Axia PR

FEBRUARY 27, 2024

Mixing AI and public opinion can be tricky, but it’s possible to implement AI in PR ethically. For companies exploring AI’s capabilities, understanding the surrounding media narratives and public perceptions is critical to guiding PR strategy. Artificial intelligence continues to transform industries as adoption accelerates globally.

Ethics 71

Ethics Analysis Communications Trends 71

Contently - Strategy

MARCH 25, 2024

Example: Pepsi Goes Big and Bold When Pepsi made the decision to update its logo in 2023, the company eschewed minimalist trends in favor of a big, bold design that’s impossible to ignore. The main challenges include ensuring AI-generated imagery aligns with your brand identity and navigating ethical concerns around authenticity.

Trends 52

Trends Strategy Marketing Brand 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

PRSay

JANUARY 20, 2023

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. As an organization, we need to be focused on what the ethics issues are.” Let us put our focus on the things that we do best — the strategy and the counseling.” But also, what some of the challenges are with AI.”

Trends 113

Trends Newspapers Community Ethics 113

Reputation Us

OCTOBER 16, 2023

Understanding where your target audience looks for product or service recommendations can help support your reputation management strategies. So the question arises: Is it ethical to pay for positive reviews or endorsements, even if they come from unbiased sources?

Reputation 167

Reputation Consumer Report Ethics 167

The Proactive Report

FEBRUARY 17, 2023

Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support. Consumers trust a brand when they believe that the brand is transparent, ethical, and reliable.

Brand 130

Brand Branding Ethics Engineering 130

Stern + Associates

NOVEMBER 8, 2023

This year, the 2023 Thinkers50 Distinguished Achievement Awards underscored society’s quest for inclusive growth, mindful decision-making and humane workplaces — themes that resonate deeply with a global audience yearning for positive transformation. Congratulations to them all! #1

Leadership 71

Leadership Ethics Creativity Meeting 71

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

Journalism 158

Journalism Public Affairs Ethics Technology 158

PRSay

OCTOBER 5, 2023

28 for Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn that further explores topics from PRSA’s award-winning publication, Strategies & Tactics. Create the strategy, but then you’ve got to do the work to get everyone on board.” Sometimes, being ethical means losing clients.

Leadership 74

Leadership Ethics Energy LinkedIn 74

PRSay

OCTOBER 3, 2022

1, 2023, a new law called the California Privacy Rights Act will take effect, expanding and amending the existing California law. For further reading: Using Data Ethically to Inform PR Strategies ( Strategies & Tactics , September 2022). Illustration credit: kentoh.

Privacy 78

Privacy Data Marketing Retail 78

Contently - Strategy

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. One of the benefits of strategies that rely on first- and zero-party cookies is that brands actually own and control the data—instead of being beholden to behemoths like Google.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

The Proactive Report

NOVEMBER 21, 2023

As of 2023, 42% of Americans ages 12 and older have listened to a podcast in the past month. Moreover, advocating for transparency and accountability in news reporting reinforces the importance of ethical journalism and upholds the public’s right to accurate and reliable information.

Newspapers 130

Newspapers Social Media Data Consumer 130

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Perry said.

Communications 74

Communications Guidelines Technology Tools 74

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind. Purposeful Brands - How Purpose and Sustainability Drive Brand Value and Positive Change Kogan Page, 2023 £21.99

Brand 98

Brand Branding Ethics Internal 98

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 196

Marketing Content Marketing Data Social Media 196

Wadds Inc.

OCTOBER 12, 2023

Impact of AI on skills and time-based work A recent study - Humans Needed More Than Ever (2023) - published by the CIPR reports that human skills are irreplaceable in public relations work requiring senior-level judgement, ethical reasoning, and strategic counsel. This assistive role is invaluable in planning and strategy.

Publicity 105

Publicity Tools Exercises Ethics 105

Konnect Agency

APRIL 20, 2023

billion in 2023. Deinfluencing promotes a more conscious and responsible approach toward consumerism, encouraging followers to make informed decisions about their purchases and prioritize sustainability, ethical practices, and quality over quantity. Looking to build an impactful influencer marketing strategy ? Konnect with us.

Trends 52

Trends Marketing Ethics Consumer 52

Stern + Associates

MARCH 15, 2023

A future of work and AI guru who was named in 2021 among the top 50 management thinkers in the world by Thinkers50, Erik’s work examines the effects of information technologies on business strategy , productivity, performance, digital commerce and intangible assets. Reid Blackman, Ph.D.

Technology 96

Technology Ethics Tools Creativity 96

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In 2023, more than 4.89 Plus, we’re arming you with practical strategies to make the most out of social media for your ecommerce endeavors. This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Let’s first start by clarifying some terms.

Social Media 87

Social Media Media Mobile SEO 87

Newsfile

OCTOBER 24, 2023

Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards. Tesla provides an audio of its Q3 2023 earnings call on X below. Utilize Analytics Earnings call analytics provide valuable insights.

Conference 52

Conference Government Retail Analytics 52

Wadds Inc.

SEPTEMBER 13, 2023

Certification: Building governance knowledge and skills Throughout the week, we were hot-housed by experts in four key areas: The Role of the Director and the Board; Leadership; Strategy; and Finance for Non-Finance Directors. Each day required a 12-hour shift of practical work and preparation for the day ahead. Exhausting – yes. Also, yes.

How To 52

How To Government Interviews Leadership 52

Doctor Spin

JANUARY 16, 2024

2023, December 11). This perspective is particularly relevant in analysing player interactions, strategies, and the impact of group behaviour on individual choices. From a mathematical standpoint, particularly game theory, the focus is on strategy, probability, decision-making, and the logical structure of the game. 6 Among Us.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

Burrelles Fresh Ideas

JUNE 6, 2023

By analyzing historical data and patterns, these algorithms predict customer preferences, purchase behaviors, and market trends, allowing marketers to make data-driven decisions and develop effective marketing strategies. Pair that with the ability to pinpoint specific journalists and topics, and you have a winning media relations strategy!

Communications 40

Communications Marketing Technology Data 40

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. At the scale of the business, he has it is more of a PR strategy he takes on to show that he's part of that business. This transparency makes the world far more ethical than it used to be.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. The last day of trading will reportedly be August 4, 2023.

Software 128

Software Pitching Ethics Privacy 128

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’

Writing 198

Writing Communications Marketing B2B 198

Stern + Associates

JANUARY 24, 2023

I have the immense pleasure of working at Stern Strategy Group , an organization charged with amplifying the work and voices of a number of trailblazers from across the African diaspora. Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. Hill, Ph.D. Modupe Akinola, Ph.D.

Leadership 91

Leadership Ethics Education Technology 91

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Stern + Associates

JUNE 5, 2023

The globally recognized tech entrepreneurs, academics and scientists Stern Strategy Group represents for speaking and advisory services are ready to help leaders make better informed decisions about AI. Gosline offers three ways to center humans in your company’s AI efforts , leading to loyalty in the long term.

Technology 100

Technology Ethics Leadership Groups 100

Stern + Associates

FEBRUARY 1, 2024

I have the immense pleasure of working at Stern Strategy Group , an organization charged with amplifying the work and voices of a number of trailblazers from across the African diaspora. Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. Hill, Ph.D. Modupe Akinola, Ph.D.

Leadership 109

Leadership Ethics Education Technology 109

Mindful Marketing

MARCH 3, 2024

Discussions of ethics sometimes identify actions considered blatant wrongs, e.g., it’s never right to murder or rape. Most are very capable of crafting engaging and effective strategies that don’t use swear words, which is why including profanity in ads is “ Mindless Marketing.”

Marketing 100

Marketing Healthcare Study Advertising 100

Stern + Associates

FEBRUARY 2, 2023

But she emphasizes we must ensure the ethical development of these increasingly prevalent technologies. “AI By ethically developing and deploying innovative, AI-driven products, new efficiencies can be created that will improve the lives of users in the workplace, at home and in society. I believe in AI. I believe in robotics.

Privacy 85

Privacy Engineering Pharmaceuticals Education 85

5W PR

JANUARY 31, 2024

Tech PR teams tailor its messaging and communication strategies to resonate with the preferences and interests of the intended audience, which could include consumers, businesses, investors, or industry professionals. This feedback loop allows for adjustments and improvements in future strategies.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Mindful Marketing

MAY 3, 2024

” It was a question I heard while watching Bloomberg business one February many years ago that helped inspire me to write about ethical issues in marketing. population, ranging from four-year-olds to ninety-four-year-olds, watched the last Super Bowl, everyone should be asking, “Are the ads ethical?”

Ethics 96

Ethics Privacy Radio Sports 96

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Learn more about the Mindful Matrix.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Maxim Behar

NOVEMBER 15, 2023

In 2002 I was responsible for coming up with the standard of the country’s business ethics. Many people have asked me what business ethics is. However, if we make them transparently that means it is ethical. There's no way currently in 2023 you can do something and try to lie. It is to make profits transparently.

Hotels 64

Hotels Newspapers Journalism Ethics 64