In Predicting the Shape of PR in 2025, One Thing Comes to Mind with Absolute Clarity

Ishmael's Corner

Tonight, I share the stage with Shel Holtz at a San Francisco IABC event that examines the future of PR and communications in 2025. The post In Predicting the Shape of PR in 2025, One Thing Comes to Mind with Absolute Clarity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

White Castle to use cage-free hen eggs by 2025

PR Daily

that all of its eggs for its nearly 400 restaurants in 13 states will come from cage-free hens by 2025. On Friday, the fast-food chain announced in a statement. The company said it’s working to meet the goal before that date and already owns and operates bakeries and plants for meat and frozen food processing.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Walmart vows to sell only cage-free eggs by 2025

PR Daily

The retail giant pledged to move to a 100 percent cage-free egg stock by 2025. Given the option, it’s unlikely that any animal would choose to live in a cage. Consumers and food companies have realized this fact, and demand for eggs from cage-free hens has risen sharply. Early adopters include Target, Kroger, Albertsons and Whole Foods. WANTED: Internal comms leaders for an exclusive roundtable forum. Walmart, on the other hand, is late to the game.

What will PR technology look like in 2025?

Communications Conversations

So, predicting what will happen in another 10 years in 2025 is next to impossible. My feeling is we’ll see much more of that by 2025 as wearable tech gets better, and people start to open up a bit more to the possibilities. Given all those issues are addressed, VR will become a key tool for PR folks in 2025. A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.”

European CEOs predict stronger focus on ethics over profits

Agility PR Solutions

Chief execs in European countries believe that a greater focus on ethical, people-oriented leadership will be the new norm by 2025, according to new research from organizational consulting firm Korn Ferry. In the survey of 163 CEOs in Europe, 94 percent say the CEO role will have a greater emphasis on moral/ethical leadership by 2025. […].

Volume and value of data increasing exponentially in the Data Age

Agility PR Solutions

New research from Data-to-Everything Platform provider Splunk exploring how prepared organizations are for the beginning of the Data Age reveals that two-thirds (67 percent) of those surveyed expect the sheer quantity of data to grow nearly five times by 2025.

Data 85

Meet the 2030 Consumer


Researchers discovered that 33% of those polled were already using three or more mobile phones in their households and that 41% anticipate more by 2025. Another 56% expect to participate in vacation and entertainment events through one of the devices by 2025.

Kroger’s audacious plan to limit food waste is boosting staff pride

PR Daily

Launched in September 2017, Kroger’s “ Zero Hunger | Zero Waste ” plan established an audacious goal of “eliminating waste across the company by 2025.” The campaign, which won a 2018 Ragan Employee Communications Award for Best Corporate Social Responsibility Program , also set out to: Accelerate food donations to provide 3 billion meals by 2025 to feed people facing hunger in the places Kroger calls home.

The MIllennials are Coming! The Millennials are Coming!

The Stalwart Blog

By 2025, that percentage will rise to 75. Summer is fast approaching, this means a fresh crop of college students are graduating, eager to use their newly acquired skills to better your business. However, the new-grad- millennial has different expectations of the workplace than the Gen-X or baby boomers counterparts. According to , new grads aren't seeking employment just for the cash flow; they're seeking personal enrichment.

Gamification Delivers Results


Studies show about 75% of the workforce in 2025 will be millennials, a generation that was raised on computers and video games.

Take heart, writers. Artificial intelligence lacks a vital storytelling component: empathy

PR Daily

Analyst firm Forrester predicts that AI will replace 16 percent of jobs in the United States by 2025, and PricewaterhouseCoopers forecasts that AI will take over 30 percent of U.K. Software can string words together, but it can’t draw people together with a tug at the heartstrings. AI and machine learning can, however, help with all that tedious research.

Why and how to use augmented reality to boost marketing efforts

PR Daily

predicts the global virtual and augmented reality market will maintain annual growth of almost 70% until 2025. To grab more attention in 2020, wow your audience with immersive, interactive technology that makes your products pop off the page. Today, it takes a bit more sizzle to grab a customer’s attention. If your company is keen to separate from the competition—and connect with a tech-savvy audience—augmented reality (AR) is certainly worth a shot.

Study: Crucial 2019 email marketing trends

PR Daily

In Japan, people age 50 and over will make up half the population by 2025. To reach savvy consumers, marketers must provide more ‘authentic, lifelike’ experiences online. Email marketers shouldn’t dwell too much on their highfalutin, parochial tech concerns. There are bigger fish to fry, such as the societal trends reflected in Top 10 Global Consumer Trends 2019 , a study by Euromonitor International.

Study 106

McDonald's pledges to use cage-free eggs

PR Daily

and Canada by 2025. Few major corporations have had as rough a past couple years as McDonald’s. Sales are declining, stores are closing and people have generally wised up to the fact that its food wreaks havoc on the body of anyone who consumes it. But hey—at least the company is wising up about the chickens it sources. McDonald’s uses roughly two billion eggs annually in the United States, and an additional 120 million in Canada.

System 127

How the internet of things can help marketers pinpoint their efforts

PR Daily

Analyst firm IDC estimates that by 2025 there will be 41.6 The connectivity of smart devices helps consumers find businesses, of course, but the inverse is true as well. Location information is just one element of the commercial toolkit. Internet of Things (IoT) technology is found in billions of internet-connected devices that collect and share data. From smartwatches to fitness trackers to phones to cars and even refrigerators, IoT has become part of everyday life.

Data 112

Purpose, diversity and inclusion: Why take a stand?

PR Daily

Hewlett Packard Enterprise created its Living Progress plan to provide employees with tools, resources and best practices to accelerate the company’s “culture of sustainability,” such as pursuing a goal of drawing 50% of its electricity consumption from renewables by 2025. The idea that companies should focus solely on products and profits is losing ground. Employees—and external audiences—are increasingly demanding a deeper ethic.

Consumer trends that will help communicators in 2020

PR Daily

Oh, and learn a little about the newest-titled generation, the “alphas” (born between 2010 and 2025), who come after Gen Z. . PR pros and marketers must keep tabs on what makes established and potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving. . In 2020, PR professionals will see the further evolution of the “woke” and informed consumer. .

Brands Tackling Social Issues


They’ve projected that by 2025, they will eliminate 67 billion single-use plastic bottles from the planet by encouraging drinkers to create sparkling water at home. Consumers take in many considerations leading up to their purchase decisions. According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%).

Brand 100

Why does the marketing media continue to ignore Gen X’ers (and focus on Millennials)?

Communications Conversations

of the workforce by 2025. I get it. Millennials are the best thing since Harrison Ford flew the Millennium Falcon (wait, Millennial friends, you do know who Harrison Ford is, right? RIGHT?). I get it. Your generation will comprise 99.9% I get it. Your generation shares more, consumes more and is more digitally savvy than any other generation. Ever. I get it. Your generation features legends like Kelly Osbourne, Johnny Manziel, Jennifer Lawrence and that guy who founded Snapchat.

January Tech News Round-Up

PR in High Definition

Following this, Microsoft announced that they aim to become ‘carbon negative’ by 2030 while aiming to use entirely renewable energy by 2025. The beginning of the new decade welcomed the positive news from the National Grid that, for the first time ever, more of the UK’s electricity came from clean sources than fossil fuels, making 2019 the cleanest year on record. For the full story, check out The Independent.

Personal Versus Private in PR and Social Media


According to Fox Business News , millennials – who will comprise 75% of the workforce by 2025 — fall into this social media practice the most. As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.

Starbucks continues to talk racial inequality with opening of Ferguson, Mo. store

The Stalwart Blog

This is in addition to the company's “ambitious plans to have at least 25,000 college graduates by 2025 through the Starbucks College Achievement Plan program”, which it announced in a press release earlier this month. Following its highly criticized #RaceTogether campaign, which asked baristas to initiate conversations about racial tensions with customers, Starbucks CEO Howard Schultz announced that the coffee chain will be opening its first store in Ferguson, Missouri.

Tofurky and Good Food Institute sue to block Missouri’s ‘meat’ label law

PR Daily

billion-plus globally by 2025, up from close to $4.2 Missouri became the first state to regulate how marketing pros use the word “meat”—and plant-based brands are fighting back. The “Missouri Cattlemen’s Fake Meat Bill” was signed into law on June 1 and went into effect on Tuesday. It prohibits organizations from calling products “meat” that aren’t derived from animal sources.

The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie

PR Daily

To do this, Uber is committing $800 million to help drivers transition to electric vehicles by 2025. Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more.

Film 90

Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging

PR Daily

Lego announced that it’s phasing out plastic packaging and turning to sustainable materials by 2025: We will begin testing paper bags in our boxes, that can go in the recycling bin when you’re?done

46 PR measurement and media monitoring posts to get your new year off to a great start

Media Bullseye

What Will Measurement Look Like in 2025? Recently, we posted a collection of quality articles about media monitoring and measurement, social media, and PR. We hope the work we compiled provided useful insight about strategies and planning ideas for 2017. Since there were such positive responses to the previous roundup post, we compiled another batch of articles, focused solely on media monitoring and measurement this time.

Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group


Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Do you know anyone under 9? They represent the world’s next age group: “Generation Alpha,” the demographic after Generation Z. Here’s what communicators need to know about this key, emerging group: Understanding the generation.

Groups 111

Sustainability & Success: The new role of business in today’s environmental debate


ALDI says all packaging will be reusable, recyclable, or compostable by 2025 (170,949 interactions). Last week 181 CEOs from the Business Roundtable, a 47 year old association focused on advocating policies to strengthen the economic interests of US corporations, signed a historic pledge that could change the relationship between business and the environment.

The end of the year as we know it (do you feel fine?)

PR in High Definition

There will be few agencies and clients looking as far as 2050, many will be imagining as far ahead as 2025, but most should have 2020 buttoned down with a detailed plan. It feels like just yesterday that I was wondering what I would be doing as the clock ticked over into the year 2000. I was on high alert, waiting for Y2K to switch off every electronic machine as the clock struck midnight (of course, we all know it didn’t).

The Best List of 40 Social PR Courses and Certifications

Social PR Chat

A CBRE report estimated that 50% of jobs would be redundant by 2025 due to technological innovation. Picking the right Social PR courses and certifications can be overwhelming. As daunting it may seem, it’s also critical to stay relevant in today’s digital revolution. The scenario: You got the diploma, crafted the perfect resume, and are ready to take on the world – but are you actually ready for a job in modern communications?

Pepsi pledges to reduce sugar, fats in drinks and snacks

PR Daily

The New York-based company [said] that by 2025 at least two-thirds of its drinks will have 100 calories or fewer from added sugar per 12 oz. Folks who may have needed an extra boost to get going Monday morning awoke to news that Pepsi plans to significantly reduce the amount of sugar in its beverages.

Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

This isn’t a conversation for 2025, it is a conversation for now and communicators don’t seem to take that in. Meeting the CIPR’s artificial intelligence maven Kerry Sheehan. Kerry Sheehan and I first met in 2017. The CIPR had started to consider the impact of artificial intelligence (AI). We went on the create the AI in PR (abbreviated to AIinPR) panel thanks to the support of then President Sarah Waddington and CEO Alastair McCapra.

Data 64

TikTok’s ads anger influencers, Instagram tests ‘Group Story’ feature, and Houston Rockets apologize for Hong Kong tweet

PR Daily

The company—which owns more than 400 brands, including Ben & Jerry’s, Hellmann’s, Axe, Dove and Dermalogica—vowed to cut its plastic use in half by 2025. Also: Brand managers can do better at monitoring reputation, Unilever vows to ditch plastic, and HSBC to lay off 10,000 employees. Good morning, PR pros: TikTok is facing backlash from some of its popular users after they appeared in ads for the social media platform.

Starbucks to hire 240,000—and, possibly, you

PR Daily

In 2013, Starbucks set a goal of hiring 10,000 military spouses and veterans by 2018, which it announced it already reached—and now it’s expanding the goal to hire 25,000 by 2025. One might say Starbucks’ hiring goals have been injected with a shot of caffeine. The company’s chief executive, Howard Schultz, marked the 25th annual meeting of shareholders—his last before successor Kevin Johnson takes over—by announcing the creation of 240,000 jobs.

What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

The online lending space has doubled in size every year since 2010, according to Morgan Stanley, and analysts predict $1 trillion in new loans will be processed through online marketplaces globally by 2025. The Rise of Shadow Banking. Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. As expected, the “big” banks offer something in all of these areas.

Volkswagen to eliminate 30,000 jobs in branding overhaul

PR Daily

The company intends to shift more investment and resources into developing electric cars and wants to launch 30 electric-powered vehicles by 2025. “It’s Will a bold move help VW shed the albatross around its neck? On Friday, the company announced that it plans to cut 30,000 jobs by 2020, with 23,000 of those layoffs affecting employees in Germany—and all coming through attrition. The decision is not only a plan to boost the VW’s profits; it’s also part a rebranding strategy.

Starbucks offers $10M for an idea to recycle or reuse its cups

PR Daily

Scientists estimate that the amount of ocean plastic will triple between 2015 and 2025.) Though this week’s “Crystal Ball” Frappuccino. from Starbucks comes in an average plastic cup, the company is promising different containers will come. What do the Mystical Sparkles Mean? It remains to be seen. Something is Coming, on Thursday March, 22nd, come and have your fortune told with Our New Crystal Ball Frappuccino! Will you have Adventure, Magic, Or Luck?

Obsolete technology – what the kids won’t understand

PR in High Definition

Cash: The use of cash is predicted to make up just a quarter of all payments in 2025 as the UK heads towards going cashless – the end is nigh. This month, we were all taken on a trip down obsolete technology memory lane by the Telegraph, with its round-up of technologies most kids today wouldn’t recognise. There was plenty to take us back. Who can forget the time when Floppy Disks ruled the world, or when you had to gather around the answering machine to record a family joint message.

9 prevailing email marketing trends

PR Daily

billion by 2025. Are you gearing up for sustained inbox mastery, or is your marketing doomed for deletion? Here are the dominant and emerging trends that will define how we use email in coming years: 1. Artificial intelligence. According to research firm Tractica , the revenue generated from the application of AI software will grow from $1.4 billion in 2016 to $59.8

Adidas’ Twitter gaffe, Instagram’s ‘chat’ sticker and Nestle’s recyclable wrapper

PR Daily

It’s a step toward the company’s commitment to make all its packaging recyclable or reusable by 2025. Also: Journalists still want email pitches, smiling may not make you happy, and what you think about influencer marketing. Good morning, PR pros: Rooms in Taco Bell’s pop-up resort are sold out, but in some locations, burritos might be as well: The chain is facing a tortilla shortage and consumers aren’t happy.