Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. In 2024, we expect the in-person conference landscape to continue to rebound with many thought leadership “pillar” events retaking their position as the places for ideas to be shared and the future to be explored.

Trends 116

Trends Communications Conference Leadership 116

5W PR

JANUARY 3, 2024

CES 2024 is a major event, and early planning allows for comprehensive strategy development and execution. Understanding what’s currently captivating consumers will guide product development and marketing strategies. Defining goals Clearly outline objectives for participating in CES 2024.

How To 78

How To Analysis Resources Trends 78

Burrelles Fresh Ideas

MARCH 19, 2024

As we stride through 2024 toward Spring Break and the Summer travel season, a new era of exploration and innovation is unfolding, reshaping the landscape of travel experiences and hospitality services. With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year.

Travel 91

Travel Trends Tourism Transportation 91

Konnect Agency

NOVEMBER 20, 2023

2024 is just around the corner, and it promises to be a year brimming with exciting opportunities and fascinating marketing trends that will shape the strategies of brands in the coming year and beyond. Every four years marks a time of chaos in the political landscape of Americans across the country and 2024 is no different.

Trends 52

Trends Strategy Crisis Management Technology 52

Stern + Associates

APRIL 17, 2024

From AI-generated deepfakes to the spread of misinformation online, the 2024 election cycle is proving to be confusing and disruptive, no matter where in the world you’re voting. Powerful new tools allow easy and rapid generation of fake photos, videos and other media that can mislead voters.

Policies 99

Policies Leadership Mobile Employee 99

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Photo courtesy of Pixabay 1.

Strategy 59

Strategy Company Communications Construction 59

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. Here are some amazing Gen Z-driven PR opportunities to take advantage of in 2024. Authenticity and value are key components of an effective PR strategy to engage this generation.

Consumer 87

Consumer Social Media Education Advertising 87

Prohibition

MARCH 8, 2024

In the fast-changing digital space that is social media, staying informed about the latest trends and changes is crucial for businesses and creators. Find out the latest updates that could impact your strategy below. Messenger previously allowed users to manually turn this on, however, this option will now be the default.

LinkedIn 62

LinkedIn Social Media Facebook B2C 62

Prohibition

JANUARY 19, 2024

Looking for the latest social media updates? Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences.

Groups 62

Groups Instagram Social Media Trends 62

Institute for Public Relations

FEBRUARY 5, 2024

PRWeek and Cision explored the evolution of the communications industry including changes to budgets and digital strategy. Respondents worked either in-house or at an … Continue reading Navigating Change for Communications in 2024 → An online survey of 427 senior-level communication professionals was conducted in the U.S.,

Communications 52

Communications Survey Strategy Industry 52

5W PR

JANUARY 3, 2024

Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews.

Product Launch 78

Product Launch Consumer Community Interviews 78

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. …That’s so 2022. election, and other global events.

Viral 52

Viral Video Trends Consumer 52

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Muck Rack, January 2024 ) Muck Rack also reports below that a signifcant number of PR pros are editing AI output. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

FEBRUARY 13, 2024

Looking for the latest social media updates? Check out the changes that will impact your Q1 strategy below. TikTok’s silent fallout TikTok, known for its ‘sound always on’ strategy, is facing a silent setback. This dispute implies a potential shift in content creation strategies for TikTok marketers.

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

DECEMBER 12, 2023

Bringing you another round-up of the latest social media updates, as AI continues to infiltrate, check it out below. It has been announced that by the end of 2024, he would like X to be the go-to ‘everything app’ including being the sole platform for users’ finances – taking on bank accounts head-on.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Konnect Agency

FEBRUARY 6, 2024

According to Insider Intelligence and Influencer Marketing Hub in 2024, marketers are projected to spend over $7.14 With so much competition, there are a few key trends to take well into 2024 that can help ensure an influencer campaign stays relevant and consistently hits the mark with the right audience.

Trends 52

Trends Banking Social Media Consumer 52

Shift Communications

JANUARY 24, 2024

Here are our takeaways of the key strategies Stanley implemented to overtake the hydration market. This exact strategy is what led to Stanley’s seemingly overnight stardom. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Marketing Viral 78

Bianchi Biz Blog

JUNE 29, 2023

January will be here before you know it, so it’s time to start planning for CES 2024. So, if you haven’t saved your spot for 2024, lock down your space by contacting the Consumer Technology Association (CTA). Strategy planning: Next up, start working on key messaging and defining your key objectives for CES 2024.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.

Strategy 96

Strategy Publicity Media Video 96

Prohibition

OCTOBER 25, 2023

The world of social media is ever evolving, so it’s crucial to keep up to date with the ongoing updates and developments. Influencer taking a photo for social media X introduces new premium features Elon Musk is rolling out yet more updates on X, now announcing new features for the users paying for the premium subscription.

LinkedIn 62

LinkedIn Social Media B2B Media 62

5W PR

FEBRUARY 22, 2024

However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries. Understanding consumer spending habits Remember, one-size-fits-all strategies rarely work.

Consumer 78

Consumer Strategy Ethics Customer Service 78

The Hoyt Organization

JANUARY 25, 2024

The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. Wondering how to build the perfect brand strategy for your cannabis business?

Strategy 95

Strategy Brand Branding SEO 95

Bianchi Biz Blog

APRIL 29, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences.

Marketing 82

Marketing Local Crisis Management Internal 82

Prohibition

NOVEMBER 14, 2023

Social media platforms are evolving and changing just as fast as the seasons are changing this year – take a look at our latest updates round-up: Instagram launches reminder story ads Meta recently announced that reminder ads, which update users about upcoming events, can now be implemented within Instagram stories.

Instagram 62

Instagram Social Media YouTube B2C 62

Solo PR Pro

FEBRUARY 6, 2024

In 2024, solo public relations professionals must adeptly navigate the digital landscape, leveraging data-driven strategies while contending with economic challenges. While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR.

Data 52

Data Strategy Publicity Handbook 52

Prohibition

OCTOBER 5, 2023

Preparing for Q4 social media campaigns? Planning for 2024 already? Catch up with the latest updates that you need to be aware of in our social media round-up below. Meta removes news Meta is updating the Facebook News feature across Western Europe, starting this December.

Instagram 62

Instagram Social Media Facebook Media 62

Newsfile

DECEMBER 13, 2023

” Artificial Intelligence is advancing rapidly, and professionals in investor relations are quickly adopting AI prompts for IR and technologies to improve their strategies. Develop investor personas for tailored communication strategies for [company website address’s] [key business].

Financial 105

Financial Crisis Management Training Analysis 105

Prohibition

DECEMBER 19, 2023

Meta previews new generative AI tools With the introduction of AI tools being one of the key trends we expect to see continue into 2024, it is no surprise that Meta is previewing new generative AI tools to help create video and images based on text prompts.

Advertising 62

Advertising Advertising Social Media Tools 62

5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. Remember, SXSW 2024 is about experiences, connections, and leaving a lasting mark. Remember, SXSW 2024 is about experiences, connections, and leaving a lasting mark.

Brand 78

Brand Branding How To Film 78

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% Inflation is expected to fall below 1% in 2024, strengthening purchasing power. The Most Popular Social Media Channels in Finland Youtube : 4.46 A good place to meet younger decision makers and social media influencers.

Radio 59

Radio Pinterest Television Government 59

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Understanding the modern news landscape As you delve into the many ways news reaches your audience, it becomes evident that media consumption habits have evolved dramatically.

Newspapers 130

Newspapers Social Media Data Consumer 130

Stern + Associates

DECEMBER 21, 2023

It seems like the number of controversial social issues increases every year. 2023 was a big year for controversies, whether cultural or political, and 2024 will likely be just as tumultuous, if not more so. Do your customers lean one way or the other on social issues? What Will Our Customers Think?

Communications 105

Communications How To Employee Corporate 105

PRSay

NOVEMBER 27, 2023

When you have citizen journalists and social media, pundits and people speculating and igniting fear [during] a crisis, there cannot be silence from the voice of authority. How do you respond to falsehoods, whether they’re on social media or some other platform? Social media is its own beast. Responsiveness.

Crisis Communications 127

Crisis Communications Crisis Communications Crisis Management 127

Prohibition

JANUARY 30, 2024

Check out some other social media advertising blogs: The Ultimate Guide to Facebook Advertising How to Get the Most Out of your Targeting for Social Media Advertising Why Have My Social Media Ads Stopped Working?

Advertising 62

Advertising Advertising LinkedIn Video 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62