NewsWhip

JUNE 14, 2023

At NewsWhip, we’re dedicated to improving our products and delivering reliable solutions that exceed the expectations of our clients. Therefore, we are thrilled to receive the news that G2 has acknowledged NewsWhip as a leader in the media monitoring and social media monitoring categories. stars and above.

Leadership 78

Leadership Software Customer Service Small Business 78

ImPRessions - Crenshaw Communications

JUNE 20, 2018

You have news. The most common trigger for hiring a PR agency is a hot new product or service. Media run on news, so the launch of a new product can kick-start a successful PR campaign. You have no news. Maybe you’ve added services or expanded into new areas, but not enough customers realize it.

Education 178

Education B2B Employee Crisis 178

Flack's Revenge

DECEMBER 7, 2020

.” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? So, adding the words “secret sauce” to your solution news should make it a natural media magnet, right? Not all technology products have a secret sauce. But what is Retsyn?

How To 194

How To Wikipedia Engineering Web 194

Sword and the Script

JANUARY 21, 2020

You are not building a new channel or a distinct channel, you just adding pages to a website. Your visitors get lost in navigation and every page is perceived to have the same value, utility, and relevancy as your product descriptions. What’s wrong with that? A subscriber is a business relationship.

Content Marketing 124

Content Marketing Marketing How To Leadership 124

Sword and the Script

FEBRUARY 16, 2021

It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. No institution was ranked in the “distrust” category. It’s not about you, your company or products. Media distrust grows.

Government 138

Government Survey Ethics Media 138

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

A PR firm is well-equipped to pivot when a journalist doesn’t bite the first time and will keep on developing new and interesting things to say until something clicks. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement. But it’s inaccurate.

Advertising 147

Advertising Advertising Pitching B2B 147

ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

There are far too many tired, empty words used in news announcements and other content prepared by PR agencies or their clients. ” Advertising Week just wrapped up here in New York, and with it, a festival of jargon. There are three main categories of bad PR-speak: hyperbole, buzzwords, and hopeless clichés.

Real Estate 225

Real Estate Software Leadership Advertising 225

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. Each awards competition will have multiple categories and/or subcategories, which naturally increases the chances of winning, but also adds complexity to the task. PR tips for winning awards.

Case Study 136

Case Study B2B Conference Industry 136

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Marketing: The main goal of marketing is to promote and sell products or services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. TechCrunch, for example, regularly covers funding announcements for startups, while a consumer tech pub like CNET isn’t as interested in startup funding as it is in product reviews or deals for customers.

Pitching 180

Pitching Technology Trends Consumer 180

Cision

JUNE 6, 2017

When people share content, they become advocates for your ideas and products. A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company.

Marketing 239

Marketing Television Handbook Web 239

Buzzstream

JANUARY 22, 2024

150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

Cision

JULY 26, 2017

Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post. More Categories -> Facebook Categories. Technology and computing.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

NOVEMBER 11, 2016

With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. Have a strong story to tell – both a founder story and a product or service “origin” story.

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

The model works like this: participating brands rent space to feature their products in-store and they participate in all aspects of marketing and sales. And as long as stories like this dominate the news, we’re likely to see some competitors in the category as well. The Virtual Agents: Alexa, Cortana, and Siri.

Brand 136

Brand Branding Retail Comparison 136

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Introduce new products or services. Continue reading Suppose you’re running a business and wish to be top-of-mind and sell more products and services.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. But PR is not a substitute for advertising. Even the best PR campaign can’t make up for a bad product or faulty design. Most importantly, PR does not exist in a vacuum.

SEO 200

SEO Pitching Agency Exercises 200

Mindful Marketing

AUGUST 5, 2023

.” – AdAge “I am concerned that Musk will continue to make random changes to the platform, either alienating more casual users of the service who tend to be people my company would market to, or change the advertising tools that allow us to target users.”

Twitter 101

Twitter Consumer Newspapers Social Media 101

Shift Communications

MAY 10, 2022

It pays dividends to find quality content creators who have overlapping audiences and can naturally use your product or services in their videos. Want to take a news- or advice-focused approach? Google continues to build out capabilities, mostly for creators, but rolling out advertising on this platform will likely follow.

Pinterest 78

Pinterest YouTube Social Media Trends 78

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

Seriously, that was a publicity stunt, but this week, no less than three companies officially unveiled new names. Despite heavy news competition, they all grabbed public attention. Media and social coverage even referred to a (barely existing) backlash, which only made the news more shareable. Just ask IHOB !)

How To 101

How To Viral Advertising Advertising 101

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Trends and technical advancements have influenced how news is both distributed and consumed.

Financial 164

Financial Video Consumer Data 164

NewsWhip

AUGUST 19, 2021

There’s a lot of range of falsehoods and categories of falsehoods that can fall into this bucket of misinformation,” says Brandt. Dr. NewsGuard was formed by a team of journalists, with the main function of rating the reliability of news sources. Every time their articles get clicked on, they increase their revenue.

Trends 78

Trends Publicity Reputation Advertising 78

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? We ask a thousand questions when onboarding a new client, and the answers inform our plan. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. Write a rock-solid PR plan. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

NewsWhip

JULY 29, 2020

Our monthly English-language rankings often have a national bias, as publishers covering the big trends in politics and national and international news naturally receive more attention. There are some publishers which, though they do have local coverage, see most of their engagement come from national news. Let’s dive in. .

Local 88

Local Comparison Trends Television 88

ImPRessions - Crenshaw Communications

APRIL 27, 2016

It pays to wait until the strategy is in place and the product is perfect. Allow 1-2 months for the PR team to finalize the messaging and shop the story before a website goes live or a product is launched. PR doesn’t work like direct-marketing or PPC advertising. Don’t rely on “soft” news.

Local 120

Local Interviews Agency Technology 120

MaccaPR

JUNE 23, 2021

What should every food & beverage marketer know now about product publicity, new digital tools and influencer marketing to drive sales in a post-pandemic marketplace? We know there’s a desire for organic and natural in every food category. The media and influencers like to feel they’re on the ground floor with a new product.

Marketing 62

Marketing Retail Consumer Trends 62

5W PR

FEBRUARY 20, 2019

With more than 1 billion active users, Facebook is the largest- and most advanced by far- social media network for the advertisement of products, posting of content, and interaction with audiences. Avoid using this platform if your business doesn’t fit into these categories. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

ImPRessions - Crenshaw Communications

MAY 1, 2018

Others may share insight about category trends or offer an informed opinion about a burning industry issue. Research current news and trends. In general, a thought leadership piece is not an advertisement. This typically comes in the form of expertise unique to your executive, company, or industry. Don’t be commercial.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

AUGUST 30, 2022

CommsTech does seem like the broader category. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. There just wasn’t enough news to merit a column in July, so I skipped a month. And now there’s a ton of news after the image… (click image for higher resolution).

Publicity 85

Publicity Survey Enterprise Pitching 85

Stephen Waddington

JUNE 9, 2020

The power of PR An idea originally conceived as a small fundraising initiative over a family barbecue on 5 April ended the month by raising more than £32 million, dominating the news agenda, changing the history of charitable fundraising in the UK and lifting the spirits of the nation. have become our new normal.

Radio 89

Radio Skype Print Local 89

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. The good news for practitioners is that each of the digital platforms provide self-service planning and management tools to help plan and manage campaigns. Native advertising. These are set out below: Paid media.

Media 103

Media How To Advertising Advertising 103

Cision

NOVEMBER 6, 2015

Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? If you have an organizational or product FAQ, are all the appropriate answers available in video as well as written format?

Video 120

Video Trends YouTube Television 120

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 1) A still skeptical public. Most (59%) of U.S.-based

Survey 102

Survey Report Media B2B 102

Sword and the Script

MAY 14, 2019

He took me through a deck explaining the company’s philosophy and approach to PR monitoring and analytics, along with a product demonstration. That said, I found the company’s product and views to be pretty interesting and here’s what stood out for me: 1) The largest newscrawler of any monitoring service.

Case Study 117

Case Study Software Data Web 117

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Advertising Week. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. Unlike traditional advertising, the audience gets a vote in paid social media. Look for those places on Facebook where people congregate for news.

B2B 60

B2B Facebook Marketing Social Media 60

MaccaPR

OCTOBER 2, 2017

Just like no marketer today should consider using images of fried chicken and watermelon in ads to appeal to African-Americans (Editor’s Note: See this Grapevine article on stereotype-filled advertising). For them, we had to sell the category as much as the American Family Insurance brand. New York and Miami.

Insurance 74

Insurance Insurance Interviews Marketing 74