Ishmael's Corner

MARCH 1, 2017

Tonight, I share the stage with Shel Holtz at a San Francisco IABC event that examines the future of PR and communications in 2025. The post In Predicting the Shape of PR in 2025, One Thing Comes to Mind with Absolute Clarity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Storytelling 63

Storytelling Google Industry Corporate 63

PR Daily

FEBRUARY 1, 2016

that all of its eggs for its nearly 400 restaurants in 13 states will come from cage-free hens by 2025. On Friday, the fast-food chain announced in a statement. The company said it’s working to meet the goal before that date and already owns and operates bakeries and plants for meat and frozen food processing.

Consumer 92

Consumer Report Reputation Meeting 92

PR Daily

APRIL 7, 2016

The retail giant pledged to move to a 100 percent cage-free egg stock by 2025. Given the option, it’s unlikely that any animal would choose to live in a cage. Consumers and food companies have realized this fact, and demand for eggs from cage-free hens has risen sharply. Early adopters include Target, Kroger, Albertsons and Whole Foods. WANTED: Internal comms leaders for an exclusive roundtable forum. Walmart, on the other hand, is late to the game.

Retail 79

Retail Policies Consumer Internal 79

Communications Conversations

MARCH 3, 2015

So, predicting what will happen in another 10 years in 2025 is next to impossible. My feeling is we’ll see much more of that by 2025 as wearable tech gets better, and people start to open up a bit more to the possibilities. Given all those issues are addressed, VR will become a key tool for PR folks in 2025. A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.”

Technology 115

Technology Trade Shows Content Marketing Facebook 115

Agility PR Solutions

NOVEMBER 6, 2019

Chief execs in European countries believe that a greater focus on ethical, people-oriented leadership will be the new norm by 2025, according to new research from organizational consulting firm Korn Ferry. In the survey of 163 CEOs in Europe, 94 percent say the CEO role will have a greater emphasis on moral/ethical leadership by 2025. […].

Ethics 65

Ethics Leadership Survey Trends 65

Agility PR Solutions

SEPTEMBER 8, 2020

New research from Data-to-Everything Platform provider Splunk exploring how prepared organizations are for the beginning of the Data Age reveals that two-thirds (67 percent) of those surveyed expect the sheer quantity of data to grow nearly five times by 2025.

Data 85

Data Survey Marketing Publicity 85

Stephen Waddington

FEBRUARY 22, 2021

It is aiming to reinvigorate its business operations by growing its oral and vaping categories to £5bn by 2025, while growing the business overall by 3-5% per year.

Sports 102

Sports Enterprise Journalism YouTube 102

5W PR

AUGUST 10, 2020

Researchers discovered that 33% of those polled were already using three or more mobile phones in their households and that 41% anticipate more by 2025. Another 56% expect to participate in vacation and entertainment events through one of the devices by 2025.

Consumer 90

Consumer Meeting Mobile Study 90

PR Daily

AUGUST 22, 2019

Launched in September 2017, Kroger’s “ Zero Hunger | Zero Waste ” plan established an audacious goal of “eliminating waste across the company by 2025.” The campaign, which won a 2018 Ragan Employee Communications Award for Best Corporate Social Responsibility Program , also set out to: Accelerate food donations to provide 3 billion meals by 2025 to feed people facing hunger in the places Kroger calls home.

Nonprofit 119

Nonprofit Banking Retail Policies 119

PR Daily

FEBRUARY 19, 2021

The fast food chain announced that it aims to increase the number of “historically underrepresented groups” in leadership roles that are senior director-level and above to 35% by 2025. It also commited to ensure that women hold 45% of these leadership positions by 2025.

Facebook 93

Facebook Leadership Case Study Measurement 93

The Stalwart Blog

JUNE 9, 2015

By 2025, that percentage will rise to 75. Summer is fast approaching, this means a fresh crop of college students are graduating, eager to use their newly acquired skills to better your business. However, the new-grad- millennial has different expectations of the workplace than the Gen-X or baby boomers counterparts. According to launchbox.tv , new grads aren't seeking employment just for the cash flow; they're seeking personal enrichment.

Construction 102

Construction Leadership Community Corporate 102

PR Daily

JANUARY 30, 2019

Analyst firm Forrester predicts that AI will replace 16 percent of jobs in the United States by 2025, and PricewaterhouseCoopers forecasts that AI will take over 30 percent of U.K. Software can string words together, but it can’t draw people together with a tug at the heartstrings. AI and machine learning can, however, help with all that tedious research.

Storytelling 127

Storytelling Software Big Data Engineering 127

PR Daily

FEBRUARY 14, 2020

predicts the global virtual and augmented reality market will maintain annual growth of almost 70% until 2025. To grab more attention in 2020, wow your audience with immersive, interactive technology that makes your products pop off the page. Today, it takes a bit more sizzle to grab a customer’s attention. If your company is keen to separate from the competition—and connect with a tech-savvy audience—augmented reality (AR) is certainly worth a shot.

Technology 93

Technology Instagram Mobile Consumer 93

5W PR

JULY 27, 2020

Studies show about 75% of the workforce in 2025 will be millennials, a generation that was raised on computers and video games.

Exercises 90

Exercises Software Employee Study 90

PR Daily

SEPTEMBER 10, 2015

and Canada by 2025. Few major corporations have had as rough a past couple years as McDonald’s. Sales are declining, stores are closing and people have generally wised up to the fact that its food wreaks havoc on the body of anyone who consumes it. But hey—at least the company is wising up about the chickens it sources. McDonald’s uses roughly two billion eggs annually in the United States, and an additional 120 million in Canada.

System 129

System Meeting Corporate Company 129

PR Daily

JANUARY 28, 2019

In Japan, people age 50 and over will make up half the population by 2025. To reach savvy consumers, marketers must provide more ‘authentic, lifelike’ experiences online. Email marketers shouldn’t dwell too much on their highfalutin, parochial tech concerns. There are bigger fish to fry, such as the societal trends reflected in Top 10 Global Consumer Trends 2019 , a study by Euromonitor International.

Study 109

Study Trends Marketing Consumer 109

PR Daily

DECEMBER 3, 2020

By 2025, millennials will comprise more than 75 percent of the American workforce,” she says. Here’s what to expect—and prioritize—in what’s sure to be another turbulent year ahead. 2020 has squeezed us all through the wringer in multitudes of ways.

Internal 153

Internal International Trends Communications 153

PR Daily

FEBRUARY 25, 2020

Analyst firm IDC estimates that by 2025 there will be 41.6 The connectivity of smart devices helps consumers find businesses, of course, but the inverse is true as well. Location information is just one element of the commercial toolkit. Internet of Things (IoT) technology is found in billions of internet-connected devices that collect and share data. From smartwatches to fitness trackers to phones to cars and even refrigerators, IoT has become part of everyday life.

Data 114

Data Technology Consumer Marketing 114

PR Daily

JANUARY 26, 2020

Hewlett Packard Enterprise created its Living Progress plan to provide employees with tools, resources and best practices to accelerate the company’s “culture of sustainability,” such as pursuing a goal of drawing 50% of its electricity consumption from renewables by 2025. The idea that companies should focus solely on products and profits is losing ground. Employees—and external audiences—are increasingly demanding a deeper ethic.

Employee 108

Employee Enterprise Nonprofit Ethics 108

PR Daily

JANUARY 21, 2020

Oh, and learn a little about the newest-titled generation, the “alphas” (born between 2010 and 2025), who come after Gen Z. . PR pros and marketers must keep tabs on what makes established and potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving. . In 2020, PR professionals will see the further evolution of the “woke” and informed consumer. .

Consumer 102

Consumer Trends Communications Airlines 102

PR in High Definition

FEBRUARY 22, 2021

It’s expected to be running on 100% renewable energy by 2025. The news this month that Jeff Bezos is stepping down as Chief Executive Officer (CEO) of Amazon has shocked many.

Reputation 62

Reputation Communications Energy Web 62

Communications Conversations

SEPTEMBER 19, 2014

of the workforce by 2025. I get it. Millennials are the best thing since Harrison Ford flew the Millennium Falcon (wait, Millennial friends, you do know who Harrison Ford is, right? RIGHT?). I get it. Your generation will comprise 99.9% I get it. Your generation shares more, consumes more and is more digitally savvy than any other generation. Ever. I get it. Your generation features legends like Kelly Osbourne, Johnny Manziel, Jennifer Lawrence and that guy who founded Snapchat.

Leadership 127

Leadership Marketing Consumer Report 127

5W PR

FEBRUARY 21, 2020

They’ve projected that by 2025, they will eliminate 67 billion single-use plastic bottles from the planet by encouraging drinkers to create sparkling water at home. Consumers take in many considerations leading up to their purchase decisions. According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%).

Brand 100

Brand Branding Chemicals Consumer 100

PR in High Definition

JANUARY 23, 2020

Following this, Microsoft announced that they aim to become ‘carbon negative’ by 2030 while aiming to use entirely renewable energy by 2025. The beginning of the new decade welcomed the positive news from the National Grid that, for the first time ever, more of the UK’s electricity came from clean sources than fossil fuels, making 2019 the cleanest year on record. For the full story, check out The Independent.

Energy 48

Energy Financial Mobile Technology 48

PR Daily

AUGUST 29, 2018

billion-plus globally by 2025, up from close to $4.2 Missouri became the first state to regulate how marketing pros use the word “meat”—and plant-based brands are fighting back. The “Missouri Cattlemen’s Fake Meat Bill” was signed into law on June 1 and went into effect on Tuesday. It prohibits organizations from calling products “meat” that aren’t derived from animal sources.

Consumer 76

Consumer Report Technology Crisis 76

The Stalwart Blog

APRIL 30, 2015

This is in addition to the company's “ambitious plans to have at least 25,000 college graduates by 2025 through the Starbucks College Achievement Plan program”, which it announced in a press release earlier this month. Following its highly criticized #RaceTogether campaign, which asked baristas to initiate conversations about racial tensions with customers, Starbucks CEO Howard Schultz announced that the coffee chain will be opening its first store in Ferguson, Missouri.

Community 71

Community Resources Internal International 71

Cision

NOVEMBER 3, 2016

According to Fox Business News , millennials – who will comprise 75% of the workforce by 2025 — fall into this social media practice the most. As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.

Social Media 255

Social Media Media Reputation Training 255

PR Daily

SEPTEMBER 15, 2020

Lego announced that it’s phasing out plastic packaging and turning to sustainable materials by 2025: We will begin testing paper bags in our boxes, that can go in the recycling bin when you’re?done

Facebook 110

Facebook Television Guidelines Fashion 110

PR Daily

FEBRUARY 10, 2021

We will connect all our customers through our business-to-business platforms, reaching €10 billion net revenue by 2025 in traditional channels.

Company 97

Company Travel Survey Viral 97

Konnect Agency

JANUARY 19, 2021

market share by 2025 – and online marketing will need to meet consumers in the new channels where they are making purchase decisions. Much like everything else in 2020, digital shopper marketing was transformed in ways that no one could have predicted.

Mobile 52

Mobile Comparison Television Social Media 52

Media Bullseye

JANUARY 4, 2017

What Will Measurement Look Like in 2025? Recently, we posted a collection of quality articles about media monitoring and measurement, social media, and PR. We hope the work we compiled provided useful insight about strategies and planning ideas for 2017. Since there were such positive responses to the previous roundup post, we compiled another batch of articles, focused solely on media monitoring and measurement this time.

Measurement 99

Measurement Analytics Case Study Social Media 99

PR Daily

SEPTEMBER 9, 2020

To do this, Uber is committing $800 million to help drivers transition to electric vehicles by 2025. Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more.

Film 92

Film Employee Infographics Groups 92

PRSay

OCTOBER 17, 2019

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Do you know anyone under 9? They represent the world’s next age group: “Generation Alpha,” the demographic after Generation Z. Here’s what communicators need to know about this key, emerging group: Understanding the generation.

Groups 111

Groups Skype Real Estate Mobile 111

PR Daily

JANUARY 21, 2021

Unilever promised to meet these six commitments by 2025 or 2030. Also: Data-backed digital marketing trends for 2021, TikTok previews a Q&A tool, Pillsbury and Oreo team up on a new product line, and more.

Brand 95

Brand Branding Instagram Enterprise 95

Social PR Chat

SEPTEMBER 27, 2017

A CBRE report estimated that 50% of jobs would be redundant by 2025 due to technological innovation. Picking the right Social PR courses and certifications can be overwhelming. As daunting it may seem, it’s also critical to stay relevant in today’s digital revolution. The scenario: You got the diploma, crafted the perfect resume, and are ready to take on the world – but are you actually ready for a job in modern communications?

Course 98

Course Pinterest Handbook Training 98

NewsWhip

AUGUST 29, 2019

ALDI says all packaging will be reusable, recyclable, or compostable by 2025 (170,949 interactions). Last week 181 CEOs from the Business Roundtable, a 47 year old association focused on advocating policies to strengthen the economic interests of US corporations, signed a historic pledge that could change the relationship between business and the environment.

Policies 60

Policies Engineering Analysis Consumer 60

PR in High Definition

OCTOBER 23, 2019

There will be few agencies and clients looking as far as 2050, many will be imagining as far ahead as 2025, but most should have 2020 buttoned down with a detailed plan. It feels like just yesterday that I was wondering what I would be doing as the clock ticked over into the year 2000. I was on high alert, waiting for Y2K to switch off every electronic machine as the clock struck midnight (of course, we all know it didn’t).

Pitching 48

Pitching Survey Agency Resources 48

PR Daily

OCTOBER 7, 2019

The company—which owns more than 400 brands, including Ben & Jerry’s, Hellmann’s, Axe, Dove and Dermalogica—vowed to cut its plastic use in half by 2025. Also: Brand managers can do better at monitoring reputation, Unilever vows to ditch plastic, and HSBC to lay off 10,000 employees. Good morning, PR pros: TikTok is facing backlash from some of its popular users after they appeared in ads for the social media platform.

Groups 81

Groups Instagram Television Banking 81

PR Daily

OCTOBER 18, 2016

The New York-based company [said] that by 2025 at least two-thirds of its drinks will have 100 calories or fewer from added sugar per 12 oz. Folks who may have needed an extra boost to get going Monday morning awoke to news that Pepsi plans to significantly reduce the amount of sugar in its beverages.

Chemicals 68

Chemicals Government Guidelines Energy 68

Stephen Waddington

DECEMBER 11, 2019

This isn’t a conversation for 2025, it is a conversation for now and communicators don’t seem to take that in. Meeting the CIPR’s artificial intelligence maven Kerry Sheehan. Kerry Sheehan and I first met in 2017. The CIPR had started to consider the impact of artificial intelligence (AI). We went on the create the AI in PR (abbreviated to AIinPR) panel thanks to the support of then President Sarah Waddington and CEO Alastair McCapra.

Data 65

Data Data-Driven PR Banking Big Data 65