Wadds Inc.

AUGUST 14, 2023

A positive outlook and new found resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Mark Madsen is the founder of Madsen Advisory, which specialises in mergers and acquisitions of marketing communication agencies.

Agency 52

Agency Sports Public Affairs Creativity 52

Doctor Spin

JUNE 29, 2022

Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. So, does PR work for the ROI definition? Or another way to put it: No investments in marketing = the return of marketing is zero. ROI = net income / cost of investment.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? What is the value of public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

AUGUST 1, 2023

Meltwater announced a “review of strategic alternatives” in September of 2022. My back-of-the-napkin math (which is definitely not financial advice) suggests the deal is worth roughly $550 million. The company also announced it has added Threads to Digimind, a social listening tool it acquired in July 2022. Brands (NYSE: YUM).

Software 123

Software Pitching Ethics Privacy 123