ImPRessions - Crenshaw Communications

JANUARY 11, 2019

Building authentic rapport with a tech journalist helps a brand stand out amid a barrage of emails, DMs and phone calls. It removes the friction and uncertainty reporters encounter when dealing with an unknown brand or publicist. So how can tech brands build lasting bonds with media today? Here’s what works for me.

Media 253

Media Pitching Report Media Relations 253

5W PR

AUGUST 10, 2020

These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers.

Consumer 97

Consumer Meeting Mobile Study 97

NewsWhip

NOVEMBER 13, 2019

But what does it mean for a brand to be authentic in 2019? Brands today are under scrutiny from their consumers more than ever before. How do you maintain the integrity of your brand while respecting the cultures you’re selling to? This idea has only gained traction in recent years, with many brands following suit.

Brand 74

Brand Branding Pinterest Conference 74

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Trust in brands has always been important and will be even more critical in the future. Others may not.

Consumer 97

Consumer Survey Retail Software 97

Agility PR Solutions

SEPTEMBER 13, 2020

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

Retail 142

Retail Brand Branding Study 142

Agility PR Solutions

AUGUST 19, 2019

2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf.

Consumer 93

Consumer Brand Branding Radio 93

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Transparency. Personalization. Closed groups.

Social Media 156

Social Media Trends Media Instagram 156

Agility PR Solutions

APRIL 8, 2019

In today’s fast-moving, consumer-centric brand landscape, it takes a unique convergence of elements to generate substantial growth, especially for the largest brands in the world. The post The fastest-growing American brands of 2019—which iconic company leads the pack? while many […]. while many […].

Company 73

Company Brand Branding Consumer 73

Reputation Us

APRIL 15, 2024

consumers are choosing less expensive options, delaying purchases, and focusing on saving rather than spending, according to McKinsey reports. While retention is a metric that defines a customer’s lifetime value, loyalty is what customers feel toward brands. Both impact your company’s reputation and support your long-term success.

Reputation 78

Reputation Financial Consumer Survey 78

Flack's Revenge

JANUARY 10, 2019

Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Too many brands still operate in output-only mode and then wonder why no one has noticed.

How To 159

How To Facebook Social Media Advertising 159

Flack's Revenge

JUNE 25, 2019

Consumers trust the industry only slightly more than cable TV providers. Ty said that insurance has a branding issue; it’s the only industry where there’s an inherent conflict between customer and provider. The post Fostering Insurtech Success at GILS 2019 appeared first on Flack's Revenge. Making Lemonade.

Insurance 149

Insurance Insurance Meeting Technology 149

Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! In a world ruled by technology, simply being aware of marketing trends is not enough.

Trends 108

Trends Marketing Mobile YouTube 108

5W PR

JANUARY 10, 2020

For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging.

Consumer 78

Consumer Trends Sports Technology 78

Agility PR Solutions

FEBRUARY 27, 2019

consumers play hard to get, but once brands secure their trust, the majority of U.S. consumers are loyal for life, according to a global survey from open source digital experience firm Acquia. The post Trust is the holy grail—once brands secure it, U.S.

Consumer 74

Consumer Brand Branding Survey 74

Onclusive

MARCH 11, 2020

In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. Download this case study to learn how Livongo: .

Case Study 367

Case Study Study Media Relations Media 367

NewsWhip

OCTOBER 13, 2022

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks.

Brand 148

Brand Branding Sports Crisis 148

Agility PR Solutions

JULY 30, 2019

A brand’s ability to deliver something that emotionally engages consumers was viewed as the gateway to innovation. The post Most innovative tech brands of 2019—all the leaders, laggards and left-behinds appeared first on Agility PR Solutions. How do the industry stars manage to stay ahead of the game?

Brand 65

Brand Branding Consumer Industry 65

Agility PR Solutions

FEBRUARY 10, 2019

Micro-influencer marketing platform SocialPubli.com released the 2019 Influencer Marketing Report: A Marketer’s Perspective, offering a comprehensive look at today’s influencer marketing landscape and its impact on consumer-facing brand communication and marketing, as viewed by brands and agencies across a variety of industry sectors.

Marketing 93

Marketing Survey Consumer Agency 93

Ronn Torossian

JULY 13, 2020

As brands re-enter the post-pandemic world, many still struggle with how they can gain a competitive advantage over their competition with all the reported changes in consumer behavior. conducted its 20th annual study in the latter half of 2019 and polled more than a thousand global executives representing 13 industries. […].

Study 195

Study Technology Consumer Report 195

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year!

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year!

Agency 40

Agency Consumer Media Software 40

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. However, they did note a small increase of 1.44% in 2020 over 2019.

Social Media 88

Social Media Healthcare Brand Branding 88

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. In reality the privacy regulations are well-intended and will protect consumers. How are you getting consent from consumers? Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently. However, beware!

Privacy 434

Privacy Case Study Policies Advertising 434

5W PR

OCTOBER 3, 2018

When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Virtual Reality (VR).

Technology 88

Technology Storytelling Consumer Brand 88

NewsWhip

NOVEMBER 16, 2018

We take a look at what catches and holds their attention ahead of 2019. The post How Gen Z is changing how we consume content appeared first on NewsWhip. This year, Gen Z has emerged as a generation that will define itself. In our new Gen Z guide, we explored what excites and compels this generation to share on social media.

Consumer 110

Consumer Social Media Media Journalism 110

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

Agility PR Solutions

NOVEMBER 10, 2019

This year has been hard on brick-and-mortar stores, with many famous brands reducing their shopping mall footprint. The good news is slightly more consumers say they intend to go into physical stores on […]. The post Why 2019’s Black Friday outlook is particularly challenging appeared first on Agility PR Solutions.

Retail 60

Retail Survey Consumer Brand 60

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Engagements to major racially-charged crises in 2019.

Training 97

Training Brand Branding Fashion 97

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. Particularly with the growth and financial success of green brands becoming more apparent. That’s right, doubled!

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. Particularly with the growth and financial success of green brands becoming more apparent. That’s right, doubled!

Analysis 195

Analysis Media Financial Reputation 195

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 70

Social Media Video Viral Brand 70

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to test changes to your brand’s products?

Consumer 120

Consumer Video Customer Service Twitter 120

Agility PR Solutions

MAY 14, 2019

Just as consumers are demanding, more brands are publicly supporting social cause platforms—but most of their efforts are not resonating with Gen Z, reveals new research from youth-focused brand engagement firm DoSomething Strategic, the social impact consulting arm of DoSomething.org. appeared first on Agility PR Solutions.

Brand 90

Brand Branding Marketing Study 90

NewsWhip

MARCH 24, 2021

In 2019, the Business Roundtable signed a historic pledge that tethered the relationship between companies, CEO’s, and climate change. With the dovetailing of these two occurrences, 2020 was on track to be the year that brands, climate, and investment came together. How the brand conversation changed on Facebook. Enter IKEA.

Chemicals 148

Chemicals Retail Facebook Local 148

Agility PR Solutions

JANUARY 15, 2019

As we move head first into 2019, and as PR and comms tactical effectiveness ebbs and flows, some newish practices have undoubtably proven their value and staying power. The post The 6 key things influencers look for when collaborating with brands appeared first on Agility PR Solutions.

Fashion 105

Fashion Brand Branding Consumer 105

Onclusive

MARCH 11, 2020

In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. Download this case study to learn how Livongo: .

Media Relations 195

Media Relations Case Study Media Study 195

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Transparency. Personalization. Closed groups.

Social Media 61

Social Media Trends Media Instagram 61