Mindful Marketing

DECEMBER 18, 2022

Here are four strategies that can help: 1. Identify corporate values: One of the best reminders of where a company stands ethically is a clearly articulated set of moral standards. It’s best to nib potential ethical offenses in the bud. Companies ask consultants to advise them on all kinds of business strategies.

Advertising 87

Advertising Advertising Ethics Fashion 87

PRSay

SEPTEMBER 25, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month.

Ethics 158

Ethics Banking Pitching Analysis 158

PRSay

SEPTEMBER 1, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Twitter: @OBrienPR.

Ethics 162

Ethics Publicity Transportation Twitter 162

Stern + Associates

JULY 19, 2023

Artificial intelligence is spreading fast, but are ethical safeguards spreading as quickly as they should be? In this episode of Minds Worth Meeting, Justin Louis speaks with the founder and CEO of Virtue Ethics Consultancy and author of “ Ethical Machines ,” Reid Blackman.

Ethics 62

Ethics Meeting System Groups 62

5W PR

FEBRUARY 22, 2024

Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Understanding consumer spending habits Remember, one-size-fits-all strategies rarely work. Transparency, trust, and other ethical considerations Always be transparen t about pricing and the value proposition.

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Consumer Strategy Ethics Customer Service 78

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps.

Strategy 78

Strategy Marketing Ethics Mobile 78

Ethical Voices

OCTOBER 27, 2022

When I started gathering ethics stories for the week, I was sad because I thought it would be a quiet week. While it skirts legal boundaries based on historical contracts, it opens a host of ethics issues – what is fair use and when do we say no? . The new ethics question this week, is what took brands so long to take action? .

Ethics 82

Ethics Corporate Report Technology 82

PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Ewing, APR, Fellow PRSA.

Ethics 60

Ethics Data Privacy Publicity 60

Scott Public Relations

JULY 13, 2023

PR and comms firms around the world agree that this year’s most popular services are media relations (63.2%) and communication strategies (57.9%). Ethics more important than ever The latest survey clearly highlights the significance of ethical PR. Change communication and internal communication are not far behind either.

Ethics 52

Ethics Survey Insurance Insurance 52

PRSay

FEBRUARY 27, 2018

Keeping a secret can be a form of silence that is highly ethical. Lukaszewski , APR, Fellow PRSA, believes that in today’s world of overwhelming chatter and information overload, “silence is the most toxic strategy” to reputation and integrity. He advocates a very specific strategy to keep your own record straight.

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Ethics Training Reputation Groups 145

Ethical Voices

JANUARY 23, 2023

She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? I am currently the CEO and Co-owner of the Caliber Group.

Ethics 76

Ethics Publicity Education Reputation 76

Ethical Voices

DECEMBER 26, 2022

Top 5 Ethics Blog Posts of 2022. 1) What Are the Top Ethics Challenges, Skills and Deficiencies Facing Public Relations Professionals? 2) Ethical Issues with Celebrity Foundations and People Plagiarizing Your Mother’s Obituary – Bonnie Upright. 3) The Role of Ethical Leadership in Building Influence: A Female Perspective.

Ethics 52

Ethics Interviews Publicity Leadership 52

Ethical Voices

JULY 31, 2023

Joining me on this week’s episode is Jennifer Gonzalez , the senior vice president of multicultural strategy at C+C. Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. What is the most difficult ethical challenge you ever confronted at work?

Ethics 72

Ethics Communications Community Education 72

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Contently - Strategy

SEPTEMBER 20, 2022

Here are four tips to help you build better content creation practices by getting inspired and taking inspiration from others—without crossing any ethical lines. Even the way brands use memes and other visual content can inform your own strategy and give you an opportunity to get involved in viral trends. Be inspired.

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Social Media Ethics Trends Viral 126

PRSay

SEPTEMBER 12, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 116

Ethics Education Exercises Leadership 116

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

Sword and the Script

AUGUST 18, 2020

I think I could make a case arguing the ethics either way. >>> Looking for a consulting partner with the content and PR chops to build a sound strategy and execute? PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?”

Ethics 101

Ethics Communications Survey Public Affairs 101

PRSay

SEPTEMBER 26, 2018

For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” ” In honor of September being PRSA’s Ethics Month, we posed the following: “ What does acting ethically as a communicator mean to you?” ” — TaQuinda Johnson. ” — TaQuinda Johnson.

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Ethics Communications Journalism Corporate 113

PRSay

DECEMBER 7, 2017

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. Dr. Marlene S.

Ethics 115

Ethics Journalism Conference Study 115

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. These insights are essential if you are to design communication strategies to reach them, resonate with them, and inspire them to act.

Strategy 96

Strategy Ethics Social Media Data 96

PRSay

SEPTEMBER 5, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 125

Ethics Construction Newspapers Crisis 125

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. Showcasing cultural events and festivals Cultural events and festivals are prime opportunities for travel PR strategies.

Travel 78

Travel Strategy How To Local 78

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world. That situation arose.

Ethics 71

Ethics Agency Journalism Corporate 71

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It’s where we focus on now creating science-based strategy and communication works for our clients. Avoiding thought terminating cliches. What is the one tool or word, PR pros should retire. Is it an important one?

Ethics 75

Ethics Communications Agency Technology 75

Remote PR Jobs

SEPTEMBER 25, 2023

Whether you are a blockchain company or a restaurant, a PR strategy can help you gain awareness, build credibility, and can open the door to new partnerships. Whether you are a blockchain company or a restaurant, a PR strategy can help you gain awareness, build credibility, and can open the door to new partnerships.

Strategy 100

Strategy Privacy Ethics Resources 100

Ethical Voices

DECEMBER 5, 2022

He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. I went into magazine publishing after that, then onto website content strategies, starting a dot-com site. The ethical issues are also cultural-related as well.

Ethics 78

Ethics Publicity Radio Local 78

Contently - Strategy

FEBRUARY 16, 2023

Building an SEO Strategy with NLP in Mind Given these changes, how can content teams effectively use NLP to drive impact with their SEO-focused content? Align your SEO strategy with audience research. These days, when it comes to SEO, a do-it-all strategy can actually hurt, rather than help, your organic search rankings.

SEO 134

SEO Strategy Google Engineering 134

Contently - Strategy

MARCH 25, 2024

The digital landscape is constantly evolving to shape consumer perceptions and preferences, so understanding and integrating these changes into content is essential for building strategies that grab and hold the viewer’s attention. The post Top 5 Visual Trends Shaping Marketing Strategies appeared first on Contently.

Trends 52

Trends Strategy Marketing Brand 52

5W PR

FEBRUARY 26, 2024

The best way for brands to connect with these customers is to avoid generic marketing strategies and delve into the captivating world of strategic PR, tailor-made for this coveted crowd. Strategies that work include exclusive loyalty programs with points, discounts, and early access perks as a start.

Strategy 78

Strategy Brand Branding Product Launch 78

Agility PR Solutions

FEBRUARY 26, 2020

As artificial intelligence becomes a more pivotal part of business strategy, many are worried that misuse or exploitation of the technology can have damaging or disastrous results, and new research from professional services firm KPMG reveals that many tech sector leaders think it needs to be more carefully monitored and integrated.

Policies 78

Policies Ethics Company Technology 78

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 165

Communications Ethics Training Hotels 165

Ethical Voices

JUNE 12, 2023

What is the most difficult ethical challenge you ever confronted? If the client disagrees, do you follow their lead, knowing that it won’t yield media hits, or do you put strategy above nuance and above their issue expertise? I’ve brought that lens to the agency space and as a consultant. It lacks originality.

Ethics 69

Ethics Storytelling Communications Training 69

Axia PR

DECEMBER 29, 2017

How to be an ethical public relations professional. Sadly, some individuals view PR strategies as tools to trick people into doing something. How do you avoid ethical accusations in your PR practice? How do you avoid ethical accusations in your PR practice?

Ethics 66

Ethics Tools Strategy Publicity 66

5W PR

JANUARY 29, 2024

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. It’s a masterful leader, creating strategies that help companies build trust, and ultimately, achieve more success. Their goal is to change how the public sees the defense tech industry.

Industry 78

Industry Publicity Ethics Privacy 78

Wadds Inc.

APRIL 29, 2024

To navigate this developing environment, communication leaders must develop strategies to cut through the noise, build AI literacy within their teams, adapt to a changing workforce, combat misinformation, and harness the potential of physiological and behavioural data while remaining mindful of the ethical implications.

Corporate 115

Corporate Trends Communications Ethics 115

PRSay

DECEMBER 20, 2023

Accreditation (APR) gives you a foundational knowledge of goals, objectives, strategies and tactics. Strategies address your overall approach to achieving your goal. Tactics are the individual actions you will take to implement your strategy. He presently serves as ethics chair for PRSA’s North Carolina Chapter.

Publicity 177

Publicity Case Study Ethics Study 177