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7 Reasons to Partner With a PR Agency in 2022 | Business Wire Blog

Business Wire

While "change” might still be the name of the game, 2022 already looks full of possibilities. We might be a little biased, but we truly believe that 2022 looks brighter than ever for PR. Now, perhaps more than ever, is the time to partner with a PR agency to be successful in a brave new world.

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2022 Public Relations Predictions From PR Experts | Business Wire Blog

Business Wire

What are the top trends that every PR pro should know for 2022? As 2021 comes to an end, public relations agency owners and leaders share their thoughts on what the communications landscape will look like next year. These valued insights offer PR pros guidance for setting their focus for the new year.

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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. But in 2022, employee engagement will be the new recruitment. Corporate content has been booming for a while, but it 2022 will see a tipping point. Brand purpose has real purpose. Branded content is king.

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Measuring Success: Three Metrics for PR Agency Employees | Business Wire Blog

Business Wire

From the top down, all team members, work processes, and departments begin to work like a well-oiled machine to achieve the one thing all agencies want: a satisfied and grateful client. Here are the top three ways that agencies can measure their employees' success in 2022. But how do you gauge an employee’s success?

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New study: 2022 paints a different picture for agency new business—here are the challenges

Agility PR Solutions

The previous two years saw many small and mid-sized agencies growing or regaining lost growth from the previous year, but this year finds agencies with a more challenging landscape, according to newly released research from marketing-focused outsourced business development firm RSW/US.

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Crenshaw Communications Receives Best Boutique Agency Accolade

ImPRessions - Crenshaw Communications

The agency, known for it’s ad tech PR work, received bronze in the Best Boutique Agency category. The Best Boutique Agency category aims to celebrate smaller, more specialized agencies that deliver stellar, focused work for their clients.

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5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. Clear goals will help define the PR strategy your agency will adopt.

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