Communications Conversations

JANUARY 4, 2022

I’m taking those learnings and starting a quarterly webinar series in 2022–look for more info on the first webinar this week, if you’re interested (topic: Social media trends for 2022). I’ve run a senior-level communications mastermind group for 4-5 years now–and it’s fantastic. Fun challenge!

Meeting 60

Meeting Groups Social Media LinkedIn 60

PR in High Definition

JANUARY 26, 2022

2022 is set to be a unique year in the comms world, as after two years of riding the wave of the pandemic, we are finally starting to see light at the end of what has been at times an incredibly dark tunnel. January has long been known as the time for creating new plans and pushing for change in our personal lives.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike. It’s true.

Automotive 92

Automotive Interviews Technology Mobile 92

PR in High Definition

JANUARY 26, 2022

Happy stories have certainly been in short supply, but now that we’re finally starting to see the blue skies shining through, there is no reason to repeat this trend in 2022. As communications professionals, we have the power to shift the narrative – both in the stories that we produce and in our own lives.

Creativity 62

Creativity Consumer Communications Industry 62

PR in High Definition

FEBRUARY 27, 2023

Since its big reveal in November 2022, OpenAI’s ChatGPT has dominated headlines all across the world. In the B2B tech PR and communications industry, there are several ways that generative AI could revolutionise how we work. The post How will ChatGPT impact the communications industry? This is what it said: 1.

Industry 62

Industry Communications Technology Reputation 62

Communications Conversations

JANUARY 20, 2022

But, it’s definitely true. And, it’s definitely not built into Google searches nearly as much as blog and other online content is. However, I see audio as a HUGE area of opportunity for brands in 2022 (and beyond). Back to that resource point above–you’ll definitely have to prioritize audio.

Brand 113

Brand Branding LinkedIn Twitter 113

NewsWhip

OCTOBER 28, 2022

Somewhere in Adidas headquarters in Herzogenaurach, Germany, there’s a team of PR and Communications professionals who have just been through the toughest week of their careers. Make no mistake, Kanye may go by a different name in 2022, but we knew who he was in 2013. . But wait just a minute: Adidas stock was already down 64% in 2022.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Maxim Behar

MAY 7, 2022

Maxim Behar in the eighth edition of Almanach 2022 of the leading Bulgarian TBMagazine on the special project "Managers Share - successful case studies in Bulgarian business". And today, currently, in 2022, a business without interesting, attractive and what we often colloquially call "sexy" stuff is worth nothing. Business as usual.

Ethics 52

Ethics Case Study Social Media Google 52

PRSay

FEBRUARY 23, 2022

First up: PR measurement lets communicators speak the language of the boardroom. As public relations evolves to include data analysis that measures campaign results, communicators might be reluctant to embrace these new tools that have not traditionally been part of the profession. 17 livestream on PRSA’s LinkedIn page. A simple plan.

LinkedIn 128

LinkedIn Strategy Measurement Analytics 128

Communications Conversations

OCTOBER 19, 2022

seconds with a piece of video content on Facebook in 2022. ” Translation: The metaverse and the tech that it involves is definitely coming for us all–just not in 2022-23. #4- ” Translation: The metaverse and the tech that it involves is definitely coming for us all–just not in 2022-23. #4-

Social Media 68

Social Media Media Video Facebook 68

Shift Communications

FEBRUARY 14, 2022

should consider implementing in 2022. Expanding the Definition of Diverse Influencer Marketing. Multicultural Marketing in 2022 and Beyond. As we kick off 2022, we recognize that we are in a very different space mentally and physically than we were just a few short years ago.

Trends 78

Trends Marketing Consumer Community 78

Communications Conversations

SEPTEMBER 22, 2022

And definitely anyone under the age of 30. If we’re in the business of communicating to key audiences, which I think we can all agree we are. Then, if we’re communicating with an audience that largely could care less about grammar and spelling in 2022, why should WE care? At least a decent chunk of it.

Instagram 79

Instagram Training Education Twitter 79

Solo PR Pro

DECEMBER 12, 2023

Fortunately, this is second nature to those who work in communications. This year in PR definitely had all the seasons and a few freak occurrences to balance it all out. The not so new technology rode the wave of popularity this year with the introduction of Chat GPT at the end of 2022.

Policies 68

Policies Creativity Internal International 68

Maxim Behar

DECEMBER 20, 2022

I love working with you and with M3 Communications Group, Inc. I have known Maxim Behar for many years, but we have been actively working with him and his team for the past few years, as M3 Communications Group, Inc. Communications Specialist. CEO, All Channels Communication Group. CEO, Wide Awake Communications.

Energy 52

Energy Groups Internal International 52

Stern + Associates

JANUARY 9, 2023

A disturbing trend started to emerge in 2022: more and more women leaders are leaving their companies, and the gap between the rate at which women and men were leaving is the largest it’s ever been. Opening Paths on the Company Ladder.

Company 62

Company How To Leadership Strategy 62

Wadds Inc.

AUGUST 14, 2023

A positive outlook and new found resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Mark Madsen is the founder of Madsen Advisory, which specialises in mergers and acquisitions of marketing communication agencies.

Agency 52

Agency Sports Public Affairs Creativity 52

Burrelles Fresh Ideas

NOVEMBER 28, 2023

For them, the holiday season is most definitely not the happiest time of the year. Mental health is especially important for those who communicate and interact with the public. Mental health is especially important for those who communicate and interact with the public. All this chaos is enough to send anyone into a funk!

Financial 96

Financial Social Media Exercises Communications 96

Communications Conversations

JANUARY 10, 2023

So, how did I do in 2022 with my list? I missed the following folks in 2022 (but would definitely still be up for meeting in 2023): Renewal by Andersen’s Katie Zess. And, we were about to schedule a coffee late in 2022. No business pitch. I’m not selling anyone anything. It’s really just coffee–virtual or in-person.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Sword and the Script

DECEMBER 5, 2023

TSX:QFOR) announced entering a definitive agreement to be acquired by the private equity firm Sumera Equity Partners for $257 million, according to reporting from Betakit , a news outlet that covers the Canadian tech scene. This latest deal adds to the grip private equity has on communications tools.

Software 138

Software Reddit Technology B2B 138

Communications Conversations

OCTOBER 12, 2022

And while social media budgets have indeed soared the last number of years, it’s usually marketing that’s in charge and many of those folks tend to devote most of those dollars to paid media vs. content creation and other forms of social that are working much better in 2022. I hear about it from friends who manage social.

Social Media 153

Social Media Marketing Media Energy 153

Communications Conversations

DECEMBER 6, 2022

Here are just a few of the things social media specialists are asked to do in 2022: Set and develop social media strategy (not always, but in some cases, especially when they are the only full-time social media person on staff). Manage social communities on a daily basis (definitely).

Transportation 74

Transportation Social Media Exercises Energy 74

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio.

Marketing 118

Marketing Social Media Trends Instagram 118

Stern + Associates

SEPTEMBER 20, 2022

“True inclusive leadership isn’t just inclusiveness for the sake of inclusiveness,” says Wooten, who is co-author of the Wall Street Journal, USA Today and Publishers Weekly bestselling book “ Arrive and Thrive: 7 Impactful Practices for Women Navigating Leadership ” (McGraw Hill, April 2022). The time to prepare is always.”.

Leadership 62

Leadership Crisis Management Crisis Financial 62

Katie Paine's Measurement Blog

JANUARY 24, 2023

Except that most communications professionals wouldn’t find a lot of useful similarities between the downfall of a billion-dollar company and the recall of one batch of peanut butter. For their misleading charts in their Biggest Crisis Comms of 2022 report, we select NewsWhip as our Measurement Menace of the Month. Congrats! ∞

Measurement 40

Measurement Crisis Crisis Management Data 40

PR in High Definition

APRIL 27, 2023

What should be communicated is proper progress, plans and even challenges. Rather zone in on the one or two things that you as an organisation are doing well and communicate this effectively, acknowledging there is always more to be done and that you have a roadmap. According to the report, to keep within the 1.5°C Our advice?

Policies 62

Policies Employee Ethics Survey 62

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Learn from the experiences of: Kathy Casciani, Azul Communications. Elisa Smith, senior communications consultant. Kathy Casciani (KC): I officially became a solo PR Pro in April of 2022.

Agency 108

Agency Travel Groups Community 108

The Hoffman Agency

FEBRUARY 14, 2024

Unrelenting geopolitical tensions make business and communications even more challenging than usual. In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts.

Local 36

Local Government Banking Policies 36

Communications Conversations

MARCH 24, 2022

You’re going to upset some people–especially in 2022! You can definitely create connection online, but you can take that connection and relationship to the next level with in-person networking. Human beings have lives outside of work–you should definitely talk about this once in a while. But, that’s OK.

Brand 88

Brand Branding Social Media LinkedIn 88

Communications Conversations

DECEMBER 16, 2021

So, I thought I’d spend some time today talking about how I would suggest tackling this if I were changing jobs in 2022 (because I’m sure a lot of people WILL be changing jobs in the year ahead!). People definitely care about you getting a new job–and sometimes they may not know about your search. Will anyone care?

LinkedIn 60

LinkedIn Social Media Banking Trends 60

PR in High Definition

FEBRUARY 27, 2023

billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. </u></strong> appeared first on Firefly Communications. In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

PR in High Definition

JANUARY 31, 2023

There was surprise growth in the UK economy in November 2022, and France and Germany are currently set to narrowly avoid recession. The post Demonstrating the value of PR through difficult economic times appeared first on Firefly Communications. There are glimmers of light, though.

Resources 62

Resources Leadership Internal International 62

Doctor Spin

JUNE 29, 2022

Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. So, does PR work for the ROI definition? Or another way to put it: No investments in marketing = the return of marketing is zero. ROI = net income / cost of investment.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

PR in High Definition

JULY 28, 2022

first energy transition progress report , published in April 2022, the company has already cut total emissions by 16% since 2016. The post How data analytics is driving real life change appeared first on Firefly Communications. An example of this is Shell.

Analytics 62

Analytics Data Energy Sports 62

PR in High Definition

SEPTEMBER 30, 2022

Team Jumbo Visma tearing up Tour de France – 2022. The post The rise of technology in sport appeared first on Firefly Communications. This year, Team Jumbo-Visma led the way, charging ahead of their components for the majority of the races. Jonas Vingegaard won the men’s race, and Marianne Vos claimed the green jersey for most points.

Sports 62

Sports Technology Analysis Data 62

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

Maxim Behar

AUGUST 4, 2022

He expressed his opinion about the former government's approach to communication strategy, as well as shared his views on the behavior of Bulgarian MPs. We've talked a lot about this topic here in this studio, it's a really great communication revolution. It's about all the communication in those few months and nothing else.

Ethics 52

Ethics Newspapers Government Television 52