NewsWhip

OCTOBER 11, 2023

That’s why technology like real-time media monitoring is so important — it keeps brands ahead of any potential looming crisis inspired by external factors. Without looking ahead, they neglect to see problems that can come to fruition and can return to bite them in the long run. Could Target have foreseen this backlash?

Reputation 78

Reputation Retail Nonprofit Viral 78

Stern + Associates

APRIL 13, 2023

In the first four months of 2023, fluctuating temperatures and stronger storms caused ripple effects to food availability and the global supply chain , affecting millions around the world. The good news is, emerging technologies are offering us a powerful path to reaching net zero by 2050, and investment in climate tech is ramping up.

Policies 94

Policies Energy Government Crisis 94

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. I covered Hurricane Sandy in Connecticut in 2012.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 88

Agency Energy Crisis Management Industry 88

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stephen Waddington

JUNE 26, 2018

Artificial intelligence (AI), has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. It’s essential for reputation monitoring and crisis management.

Ethics 69

Ethics Analysis Technology Data 69

Stephen Waddington

JULY 11, 2018

AI has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. It’s essential for reputation monitoring and crisis management. AI goes a stage further.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7. Finally, 2024 also brings another U.S.

Writing 192

Writing Communications Marketing B2B 192

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Stern + Associates

JANUARY 24, 2023

Leveraging Breakthrough Technologies for Equality and Social Justice Ayanna Howard, Ph.D. is a pioneering innovator, entrepreneur and inventor of robotic technologies and artificial intelligence for industry, health care and education. Desmond Upton Patton, Ph.

Leadership 91

Leadership Ethics Education Technology 91

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. You’re probably not going to ask AI what to do when you’re facing a really nuanced crisis,” Linda said.

Communications 97

Communications Marketing Pitching Technology 97

PRSay

OCTOBER 14, 2021

How do you maintain a balance between your work and your community/volunteer service, including serving on the PRSA Board? Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community. I get energy from that.

Meeting 148

Meeting Crisis Management Energy Resources 148

Stern + Associates

FEBRUARY 1, 2024

Leveraging AI and Breakthrough Technologies for Equality and Social Justice Ayanna Howard, Ph.D. is a pioneering innovator, entrepreneur and inventor of robotic technologies and artificial intelligence for industry, health care and education. Desmond Upton Patton, Ph.

Leadership 109

Leadership Ethics Education Technology 109

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). These insights form the foundation for our infographic – a must-see for any PR pro! 7 Reasons Traditional Media is Still Relevant in PR 1. first appeared on Burrelles.

Media 102

Media Radio Print Newspapers 102

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. This technology is going to help us practice our profession better.

Ethics 82

Ethics Publicity Guidelines Technology 82

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, amplified by social media algorithms and media logic, segregates online communities into isolated information bubbles—echo chambers. Innovation resistance : Organizations may reject innovative ideas or new technologies because they contradict the established ways of doing things. Oxford Reference. Oxford Reference.

Media 52

Media eBook Viral Construction 52