Contently - Strategy

FEBRUARY 22, 2023

Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. As you execute your video marketing strategy this year, keep these trends in mind. It also has the highest ROI of all social media marketing strategies. And brands noticed.

Video 132

Video Strategy Marketing Instagram 132

Landis PR

NOVEMBER 14, 2022

Comms consultants today must be more creative than ever before when creating the best communications plans for 2023. Additional Resources: Landis Communications – PR Best Practices: Strategies Before Tactics. The post How to Build Successful Communications Plans for 2023 appeared first on Landis PR.

Communications 98

Communications How To Local Survey 98

Reputation Us

DECEMBER 14, 2022

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. If you haven’t done so yet, 2023 is the year to add another feather to your reputation cap with the hire of this essential member of your executive management team.

Reputation 78

Reputation Insurance Insurance Employee 78

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. For more information about Mod Op, please visit: [link].

Agency 156

Agency Communications B2C Creativity 156

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. So, if you haven’t already saved your spot for 2023, contact the Consumer Technology Association (CTA) to lock down your space. Taking place Jan.

Mobile 88

Mobile Technology Automotive Meeting 88

Contently - Strategy

MARCH 25, 2024

AI-generated content transcends merely meeting the demand for new visuals; it revolutionizes creative production by quickly generating high-quality, detailed images. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Trends 52

Trends Strategy Marketing Brand 52

Buchanan PR

JANUARY 16, 2024

They are, by nature, creative and quick thinkers, counselors, communicators, and problem solvers. Turn Your Law Firm into a Media-Generating Machine More recently, 2023 proved to be a year of rich media opportunities for another law firm client. Attorneys are remarkably well-suited to be media sources.

Media Relations 66

Media Relations Strategy Marketing Media 66

Victorious PR

JUNE 23, 2023

In this blog post, we will explore why PR has become a necessity for crypto projects in 2023 and how Victorious PR, with our CEO’s expertise and experience in the crypto space, emerges as an ideal partner for success. In 2023, building trust and credibility is more crucial than ever for crypto projects.

Leadership 52

Leadership Community Industry Journalism 52

PRSay

MARCH 7, 2024

and Mattel for the 2023 “Barbie” movie. In an Axios article featuring Lisa McKnight, Mattel’s executive vice president and chief brand officer, the analysis highlighted the campaign’s comprehensive strategic approach in achieving its communication goal of being “ubiquitous” during the summer of 2023.

Film 130

Film Marketing Sports Hotels 130

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. It may be limited as a tool now, but 2023 will bring new iterations, and it will only get better. But the latest iteration promises much more. Can ChatGPT make our job easier?

Tools 353

Tools Trends Creativity B2B 353

Stern + Associates

NOVEMBER 8, 2023

This year, the 2023 Thinkers50 Distinguished Achievement Awards underscored society’s quest for inclusive growth, mindful decision-making and humane workplaces — themes that resonate deeply with a global audience yearning for positive transformation. Congratulations to them all! #1

Leadership 71

Leadership Ethics Creativity Meeting 71

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. So, if you haven’t already saved your spot for 2023, contact the Consumer Technology Association (CTA) to lock down your space. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Wadds Inc.

JUNE 11, 2023

The aim is to adapt organisational policy and strategy in advance of future need by identifying what is driving the change and reacting appropriately. Horizons Two and Three is where management teams should focus, looking at issues and faint market signals that are increasing in relevance over time.

Strategy 52

Strategy Policies Analysis Crisis 52

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. When the masses are using the same communication strategies, it’s time to stop and pause. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Uplift Studios overall communication strategy is risky. billion by 2023.

Creativity 73

Creativity Communications Brand Branding 73

Landis PR

JUNE 21, 2022

5-8, 2023, with Media Days in January. If your company participated in CES before Covid-19; reflecting on how the show went for your company can go a long way to making your effort in 2023 even better. So, if you haven’t already saved your spot for 2023, contact the Consumer Technology Association (CTA) to lock down your space.

Company 52

Company Technology Hotels Meeting 52

Stern + Associates

JANUARY 11, 2024

Highly sought by organizations around the world for their expert guidance, Edmondson and McAfee’s tips for rapid experimentation help teams transform their challenges into opportunities for growth and become more agile and creative in the process.

Leadership 62

Leadership Financial Groups Strategy 62

5W PR

FEBRUARY 24, 2023

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. All it takes is a little creativity and the right strategies. To reach more people, fashion brands should use hashtags related to fashion week 2023.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Buchanan PR

MARCH 14, 2024

Brands that rely heavily on the platform as a key pillar in their marketing strategy are likely to feel the hit quite hard. TikTok’s unique algorithm and creative functionality have empowered influencers to create content with unparalleled engagement rates – a goldmine for brands targeting Gen Z and Millennials. Contact us today.

Marketing 69

Marketing YouTube Instagram Strategy 69

Contently - Strategy

SEPTEMBER 19, 2023

Although the new Search Generative Experience feature garnered most of the headlines earlier this year by serving up generative AI responses to search queries, the launch of Google Perspectives could ultimately have a much bigger impact on content strategies. What Does Google Perspectives Mean for SEO Strategies?

Google 52

Google Strategy Reddit SEO 52

ImPRessions - Crenshaw Communications

JULY 10, 2023

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. The chatbot in the room It’s hard to have a discussion about disruptive technology in 2023 without touching on generative AI tools like ChatGPT. It demanded the addition of new strategies, new skills, new considerations, and even new job titles.

Technology 266

Technology Television Web Social Media 266

Stern + Associates

AUGUST 31, 2023

Work/life balance is the wrong metaphor,” notes Stew Friedman , whose visionary insights on “Total Leadership” have earned him a place in the 2023 class of the prestigious Thinkers50 Hall of Fame. The post Wharton Professor Stew Friedman to Be Inducted into the Thinkers50 Hall of Fame appeared first on Stern Strategy Group.

Leadership 62

Leadership Groups Strategy Creativity 62

Prohibition

JULY 7, 2023

Watch this space… TikTok Creative Challenge TikTok are introducing more ways for creators to collaborate with brands through their ‘ Creative Challenge’ initiative. LinkedIn also implemented an updated algorithm for 2023. Could paywall updates be Twitter’s final downfall?

Instagram 62

Instagram Social Media Media LinkedIn 62

Stern + Associates

MAY 10, 2023

In the debut season of Minds Worth Meeting , which kicked off on the eve of Women’s History Month 2023, we spoke to five successful, influential women about topics ranging from decision making and marketing strategy to the psychology of AI and leading a business.

Meeting 62

Meeting Groups Creativity Technology 62

Prohibition

DECEMBER 12, 2023

These enhances creative options give content creators more flexibility and opportunity to showcase their creative flair. The need for this is a difficult one to translate, with the app losing almost 15 million users in 2023 following the rebrand. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Buchanan PR

JUNE 30, 2023

It wasn’t until 2023 that McDonald’s chose to re-embrace the character by celebrating its birthday. The Genius Strategy of User-Generated Content User-generated content (UGC) has become an invaluable marketing tool in recent years, allowing brands to connect with their audience on a deeper level.

Viral 71

Viral Trends Social Media Creativity 71

PRSay

JUNE 7, 2023

Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy. As journalists and PR practitioners, now is the time to work with AI and apply it as a creative and productivity tool — without fearing the future.

Journalism 158

Journalism Public Affairs Ethics Technology 158

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. Learn more about content strategy every week.

Brand 134

Brand Branding Instagram Video 134

Prohibition

MARCH 2, 2023

Our first one will be in Newcastle, at The Biscuit Factory on the 26th of April on the ‘Future of Social Video 2023’ The talks will be presented by our award-winning consultants Chris Norton and Will Ockenden that have more than 45 years of social media and PR industry experience between them.

Comparison 62

Comparison Video B2C Case Study 62

PR 20/20

JANUARY 10, 2023

Additionally, marketing agencies bring another expertise to the table—creativity. With a sound understanding of your company, industry, and buyer's journey , an agency can help determine which creative mediums will speak to your audience the best to persuade them to take action. Developing a content strategy or lead nurturing program.

Agency 74

Agency Marketing Internal International 74

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Perry said. We have to get busy with this stuff.

Communications 74

Communications Guidelines Technology Tools 74

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 196

Marketing Content Marketing Data Social Media 196

PRSay

MAY 23, 2023

“PR Paid Forward provides the strategic thinking, creativity and flexibility that many PR professionals seek when looking for ways to give back today.” Registration for the 2023 PR Paid Forward program opened May 1 for PRSA volunteers and will close May 31. PR Paid Forward makes volunteering simple, social and rewarding.

Nonprofit 148

Nonprofit Local Training Media Training 148

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

Burrelles Fresh Ideas

MARCH 5, 2024

Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order). By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time.

Media 98

Media Nonprofit Pitching Analytics 98

Prohibition

NOVEMBER 3, 2023

If you’re still considering your partnerships, here’s a look at some of the best partnerships from Halloween 2023 that might offer valuable insights and inspiration for any upcoming seasonal campaigns. Embracing the Halloween tradition of trick-or-treating, the brand added a creative twist.

Marketing 62

Marketing Product Launch Retail Creativity 62

Stern + Associates

JULY 10, 2023

While much of this research has centered on flow’s extraordinary impact on motivation, creativity and productivity, his recent work takes this further, exploring lifelong learning and what can be accomplished by harnessing flow at any age. Problem-solving, abstract reasoning, and creativity all spike, as do wisdom and empathy.

Training 48

Training Creativity Groups Strategy 48

Prohibition

MAY 22, 2023

The most useful being a ‘Creative Codes’ guide which highlights the key principles to great content and maximise your TikTok efforts. This is worth checking out ahead of any 2023 campaign planning, to ensure best practice is being followed! Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Tools Media 62