Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Meltwater gamifies customer community. Pitch podcasts by noon. Content picks PR ethics.

Analysis 142

Analysis Tools Software SMB 142

Newsfile

AUGUST 17, 2023

as of the 2019-2020 school year, according to the National Center for Education Statistics Of the 3,982 institutions listed by NCES , there were 1,625 public four-year and two-year colleges; 1,660 private nonprofit four-year and two-year schools; and 697 for-profit schools in fall 2019. million women and 6.6 Image by drobotdean on Freepik

Education 98

Education Examples Nonprofit Policies 98

Prohibition

MARCH 9, 2020

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. For 2020, LinkedIn have introduced some really interesting updates that brands and businesses can utilise to better their social media strategy.

LinkedIn 62

LinkedIn Video Social Media Film 62

PR for Anyone

JANUARY 17, 2024

She holds the World Record of being the first —and so far, only—woman to complete the Seven Second Summits challenge, which she began in December 2020 and completed on June 1st, 2023. As she approached her 40th birthday in 2020, Jenn decided to embark on an epic adventure—climbing a mountain named Ama Dablam.

Training 130

Training Exercises Community YouTube 130

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

JUNE 3, 2020

Now is the time to use our skills, talents and influence to shape future conversations on race and race relations in our varied communities. Write a letter to the editor. If you prefer social media, then write a post or submit an article to your Chapter’s blog. Please help us to execute the new 2020-2022 D&I Strategic Plan.

Local 155

Local Community Conference Writing 155

PRSay

JANUARY 15, 2021

Organizations and individuals celebrate this observance by volunteering in communities as part of the MLK Day of Service. However, more often, we mark the day by flooding social media, blogs and websites with well-known, inspiring quotations from Dr. King’s speeches, sermons and writings.

Community 176

Community Policies Employee Blogging 176

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you.

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Report Publicity Marketing Pitching 105

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. As I write this piece, it’s currently trading at about $6.50 The event for the company’s public debut was held virtually, which was par for the course in 2020. 2) Propel hits 50 customers in 2020.

Pitching 148

Pitching YouTube Community Company 148

Deirdre Breakenridge

JULY 22, 2019

workforce by 2020. I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Share personal community stories; go into the communities and get to know the social activists and well-known people who can create change.

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

MAY 10, 2022

In subsequent years, we’ve invited readers of this blog (and newsletter) to the survey and so I’m writing to ask for your help: If you work in comms, please consider taking the survey here. Every year we notify a winner who invariably writes back to say, “I never win anything!”. Second, there are prizes too!

Survey 85

Survey Public Affairs Construction Writing 85

Solo PR Pro

JANUARY 11, 2022

There’s a whole community of like minded people you can lean on. My team at MVW Communications will share updates about my book writing journey along the way. It’s a mountain to climb, but the words are coming swiftly and I fit writing in through synergistic ways each day. 5 solo PR pros share their No.

Writing 98

Writing Community Storytelling Education 98

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. I skipped this monthly column in February because there wasn’t anything to write about.

Software 125

Software B2B Pitching Data 125

PRSay

AUGUST 23, 2021

West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligible population having received at least one dose, as of this writing. According to a July 5, 2020, report from The New York Times , based on data from the U.S.

Communications 126

Communications Local Survey Transportation 126

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write.

Study 165

Study Communications Survey Pitching 165

Tough Sledding

JULY 16, 2014

1) I will retire from teaching in 2020, at the end of my 28th year — barring unforeseen variables such as untimely death or another Bush-like presidency that crashes my investments. I can’t freakin’ can’t wait to retire, and with the right incentive I’ll exit long before 2020. That’s total b t.

Energy 48

Energy Meeting Conference Local 48

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020.

Media 105

Media SEO Analytics Analysis 105

Landis PR

MARCH 29, 2021

I always enjoy writing about up-and-coming people who are doing great things in Bakersfield. and introduced them and their work to the community. It’s always so special to recognize someone and then see other community members reach out to them as well. What types of stories, trends or issues are on your radar now?

Meeting 96

Meeting Media Local Interviews 96

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

Crisis Management 88

Crisis Management Print Ethics Local 88

PR Fuel

AUGUST 27, 2020

A good example of this might be a new telemedicine option for healthcare providers in 2020. This kind of press release allows you to showcase your involvement in the community or with an organization that is focused on the greater good. You can write and distribute a press release to announce the hiring of a new CEO, for example.

Nonprofit 102

Nonprofit Local Writing Examples 102

PRSay

FEBRUARY 20, 2020

In 2020, the Royal Family has dominated conversations from London to Los Angeles. While an embargo is a must-have tool that is often used by the medical and research community to release published studies and new discoveries, adding one won’t make a substandard story newsworthy. Only embargo actual news.

Radio 197

Radio Tools Journalism Interviews 197

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. Never mind the Great Resignation” writes FirstUp , “Welcome to the Great Gigification.”. but removed the backlink (boo!). (It’s

SEO 130

SEO Content Marketing Marketing Software 130

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.”

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Second, on the list – an executive team that doesn’t understand communications – is closely related.

Survey 135

Survey Measurement System Education 135

Offleash

FEBRUARY 12, 2021

And we couldn’t be more excited about helping to write the next chapter for Offleash. Despite 2020’s challenges, Offleash had a record year and added nine new clients across a range of B2B tech categories, such as AI, cybersecurity, application development, and cloud infrastructure.

Agency 52

Agency B2B Employee Community 52

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. These lay out a pretty good picture of the PR landscape.

Survey 94

Survey Industry Leadership Study 94

Reputation Us

MARCH 16, 2022

He admitted to The New York Times of writing a fake history for the movement, hiring an actor to play a former CIA agent who confessed to bird drone surveillance, creating a fully functional website, official membership cards and even making several videos and short documentaries to support the claim. How Real is your Reputation? Your staff?

Reputation 78

Reputation Government Film Viral 78

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Community building (27%). When she’s not writing, you can find her at music festivals, hiking or snowboarding. The time to better understand AI’s relationship with marketing is now.

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This was up from 50% in 2020.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Karen Freberg

AUGUST 9, 2020

I have been thinking about writing this post for some time. This is not only going to be an issue for 2020, but for the next few years I am afraid. Blinders are on to emerging communities in the field. This is the culture and mission of the #SMprofs community. I say this with both sadness and urgency. and help each other.

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Conference Education Groups Community 96

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 190

Writing Communications Marketing B2B 190

PRSay

MARCH 23, 2021

In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. On Friday, March 13, 2020, we sent our staff to work from home.

Crisis 86

Crisis Employee Trade Shows Local 86

Solo PR Pro

SEPTEMBER 22, 2020

In 2020 our lives have been upended multiple times. The “now normal” requires clear terms in writing. Be kind and forgiving to yourself and get reinforcement from your community. Even if you feel that all in all, you are pretty fortunate this year, none of us is untouched by this wild ride of 2020. It is ok not to be ok.

Training 68

Training Financial Tools Community 68

Sword and the Script

MARCH 14, 2023

The company began developing the product in 2020 and went to market in 2021 with its predictive AI. You can also have it re-write it several times over if you wish. In addition to writing your release, Taylor will also write social media updates based on the text and tone you’ve selected. Even “abstention is a bet.”

Software 85

Software Media Relations Pitching Media 85

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. The Crisis Information Gap.

Crisis 158

Crisis Reddit Reputation Tools 158

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Check out our services.].

Technology 167

Technology Publicity Software Pitching 167

NewsWhip

JANUARY 9, 2020

As we close the first full week in 2020, and since it’s awards season, we decided to do some awarding for the best publishers on social in 2019. In 2018 that took the form of building a community around Reddit. . That’s right, it’s Whippies time! These are the categories we ultimately landed on this year: Top overall publisher.

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Reddit Facebook Viral Data 88