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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. 2022 is going to be known as the year of the employee.

Marketing 214
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2022: The Year of the Employer Brand Story

Shift Communications

Both directly shape how the public, as well as investors and customers, view the brand. In 2022, following this traditional approach will directly undermine growth. Market and cultural changes from the last two years have made driving an effective employer brand narrative one of the most critical business challenges of 2022.

Brand 135
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Top skills of the 2022 social media professional–as told by the people doing the actual work

Communications Conversations

Yes, social media pros do need to understand how to manage social ad campaigns. I definitely have more thoughts on the skills the social media pro of 2022 should have. Let’s face: People are pretty critical of brands on social media – especially in 2022. Community management. Many of those skills DO apply today.

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How to Responsibly Build Narratives of Black History Month

PRSay

As champions for inclusive communications, PR professionals can make a difference for Black History Month. We can use the power of story to change the narrative of underrepresented communities, spread the word about Black History makers, and build broader and deeper relationships. Here are some things to think about.

How To 184
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How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022

wiredPRworks

Two years later, this list also landed me a place as the LinkedIn expert in Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber. To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. OVER TO YOU. What’s missing?

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Obstacles & Opportunities: The PR Facts You Need to Know About CES 2022

Bianchi Biz Blog

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike. Author: Jessica Muzik.

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Experts Talk Social Media Trends for 2022 at AMA Chicago

wiredPRworks

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world!