Cision

JANUARY 28, 2016

PR professionals are always looking to better understand journalists, and Stuart Pfeifer has the inside scoop. In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR?

Journalism 120

Journalism Newspapers Writing Report 120

PR Job Coach

SEPTEMBER 10, 2013

Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns. Later the internship evolved to a way by organizations to solve interim staffing issues.

Pinterest 120

Pinterest Case Study Internal International 120

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. My views have changed some over the years, largely because of my experience with more than a dozen M&A transactions in my career. I’m open to being proven wrong.

Software 85

Software Internal International Pitching 85

Cision

MAY 18, 2016

Your audience is bombarded with content every day. With so much noise, how can your brand cut through and stand out? Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. What will this role entail?

Corporate 159

Corporate Groups Local Enterprise 159

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. If you don’t understand the individual or group whose story you are telling, your story will sound false. Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately.

Policies 120

Policies Internal International Public Affairs 120

PR Conversations

OCTOBER 1, 2020

Yet, this distinction between tactical and strategic, technician and management reflects a traditional 20 th century, mechanistic way of thinking. Yet, this distinction between tactical and strategic, technician and management reflects a traditional 20 th century, mechanistic way of thinking. Miriam Pelusi @PRConversations.

Publicity 70

Publicity Strategy Handbook Analytics 70

Cision

MARCH 29, 2016

The basic principles of PR remain the same around the world. But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry.

Local 120

Local Newspapers Retail Sports 120

Solo PR Pro

DECEMBER 22, 2020

One of the keys to being a confident and savvy solo PR pro is professional development. Professional development isn’t as easy as it may have been before you went solo. However, as a solo PR pro, it’s your responsibility to set yourself apart by making time for you. 10 PR conferences you can’t miss in 2021.

Conference 58

Conference Content Marketing Community Education 58

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. And what fueled it has been working with incredible mentors and leaders in both publishing and PR. Want more insights on media professionals?

Fashion 120

Fashion Pitching Journalism Social Media 120

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Organization is paramount in moving from planning to developing, and then executing, the strategy. You need to plan, then write your strategy based on these findings. First, set your goals and objectives.

Strategy 88

Strategy Analysis Small Business Measurement 88

Cision

JULY 27, 2016

If you can’t clearly illustrate how someone’s donation will make an impact, you won’t be able to convince them to support your organization. In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate.

Nonprofit 120

Nonprofit Local Travel Social Media 120

Critical Mention

NOVEMBER 9, 2018

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. It’s often the first voice to recognize and comment on new shifts in PR practices.

Blogging 61

Blogging Resources Internal International 61

Cision

JULY 14, 2016

recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. What drew you to the PR industry? Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. What’s the most important PR lesson you’ve learned?

Travel 120

Travel Agriculture Tourism Internal 120

Cision

MARCH 30, 2016

If you’re not providing the media with anything of value, they won’t give your story a second glance. What are you most looking forward to in your new role as senior account executive at The Rosen Group? I am looking forward to more account management and business development opportunities.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Cision

JANUARY 20, 2016

How did you get your start in PR? Want to brush up on your basic PR skills? Get our free PR Starter Kit today! They worked between business and society developing communication strategies and business strategies around aligning themselves with a relevant social issue or environmental issue to the business.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Tell us a bit about your day-to-day and what’s changed since becoming the Associate Vice President at Finn Partners.

Pitching 63

Pitching Consumer How To Meeting 63

Sword and the Script

AUGUST 22, 2017

Maybe he said it, and maybe he didn’t , but the but the point remains: it’s hard to execute on a business concept if your people don’t believe in the idea. You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. That’s my takeaway from reading the answers provided below.

Internal 70

Internal International Interviews Trends 70

Maxim Behar

OCTOBER 15, 2023

Host: Hi, you're with The Career Show podcast. The podcast tells the stories of the most successful Bulgarians and their lessons for career, business, and life. One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. How are you?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Stephen Waddington

JULY 17, 2018

But how do PR teams go about the task of tracking down, developing and sharing these genuine stories? At IMP Media we work with brands who recognise the power of these stories – and give them a systematic way to discover them. But it’s not the PR team telling stories in an attempt to get them picked up by traditional media.

Storytelling 60

Storytelling Local Community Case Study 60

Sword and the Script

DECEMBER 3, 2019

To date, I’ve written seven posts for the PR Tech Sum series – so a little more than half a year. In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. 1) The most interesting PR tech announcements from 2019. And here we go…. million; and.

Data 87

Data Enterprise Survey Instagram 87

wiredPRworks

JANUARY 16, 2018

In 2006, I had the dream to build out a career as a public speaker. Along the way I learned from the best in the business about how to run a speaking business - on and off stage. Along the way I learned from the best in the business about how to run a speaking business - on and off stage. Develop profitable products.

Airlines 40

Airlines System Local Training 40

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. It’s a work in progress. Let me know what I’ve missed.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 21, 2018

Many years ago, I had a mentor that suggested the first 10 years of a career should be spent moving around and collecting skills. That’s one of the side benefits of growing up in tech PR – you are exposed to many facets of business. 1) By the looks of your background, you came up through the PR ranks and wound up as CMO.

Marketing 64

Marketing Data Interviews Agency 64

Communications Conversations

DECEMBER 11, 2017

Kendra was working as the director of communications and PR at Starkey at the time, and luckily for me, we wound up working together for a few years. But, I’ve found ways to stay connected to Kendra (I asked her to speak as part of a MIMA monthly program a couple years ago, and she’s a part of a mastermind group I run).

Insurance 60

Insurance Insurance Sports Groups 60

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. Rich Young has been on both sides of the table and has the perspective of both vantage points.

Agency 60

Agency Corporate Interviews eBook 60

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Dates: June 3-6, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

PR Conversations

SEPTEMBER 13, 2018

One thing that most people agree is that “ the way individuals look for work and companies identify and recruit talent ” is changing. The traditional PR agency and in-house team structure needs to adapt quite rapidly to the volatility that seems to be the new normal. Nigel Sarbutts. Scope volatility.

Survey 82

Survey Resources Agency Training 82

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. In many ways, the media isn’t the best place to work right now. Probably about 5-6 just this year. Why did you decide to pursue a career in PR/comms after so many years in the media?

Media 112

Media Journalism Report Video 112

Sword and the Script

JUNE 25, 2019

1) What are some of the unique challenges in marketing and PR in the cybersecurity space? Marketing should work with the executive team to develop a compelling brand, define its position in the market, and most importantly, understand their target audience and aggressively go after them. This goes beyond crisis communications.

Brand 107

Brand Branding Reputation Corporate 107

Maxim Behar

FEBRUARY 19, 2024

We will meet one of the most successful people in PR and communications. It was with Mr. Behar and M3 Communications Group that we organized the events "Recharge Your Career" and the international forum "Be Renewable" last year. Please tell us your impressions of the first editions and what we can expect this year.

Energy 59

Energy Communications System Hotels 59

Sword and the Script

APRIL 13, 2019

Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. This is true whether you are in-house or work for an agency.

Study 114

Study Survey Infographics B2B 114

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. Your blog is just not working and you’re wondering why. One where the more truthful and honest you are, the more you enjoy your work, the more money you make.

Communications 81

Communications How To Blogging Content Marketing 81

PR 20/20

NOVEMBER 29, 2018

The Marketing AI Institute was created and is powered by PR 20/20. No matter how you look at it, we are in the infancy of AI adoption, meaning you and your organization have the opportunity now to be proactive in advancing knowledge and capabilities before your competitors beat you to it. How Do Pioneers Approach AI?

Marketing 47

Marketing Technology Training Privacy 47

PR 20/20

DECEMBER 10, 2019

I’d venture a bet that most of us did not get into our respective careers because of our love for statistics and math. How do you implement the tracking and reporting that is going to get you closer to reaching your goals? What we need to do is develop a process for prioritizing data, and turning that data into insights.

Report 52

Report How To Marketing Analytics 52

PR Conversations

JULY 5, 2017

In this guest post, Anastasiya Shyrina, provides her perspective on the practicalities of PR management in Ukraine. Looking back at my 5-year career full of diverse hands-on experience, I came up with a list of 15 typical tasks which pay my bills. Ironically, PR as a sphere has certain reputational problems itself. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

PR Conversations

SEPTEMBER 10, 2015

What are your most striking characteristics as a PR practitioner? An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. What is your principal fault as a PR practitioner?

Film 40

Film Creativity Newspapers Internal 40

Cision

FEBRUARY 11, 2016

In PR, there’s no telling what trends will last and what won’t, which means PR pros always need to be on their toes. strategic public affairs firm, is no stranger to the constant change in PR. How did you get your start in PR? What has been the biggest challenge of your career? Bush’s policy agenda.

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120