PRSay

MAY 18, 2023

In February 2022, the world was seized with anxiety over Russia’s invasion of Ukraine. One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. We live in an age of disruption.

Publicity 182

Publicity Software Education Technology 182

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Prohibition

DECEMBER 16, 2022

We can’t quite believe another year has almost been and gone – 2022 has gone by in the blink of an eye. McDonalds advert this year sees a young boy getting really excited about writing his Christmas list for Santa. McDonalds – The List. It then ends with their classic slogan ‘are you reindeer ready?’. A very heart-warming advert.

Video 62

Video Film Social Media Creativity 62

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

PRSay

MARCH 7, 2024

To achieve their objective, the “Barbie” team deliberately employed a breadcrumb strategy, offering three tips that PR professionals can incorporate into their upcoming campaigns: Small bites of content were released one at a time, beginning in late 2022 through the film’s release in July 2023, as reported by BBC News.

Film 127

Film Marketing Sports Hotels 127

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

PRSay

DECEMBER 18, 2023

Since bursting into the public consciousness in November 2022 with the debut of ChatGPT, artificial intelligence has signified “a profound shift in society, media and culture,” said Perry, the December guest for Strategies & Tactics Live , PRSA’s monthly interview series on LinkedIn.

Communications 72

Communications Guidelines Technology Tools 72

Stern + Associates

JANUARY 26, 2023

The tightening economy, alongside a highly competitive labor market and changing employee needs, requires creative thinking to maintain an engaged workforce while meeting strategic goals in a cost-effective manner.

Employee 111

Employee Company Marketing Case Study 111

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. The National Highway Traffic Safety Administration estimated that 42,795 people died in motor vehicle traffic crashes in 2022. Some creators of highway signs have adopted the same strategy. Use caution.”

Guidelines 94

Guidelines Transportation Creativity Airlines 94

PR in High Definition

FEBRUARY 27, 2023

Since its big reveal in November 2022, OpenAI’s ChatGPT has dominated headlines all across the world. Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between.

Industry 62

Industry Communications Technology Reputation 62

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Tough Sledding

OCTOBER 3, 2022

And because I find no compelling reason to maintain this site, I will move the content offline at the end of 2022. ” Once it got rolling, ToughSledding became a compulsive habit that gave me a creative outlet while also fueling my ego. Since my retirement from teaching 4 years ago, I’ve all but given up on blogging.

Facebook 69

Facebook Blogging Creativity Writing 69

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. In fact, the PR market globally expects to reach beyond $90 billion in the year 2022. In other words, when you write a press release, you are writing a brief, fascinating story for members of the media. Writing a Press Release. How to End a Press Release.

How To 105

How To Writing Video Fashion 105

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” AI will continue to have a profound impact on creative and marketing fields, including PR. There will be a glut of AI-generated content as well.

Writing 192

Writing Communications Marketing B2B 192

Buzzstream

MARCH 7, 2024

Google launched this in August 2022. Shouldn’t we always be writing content in this way? You can also get creative with this approach. The key aspects it looks at are: Does the content provide original information, reporting, or analysis? Creating content for users, not search engines. You can see the GPT here.

System 62

System Google Policies Guidelines 62

Konnect Agency

NOVEMBER 20, 2023

With AI’s rapid advancement and broad application potential, PR professionals are increasingly embracing AI-powered tools like ChatGPT to augment writing, supplement creativity, and fine-tune brand messaging. …That’s so 2022.

Viral 52

Viral Video Trends Consumer 52

Presspage

NOVEMBER 1, 2023

This has been triggered in no small part by the public release of ChatGPT in November 2022, a Large Language Model (LLM) capable of generating what I will now refer to as “convincing text” - something we will get back to a little later. Extracting summaries or lists of key points/topics. Suggesting titles, ideas, etc.

Corporate 88

Corporate Communications Training Data 88

The Hoffman Agency

SEPTEMBER 2, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. At the time, though, a career in coding didn’t appeal, and my creative streak had me leaning towards marketing and communications.

B2B 41

B2B Creativity Agency Writing 41

Solo PR Pro

MARCH 29, 2022

You may even consider MasterClass which has a Business category offering classes on business strategy, communication, advertising and creativity and more. Maybe it’s a creative writing conference, a primer on AI, a series on digital marketing, or learning a new language. Coursera , and LinkedIn. Pull a thread. We’d love to know!

Conference 80

Conference Reddit Local Course 80

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Where is she now? Maggie Lamaack. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio.

Marketing 118

Marketing Social Media Trends Instagram 118

NewsWhip

NOVEMBER 3, 2021

We’re most of the way through the year now, and we decided it’s about time to start getting retrospective as we plan for 2022. People love a creative promotion. The top publishers writing about brands. Promotional stories can work, as long as they are creative. Here’s what we learned. There still is faith in humanity.

Brand 88

Brand Branding Healthcare Report 88

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 99

Interviews Publicity Technology Social Media 99

Prohibition

APRIL 18, 2023

I joined Prohibition last July 2022, so around 8 months, will actually be coming up to my 1 st year anniversary in a few months – which is crazy! For April, get to know all about Dawn, our Digital Marketing Manager and major Justin Bieber fan girl… How long have you been at Prohibition? What do you love most about your job?

Meeting 62

Meeting Agency Social Media Interviews 62

wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. Barry’s 7th book, “ChangeMasters: How to Actually Make the Changes You Already Know You Need to Make” was published in April 2022. How could such a busy person find time to meet so many people? Great advice! Get your free copy.

Small Business 52

Small Business Social Media Radio Media 52

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. So says a 2022 survey conducted by PRWeek for ICR.

B2B 116

B2B Marketing Survey Software 116

The Hoffman Agency

MAY 25, 2023

Do something creative. Communicators tend to have creativity as a tool in their toolkit — something they can whip out on a moment’s notice during client calls or campaign brainstorming. Anything from writing to painting to playing an instrument can serve as an outlet for self-expression and stress relief. Take regular breaks.

Communications 36

Communications Exercises Creativity Technology 36

Bianchi Biz Blog

OCTOBER 24, 2022

In my role today, the most fun stories I get to write come from test-driving trucks. I love getting creative in the kitchen and entertaining for family and friends. Women in Transportation 2022: Trailblazers in trucking. Our newspaper ended up winning an award for our reporting. Follow FleetOwner on Twitter here: @fleetowner.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Doctor Spin

DECEMBER 26, 2023

I’m also constantly re-writing a book on public relations called “Amplify.” The 10th time is the charm, right? Creating something note-worthy. Speaking of goal-setting, I didn’t manage to publish my online PR course this year, either. Plus—I’m striving to push Doctor Spin to become an appreciated resource for PR professionals and students.

Leadership 52

Leadership Blogging Course Resources 52

Doctor Spin

DECEMBER 10, 2022

“Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan This is the Reykjavik press release. For now, I’ll settle for this: I asked ChatGPT to write a press release about a fictitious hotel in Reykjavik, Iceland.

Hotels 52

Hotels Travel Resources Data 52

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Our creative director Alex Hartman joined me for the press days at Motor Bella. We recently completed the Live With AEye: Virtual CES 2022 webcast. I hope the NAIAS organizers do it again!

Meeting 78

Meeting Automotive Media Technology 78

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. Whitt Independently published November 2022. We desire to perform our work excellently with plenty of zest and zeal. It’s the best!

Meeting 98

Meeting Ethics Storytelling Publicity 98

Karen Freberg

DECEMBER 16, 2021

She writes books, produces research, consults, and much more. We thrive when we have safe and positive spaces, so whether that is designing a space that lets you be creative or makes you happy – you got to invest in this. I always have great conversations with fellow friend / book author / #SMprof rockstar Carolyn Kim.

Handbook 52

Handbook Conference Community Social Media 52

Communications Conversations

FEBRUARY 29, 2016

Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list).

Analytics 60

Analytics Instagram Mobile Employee 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189