Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. This also helps ensure that if your report isn’t reviewed in its entirety (I know, I know, ugh), that at least your key insights are being seen. You Had Me at Highlights.

Analysis 195

Analysis Report Measurement Data 195

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. A client is launching a new product in three weeks and they want to be featured in TechCrunch. But at least consider other solutions that might help you reach the same goal. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. As you will see below, Deborah offers great insight. Are the social media waters still safe for marketing? Thanks for participating, Deborah Weinstein!

Marketing 244

Marketing Facebook Social Media Community 244

Buzzstream

JANUARY 16, 2024

If you’re anything like me, you try a new one every week. Whether adjusting your website’s copy or checking out the competition, the right extension can shave off time from menial tasks and let you focus on the actionable ones. These are the best SEO extensions to help you finish your work quickly and efficiently.

SEO 83

SEO Web Tools Analysis 83

NewsWhip

OCTOBER 19, 2021

Feature Image: Succession, by Trusted Reviews , licensed under CC BY-NC-ND 4.0. Logan Roy’s media empire — Waystar Royco — is crumbling, after his son Kendall went public with accusations of sexual misconduct and paying millions in hush money to kill damaging stories. . 2 – Identify the most influential media and journalists .

Media 145

Media Reddit Crisis YouTube 145

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. I had access both to executive thinking about strategy – and also to a handful of simply brilliant product managers to study this stuff from every direction.

Technology 169

Technology Publicity Software Pitching 169

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. billion people were using social media globally.

Social Media 86

Social Media Media Mobile SEO 86

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Buzzstream

APRIL 25, 2024

You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. So, to get the most value out of your brand mentions, you want them as backlinks. I’ll walk you through how to turn your unlinked mentions into links. What Is an Unlinked Mention?

Brand 62

Brand Branding How To SEO 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them. Let’s start with the basics!

Video 109

Video Marketing SEO Social Media 109

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? You’re not alone. However, a good, in-depth social media audit is worth it’s weight in gold. However, a good, in-depth social media audit is worth it’s weight in gold. Are you using consistent language?

Social Media 104

Social Media Media LinkedIn Facebook 104

Contently - Strategy

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Contently - Strategy

OCTOBER 18, 2022

Customer research can surprise you. Think a new product feature would be awesome? Guessing about a use case for your product? Consumers might operate it in a totally different way than you imagined. There’s no doubt about it: The customer-obsessed company wins. ” The good news?

B2B 94

B2B Company Survey Enterprise 94

Cision

OCTOBER 17, 2017

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.

Pitching 275

Pitching Public Affairs Report Guidelines 275

Landis PR

NOVEMBER 15, 2021

So, how do you start to be a voice that is heard and trusted? It is vital to know your voice and hone a tonality that reflects your brand. Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? Do not bite off more than you can chew.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. It sees itself as an “AI-powered PR assistant that works while you sleep.” “Get

Software 133

Software Pitching Analysis Community 133

The Resolution Blog

APRIL 23, 2018

I don’t need your insight. link] Ok baby do what you please. I have the metrics that you want I am the thing that you need The client looked me deep in the eyes They say there’s no turning back How can you plan your next thing They said they’re not coming back Because he’s distrusting of me… Dirty Data, nah Dirty Data, nah Dirty Daaa?

Data 120

Data Measurement Examples Tools 120

PR 20/20

MAY 9, 2023

We frequently work with clients whose organizations utilize any number of the following methods to engage current members and constituents and attract new ones: Newsletters Marketing emails Magazines Online ads Event sponsorships Speaking engagements Webinars Volunteer opportunities And many more. And best of all, it’s attainable.

Strategy 81

Strategy Marketing Tools Report 81

PR 20/20

JANUARY 19, 2023

L et’s face it: If you can’t connect with your customers, they likely won’t choose your services or products. So how can you maximize your web content to reap positive business results? As you begin brainstorming, sit down with your team and create a list of the most common questions you receive from your customers and prospects.

Analytics 81

Analytics Comparison Google Interviews 81

Cision

MAY 19, 2016

You spend a lot of time creating content, but is your audience paying attention to any of it? Your brand is no longer an authority over your audience, so how can you reach them? You need to connect with the people who do have authority: influencers. Here are four steps to using owned media to reach influencers: 1.

Media 159

Media Pitching Blogging Brand 159

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. OnePitch feature recommends reporters to pitch. OnePitch rolled out a “General Recommender” feature , which reviews your pitches and suggests reporters that might be interested in future outreach. Give our services a try.

Pitching 89

Pitching Report Software Survey 89

Newsfile

OCTOBER 24, 2023

As an investor relations (IR) professional, you must ensure that communication during earnings calls is clear and accurate. Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards. Utilize Security 5. Stay Updated 11.

Conference 52

Conference Government Retail Analytics 52

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 149

Media Relations Media Print Software 149

Cision

JUNE 15, 2017

Lorie sat down with me to talk about her new position with HPRA, and the importance of relationships and influencers in the industry. . What does this new role entail, what are you most excited for with it, and what do you hope to accomplish? . Award submission opens mid-June with new categories!

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

OCTOBER 25, 2022

A new emphasis is put on comms because of changes to how and where people work, but also the importance of communicating and the constant changes in society and the world.”. Old and new tasks. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 122

Communications Crisis Internal International 122

Communications Conversations

DECEMBER 11, 2020

No doubt about that. But, at the same time, many people are accepting and starting new jobs–including many in the PR, comms and social media world. What’s more, what an interesting and unique time to be starting a new job. Challenges abound: How do you get to know your new team over Zoom?

Interviews 185

Interviews Meeting Video Energy 185

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. For example, to gain a foothold in a new vertical market or geography. You can add the top lines together when a deal closes – and presto – you’ve grown faster. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. [Did

Company 150

Company Tools Technology Software 150

Cision

JULY 12, 2017

You spent hours constructing the most amazing piece of content. It’s ready to go and reel in your audience — and a whole new group of readers. That said, they aren’t the only thing you should focus on. Believe it or not, there are a variety of digital branding and engagement tactics you can use other than a post’s headline.

Brand 236

Brand Branding Engineering Web 236

Maxim Behar

JANUARY 11, 2024

Author, journalist, PR leader, business leader I can think of many things to say about you but I think most people know you. Hello, how are you? I'm very happy to be with you and I think Theo and I have some interesting things to tell you. Today we will focus on Leadership.

Leadership 59

Leadership Social Media Creativity Ethics 59

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Tell us a bit about your day-to-day and what’s changed since becoming the Associate Vice President at Finn Partners.

Pitching 63

Pitching Consumer How To Meeting 63

Polaris

NOVEMBER 29, 2014

Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous. A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. Ragu creates a video featuring 3 mom bloggers talking about what happens when dad makes dinner.

Policies 181

Policies Marketing Viral Pitching 181

The Resolution Blog

NOVEMBER 30, 2018

far from it, if you handle the situation correctly. If your sell in is getting crickets in response, these tips will help you turn it around. If your sell in is getting crickets in response, these tips will help you turn it around. I.e. would you open the email based on the subject line alone?

Case Study 120

Case Study Study Local Pitching 120

PR Fuel

OCTOBER 26, 2021

Are you wondering whether or not it makes sense to publish a press release? ” No matter how great your products or services are, you need a way to inform consumers about them. Press releases are worth the time and effort no matter what industry you’re operating in. Still not sure? Sales Prospects.

Writing 103

Writing Consumer Small Business Reputation 103

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Off the back of this, we’ve put together some of the most inspiring B2B campaigns from the last two years to show you just how diverse PR and communications can be in this sector. just a bit boring.

B2B 120

B2B B2C Facebook Storytelling 120

NewsWhip

DECEMBER 24, 2020

In the last 5 months of 2020, NewsWhip has shipped some amazing new features. But while we were building those features we were also updating our existing features, improving smaller details, making our product easier to use, and fixing minor bugs. Rounding up NewsWhip product improvements in 2020. Live URL Scoring.

Reddit 78

Reddit Data Crisis Trends 78

Sword and the Script

JUNE 3, 2020

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. As much as we personify brands, we need to remember that they cannot feel anything.”

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95