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Why ChatGPT Can’t Be Used To Fix Your Crisis and You Need a PR Professional

Ronn Torossian

Companies often turn to technology during a crisis, seeking solutions. However, questions arise about its ability to handle the intricate realm of crisis communication. Although ChatGPT has the potential for content generation, relying solely on it for crisis management strategies can lead to disaster.

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What to do during a PR crisis and how to move on

Onclusive

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DON’T avoid a crisis. DON’T go to extremes.

Crisis 367
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Future of Corporate Communications study finds CCOs investing more in technology

Stuart Bruce

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 104
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How to prepare for a PR crisis

Onclusive

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan. Listen, listen, listen!

Crisis 195
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Navigating PR in the era of deep fakes: Challenges, preparation, and crisis management

Agility PR Solutions

However, it gets extremely challenging to maintain brand integrity and credibility in a world where facts and reality can be easily manipulated, especially now that deep fake technology has stepped out of the shadows and keeps […] The post Navigating PR in the era of deep fakes: Challenges, preparation, and crisis management appeared first on (..)

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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months.

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Generative AI and crisis communications: Navigating the storm with ease

Agility PR Solutions

This technology isn’t just fancy robot talk; it’s about creating content that feels human by recognizing patterns and using data in a smart way. In this […] The post Generative AI and crisis communications: Navigating the storm with ease appeared first on Agility PR Solutions.