In Predicting the Shape of PR in 2025, One Thing Comes to Mind with Absolute Clarity

Ishmael's Corner

Tonight, I share the stage with Shel Holtz at a San Francisco IABC event that examines the future of PR and communications in 2025. The post In Predicting the Shape of PR in 2025, One Thing Comes to Mind with Absolute Clarity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

White Castle to use cage-free hen eggs by 2025

PR Daily

that all of its eggs for its nearly 400 restaurants in 13 states will come from cage-free hens by 2025. On Friday, the fast-food chain announced in a statement.

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Walmart vows to sell only cage-free eggs by 2025

PR Daily

The retail giant pledged to move to a 100 percent cage-free egg stock by 2025. Given the option, it’s unlikely that any animal would choose to live in a cage. Consumers and food companies have realized this fact, and demand for eggs from cage-free hens has risen sharply.

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What will PR technology look like in 2025?

Communications Conversations

So, predicting what will happen in another 10 years in 2025 is next to impossible. My feeling is we’ll see much more of that by 2025 as wearable tech gets better, and people start to open up a bit more to the possibilities.

European CEOs predict stronger focus on ethics over profits

Agility PR Solutions

Chief execs in European countries believe that a greater focus on ethical, people-oriented leadership will be the new norm by 2025, according to new research from organizational consulting firm Korn Ferry.

Forget Big Data—“Fast Data” is the new black for retail marketers

Agility PR Solutions

By 2025, it is estimated that enterprises will experience a 50-fold increase in the amount of data they will need to manage.

January Tech News Round-Up

PR in High Definition

Following this, Microsoft announced that they aim to become ‘carbon negative’ by 2030 while aiming to use entirely renewable energy by 2025.

Purpose, diversity and inclusion: Why take a stand?

PR Daily

Hewlett Packard Enterprise created its Living Progress plan to provide employees with tools, resources and best practices to accelerate the company’s “culture of sustainability,” such as pursuing a goal of drawing 50% of its electricity consumption from renewables by 2025.

Take heart, writers. Artificial intelligence lacks a vital storytelling component: empathy

PR Daily

Analyst firm Forrester predicts that AI will replace 16 percent of jobs in the United States by 2025, and PricewaterhouseCoopers forecasts that AI will take over 30 percent of U.K. Software can string words together, but it can’t draw people together with a tug at the heartstrings.

The MIllennials are Coming! The Millennials are Coming!

The Stalwart Blog

By 2025, that percentage will rise to 75. Summer is fast approaching, this means a fresh crop of college students are graduating, eager to use their newly acquired skills to better your business.

Study: Crucial 2019 email marketing trends

PR Daily

In Japan, people age 50 and over will make up half the population by 2025. To reach savvy consumers, marketers must provide more ‘authentic, lifelike’ experiences online. Email marketers shouldn’t dwell too much on their highfalutin, parochial tech concerns.

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Consumer trends that will help communicators in 2020

PR Daily

Oh, and learn a little about the newest-titled generation, the “alphas” (born between 2010 and 2025), who come after Gen Z. .

McDonald's pledges to use cage-free eggs

PR Daily

and Canada by 2025. Few major corporations have had as rough a past couple years as McDonald’s. Sales are declining, stores are closing and people have generally wised up to the fact that its food wreaks havoc on the body of anyone who consumes it.

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Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

This isn’t a conversation for 2025, it is a conversation for now and communicators don’t seem to take that in. Meeting the CIPR’s artificial intelligence maven Kerry Sheehan. Kerry Sheehan and I first met in 2017. The CIPR had started to consider the impact of artificial intelligence (AI).

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The end of the year as we know it (do you feel fine?)

PR in High Definition

There will be few agencies and clients looking as far as 2050, many will be imagining as far ahead as 2025, but most should have 2020 buttoned down with a detailed plan. It feels like just yesterday that I was wondering what I would be doing as the clock ticked over into the year 2000.

Tofurky and Good Food Institute sue to block Missouri’s ‘meat’ label law

PR Daily

billion-plus globally by 2025, up from close to $4.2 Missouri became the first state to regulate how marketing pros use the word “meat”—and plant-based brands are fighting back. The “Missouri Cattlemen’s Fake Meat Bill” was signed into law on June 1 and went into effect on Tuesday.

What We Can Learn from the Millennial Generation

Critical Mention

By 2025, they’ll make up 75% of the global workforce. Millennials are the last generation experiencing the shift from print to digital media firsthand. They saw the world connect in ways that generations before them couldn’t imagine as news now travels in less than a second.

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The New York Times rides a rising tide of digital content

PR Daily

Earlier this year, Mark Thompson, the chief executive, set another lofty target: to increase the number of subscribers to more than 10 million by 2025. “We The newspaper reported increased profits, largely powered by its online offerings. What does the news mean for the future of print media?

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Why does the marketing media continue to ignore Gen X’ers (and focus on Millennials)?

Communications Conversations

of the workforce by 2025. I get it. Millennials are the best thing since Harrison Ford flew the Millennium Falcon (wait, Millennial friends, you do know who Harrison Ford is, right? RIGHT?). I get it. Your generation will comprise 99.9% I get it.

TikTok’s ads anger influencers, Instagram tests ‘Group Story’ feature, and Houston Rockets apologize for Hong Kong tweet

PR Daily

The company—which owns more than 400 brands, including Ben & Jerry’s, Hellmann’s, Axe, Dove and Dermalogica—vowed to cut its plastic use in half by 2025. Also: Brand managers can do better at monitoring reputation, Unilever vows to ditch plastic, and HSBC to lay off 10,000 employees.

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Personal Versus Private in PR and Social Media


According to Fox Business News , millennials – who will comprise 75% of the workforce by 2025 — fall into this social media practice the most.

Starbucks continues to talk racial inequality with opening of Ferguson, Mo. store

The Stalwart Blog

This is in addition to the company's “ambitious plans to have at least 25,000 college graduates by 2025 through the Starbucks College Achievement Plan program”, which it announced in a press release earlier this month.

46 PR measurement and media monitoring posts to get your new year off to a great start

Media Bullseye

What Will Measurement Look Like in 2025? Recently, we posted a collection of quality articles about media monitoring and measurement, social media, and PR. We hope the work we compiled provided useful insight about strategies and planning ideas for 2017.

Domino’s offers to fix bad roads across the US

PR Daily

trillion by 2025. While Country Time is protecting kids’ rights to sell lemonade , Domino’s is on a mission to make smooth rides for its consumers.

Pepsi pledges to reduce sugar, fats in drinks and snacks

PR Daily

The New York-based company [said] that by 2025 at least two-thirds of its drinks will have 100 calories or fewer from added sugar per 12 oz.

The Best List of 40 Social PR Courses and Certifications

Social PR Chat

A CBRE report estimated that 50% of jobs would be redundant by 2025 due to technological innovation. Picking the right Social PR courses and certifications can be overwhelming. As daunting it may seem, it’s also critical to stay relevant in today’s digital revolution.

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Sustainability & Success: The new role of business in today’s environmental debate


ALDI says all packaging will be reusable, recyclable, or compostable by 2025 (170,949 interactions). Last week 181 CEOs from the Business Roundtable, a 47 year old association focused on advocating policies to strengthen the economic interests of US corporations, signed a historic pledge that could change the relationship between business and the environment.

Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group


Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Do you know anyone under 9? They represent the world’s next age group: “Generation Alpha,” the demographic after Generation Z. Here’s what communicators need to know about this key, emerging group: Understanding the generation.

Adidas’ Twitter gaffe, Instagram’s ‘chat’ sticker and Nestle’s recyclable wrapper

PR Daily

It’s a step toward the company’s commitment to make all its packaging recyclable or reusable by 2025. Also: Journalists still want email pitches, smiling may not make you happy, and what you think about influencer marketing.

Starbucks offers $10M for an idea to recycle or reuse its cups

PR Daily

Scientists estimate that the amount of ocean plastic will triple between 2015 and 2025.) Though this week’s “Crystal Ball” Frappuccino. from Starbucks comes in an average plastic cup, the company is promising different containers will come. What do the Mystical Sparkles Mean?

Volkswagen to eliminate 30,000 jobs in branding overhaul

PR Daily

The company intends to shift more investment and resources into developing electric cars and wants to launch 30 electric-powered vehicles by 2025. “It’s Will a bold move help VW shed the albatross around its neck?

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Obsolete technology – what the kids won’t understand

PR in High Definition

Cash: The use of cash is predicted to make up just a quarter of all payments in 2025 as the UK heads towards going cashless – the end is nigh. This month, we were all taken on a trip down obsolete technology memory lane by the Telegraph, with its round-up of technologies most kids today wouldn’t recognise. There was plenty to take us back. Who can forget the time when Floppy Disks ruled the world, or when you had to gather around the answering machine to record a family joint message.

Starbucks to hire 240,000—and, possibly, you

PR Daily

In 2013, Starbucks set a goal of hiring 10,000 military spouses and veterans by 2018, which it announced it already reached—and now it’s expanding the goal to hire 25,000 by 2025. One might say Starbucks’ hiring goals have been injected with a shot of caffeine.

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What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

The online lending space has doubled in size every year since 2010, according to Morgan Stanley, and analysts predict $1 trillion in new loans will be processed through online marketplaces globally by 2025. The Rise of Shadow Banking.

9 prevailing email marketing trends

PR Daily

billion by 2025. Are you gearing up for sustained inbox mastery, or is your marketing doomed for deletion? Here are the dominant and emerging trends that will define how we use email in coming years: 1. Artificial intelligence.

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Sloppy Work + News = A Bad Pitch in (REALLY) Bad Taste

Bad Pitch Blog

According to organizations tracking the nation''s post -mortem habits, the Cremation Association of North America reports that about 35 percent of deceased Americans wound up cremated in 2007, a number likely to rise close to 60 percent by 2025.

Anheuser-Busch launches campaign to decrease 'harmful drinking'

PR Daily

By 2025, AB InBev wants at least 20 percent of its global volume of beverages to contain little or no alcohol. The gigantic beer corporation Anheuser-Busch InBev is launching pilot programs in six cities around the world to help curb excessive drinking.

Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

PR Daily

Another way in which we’re committed to achieving our 2025 global packaging goals [link] Also: YouTube will stop targeting ads to children, Facebook offers users a data-control feature, and wangles for a plug in wedding vows.

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What PR pros can learn from marketing marijuana

PR Daily

The industry as a whole is projected to exceed $24 billion by 2025. Is it high time for cannabis PR? Medical marijuana is legal in 29 states , as well as Washington, D.C.; on Wednesday, West Virginia’s governor signed its medical cannabis bill into law. Recreational marijuana use is legal in eight states and Washington, D.C. CNN Money reported. Sales of legal pot grew to $6.6 billion in 2016, according to New Frontier , a research company that analyzes the marijuana industry.

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Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

Virtual reality is set to have its first billion-dollar year in 2016 and is on track to become worth $80 billion by 2025. Virtual reality (VR) is the next frontier for marketing and public relations. From VR games and entertainment to the latest VR capabilities for the enterprise , there is no question that virtual reality will become more embedded in our daily lives. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media.

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