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PRSA Releases Ethical Guidance on AI for Communicators

PRSay

PRSA has released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” This guidance (which you can find here ) aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools.

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Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month.

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ICON 2023 Recap: Panelists Talk AI in Communications

PRSay

For the closing General Session of ICON 2023 on Oct. In an era where technology is rapidly changing, topics ranged from AI in today’s PR landscape to the future of AI in public relations, as well as navigating the ethical maze and legal insights on AI as it relates to communications. Michelle Olson: Ask yourself: ‘Am I transparent?

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2023 Edelman Trust Barometer: Business is the only institution viewed as ethical and competent

Agility PR Solutions

“In Business We Trust:” this is the key finding of the newly released 2023 Edelman Trust Barometer, the 23rd annual trust and credibility survey report from comms giant Edelman. The post 2023 Edelman Trust Barometer: Business is the only institution viewed as ethical and competent appeared first on Agility PR Solutions.

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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

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C-suite perspectives: As leaders embark on preparing their workforces for using AI, ethical guidelines and policies guide their decisions

Agility PR Solutions

The AI trend of 2023 was reckless productivity—businesses were so eager to boost output that many rushed to deployment with little knowledge of how they would put the tech to work for them.

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PRBI Barometer: 2023 Brings Higher Expectations of Ethical PR

Scott Public Relations

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. Media relations, strategic communication and content production are in particularly high demand in 2023.

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