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How to Social in 2019: Experts Share their Views

Flack's Revenge

I also share my views (not necessarily the agency’s ) and pose additional questions. It is still one of the most powerful advertising platforms ever invented and continues to prove its effectiveness for just about everyone from top 100 advertisers to local mom & pop businesses. Neal: Absolutely!

How To 159
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How Beauty Brands Will Win in 2019

5W PR

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. In 2019, beauty brands will win by: Creating online meets offline brand experiences. In 2019, the widest nets won’t necessarily retain the most fish.

Brand 74
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5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

For ad tech in particular, it’s a juggernaut, contributing 42% of the increase in global ad spending growth in 2019. Major PR firms have long noticed the business potential; global agencies have strengthened their footprint through acquisition over the past decade, and independent firms have expanded and built alliances there.

Mobile 156
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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

According to the National Institute on Drug Abuse , in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription pain relievers. the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis.

Crisis 164
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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. Sound like you?

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Challenges and changes for PR in 2021

Stephen Waddington

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Our local BBC news programme and even the national idents are based on clips from social media. Since that point, the health of the business-to-business market has been mixed.

Crisis 151