The Proactive Report

OCTOBER 30, 2023

2023 is almost over. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? What are people saying about your brand when discussing CRM systems on social media? It’s time to start thinking about your 2024 marketing and PR strategies.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. I believe this is an example of emotions clouding judgment.

B2B 169

B2B Leadership Marketing Software 169

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. Pre-pandemic, CES had 4,400 exhibitors vying for space, visitors and the attention of 6,500 media. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Bianchi Biz Blog

APRIL 11, 2024

Vehicle Tech continues to grow In 2024, advanced vehicle technology captured a lot of attention at CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the show continued its post-COVID resurgence with 15% greater attendance, 10% more exhibitors and 11% more media attending than in 2023.

Automotive 100

Automotive Mobile Government Technology 100

Landis PR

JUNE 21, 2022

5-8, 2023, with Media Days in January. The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. Look back at CES’s past.

Company 52

Company Technology Hotels Meeting 52

Katie Paine's Measurement Blog

JANUARY 27, 2023

Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. Building relationships is what PR people do, and in 2023 many relationships are started and built in social media. Owned media is your friend.

Communications 40

Communications Measurement Employee Course 40

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Non-paid social media posts referencing a product or service.

Media 98

Media Nonprofit Pitching Analytics 98

5W PR

MAY 30, 2023

Marketing and Promotion Marketing and promotion are critical in attracting visitors to a business during the summer travel 2023 rush. Tourism businesses can use social media, email marketing, and other advertising channels to promote themselves and highlight any special summer events or deals.

Tourism 97

Tourism Hotels Travel Meeting 97

PR for Anyone

FEBRUARY 15, 2023

I’ve put together 31 tips to pitch the media! Use this list to make 2023 the year you go from Established to Known™ 1. Identify your target media outlets and journalists. Being known means people are following you on social media because they want to hear what you have to say about your industry.

Pitching 130

Pitching Media Interviews Video 130

Communications Conversations

MAY 12, 2023

That it’s merely a way for you to “game the system” and become a bigger personality on LinkedIn. Lesson #2: The right people are searching for me One of my goals with my LinkedIn work is to merely create more awareness for my name and what I do (social media marketing). That post only had 140+ engagements.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

PR 20/20

MAY 9, 2023

HubSpot offers multiple channels for communication, including email, social media, and live chat. You can also automate personalized email campaigns, send newsletters, and engage with members through social media platforms. Communication and Engagement: Effectual communication is crucial for member-based organizations.

Strategy 81

Strategy Marketing Tools Report 81

NewsWhip

NOVEMBER 6, 2023

Monitoring news and social media can be a daunting task, but when you’re working for a multinational company as large as Shell there is never any shortage of topics to track. The challenge Mason faced was that many of the tools Shell was already using couldn’t prioritize the news and social media alerts very well.

Trends 78

Trends Data Tools Resources 78

Bianchi Biz Blog

MARCH 16, 2023

If that’s not compelling enough, here are our three top reasons to add the Automotive News PACE Award competition to your 2023 PR planning: 1. These awards consider products, processes and IT systems submissions that are changing the landscape of the mobility industry. The PACEpilot competition enters its fourth year in 2023.

Automotive 62

Automotive Mobile System Technology 62

Contently - Strategy

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. In the past, you’ve put significant budget toward social media ad campaigns that target users who have expressed interest in products like Japanese cuisine or gourmet seasonings.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Solo PR Pro

DECEMBER 27, 2022

Patrick McSweeney of McSweeney Public Relations LLC was elected Chair of PRSA's Midwest District for 2023, representing 1,400 PR professionals in 12 chapters covering parts of nine states. He also was elected Co-chair of PRSA's national Diversity, Equity and Inclusion committee for 2023. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. To reach the Chinese audience, a corporate WeChat account is an entry-level necessity.

Local 36

Local Government Banking Policies 36

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. There is competition, there is free relations, there is media, there is social media, my favorite topic. We can't say we're not going on social media because someone might lie.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 198

Writing Communications Marketing B2B 198

Doctor Spin

NOVEMBER 17, 2023

2023, October 29). 7 I’ve written about this mental model in Critical Mass: How Many Social Media Followers Do You Need? 8 Let’s say the number of new social media shares per cycle is a constant multiplier, m. 2023, October 29). 1 Charlie Munger. In Wikipedia. ANNOTATIONS [ + ] ANNOTATIONS 1 Charlie Munger.

How To 52

How To eBook Wikipedia Viral 52

Maxim Behar

JANUARY 18, 2023

How do you see it as someone who is in business and knows about social media? These are young people who are quickly learning a profession, but they do not care very, very much whether it is this is their profession or the other or the third, they have a completely different value system. Never, on any occasion.

Government 72

Government Education Course Ethics 72

Maxim Behar

JUNE 28, 2023

Now, however, we are in an incredible media revolution, as anyone can speak their mind without limits. Because anyone can write, express an opinion on social media, even if they don't understand the topic, and it reaches many people quickly. I don't think times are any easier now in 2023 than they were three years ago.

Radio 52

Radio Film Sports Creativity 52

Bianchi Biz Blog

OCTOBER 3, 2022

After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. And it appears the 2023 version, slated for Jan. 3-8, 2023, in Las Vegas, may maintain that status. million square feet of exhibit space.

Automotive 129

Automotive Mobile Technology Hotels 129

Stern + Associates

JANUARY 24, 2023

is a pioneering social scientist and social worker whose frameworks for designing ethical AI ensure well-being for diverse communities and organizational cultures. The post Black History Month 2023: Notable Thought Leaders Opening New Doors to the Future appeared first on Stern Strategy Group. Nembhard, Ph.D.

Leadership 93

Leadership Ethics Education Technology 93

Doctor Spin

NOVEMBER 22, 2023

Attention according to the supervisory attentional system. This concept, derived from cognitive psychology, refers to a higher-level control system that regulates the allocation of attention, particularly in situations requiring planning or decision-making. Retrieved November 22, 2023, from EurekAlert! Attention as inhibition.

eBook 52

eBook Groups Biotechnology Resources 52

Katie Paine's Measurement Blog

MAY 25, 2023

2 I need a good way to manage my media lists and keep track of what I’ve sent reporters. You need the PR equivalent of a customer relationship management (CRM) system that can keep track of all your media contacts, what you’ve pitched them on, and whether they’ve run any stories. “Reputation Monitoring,” etc.)

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 122

B2B Marketing Survey Software 122

Doctor Spin

JANUARY 13, 2023

2023, January 12). 2023, January 13). In 2022, Joakim Lundell , arguably the most prominent social media influencer in Sweden, produced a low-budget horror movie that became the highest-grossing Swedish film ever in its genre and went straight to number one—with almost half of the tickets for the opening weekend sold in advance.

Leadership 52

Leadership Wikipedia Film Case Study 52

Doctor Spin

DECEMBER 7, 2023

2023, November 28). Critical Mass: How Many Social Media Followers Do You Need? 12 Let’s say the number of new social media shares per cycle is a constant multiplier, m. Viral Loops (or How to Incentivise Social Media Sharing). 2023, November 28). 2 Theory of multiple intelligences.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Maxim Behar

FEBRUARY 19, 2024

No, this is a whole system of understanding in society that we are starting to live a completely different life. Alright, tell us, as an expert, what are the common mistakes the media make when communicating what you are currently explaining in accessible language? It is essential to understand what it is about.

Energy 59

Energy Communications System Hotels 59

PR 20/20

MAY 31, 2023

Whether you're creating blog posts, social media shares, or email newsletters, HubSpot's content creation tools , such as personalization tokens and smart content , allow you to easily tailor your messaging and outreach to each segment of your audience.

How To 81

How To eBook Infographics Content Marketing 81

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

PR 20/20

DECEMBER 13, 2022

They can see conversions from Google and non-Google paid channels alike, such as YouTube, social media, and email. The introduction of Google Analytics 4 means transitioning to an entirely new data structure, session logic, and reporting system. Additionally, marketers now have access to a global view of their results.

Analytics 52

Analytics Google Report Data 52

Maxim Behar

NOVEMBER 15, 2023

I started creating news with the idea of making products and people more popular in the media. However, in the last 10 years, media has changed and so have the ideas. Now, 10% of it is in print, the other 90% is on the social media platforms. Thus, we should make everything seem interesting on social media.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Landis PR

DECEMBER 4, 2023

Plus, popular marketing AI tools like chatbots, marketing automation and CRM systems have been around for years. The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume.

Marketing 59

Marketing Content Marketing Storytelling B2B 59