PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.

Technology 87

Technology Automotive Trade Shows Hotels 87

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. That’s why we decided to help you navigate the marketplace with our favorite martechs from 2020. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites. 10 Marketing Technologies We Can’t Live Without.

Technology 65

Technology Marketing Tools Google 65

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Brand Branding B2C 170

PRSay

MAY 18, 2023

In March 2020, a worldwide pandemic began. One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. We live in an age of disruption. Sound familiar? In other words, we provide human context.

Publicity 183

Publicity Software Education Technology 183

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Livestream gone mainstream 2020 proved that virtual events can result in online connection and collaboration that is just as effective as it’s traditionally been in person. So, what does next year look like from this vantage point? Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today.

Technology 96

Technology Ethics Tools Creativity 96

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. Twitter Spaces.

B2B 405

B2B Social Media Media Instagram 405

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Pitch podcasts by noon.

Analysis 147

Analysis Tools Software SMB 147

Stephen Waddington

JANUARY 7, 2021

Hokey cokey lockdowns during Q3 and Q4 of 2020 created further business uncertainty. They have been operating month-to-month since March 2020. January is always a time for hiring in the creative industries but there’s a renewed energy this week. The COVID-19 pandemic led to the shut down of many areas of the economy.

Agency 171

Agency Energy Travel Government 171

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Have you seen a survey or study on 2020 budgets worth a look?

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 140

Instagram Technology Resources Employee 140

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Karen Freberg

NOVEMBER 7, 2019

I thought this was pretty cool to see, and I do believe Adobe is the first to do something like this in the space of digital literacy and creativity. You were able to get a video of yourself with the Terminator using AR technology. Looking forward to seeing you all next year at Adobe MAX and EDUmax in 2020! Have a great day!

Education 61

Education Creativity Meeting Community 61

Stephen Waddington

JUNE 29, 2021

This is likely to be most applicable to agencies in the creative and professional services sector. Projects must advance science or technology, overcome uncertainty, and overcome an issue in a professional field. It published a report on Research and Development Tax Credits Statistics in September 2020.

Agency 171

Agency Enterprise Software Financial 171

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Isentia “appointed Rainer Rhedey as chief technology officer,” Mumbrella reported. “In

Software 128

Software Analytics Technology Video 128

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. In 2020, 80% of marketers incorporated video into their organic efforts, and B2B companies are realizing that excluding video from the content mix is not a viable option. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

Contently - Strategy

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. The presentation-creation technology wave has just begun, and I’m optimistic it’ll help up our storytelling game in virtual events next year.

Trends 142

Trends LinkedIn Video B2B 142

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. Check out this list of 20 ad tech mavens as a starting point for your new follows in 2020. Happy 2020! David Griner | @griner. Meg Graham | @megancgraham. Previously, she covered agencies at AdAge.

Twitter 177

Twitter Advertising Advertising Report 177

Stephen Waddington

JUNE 30, 2020

Professional life before March 2020 was based on working nine to five, or more, in an office. Technology, agility and human flexibility have enabled private sector organisations to continue to operate through the crisis. The creative and professional services industries are at the forefront of the issue. That’s a good thing.

Crisis 125

Crisis Employee Creativity Education 125

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company uses AI to power its media monitoring technology.

Technology 120

Technology System Tools Government 120

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. However, there has been a decline in this number by about 70% in 2020. And an important note to foreign companies entering the market: very few English media titles exist in Japan.

Marketing 106

Marketing Newspapers Print Local 106

Stephen Waddington

JANUARY 27, 2021

In April 2020 it dropped by four-fifths and picked up as restrictions eased during the summer. According to the ONS recruitment recovery in the UK economy slowed in October to December 2020, with an estimated quarterly increase of 81,000 vacancies to 578,000. Hiring has previously been impacted by lockdowns.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

FEBRUARY 15, 2020

That’s according to the State of Branding Report 2020 by Bynder. 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. 21% of respondents cited a skills gap as the top barrier to using technology in marketing. 1) Improving CX is the best way to distinguish your brand.

Study 78

Study Marketing Brand Branding 78

Sword and the Script

SEPTEMBER 19, 2022

Some “77% say perceptions of the role of communications as a strategic business driver changed within their organization during 2020.”. 70% of CCOs report CommsTech as a top area of investment for the coming year, however, “58% report it’s hard for them to justify large technology investments;”. Stimulating creativity. “37%

Survey 82

Survey Corporate Communications Financial 82

Stephen Waddington

JANUARY 11, 2021

We’re already seeing significant changes here, particularly around technology and data and how this is used or stored and a reluctance to spend in the same way as pre-COVID times. How has Unwritten managed the creative process during lockdown? 2020 has certainly reminded me of that lesson!

Marketing 78

Marketing Training Pinterest Creativity 78

Mark My Words

JANUARY 14, 2021

‘We do this through our non-profit work within Archewell Foundation 501(c)(3), in addition to creative activations through the business verticals of audio and production.’ Harry and Meghan wrote: ‘At Archewell, we unleash the power of compassion to drive systemic cultural change.

Technology 60

Technology Community Crisis Fashion 60

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. The company sells services and was using proprietary technology to assist in the delivery of those services. said it had launched a Global Alliance Program to provide its technology to partners. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. So, what does it take to create an effective ad?

Sports 114

Sports Advertising Advertising Survey 114

NewsWhip

SEPTEMBER 1, 2022

However, fifty years later, technology and our media consumption habits are almost unrecognizable. It enabled us to look back at the Euros in 2020 and the World Cup in 2018 and not only explore peaks in online media volume, but also analyze which stories generated the most impact and social engagement.

Brand 78

Brand Branding Data Viral 78

PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. But how [consumers] come to the digital storefront is around creative-messaging strategy, positioning strategy. They develop creative assets for us.

Wireless 78

Wireless Consumer Creativity Marketing 78

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020). Unfortunately, says Steven E.

Policies 94

Policies Energy Government Crisis 94

Stern + Associates

SEPTEMBER 22, 2022

Put People First to Unlock Innovation, Creativity – and Higher Profits. Her eye-opening presentations highlight the latest research and technologies around neurological activity, mood, stress and brain health, focusing on both the scientific and ethical challenges around using AI to foster good mental health.

Employee 62

Employee Leadership Exercises Mobile 62

Stern + Associates

MARCH 8, 2023

When an organization makes it a priority to remove barriers and equalize opportunities, they can better tap into the potential of their workforce while encouraging innovation and creativity. Read on to find out how to create a more equitable and inclusive work environment that demonstrates the true power of embracing equity.

Leadership 93

Leadership Groups Viral Crisis 93

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104