NewsWhip

MARCH 23, 2023

Thanks to advanced technological developments by larger companies, and the launch of platforms such as OpenAI’s ChatGPT , AI has become accessible to the larger population. Artificial intelligence: A technological phenomenon It’s safe to say that based on the numbers, the public is very interested in the power of this technology.

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Brand Branding Film Reddit 78

Solo PR Pro

DECEMBER 20, 2022

1 business goal for 2023. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. Each assignment requires defined blocks of uninterrupted time — writing time. Share your 2023 business goal with us.

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Resources Energy Small Business Corporate 77

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat.

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Technology Meeting Media Analytics 93

Stern + Associates

FEBRUARY 22, 2023

ChatGPT’s sudden emergence into the limelight was enough to shock the world, giving observers a glimpse of the awesome power of novel technologies. The emerging technology media landscape is fluid, with new inventions and subsequently new questions and considerations arising each day.

Communications 62

Communications Technology Software Resources 62

Sword and the Script

AUGUST 1, 2023

The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Fair enough.

Software 121

Software Pitching Ethics Privacy 121

Stern + Associates

JANUARY 24, 2023

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Leveraging Breakthrough Technologies for Equality and Social Justice Ayanna Howard, Ph.D.

Leadership 90

Leadership Ethics Education Technology 90

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. Any writer knows that it’s generally easier to edit from a rough draft than write something from scratch. ChatGPT content, on the other hand, mostly reads like an actual person wrote it.

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Tools Trends Creativity B2B 353

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning.

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Survey Software B2B Pitching 144

PRSay

JUNE 16, 2023

Technology’s continuous advance is affecting every profession, including public relations. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). But the AI technology is not just about automation. This, in turn, can lead to better outcomes for clients and organizations.

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Technology Crisis Management Social Media Training 141

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

Journalism 128

Journalism Public Affairs Ethics Technology 128

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. 74% of PR pros report an increase in work quality when using AI.

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Trends YouTube Video Social Media 105

Bianchi Biz Blog

APRIL 25, 2024

Having welcomed 3000 attendees, 200 exhibitors and 650 speakers in 2023, we are excited for the turn out for 2024. The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list.

Mobile 59

Mobile Transportation Automotive Policies 59

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

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PRSay

NOVEMBER 17, 2023

At PRSA’s ICON 2023 in Nashville, Tenn., The technology “will put out an entire paragraph and all the sentences will be about the same length.” Some AI tools, such as the keyboard shortcut Voilà for Google Chrome, have already been trained to use certain writing voices, such as a technology voice or a marketer voice.

LinkedIn 72

LinkedIn Writing Tools Technology 72

PRSay

JANUARY 20, 2023

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. ChatGPT, an artificial intelligence program that can write long, seemingly authoritative responses to human questions, “has been all over my feed, and so I’ve been thinking quite a bit about that,” Egan said. “As

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Trends Newspapers Community Ethics 95

Sword and the Script

MAY 30, 2023

The tech analyst likens CMOs spending and utilization of martech to gambling with the marketing budget but the real culprit may well be short-term thinking in business CMOs are buying and implementing marketing technology (martech) that their marketing teams aren’t using. Marketing is cumulative.

Survey 81

Survey Technology B2B Resources 81

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Relatively speaking, [AI] is still very new.

Communications 72

Communications Guidelines Technology Tools 72

Sword and the Script

MARCH 14, 2023

In March of 2023, it added generative AI to its software. The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners. Taylor is based on a combination of technology from a company called Open AI, which made ChatGPT, and PRophet’s code. I’ll dig into that more in a moment.

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Software Media Relations Pitching Media 85

Burrelles Fresh Ideas

JANUARY 9, 2024

Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024. We understand the importance of intuitive, easy-to-use solutions leveraging advanced technologies like AI and image recognition to help you build winning communications programs. We can help!

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Pitching Print Measurement Report 94

Stern + Associates

FEBRUARY 1, 2024

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Leveraging AI and Breakthrough Technologies for Equality and Social Justice Ayanna Howard, Ph.D.

Leadership 108

Leadership Ethics Education Technology 108

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. New technologies become embedded into workflow over time. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications.

Publicity 105

Publicity Tools Exercises Ethics 105

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement.

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Software Pitching Analysis Community 131

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. 74% of PR pros report an increase in work quality when using AI.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

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Software Case Study Technology Tools 78

Landis PR

MAY 1, 2023

Its much more advanced and powerful successor, ChatGPT-4, debuted in March 2023. Thousands of apps, tools, and websites have utilized ChatGPT’s technology for specific use cases and industries. Fortunately, numerous resources are available to help you write an excellent prompt. Built on top of the GPT-4 and GPT-3.5

Tools 52

Tools Marketing Writing Resources 52

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Solid storytelling, writing and editing skills are still very much in demand.

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Communications Marketing Pitching Technology 97

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others.

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Automotive Meeting Media Mobile 85

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. People still do that, even as they increasingly turn to voice search technology for answers to their questions. Write content that answers questions.

SEO 88

SEO How To Mobile Engineering 88

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

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Marketing Content Marketing Storytelling B2B 59

NewsWhip

JANUARY 19, 2023

With North American, Latin American, Central American, and European publishers all writing in the language, it’s no wonder Spanish-language publications found great success towards the end of 2022. We also saw Bioguia writing about Adele proclaiming her love for Messi (161.4k). Interested in other website rankings?

Viral 88

Viral Writing Trends Facebook 88

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 95

Technology Ethics Tools Creativity 95

Wadds Inc.

DECEMBER 1, 2023

Public relations professionals are listed as one of the occupations most exposed to large language models (ranked 9th), which includes technologies such as ChatGPT. It suggests strong potential for augmentation from generative AI that could aid writing, content creation, messaging, and other everyday public relations tasks.

Publicity 52

Publicity Insurance Insurance Education 52

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. The reality is that it never died.

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Pitching Writing Engineering Wikipedia 40

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say.

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Writing Communications Marketing B2B 190

Doctor Spin

NOVEMBER 22, 2023

It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. Retrieved November 22, 2023, from EurekAlert! PR Resource: The Electronic Age Marshall McLuhan: The Electronic Age Human culture is often described based on our access to production technologies (i.e.

eBook 52

eBook Groups Biotechnology Resources 52

Doctor Spin

DECEMBER 4, 2023

A basic principle is that media, information technologies, and communication formats can affect events and social activities.“ Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T. Writing Technologies eJournal. Writing Technologies eJournal. Media Logic. Understanding Social Media Logic.

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Social Media Media eBook Technology 52

Stern + Associates

FEBRUARY 2, 2023

But she emphasizes we must ensure the ethical development of these increasingly prevalent technologies. “AI The only way to prevent biases from seeping into the development of technologies is to ensure they are created with diversity of thought,” Howard explains. I believe in AI.

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