Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Reputation Us

OCTOBER 17, 2022

Preparing for 2023 takes research, outside perspective and insights on “what’s lingering around the corner.” ” As associations and businesses prepare, Casey Boggs of ReputationUs is available to speak on several timely reputation management and crisis mitigation topics. See 2023 speaking topics below.

Reputation 78

Reputation Crisis Social Media Corporate 78

Landis PR

JANUARY 3, 2024

Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part One: Don’t Let Your Communications be on AutoDrive By Sean Dowdall Robotaxis carry on-demand riders in an autonomous vehicle without a driver.

Transportation 59

Transportation Film Television Education 59

Agility PR Solutions

MARCH 28, 2023

Today, financial services are progressing at incredible rates, with advanced technologies heightening efficiency and scalability. Combined with the fact that 48 percent of […] The post 3 PR disasters the finance industry needs to be prepared for in 2023 appeared first on Agility PR Solutions.

Industry 85

Industry Financial Technology Crisis 85

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. The recent layoffs in the technology and startup funding winter have shaken things to a great degree adding to the ambiguity of the future.

Ethics 52

Ethics Survey Insurance Insurance 52

Stern + Associates

JANUARY 24, 2023

Leveraging Breakthrough Technologies for Equality and Social Justice Ayanna Howard, Ph.D. is a pioneering innovator, entrepreneur and inventor of robotic technologies and artificial intelligence for industry, health care and education. Next-Level Strategy for Culturally Resilient Organizations Lynn Perry Wooten, Ph.D.

Leadership 90

Leadership Ethics Education Technology 90

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 111

Technology Policies Government Community 111

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Reputation Us

OCTOBER 23, 2023

On October 24, 2023, Casey Boggs, president of ReputationUs and Sameer Somal, CEO of Blue Ocean Global Technology , will be co-presenting a continued legal education (CLE) session to more than 70 attorneys of the Wyoming State Bar on the topic, “Law & Reputational Risks–Court of Law & Court of Public Opinion.”

Reputation 88

Reputation Publicity Education Corporate 88

PRSay

JUNE 16, 2023

Technology’s continuous advance is affecting every profession, including public relations. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). But the AI technology is not just about automation. Content generated by AI should be clearly labeled as such.

Technology 141

Technology Crisis Management Social Media Training 141

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Reputation Us

DECEMBER 15, 2023

Taking a few simple actions provided by ReputationUs and Blue Ocean Global Technology throughout 2024 can help your organization enhance , advance and protect its valuable reputation. EIGHT REPUTATION ACTIONS TO TAKE IN 2024 Merriam-Webster crowned “authentic” as its dictionary word of the year in 2023, setting the tone for 2024.

Reputation 78

Reputation Corporate Real Estate Technology 78

Bianchi Biz Blog

JANUARY 22, 2024

Visit the 2023 Gallery to have a glimpse of this past year’s event. The Seraph leadership team brings vast expertise across; crisis management, mergers, acquisitions, due diligence, restructuring, turn-around services, product launches, and logistics. For more information, contact Leticia Santos at lsantos@seraph.com.

Automotive 89

Automotive Enterprise Resources Product Launch 89

Stern + Associates

FEBRUARY 1, 2024

Leveraging AI and Breakthrough Technologies for Equality and Social Justice Ayanna Howard, Ph.D. is a pioneering innovator, entrepreneur and inventor of robotic technologies and artificial intelligence for industry, health care and education. Next-Level Strategy for Culturally Resilient Organizations Lynn Perry Wooten, Ph.D.

Leadership 108

Leadership Ethics Education Technology 108

NewsWhip

SEPTEMBER 21, 2023

The demand for real-time insights grew and the technology adapted to meet this demand. The biggest brand crises of 2023 Read now Consider a hypothetical scenario in which your organization uses predictive analytics and detects a potential crisis before it escalates. What was the business benefit of all this?

Analytics 88

Analytics Media Crisis Insurance 88

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Put this one on your calendar for 2023! AdExchanger Programmatic I/O. In recent years, that has included adtech.

Conference 156

Conference Privacy Advertising Advertising 156

Reputation Us

FEBRUARY 27, 2024

The 2023 Global Risk Management Survey published by Aon, a consulting firm that offers a range of risk-mitigation products, identifies “reputation risk” as one of the major risk concerns for companies — having consistently held a spot in the top-10 risks of the organization’s annual survey since 2007.

Reputation 78

Reputation Corporate Insurance Insurance 78

Burrelles Fresh Ideas

JANUARY 9, 2024

Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024. This is especially helpful in times of crisis or turmoil. If one thing is certain, technology and the media will continue to change. We can help!

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Pitching Print Measurement Report 94

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. You’re probably not going to ask AI what to do when you’re facing a really nuanced crisis,” Linda said.

Communications 97

Communications Marketing Pitching Technology 97

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

NewsWhip

OCTOBER 11, 2023

That’s why technology like real-time media monitoring is so important — it keeps brands ahead of any potential looming crisis inspired by external factors. Without looking ahead, they neglect to see problems that can come to fruition and can return to bite them in the long run. Could Target have foreseen this backlash?

Reputation 78

Reputation Retail Nonprofit Viral 78

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). These insights form the foundation for our infographic – a must-see for any PR pro! 7 Reasons Traditional Media is Still Relevant in PR 1. first appeared on Burrelles.

Media 102

Media Radio Print Newspapers 102

Stern + Associates

APRIL 13, 2023

In the first four months of 2023, fluctuating temperatures and stronger storms caused ripple effects to food availability and the global supply chain , affecting millions around the world. The good news is, emerging technologies are offering us a powerful path to reaching net zero by 2050, and investment in climate tech is ramping up.

Policies 93

Policies Energy Government Crisis 93

Doctor Spin

NOVEMBER 22, 2023

Retrieved November 22, 2023, from ScienceDaily website: [link] This phenomenon is not just confined to social media ; it’s a trend observed across various domains, suggesting a widespread cultural shift in how we consume and process information. Retrieved November 22, 2023, from EurekAlert! 2019, April 15). Source: Hargis, M. &

eBook 52

eBook Groups Biotechnology Resources 52

Victorious PR

JUNE 8, 2023

In the fast-paced and ever-evolving world of cryptocurrencies and blockchain technology, a robust public relations (PR) strategy is essential for the success and growth of any project. Crisis Management and Reputation Protection In the volatile crypto industry, unforeseen challenges and crises can arise at any time.

Education 52

Education Community Agency Crisis 52

PRSay

OCTOBER 14, 2021

Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community. While I’ve missed in-person PRSA events, technology has removed geographic barriers to engagement. I get energy from that. That’s a huge advantage for me.

Meeting 147

Meeting Crisis Management Energy Resources 147

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. What he needed was for the people to trust him with unprecedented authority and to accept enormous change, and to play a full role in resolving the crisis with the president.

Communications 106

Communications How To Banking Government 106

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. This technology is going to help us practice our profession better.

Ethics 82

Ethics Publicity Guidelines Technology 82

Stern + Associates

DECEMBER 6, 2022

To help navigate the unprecedented economic challenges and uncertainty of our time, discover below the world’s top researchers, practitioners and advisors who can help your organization adapt and set a clear path toward growth in 2023. Lynn Perry Wooten: How to Emerge from Crisis a Better Organization.

Energy 62

Energy Government Policies Leadership 62

Landis PR

DECEMBER 4, 2023

Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Bianchi Biz Blog

OCTOBER 24, 2022

It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. We plan on turning this series into a podcast in 2023, and that is something I am really excited about. Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Doctor Spin

MARCH 19, 2023

2023, February 25). 2023, February 25). By being proactive, PR professionals can also identify potential issues or risks and develop a crisis communication plan to mitigate any negative impact. 2023, February 25). 2023, February 25). 2 The medium is the message. In Wikipedia. The medium is the message.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Burrelles Fresh Ideas

FEBRUARY 27, 2024

System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 85

Sports Television Advertising Advertising 85

Doctor Spin

DECEMBER 4, 2023

Innovation resistance : Organizations may reject innovative ideas or new technologies because they contradict the established ways of doing things. Crisis response : In handling a crisis, a company might focus only on information that suggests they manage the situation well, ignoring warning signs or escalating issues.

Media 52

Media eBook Viral Construction 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. They paused the program for 2023 but plan to resume in the new year (2024).

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Agency Energy Crisis Management Industry 88