mind, here are a few things B2B companies need to know when it comes to AR.

Wireless 309

Wireless B2B Report Media Relations 309

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. With that in mind, here are some ways for PR pros and their clients build out an extended “bench” of company spokespeople. Start with key topics, then expand.

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

APRIL 13, 2023

How we can be the change As a person of color, I am drawn to companies with a diverse employee base. As I proceeded in the interview process, I noticed more people in the company like me. It’s a prime example of public relations companies actively working toward a diverse talent pool.

Employee 156

Employee Community Groups Interviews 156

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. Would you buy a service from a company with customer references like that? AT&T isn’t the only company facing this problem. Holy moly, right?!

Advertising 60

Advertising Advertising Social Media Twitter 60

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

PR for Anyone

JANUARY 28, 2024

This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

Employee 130

Employee Policies Creativity Company 130

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM.

Media 195

Media Measurement Analysis Television 195