Prohibition

MAY 22, 2023

The world of social media moves fast but we’ve got your back – before you plan your next social-first campaign, check out our latest social media updates round-up below! This is worth checking out ahead of any 2023 campaign planning, to ensure best practice is being followed!

Instagram 62

Instagram Social Media Tools Media 62

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. and Mattel for the 2023 “Barbie” movie. No category was left untouched.

Film 127

Film Marketing Sports Hotels 127

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Amid budget cuts, tools like generative AI are ushering in a new era of creativity.

Technology 266

Technology Television Web Social Media 266

Contently - Strategy

MARCH 25, 2024

AI-generated content transcends merely meeting the demand for new visuals; it revolutionizes creative production by quickly generating high-quality, detailed images. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Trends 52

Trends Strategy Marketing Brand 52

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. Pre-pandemic, CES had 4,400 exhibitors vying for space, visitors and the attention of 6,500 media. Taking place Jan.

Mobile 88

Mobile Technology Automotive Meeting 88

5W PR

FEBRUARY 24, 2023

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. All it takes is a little creativity and the right strategies. To reach more people, fashion brands should use hashtags related to fashion week 2023.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Buchanan PR

JUNE 30, 2023

Social media trends come and go at lightning speed. Enter the Grimace shake trend – an unexpected sensation that has dominated social media platforms – particularly TikTok – and kept McDonald’s in the spotlight. It wasn’t until 2023 that McDonald’s chose to re-embrace the character by celebrating its birthday.

Viral 72

Viral Trends Social Media Creativity 72

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists.

Training 195

Training Media Training Reputation Crisis Communications 195

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. Pre-pandemic, CES had 4,400 exhibitors vying for space, visitors and the attention of 6,500 media. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Burrelles Fresh Ideas

MARCH 5, 2024

By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order).

Media 98

Media Nonprofit Pitching Analytics 98

Contently - Strategy

SEPTEMBER 19, 2023

Although the new Search Generative Experience feature garnered most of the headlines earlier this year by serving up generative AI responses to search queries, the launch of Google Perspectives could ultimately have a much bigger impact on content strategies. What Does Google Perspectives Mean for SEO Strategies? Not exactly.

Google 52

Google Strategy Reddit SEO 52

Landis PR

JUNE 21, 2022

5-8, 2023, with Media Days in January. If your company participated in CES before Covid-19; reflecting on how the show went for your company can go a long way to making your effort in 2023 even better. Pre-pandemic, CES had 4,400 exhibitors vying for space, visitors and the attention of 6,500 media. Build your exhibit.

Company 52

Company Technology Hotels Meeting 52

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. But there’s another short-form video format taking social media by storm: Social Reels. Learn more about content strategy every week.

Brand 134

Brand Branding Instagram Video 134

PRSay

MAY 23, 2023

Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning.

Nonprofit 148

Nonprofit Local Training Media Training 148

Buchanan PR

MARCH 14, 2024

Brands that rely heavily on the platform as a key pillar in their marketing strategy are likely to feel the hit quite hard. TikTok’s unique algorithm and creative functionality have empowered influencers to create content with unparalleled engagement rates – a goldmine for brands targeting Gen Z and Millennials. Contact us today.

Marketing 70

Marketing YouTube Instagram Strategy 70

Prohibition

MARCH 2, 2023

Our first one will be in Newcastle, at The Biscuit Factory on the 26th of April on the ‘Future of Social Video 2023’ The talks will be presented by our award-winning consultants Chris Norton and Will Ockenden that have more than 45 years of social media and PR industry experience between them.

Comparison 62

Comparison Video B2C Case Study 62

Landis PR

JANUARY 31, 2023

By Andie Davis TikTok app Since its launch, TikTok has taken the social media landscape by storm, reaching over 1 billion users in 2023. Social media platforms like TikTok can be a great way for companies to reach target audiences where they are, especially younger generations. Absolutely! Happy TikTok-ing!

Video 59

Video Creativity B2C B2B 59

Prohibition

NOVEMBER 3, 2023

If you’re still considering your partnerships, here’s a look at some of the best partnerships from Halloween 2023 that might offer valuable insights and inspiration for any upcoming seasonal campaigns. Embracing the Halloween tradition of trick-or-treating, the brand added a creative twist.

Marketing 62

Marketing Product Launch Retail Creativity 62

Prohibition

JANUARY 30, 2024

That said, the landscape of influencer marketing has undergone significant changes in recent years and is constantly evolving, meaning brands need to adapt and refine strategies to stay relevant and ensure its effective. Brands are leveraging this data to identify high-performing influencers and optimise their strategies for maximum impact.

Trends 62

Trends Marketing Comparison Retail 62

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 85

Sports Television Advertising Advertising 85

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 190

Marketing Content Marketing Data Social Media 190

Prohibition

DECEMBER 22, 2022

We’ve experienced increased growth and demand across our client account teams, creative , and our very first Marketing Manager! Exploding C4 into the UK market with amazing creative, engaging influencers and a WHSmith’s PoS launch. Top tips to integrate both paid and organic social into your strategy.

Case Study 62

Case Study Energy Creativity Agency 62

NewsWhip

JULY 18, 2023

With a vibrant splash of pink, companies have creatively incorporated the essence of Barbie into their products and marketing strategies, embodying nostalgic and aspirational sentiment that resonates deeply with consumers. Their promotional efforts across multiple social platforms have generated large engagement numbers.

Brand 78

Brand Branding Instagram Social Media 78

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. They demonstrate creativity, playability, and quality. Attendees get a first look at these products.

Internal 78

Internal International Retail Trade Shows 78

Konnect Agency

NOVEMBER 20, 2023

As 2023 comes to a close and PR professionals use the next 30 days or so to reflect on the year’s wins, challenges, and takeaways for clients, there’s also immense opportunity to plan for 2024. Gone are the days of simple Cision searches and strictly pitching from a traditional media list. …That’s so 2022.

Viral 52

Viral Video Trends Consumer 52

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. He then uses vivid examples to demonstrate how to leverage this technology to transform operations, pursue newfound innovation and influence customer behavior.

Technology 96

Technology Ethics Tools Creativity 96

Prohibition

JANUARY 20, 2023

For our first campaign round up of 2023, we’re starting with a throwback! The Stranger Things brand is strong, and even those who aren’t fans have some idea of what the show is about, so this type of visual campaign is the perfect way to grab attention and get people talking on social media!

Fashion 62

Fashion Apparel Instagram Social Media 62

Burrelles Fresh Ideas

NOVEMBER 7, 2023

They paused the program for 2023 but plan to resume in the new year (2024). Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice.

Agency 89

Agency Energy Crisis Management Industry 89

Konnect Agency

APRIL 20, 2023

billion in 2023. Brands are leveraging social media platforms to reach their target audience through trusted influencers with great success. Looking to build an impactful influencer marketing strategy ? In recent years, influencer marketing has experienced explosive growth and continues to thrive. Konnect with us.

Trends 52

Trends Marketing Ethics Consumer 52

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Contently - Strategy

OCTOBER 18, 2023

It’s clear that in 2023, generic, one-size-fits-all marketing simply doesn’t cut it anymore. click-through rate , while the average social media click-through rate is even worse at 1.2%. Rather than bothersome, their social media retargeting ads feature products that genuinely catch your eye.

Content Marketing 52

Content Marketing Marketing Data Comparison 52

Konnect Agency

MAY 17, 2023

To tap into this purchasing power, brands must embrace new marketing strategies that resonate with the younger generations. With smartphones, social media, and the internet at their fingertips from a young age, they are highly connected and engaged in the online world.

Agency 52

Agency Marketing YouTube Video 52

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. There is competition, there is free relations, there is media, there is social media, my favorite topic. What do they all have in common? What qualities do they have?

Leadership 59

Leadership Social Media Creativity Ethics 59

Contently - Strategy

SEPTEMBER 27, 2023

Strategies for Impact While the full potential of Google Perspectives is still emerging, several strategies can be explored. Unveiled at Apple’s Worldwide Developers Conference in June 2023, the Vision Pro is set to reshape the way content marketers engage their audience.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

The Proactive Report

NOVEMBER 14, 2022

2023 is right around the corner. A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. The current economic climate has been tough and financial experts warn of a recession in 2023. These six Digital PR and marketing trends can help you thrive in 2023.

Digital PR 264

Digital PR Marketing Infographics Video 264

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C.

Writing 194

Writing Communications Marketing B2B 194