Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. We hope that 2018 was a good year for you, both personally and professionally.

Trends 45

Trends Google Crisis Management Data 45

Mindful Marketing

SEPTEMBER 13, 2023

In 2019, the Lego Group conceived a creative way to bridge the participation gap by using the bricks’ raised knobs to represented braille letters. Several years ago, Polansky and I coauthored an article titled, “How Serving Blind Consumers Creates Competitive Advantage.”

Company 98

Company Consumer Radio Employee 98

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Landis PR

SEPTEMBER 7, 2021

The 2019 Pew Research Center report on social media use in the United States showed that 72 percent of American adults use some form of social media. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Fast forward to today.

Social Media 104

Social Media Marketing Media Analysis 104

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019.

Social Media 123

Social Media Marketing Media LinkedIn 123

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Bank, Capital One and TD Bank discover ways to motivate consumers to act.

Financial 52

Financial Social Media Banking Media 52

Prohibition

JANUARY 24, 2020

In fact, you knew that in 2019, and 2018 and the year before that. The consumer is smart, and oh so demanding. In fact, we’ve been busy developing our content offering here at Prohibition so that we can create, engage and convert via innovative content that’s absolutely right for your brand. Interested? Fancy a teaser?

Creativity 62

Creativity Video Consumer Brand 62

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Creative skills (26%). Where humans outperform AI: Creative thinking (70%).

Marketing 118

Marketing Data B2C Big Data 118

Stephen Waddington

MAY 10, 2022

The report is a damning read on a fast growing and emerging part of the creative sector. "As Ours is an industry doubled in size since 2019. Influencer marketing is therefore offering a lucrative opportunity for brands and advertisers as well as influencers. That is fair and right. “We What is an influencer?

Marketing 78

Marketing Government Sports Advertising 78

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. The Thanksgiving to New Year’s period is make-or-break time for many brands. Get an early client check-in. Nail down your holiday plans. Get thought leaders mulling next year.

Retail 136

Retail Creativity Leadership Agency 136

5W PR

SEPTEMBER 27, 2019

One of the other big differences for public relations specialists in the corporate area is the promotion and branding of the company and/or its products to its main demographic and collaborating with their social media specialist toward that same end as well. Here’s some interesting and encouraging news.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. But AI is not just in your consumer life. Invest in your future! Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

PRSay

OCTOBER 11, 2019

For example, one of the most common business challenges we see is creating greater brand awareness — but often, the real question is not asked. In these situations, try to offer creative alternatives for PR measurements, such as tracking patient traffic to a disease-screening tool or increases in online conversations. Sell it in.

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . NewsWhip was a great addition with real-time stories and insights across a variety of topics informing content, activations, brand strategies, and on-property pull-through.

Travel 109

Travel Data Industry Hotels 109

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Creative Best Practices.

Video 58

Video Instagram YouTube Creativity 58

Cision

NOVEMBER 12, 2015

According to the Aberdeen Group, 43 percent of brands that use video for marketing are able to perform (positively) across all channels. Even though video will account for 80 percent of all consumer Internet traffic by 2019, some businesses are still hesitant to use this powerful content marketing tool.

Video 120

Video Strategy Marketing YouTube 120

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Creative Best Practices.

Video 52

Video Instagram YouTube Creativity 52

PRSay

SEPTEMBER 13, 2018

However, winning new accounts or business can be challenging from a creative perspective as well as incredibly time-consuming. GUINNESS WORLD RECORDS was one of the first brands to partner with Facebook to generate content on the Facebook Live Platform. Do you know what else never gets old? Winning new business.

Conference 81

Conference Internal International Creativity 81

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 71

Brand Branding Marketing Facebook 71

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. But AI is not just in your consumer life. Invest in your future! Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. increase brand awareness. In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019.

How To 177

How To Guidelines Content Marketing Video 177

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. These expensive and largely consumer-driven upgrades also have contributed to rising college costs. wait for it.

Education 126

Education Financial Engineering Transportation 126

Prohibition

MAY 31, 2019

Prohibition wins big at the Prolific North awards taking home Best Small PR Agency of the Year and Best Integrated Campaign 2019. In turn, this has seen an increase in creativity and innovative ideas, which has happily resulted in client growth and a bursting portfolio of fantastic campaigns.

Agency 48

Agency Training Creativity Consumer 48

Stephen Waddington

DECEMBER 11, 2019

What’s the highlight of your work in 2019 and what are you looking to achieve in 2020? 2019 was a great year for the CIPR AIinPR panel. It also induces being part of creativity in AI groups. If we are the ones to support business, organisations and brands build trust, we must address the knowledge gap fast.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. I have been playing in this new field since 2019 and the working model remains the same for now.

Communications 40

Communications Marketing Technology Data 40

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. AI should make us better people, professionals and brands. MAICON takes place July 16 - 18, 2019 at the Huntington Convention Center of Cleveland.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. was acquired by Cision in January 2019 and merged with Brandwatch in 2022.” In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 What does it do?

Software 78

Software Case Study Technology Tools 78

Beyond PR

MARCH 27, 2018

Influencer and brand ambassador marketing used to be an untapped land of opportunity. Now, everyone is looking for the best ambassadors — a subset of influencers sought-after for their authentic voices and true brand loyalty. But higher demand means brands have to work harder to differentiate their campaigns.

Fashion 73

Fashion Instagram Enterprise Brand 73

PR 20/20

JULY 24, 2019

At MAICON 2019, we welcomed 300+ marketing practitioners, leaders, thought leaders, speakers and vendors from 12 countries to Cleveland to discuss how marketers can better understand, pilot and scale AI technologies in their organizations. Did you miss MAICON 2019, or are you mining your notes now that you’re back from the event?

Marketing 59

Marketing Data Technology Analytics 59

Karen Freberg

MARCH 31, 2022

We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them. Ryan and I got connected back in December 2019 on Twitter (seriously the best social media platform ever!).

Social Media 85

Social Media Industry Film Viral 85

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Are there videos of people using your product in creative or offbeat ways that you can promote? Images: Rego Korosi , Republic of Korea , Blake Patterson , Esther Vargas ( Creative Commons ).

Video 120

Video Trends YouTube Television 120

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Karen Freberg

DECEMBER 18, 2019

As I mentioned, I was on sabbatical for Spring 2019, and this is usually the semester where I teach my social media classes. However, the students will be asked to create content to fulfill their media mix component of their personal brand. Bigger portion on grade towards managing personal brand audit assignment.

Social Media 52

Social Media Media Video Course 52

PR 20/20

APRIL 1, 2021

That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. social media).

Education 52

Education Marketing Conference Agriculture 52