5W PR

JANUARY 6, 2023

At 5WPR , we partner with brands – both established and emerging, corporations, global interests, national organizations, consumer companies, start-ups, unicorn technology companies, high-profile individuals, regional businesses, and others, to help them define and achieve their strategic PR goals. Work with us now!

B2B 88

B2B Company Corporate Measurement 88

Sword and the Script

AUGUST 9, 2022

Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. The top 10 communications challenges in 2022. The answer varied some, but starting in 2021 and 2022, no single answer gained such a majority. 3) lack of employee experience (25%). It feels good to finally be understood.”.

Communications 146

Communications Survey Employee Measurement 146

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. 30 agencies submitted data to the project. None of the top 20 agencies participated.

Publicity 128

Publicity Government Guidelines Facebook 128

Solo PR Pro

DECEMBER 27, 2022

2022 Solo PR Pro Premium member accomplishments. Several of our members chimed in to share what they are most proud of achieving in their business in 2022. They were selected as a Small Agency of the Year Finalist (as was another Solo PR Pro member, Bernadette Davis Communications).

Print 58

Print Financial Journalism Healthcare 58

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Shift Communications

DECEMBER 9, 2021

As our managing partner Rick Murray stated, “corporate character” will be one of the next big business drivers. Here are our top considerations for establishing executives on social media, to tear down the barrier of a faceless C-suite and build up authentic corporate character and thought leadership that will create brand relevance.

Social Media 113

Social Media Communications Media Leadership 113

Ethical Voices

DECEMBER 12, 2022

Key findings from the 2022 Brands In Motion Study. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. Our agency is committed to sharing our diversity numbers. We need to do better like most agencies.

Ethics 73

Ethics Brand Branding Internal 73

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Are there any trends agency owners should have on their radar? As a result PE are involved in over 50% of agency deals on average.

Agency 52

Agency Sports Public Affairs Creativity 52

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

PR agency teams , especially those in tech PR, LOVE to speak in jargon. Across the corporate world, this is probably the most overused phrase. The phrase ‘new normal’ is outdated in 2022. It is 2022 and the majority of us have been on Zoom daily to connect with executives, media and team members.

Course 418

Course Meeting Industry Corporate 418

Agility PR Solutions

JANUARY 6, 2022

Public relations agencies and corporate communications departments are busy with 2022 planning. That means the C, D, E, G, I, R and S letters on their keyboards should be getting quite a workout.

Publicity 157

Publicity Corporate Agency Strategy 157

Reputation Us

OCTOBER 23, 2023

” OVERVIEW During legal proceedings—whether on the plaintiff or defense side—corporate reputations are on the line. RepUs enhances, advances, and protects corporate reputations while collaborating with lawyers.

Reputation 88

Reputation Publicity Education Corporate 88

Flack's Revenge

APRIL 13, 2022

Agencies need to decide how much to spend and how to earn ROI from their tech investments. I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). The PR job of has never been more challenging.

Software 156

Software Tools Technology Resources 156

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. These are the headlines from The Future of Corporate Activism report published by the USC Annenberg School for Communication and Journalism.

Publicity 105

Publicity Corporate Employee Energy 105

Sword and the Script

SEPTEMBER 5, 2023

Agencies are cheap and don’t want to spend on tools that cut into margins. Corp comm departments are chronically underfunded and lower on the corporate priorities list. Then in September 2022, Meltwater announced a “review of strategic alternatives” which I noted , is often a call for potential suitors. Muck Rack named Inc.

Software 162

Software Marketing Leadership B2B 162

Sword and the Script

AUGUST 23, 2022

The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting in traditional media outlets, the answer stacked up this way: 49% agreed (39%) or strongly agreed (10%); 28% neither agreed or disagree; and. Most are based in the U.S. (76%)

Survey 136

Survey Media Report Journalism 136

NewsWhip

DECEMBER 22, 2021

This was an event that captured the attention of more than just publishers and their audiences, but clearly resonated with corporate America, resulting in brands speaking out and involving themselves in ways they normally wouldn’t when it comes to political situations. “A Q3 Athletes and corporate sponsors. Let’s go, 2022.”.

Sports 148

Sports Viral Corporate Analysis 148

Bianchi Biz Blog

APRIL 14, 2022

Agencies talk a lot about bad clients. And clients often talk about bad agencies. I’d like to believe there are no bad agencies … and no bad clients. So does your agency. And for our agency, the right-fit clients are: Companies who share our mission of helping innovators to make mobility, and the world, better.

Automotive 99

Automotive Mobile Agency B2B 99

Wadds Inc.

JUNE 19, 2023

management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. It came to the forefront of public consciousness in November 2022 when OpenAI launched a chat-based application called ChatGPT. A new Wadds Inc. It covers the following topics.

Publicity 105

Publicity Policies Training Engineering 105

Sword and the Script

AUGUST 1, 2022

However, 36% also said they will send more work to outside resources such as agencies and freelancers. Execution or “an extra pair of hands” is the top reason respondents say they hire an agency. In total 483 respondents took the survey online, using Survey Monkey, from Friday, May 6, 2022, until June 14, 2022.

Survey 129

Survey Communications Measurement Internal 129

Shift Communications

FEBRUARY 14, 2022

should consider implementing in 2022. Purpose-Driven Corporate Social Responsibility and Advocacy Campaigns. Multicultural Marketing in 2022 and Beyond. As we kick off 2022, we recognize that we are in a very different space mentally and physically than we were just a few short years ago.

Trends 78

Trends Marketing Consumer Community 78

Bianchi Biz Blog

MARCH 31, 2022

The best PR agency partners offer you both. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries. 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers. 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers.

Automotive 77

Automotive B2B Pitching Agency 77

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Buchanan PR

APRIL 12, 2023

The EPA (Environmental Protection Agency) defines sustainability as attempting “to create and maintain the conditions under which humans and nature can exist in productive harmony to support present and future generations.” In a corporate context, this refers to sustainable business strategies for long-term stakeholder value.

Publicity 79

Publicity Meeting Policies Employee 79

Prohibition

OCTOBER 12, 2022

It was a very exciting evening yesterday as we attended the CIPR Yorkshire and Lincolnshire PRide Awards 2022 where we received four awards! We’re over the moon to announce that we won: Corporate and Business Communications Campaign. Gold winner: Prohibition . Taking Fentimans to OOH. Regional Campaign of the Year.

Corporate 71

Corporate Social Media Communications Media 71

PRSay

FEBRUARY 23, 2022

Weiner’s article “ 5 Ways to Measure PR Performance, Value and ROI ” appeared in the January 2022 issue of Strategies & Tactics. He’s encouraged by the number of data scientists now working at PR agencies and on corporate communications teams. The live webinars will also be recorded and archived on PRSA’s LinkedIn page.

LinkedIn 124

LinkedIn Strategy Measurement Analytics 124

Shift Communications

JANUARY 3, 2022

As we enter 2022, SHIFT’s Workplace Technology Practice has the privilege of hearing from many leaders (our clients) about what’s next in the workplace. And we’re sharing that insight here with a list of workplace trends businesses can expect to see in 2022. This created dramatic changes in workforce trends and issues.

Technology 78

Technology Trends Employee Mobile 78

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. This is what I can see every time when I visit your great agency in Sofia. Equally, I also want to congratulate everyone at M3 brilliant team of hardworking staff, that every agency around the word is so jealous of. See you soon!

Energy 52

Energy Groups Internal International 52

Solo PR Pro

DECEMBER 20, 2022

I’ve worked for agencies most of my career and the majority of my clients have been midsize to large businesses with ample budget to hire a full-service agency. Michael Ares, MDA Corporate Marketing, LLC. My biggest hurdle in 2022 was knowing when to bring in additional help. Marcia Gomez, Blank Canvas Communications.

Resources 77

Resources Energy Small Business Corporate 77

Communications Conversations

JANUARY 10, 2023

So, how did I do in 2022 with my list? I missed the following folks in 2022 (but would definitely still be up for meeting in 2023): Renewal by Andersen’s Katie Zess. And, we were about to schedule a coffee late in 2022. No business pitch. I’m not selling anyone anything. It’s really just coffee–virtual or in-person.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Landis PR

OCTOBER 12, 2022

s team attending the ODC 50+ Anniversary Gala on April 1, 2022 in San Francisco at The Forum at YBCA and Blue Shield of California Theater at YBCA. This year, the San Francisco Business Times named Landis as one of the top 100 businesses on its Bay Area Corporate Philanthropy List. Landis Communications Inc.’s Simply put, a lot.

Community 98

Community Communications Nonprofit Corporate 98

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 187

Marketing Content Marketing Data Social Media 187

Wadds Inc.

FEBRUARY 15, 2023

No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022. But as no communicator can be on red alert all the time – as Hartley, founder of crisis training agency Polpeo, points out – being able to tell a short-lived social media controversy from a major real-world business risk is essential.

Crisis 98

Crisis Communications Crisis Management Analysis 98

PRSay

FEBRUARY 28, 2023

According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. “Can In addition to citing other research studies, I’ve talked to three active journalists who gave their input on various topics.

Report 170

Report Local Media Pitching 170

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. So, he sold his agency and started Propel. million in April 2022 and last December told me they had 500 customers.

Software 136

Software Pitching System Analytics 136

Stern + Associates

AUGUST 3, 2022

Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Earlier in your career, you experienced “agency life.” I have seen many individuals who are highly motivated to learn, develop and strengthen the skills required to succeed in agency life.

Groups 103

Groups Employee Strategy Ethics 103

Prohibition

DECEMBER 2, 2022

— BrewDog (@BrewDog) November 7, 2022. The film was a great way to build excitement for the 2022 World Cup, but also brought viewers a sense of nostalgia for all the previous tournaments and results they’ve seen. — ITV (@ITV) October 22, 2022. Step by step guide to create a corporate video for your marketing needs.

Film 62

Film Sports B2C Digital PR 62