Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 130

Survey Communications Measurement Internal 130

Sword and the Script

SEPTEMBER 5, 2023

Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. Agencies are cheap and don’t want to spend on tools that cut into margins. Corp comm departments are chronically underfunded and lower on the corporate priorities list. The cross-sell and upsell of new tools is harder than most expect.

Software 165

Software Marketing Leadership B2B 165

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled.

Communications 129

Communications Software Internal International 129

Wadds Inc.

FEBRUARY 15, 2023

No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022. But as no communicator can be on red alert all the time – as Hartley, founder of crisis training agency Polpeo, points out – being able to tell a short-lived social media controversy from a major real-world business risk is essential.

Crisis 98

Crisis Communications Crisis Management Analysis 98

PRSay

JULY 6, 2022

My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. I was a PRSA member off and on during my time abroad, including serving as an international delegate at large in 2014. Let’s bring full-service expertise of the business to our internal clients.

Communications 95

Communications Internal International Travel 95

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. Congratulations! And I still envy you so much. Dima Tutar.

Energy 52

Energy Groups Internal International 52

Shift Communications

JANUARY 3, 2022

As we enter 2022, SHIFT’s Workplace Technology Practice has the privilege of hearing from many leaders (our clients) about what’s next in the workplace. And we’re sharing that insight here with a list of workplace trends businesses can expect to see in 2022. This created dramatic changes in workforce trends and issues.

Technology 78

Technology Trends Employee Mobile 78

Reputation Us

DECEMBER 14, 2022

Looking back, 2022 brought in the Year of the Tiger. As more companies enter Web3, the structure—expected to replace centralized, corporate platforms—will most likely be the future of doing business online by the end of the decade. Highlight your leaders internally before promoting them outside the organization.

Reputation 78

Reputation Insurance Insurance Employee 78

Wadds Inc.

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled.

Communications 59

Communications Software Internal International 59

Prohibition

SEPTEMBER 27, 2022

From small start-ups to large international corporations, a robust public relations strategy remains a crucial tool for brands of all sizes to increase public perception, build positive brand sentiment and grow a strong industry presence. Top Food and Drink PR Campaigns from 2022 so far. How to pitch to journalists .

Publicity 62

Publicity Brand Branding SEO 62

The Hoffman Agency

FEBRUARY 14, 2024

Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience. In 2022 alone, China accounted for nearly 60% of global electric vehicle (EV) sales , and local carmaker BYD sold more electric vehicles than Tesla in Q4 2023.

Local 36

Local Government Banking Policies 36

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 99

Interviews Publicity Technology Social Media 99

Communications Conversations

DECEMBER 8, 2022

Her start : Public relations intern with Fleishman Hillard. But then moving to agency for a couple years before transitioning to Sleep Number, which is where I first met Anna. Her start : Talent resources intern at Fallon. Holly is now the vice president of corporate branding and partnerships at Polaris. LeeAnn Rasachak.

Marketing 60

Marketing Leadership Creativity Internal 60

MaccaPR

NOVEMBER 5, 2021

At the same time, many CMOs and Content Marketing Directors are also asking the same questions: where does content go from here, in 2022? If you’re a corporate communications or marketing pro, don’t miss Kevin Hunt’s own podcast series with Arik Hanson. And, dear God, what do we do about user-generated content featuring our brands?

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. Key findings from the 2022 Brands In Motion Study. Our agency is committed to sharing our diversity numbers. We need to do better like most agencies. Tokenization is an issue.

Ethics 73

Ethics Brand Branding Internal 73

Solo PR Pro

DECEMBER 22, 2020

The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future. Conversations also shined a spotlight on how agency leaders can spur innovation amid challenging times as well as inspire progress and spark growth. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7%

B2B 116

B2B Marketing Survey Software 116

Communications Conversations

FEBRUARY 8, 2022

An agency. At the very least, many of them will be looking for other positions in 2022 because they’re so frustrated with their current role. But, these roles exist in corporate America and in agencies, too. When I was in my 20s, I had no idea what I wanted to do when I grew up. A manufacturing firm. A non-profit.

Meeting 60

Meeting Writing Financial Agency 60

Maxim Behar

FEBRUARY 23, 2022

What corporate values do you educate your employees in? However, corporate values are also an important condition for this success, I would say that their relationship with character traits is somewhere in the middle. I am sure that by the end of 2022, if not earlier, I will invent it.

Interviews 52

Interviews Financial Corporate Journalism 52

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Internal comms takes center comms stage in hybrid work. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

OnePitch

MAY 12, 2022

What are the best ways to repurpose broadcast coverage in 2022? Share it internally and through email outreach… Because our world is so fragmented these days, you want to merchandise your broadcast coverage everywhere your audience is.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Intrado was formerly known as West Corporation. Internal comms tech strives to overcome email deluge.

Software 93

Software Banking Technology Data 93

The Hoffman Agency

MARCH 6, 2024

As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny. study found that one in three DEI professionals lost their job in 2022 during mass layoffs compared to 21% of those in non-DEI roles. appeared first on The Hoffman Agency.

Handbook 36

Handbook Trade Shows Employee Local 36

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. He is the 2022 PRSA international assembly delegate. Do you have guidelines around how far and wide you recognize religious holidays?

Local 133

Local Crisis Management Internal International 133

Maxim Behar

SEPTEMBER 23, 2022

Maxim: From the point of view that it's really 2022, I can't judge whether a monarchy or a republican government is more effective. It was not made by some polling agency, which hardly presented the statistics as convenient for the monarchy. And that's why I'd love to see countries run like corporations one day. And not only us.

Government 52

Government Course Meeting Newspapers 52