In Predicting the Shape of PR in 2025, One Thing Comes to Mind with Absolute Clarity

Ishmael's Corner

Tonight, I share the stage with Shel Holtz at a San Francisco IABC event that examines the future of PR and communications in 2025. The post In Predicting the Shape of PR in 2025, One Thing Comes to Mind with Absolute Clarity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

White Castle to use cage-free hen eggs by 2025

PR Daily

that all of its eggs for its nearly 400 restaurants in 13 states will come from cage-free hens by 2025. On Friday, the fast-food chain announced in a statement. The company said it’s working to meet the goal before that date and already owns and operates bakeries and plants for meat and frozen food processing.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Walmart vows to sell only cage-free eggs by 2025

PR Daily

The retail giant pledged to move to a 100 percent cage-free egg stock by 2025. Given the option, it’s unlikely that any animal would choose to live in a cage. Consumers and food companies have realized this fact, and demand for eggs from cage-free hens has risen sharply. Early adopters include Target, Kroger, Albertsons and Whole Foods. WANTED: Internal comms leaders for an exclusive roundtable forum. Walmart, on the other hand, is late to the game.

What will PR technology look like in 2025?

Communications Conversations

So, predicting what will happen in another 10 years in 2025 is next to impossible. My feeling is we’ll see much more of that by 2025 as wearable tech gets better, and people start to open up a bit more to the possibilities. Given all those issues are addressed, VR will become a key tool for PR folks in 2025. A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.”

European CEOs predict stronger focus on ethics over profits

Agility PR Solutions

Chief execs in European countries believe that a greater focus on ethical, people-oriented leadership will be the new norm by 2025, according to new research from organizational consulting firm Korn Ferry. In the survey of 163 CEOs in Europe, 94 percent say the CEO role will have a greater emphasis on moral/ethical leadership by 2025. […].

Volume and value of data increasing exponentially in the Data Age

Agility PR Solutions

New research from Data-to-Everything Platform provider Splunk exploring how prepared organizations are for the beginning of the Data Age reveals that two-thirds (67 percent) of those surveyed expect the sheer quantity of data to grow nearly five times by 2025.

Data 85

How are brands defining employee experience in core values statements?

PR Daily

Nike has also made the commitment to tie executive pay to hitting DE&I commitments, in their case pledging to meet goals by 2025. However, such word order is a quibble and the proof of Nike’s commitment to its people will be born out in its ability to meet its 2025 goals.

Meet the 2030 Consumer


Researchers discovered that 33% of those polled were already using three or more mobile phones in their households and that 41% anticipate more by 2025. Another 56% expect to participate in vacation and entertainment events through one of the devices by 2025.

Kroger’s audacious plan to limit food waste is boosting staff pride

PR Daily

Launched in September 2017, Kroger’s “ Zero Hunger | Zero Waste ” plan established an audacious goal of “eliminating waste across the company by 2025.” The campaign, which won a 2018 Ragan Employee Communications Award for Best Corporate Social Responsibility Program , also set out to: Accelerate food donations to provide 3 billion meals by 2025 to feed people facing hunger in the places Kroger calls home.

Blowing smoke

Stephen Waddington

It is aiming to reinvigorate its business operations by growing its oral and vaping categories to £5bn by 2025, while growing the business overall by 3-5% per year.

Sports 101

How marketing tied to environmental activism results in ‘greenwashing’

PR Daily

Together, they will drive forward the retailer’s sustainability initiative, ensuring Ulta follows through on its pledge to ensure 50% of all packaging sold will be made from recycled or bio-sourced materials, or will be recyclable or refillable by 2025.

Retail 137

The good and bad: A look at all the PR campaigns in February


Next up we have Jaguar Land Rover for its February announcement of becoming an all-electric car company by 2025. Jaguar Land Rover is going all-electric by 2025.

5 things I learned from engineering an internal comms turnaround during a pandemic

PR Daily

PMI’s goal to reach over 50% of net revenues from smoke-free products in 2025.? Get practical guidance, ideas and takeaways from a top-level pro who’s shepherding her organization through a period of profound transformation.

Why and how to use augmented reality to boost marketing efforts

PR Daily

predicts the global virtual and augmented reality market will maintain annual growth of almost 70% until 2025. To grab more attention in 2020, wow your audience with immersive, interactive technology that makes your products pop off the page.

What the data says about accelerating change for Black employee experiences

PR Daily

workforce’s diversity by 2025,” said Glover. As the business community looks to drive change around diversity, equity and inclusion in the workplace, the research shows five common challenges that must be addressed.

McDonald’s connects DE&I to executive bonuses, 8.1M have downloaded Clubhouse, and lawsuit alleges Facebook inflated ‘Potential Reach’ metric to make money

PR Daily

The fast food chain announced that it aims to increase the number of “historically underrepresented groups” in leadership roles that are senior director-level and above to 35% by 2025. It also commited to ensure that women hold 45% of these leadership positions by 2025.

The MIllennials are Coming! The Millennials are Coming!

The Stalwart Blog

By 2025, that percentage will rise to 75. Summer is fast approaching, this means a fresh crop of college students are graduating, eager to use their newly acquired skills to better your business. However, the new-grad- millennial has different expectations of the workplace than the Gen-X or baby boomers counterparts. According to , new grads aren't seeking employment just for the cash flow; they're seeking personal enrichment.

Take heart, writers. Artificial intelligence lacks a vital storytelling component: empathy

PR Daily

Analyst firm Forrester predicts that AI will replace 16 percent of jobs in the United States by 2025, and PricewaterhouseCoopers forecasts that AI will take over 30 percent of U.K. Software can string words together, but it can’t draw people together with a tug at the heartstrings. AI and machine learning can, however, help with all that tedious research.

How the internet of things can help marketers pinpoint their efforts

PR Daily

Analyst firm IDC estimates that by 2025 there will be 41.6 The connectivity of smart devices helps consumers find businesses, of course, but the inverse is true as well. Location information is just one element of the commercial toolkit.

Data 154

Purpose, diversity and inclusion: Why take a stand?

PR Daily

Hewlett Packard Enterprise created its Living Progress plan to provide employees with tools, resources and best practices to accelerate the company’s “culture of sustainability,” such as pursuing a goal of drawing 50% of its electricity consumption from renewables by 2025.

Study: Crucial 2019 email marketing trends

PR Daily

In Japan, people age 50 and over will make up half the population by 2025. To reach savvy consumers, marketers must provide more ‘authentic, lifelike’ experiences online. Email marketers shouldn’t dwell too much on their highfalutin, parochial tech concerns. There are bigger fish to fry, such as the societal trends reflected in Top 10 Global Consumer Trends 2019 , a study by Euromonitor International.

Study 115

Gamification Delivers Results


Studies show about 75% of the workforce in 2025 will be millennials, a generation that was raised on computers and video games.

McDonald's pledges to use cage-free eggs

PR Daily

and Canada by 2025. Few major corporations have had as rough a past couple years as McDonald’s. Sales are declining, stores are closing and people have generally wised up to the fact that its food wreaks havoc on the body of anyone who consumes it. But hey—at least the company is wising up about the chickens it sources. McDonald’s uses roughly two billion eggs annually in the United States, and an additional 120 million in Canada.

System 129

Consumer trends that will help communicators in 2020

PR Daily

Oh, and learn a little about the newest-titled generation, the “alphas” (born between 2010 and 2025), who come after Gen Z. .

Top 2021 internal communication trends

PR Daily

By 2025, millennials will comprise more than 75 percent of the American workforce,” she says. Here’s what to expect—and prioritize—in what’s sure to be another turbulent year ahead. 2020 has squeezed us all through the wringer in multitudes of ways.

Brands Tackling Social Issues


They’ve projected that by 2025, they will eliminate 67 billion single-use plastic bottles from the planet by encouraging drinkers to create sparkling water at home. Consumers take in many considerations leading up to their purchase decisions.

Brand 130

January Tech News Round-Up

PR in High Definition

Following this, Microsoft announced that they aim to become ‘carbon negative’ by 2030 while aiming to use entirely renewable energy by 2025.

Why does the marketing media continue to ignore Gen X’ers (and focus on Millennials)?

Communications Conversations

of the workforce by 2025. I get it. Millennials are the best thing since Harrison Ford flew the Millennium Falcon (wait, Millennial friends, you do know who Harrison Ford is, right? RIGHT?). I get it. Your generation will comprise 99.9% I get it. Your generation shares more, consumes more and is more digitally savvy than any other generation. Ever. I get it. Your generation features legends like Kelly Osbourne, Johnny Manziel, Jennifer Lawrence and that guy who founded Snapchat.

Tofurky and Good Food Institute sue to block Missouri’s ‘meat’ label law

PR Daily

billion-plus globally by 2025, up from close to $4.2 Missouri became the first state to regulate how marketing pros use the word “meat”—and plant-based brands are fighting back. The “Missouri Cattlemen’s Fake Meat Bill” was signed into law on June 1 and went into effect on Tuesday. It prohibits organizations from calling products “meat” that aren’t derived from animal sources.

Starbucks continues to talk racial inequality with opening of Ferguson, Mo. store

The Stalwart Blog

This is in addition to the company's “ambitious plans to have at least 25,000 college graduates by 2025 through the Starbucks College Achievement Plan program”, which it announced in a press release earlier this month. Following its highly criticized #RaceTogether campaign, which asked baristas to initiate conversations about racial tensions with customers, Starbucks CEO Howard Schultz announced that the coffee chain will be opening its first store in Ferguson, Missouri.

Personal Versus Private in PR and Social Media


According to Fox Business News , millennials – who will comprise 75% of the workforce by 2025 — fall into this social media practice the most. As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.

Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging

PR Daily

Lego announced that it’s phasing out plastic packaging and turning to sustainable materials by 2025: We will begin testing paper bags in our boxes, that can go in the recycling bin when you’re?done

Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

PR Daily

million hectares of land, forests and oceans by 2030—also promising that by 2025, all of its plastic will be recyclable, reusable or compostable.

Google 122

What next for Amazon and its executive communications?

PR in High Definition

It’s expected to be running on 100% renewable energy by 2025. The news this month that Jeff Bezos is stepping down as Chief Executive Officer (CEO) of Amazon has shocked many.

46 PR measurement and media monitoring posts to get your new year off to a great start

Media Bullseye

What Will Measurement Look Like in 2025? Recently, we posted a collection of quality articles about media monitoring and measurement, social media, and PR. We hope the work we compiled provided useful insight about strategies and planning ideas for 2017. Since there were such positive responses to the previous roundup post, we compiled another batch of articles, focused solely on media monitoring and measurement this time.

The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie

PR Daily

To do this, Uber is committing $800 million to help drivers transition to electric vehicles by 2025. Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more.

Film 101

Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

This isn’t a conversation for 2025, it is a conversation for now and communicators don’t seem to take that in. Meeting the CIPR’s artificial intelligence maven Kerry Sheehan. Kerry Sheehan and I first met in 2017. The CIPR had started to consider the impact of artificial intelligence (AI).

Data 84

‘Aunt Jemima’ becomes ‘Pearl Milling Company,’ Salesforce announces permanent remote workforce, and Heineken to lay off 8,000

PR Daily

We will connect all our customers through our business-to-business platforms, reaching €10 billion net revenue by 2025 in traditional channels.

Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group


Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Do you know anyone under 9? They represent the world’s next age group: “Generation Alpha,” the demographic after Generation Z. Here’s what communicators need to know about this key, emerging group: Understanding the generation.

Groups 106

TikTok’s ads anger influencers, Instagram tests ‘Group Story’ feature, and Houston Rockets apologize for Hong Kong tweet

PR Daily

The company—which owns more than 400 brands, including Ben & Jerry’s, Hellmann’s, Axe, Dove and Dermalogica—vowed to cut its plastic use in half by 2025. Also: Brand managers can do better at monitoring reputation, Unilever vows to ditch plastic, and HSBC to lay off 10,000 employees. Good morning, PR pros: TikTok is facing backlash from some of its popular users after they appeared in ads for the social media platform.