In Predicting the Shape of PR in 2025, One Thing Comes to Mind with Absolute Clarity

Ishmael's Corner

Tonight, I share the stage with Shel Holtz at a San Francisco IABC event that examines the future of PR and communications in 2025. The post In Predicting the Shape of PR in 2025, One Thing Comes to Mind with Absolute Clarity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

What will PR technology look like in 2025?

Communications Conversations

So, predicting what will happen in another 10 years in 2025 is next to impossible. My feeling is we’ll see much more of that by 2025 as wearable tech gets better, and people start to open up a bit more to the possibilities. Given all those issues are addressed, VR will become a key tool for PR folks in 2025. A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.”


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

White Castle to use cage-free hen eggs by 2025

PR Daily

that all of its eggs for its nearly 400 restaurants in 13 states will come from cage-free hens by 2025. On Friday, the fast-food chain announced in a statement. The company said it’s working to meet the goal before that date and already owns and operates bakeries and plants for meat and frozen food processing.

Walmart vows to sell only cage-free eggs by 2025

PR Daily

The retail giant pledged to move to a 100 percent cage-free egg stock by 2025. Given the option, it’s unlikely that any animal would choose to live in a cage. Consumers and food companies have realized this fact, and demand for eggs from cage-free hens has risen sharply. Early adopters include Target, Kroger, Albertsons and Whole Foods. WANTED: Internal comms leaders for an exclusive roundtable forum. Walmart, on the other hand, is late to the game.

European CEOs predict stronger focus on ethics over profits

Agility PR Solutions

Chief execs in European countries believe that a greater focus on ethical, people-oriented leadership will be the new norm by 2025, according to new research from organizational consulting firm Korn Ferry. In the survey of 163 CEOs in Europe, 94 percent say the CEO role will have a greater emphasis on moral/ethical leadership by 2025. […].

Volume and value of data increasing exponentially in the Data Age

Agility PR Solutions

New research from Data-to-Everything Platform provider Splunk exploring how prepared organizations are for the beginning of the Data Age reveals that two-thirds (67 percent) of those surveyed expect the sheer quantity of data to grow nearly five times by 2025.

Data 85

Meet the 2030 Consumer


Researchers discovered that 33% of those polled were already using three or more mobile phones in their households and that 41% anticipate more by 2025. Another 56% expect to participate in vacation and entertainment events through one of the devices by 2025.

Blowing smoke

Stephen Waddington

It is aiming to reinvigorate its business operations by growing its oral and vaping categories to £5bn by 2025, while growing the business overall by 3-5% per year.

Sports 105

How are brands defining employee experience in core values statements?

PR Daily

Nike has also made the commitment to tie executive pay to hitting DE&I commitments, in their case pledging to meet goals by 2025. However, such word order is a quibble and the proof of Nike’s commitment to its people will be born out in its ability to meet its 2025 goals.

Kroger’s audacious plan to limit food waste is boosting staff pride

PR Daily

Launched in September 2017, Kroger’s “ Zero Hunger | Zero Waste ” plan established an audacious goal of “eliminating waste across the company by 2025.” The campaign, which won a 2018 Ragan Employee Communications Award for Best Corporate Social Responsibility Program , also set out to: Accelerate food donations to provide 3 billion meals by 2025 to feed people facing hunger in the places Kroger calls home.

The good and bad: A look at all the PR campaigns in February


Next up we have Jaguar Land Rover for its February announcement of becoming an all-electric car company by 2025. Jaguar Land Rover is going all-electric by 2025.

Marriott’s Aynat Ravin on real-time insights and data in the travel industry


In February of this year, Marriott announced they would more than double the All-Inclusive Portfolio to 33 properties by 2025 with properties in the Caribbean and Latin America including Mexico, Dominican Republic, Jamaica, St.

How marketing tied to environmental activism results in ‘greenwashing’

PR Daily

Together, they will drive forward the retailer’s sustainability initiative, ensuring Ulta follows through on its pledge to ensure 50% of all packaging sold will be made from recycled or bio-sourced materials, or will be recyclable or refillable by 2025.

Retail 108

The MIllennials are Coming! The Millennials are Coming!

The Stalwart Blog

By 2025, that percentage will rise to 75. Summer is fast approaching, this means a fresh crop of college students are graduating, eager to use their newly acquired skills to better your business. However, the new-grad- millennial has different expectations of the workplace than the Gen-X or baby boomers counterparts. According to , new grads aren't seeking employment just for the cash flow; they're seeking personal enrichment.

Why and how to use augmented reality to boost marketing efforts

PR Daily

predicts the global virtual and augmented reality market will maintain annual growth of almost 70% until 2025. To grab more attention in 2020, wow your audience with immersive, interactive technology that makes your products pop off the page.

January Tech News Round-Up

PR in High Definition

Following this, Microsoft announced that they aim to become ‘carbon negative’ by 2030 while aiming to use entirely renewable energy by 2025.

5 things I learned from engineering an internal comms turnaround during a pandemic

PR Daily

PMI’s goal to reach over 50% of net revenues from smoke-free products in 2025.? Get practical guidance, ideas and takeaways from a top-level pro who’s shepherding her organization through a period of profound transformation.

Why Current ESG Reporting Is Dangerous For Everyone

Landis PR

trillion as early as 2025, accounting for between 41 and 57 percent of total fund assets in Europe. By Ariane Hofstetter, CEO of KOHORTEN and Michael Diegelmann, Founder and General Manager of cometis.

McDonald’s connects DE&I to executive bonuses, 8.1M have downloaded Clubhouse, and lawsuit alleges Facebook inflated ‘Potential Reach’ metric to make money

PR Daily

The fast food chain announced that it aims to increase the number of “historically underrepresented groups” in leadership roles that are senior director-level and above to 35% by 2025. It also commited to ensure that women hold 45% of these leadership positions by 2025.

Gamification Delivers Results


Studies show about 75% of the workforce in 2025 will be millennials, a generation that was raised on computers and video games.

What the data says about accelerating change for Black employee experiences

PR Daily

workforce’s diversity by 2025,” said Glover. As the business community looks to drive change around diversity, equity and inclusion in the workplace, the research shows five common challenges that must be addressed.

Take heart, writers. Artificial intelligence lacks a vital storytelling component: empathy

PR Daily

Analyst firm Forrester predicts that AI will replace 16 percent of jobs in the United States by 2025, and PricewaterhouseCoopers forecasts that AI will take over 30 percent of U.K. Software can string words together, but it can’t draw people together with a tug at the heartstrings. AI and machine learning can, however, help with all that tedious research.

Consumer trends that will help communicators in 2020

PR Daily

Oh, and learn a little about the newest-titled generation, the “alphas” (born between 2010 and 2025), who come after Gen Z. .

How the internet of things can help marketers pinpoint their efforts

PR Daily

Analyst firm IDC estimates that by 2025 there will be 41.6 The connectivity of smart devices helps consumers find businesses, of course, but the inverse is true as well. Location information is just one element of the commercial toolkit.

Data 121

Brands Tackling Social Issues


They’ve projected that by 2025, they will eliminate 67 billion single-use plastic bottles from the planet by encouraging drinkers to create sparkling water at home. Consumers take in many considerations leading up to their purchase decisions.

Brand 130

Study: Crucial 2019 email marketing trends

PR Daily

In Japan, people age 50 and over will make up half the population by 2025. To reach savvy consumers, marketers must provide more ‘authentic, lifelike’ experiences online. Email marketers shouldn’t dwell too much on their highfalutin, parochial tech concerns. There are bigger fish to fry, such as the societal trends reflected in Top 10 Global Consumer Trends 2019 , a study by Euromonitor International.

Study 91

McDonald's pledges to use cage-free eggs

PR Daily

and Canada by 2025. Few major corporations have had as rough a past couple years as McDonald’s. Sales are declining, stores are closing and people have generally wised up to the fact that its food wreaks havoc on the body of anyone who consumes it. But hey—at least the company is wising up about the chickens it sources. McDonald’s uses roughly two billion eggs annually in the United States, and an additional 120 million in Canada.

System 104

Purpose, diversity and inclusion: Why take a stand?

PR Daily

Hewlett Packard Enterprise created its Living Progress plan to provide employees with tools, resources and best practices to accelerate the company’s “culture of sustainability,” such as pursuing a goal of drawing 50% of its electricity consumption from renewables by 2025.

Bank of America shares minimum wage benchmarks, privacy drives brand trust, and Amazon expands worker safety initiative

PR Daily

Bank of America has announced plans to raise the minimum wage for its employees to $25 by the year 2025. The company’s goal in expanding this program is to cut workplace incident rates by 50% by 2025.

7 highest-ranked ESG brands for 2021

PR Daily

The company has pledged to have a net-zero carbon footprint by 2040 and power its operations with 100% renewable energy by 2025. Here’s how brands that have the highest marks on environmental, social and governance issues earned their reputation.

What next for Amazon and its executive communications?

PR in High Definition

It’s expected to be running on 100% renewable energy by 2025. The news this month that Jeff Bezos is stepping down as Chief Executive Officer (CEO) of Amazon has shocked many.

Why does the marketing media continue to ignore Gen X’ers (and focus on Millennials)?

Communications Conversations

of the workforce by 2025. I get it. Millennials are the best thing since Harrison Ford flew the Millennium Falcon (wait, Millennial friends, you do know who Harrison Ford is, right? RIGHT?). I get it. Your generation will comprise 99.9% I get it. Your generation shares more, consumes more and is more digitally savvy than any other generation. Ever. I get it. Your generation features legends like Kelly Osbourne, Johnny Manziel, Jennifer Lawrence and that guy who founded Snapchat.

Top 2021 internal communication trends

PR Daily

By 2025, millennials will comprise more than 75 percent of the American workforce,” she says. Here’s what to expect—and prioritize—in what’s sure to be another turbulent year ahead. 2020 has squeezed us all through the wringer in multitudes of ways.

Starbucks continues to talk racial inequality with opening of Ferguson, Mo. store

The Stalwart Blog

This is in addition to the company's “ambitious plans to have at least 25,000 college graduates by 2025 through the Starbucks College Achievement Plan program”, which it announced in a press release earlier this month. Following its highly criticized #RaceTogether campaign, which asked baristas to initiate conversations about racial tensions with customers, Starbucks CEO Howard Schultz announced that the coffee chain will be opening its first store in Ferguson, Missouri.

Personal Versus Private in PR and Social Media


According to Fox Business News , millennials – who will comprise 75% of the workforce by 2025 — fall into this social media practice the most. As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.

The end of the year as we know it (do you feel fine?)

PR in High Definition

There will be few agencies and clients looking as far as 2050, many will be imagining as far ahead as 2025, but most should have 2020 buttoned down with a detailed plan. It feels like just yesterday that I was wondering what I would be doing as the clock ticked over into the year 2000. I was on high alert, waiting for Y2K to switch off every electronic machine as the clock struck midnight (of course, we all know it didn’t).

Your Brand’s Road Forward: Digital Shopper Marketing

Konnect Agency

market share by 2025 – and online marketing will need to meet consumers in the new channels where they are making purchase decisions. Much like everything else in 2020, digital shopper marketing was transformed in ways that no one could have predicted.

46 PR measurement and media monitoring posts to get your new year off to a great start

Media Bullseye

What Will Measurement Look Like in 2025? Recently, we posted a collection of quality articles about media monitoring and measurement, social media, and PR. We hope the work we compiled provided useful insight about strategies and planning ideas for 2017. Since there were such positive responses to the previous roundup post, we compiled another batch of articles, focused solely on media monitoring and measurement this time.

Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

This isn’t a conversation for 2025, it is a conversation for now and communicators don’t seem to take that in. Meeting the CIPR’s artificial intelligence maven Kerry Sheehan. Kerry Sheehan and I first met in 2017. The CIPR had started to consider the impact of artificial intelligence (AI).

Data 86

Obsolete technology – what the kids won’t understand

PR in High Definition

Cash: The use of cash is predicted to make up just a quarter of all payments in 2025 as the UK heads towards going cashless – the end is nigh. This month, we were all taken on a trip down obsolete technology memory lane by the Telegraph, with its round-up of technologies most kids today wouldn’t recognise. There was plenty to take us back. Who can forget the time when Floppy Disks ruled the world, or when you had to gather around the answering machine to record a family joint message.