Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. minutes of total airtime, which is roughly 2 minutes less than in 2018. The results nest with a survey on brands and politics I conducted in late 2018 – The Complicated Business of Mixing Brand and Politics [Survey]. * * *.

Sports 113

Sports Advertising Advertising Survey 113

PR in High Definition

DECEMBER 13, 2017

So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Marketers must consider how these companions will fit into their campaigns and how they can benefit consumers to stay ahead of the game. (Yes please. I want this now).

Trends 59

Trends How To Retail Google 59

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. This is big news in how your coverage is found, viewed and consumed online. So when Gary discovered the research of Frederic Filloux, a journalist and an entrepreneur in editorial and business-side news, we were intrigued.

Tools 136

Tools Publicity SEO Measurement 136

Stephen Waddington

JUNE 29, 2021

This is likely to be most applicable to agencies in the creative and professional services sector. These include employees, subcontractors (up to 65%), software and consumable items. According to HM Revenue & Customers £5.3bn of R&D tax relief support was claimed for the financial year 2018-19.

Agency 171

Agency Enterprise Software Financial 171

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. AirPR: How do you see PR & content marketing evolving in 2018? Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

PRSay

MAY 9, 2023

But unless it’s a consumer product and an influencer’s post leads directly to the purchase, it’s generally hard to track. Having earned media posts link or include a website address for a landing page may help isolate the data that demonstrate consumer interests. Does EMV even matter? Photo credit: parradee ]

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Prohibition

AUGUST 15, 2022

In fact, 54% of all UK consumers find virtual entities appealing on some level. During the 2018 Milan Fashion Week, popular avatar, LilMiquela took over Prada’s Instagram, as she attended their fashion show and posted behind the scenes of the show. Back in 2018, luxury fashion brand. — Balmain (@Balmain) August 30, 2018.

Brand 116

Brand Branding Fashion Marketing 116

Business Wire

AUGUST 9, 2017

Business Wire is proud to announce that two of our very own thought leaders have organized creative, and unique, panels that all communicators can benefit from and now’s your chance to vote them in and make them a reality. Serena Ehrlich’s The Messy Truth about News and PR in 2018 Vote here About the panel: Communications today is messy.

Conference 163

Conference Technology Mobile Analytics 163

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

FEBRUARY 22, 2019

Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Creative skills (26%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Notably, Japan stands as a leading country with a significant number of publications across diverse categories, boasting approximately 4,000 media titles in 2018.

Marketing 108

Marketing Newspapers Print Local 108

Prohibition

JANUARY 24, 2020

In fact, you knew that in 2019, and 2018 and the year before that. The consumer is smart, and oh so demanding. Yup, to ensure your content gets up close and personal with the people you want to talk to, we offer a full suite of creative services – including brand videos, influencer content and animation. Interested?

Creativity 62

Creativity Video Consumer Brand 62

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention.

Brand 78

Brand Branding Data Viral 78

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

While we had a wonderful 2018, now feels like the right time to refresh and refocus our efforts for an even better 2019. We also know that Millennials ( and all consumers) prioritize experiences over things. Be bold in coming up with creative extensions to make the joint effort as big and successful as you can.

Video 160

Video Banking Data Software 160

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Is your PR plan ready for the stretch run to the end of 2018? That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. Suddenly, it’s fall! That means the fourth quarter will be here in no time. PR tips for Q4.

Retail 136

Retail Creativity Leadership Agency 136

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

PRSay

SEPTEMBER 20, 2019

When your company hires a new employee, one of two things can happen: Your organization routinely adds another employee to the company directory, or it can creatively and thoughtfully onboard a new hire who is primed to become a brand advocate. As Gallup writes, “Employees are consumers of the workplace.

Internal 138

Internal International Communications Strategy 138

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. For an influencer marketing investment to pay off, there must be a line between the influencer’s content and an actual behavior by the target consumers.

Fashion 180

Fashion Instagram Measurement YouTube 180

Stern + Associates

JULY 18, 2023

He offers decision makers a roadmap to restructuring the right way, especially since companies will still need people with creative, interpersonal and problem-solving skills to work alongside AI. With this tool, leaders are able to assess the value consumers are gaining , even when they’re not paying for something.

Technology 76

Technology Measurement Government Policies 76

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. GDPR Wars Location: Europe The brand: PathFactory Back in 2018, GDPR was everywhere.

B2B 120

B2B B2C Facebook Storytelling 120

Maxim Behar

MAY 12, 2021

The creative projects, with which M3 Communications Group, Inc. The creative projects, with which M3 Communications Group, Inc. First place was presented for the the unique pop-up escape room as part of the European Commission's consumer rights campaign. M3 Communications Group, Inc. M3 Communications Group, Inc.

Groups 52

Groups Communications Public Affairs Internal 52

Barokas

SEPTEMBER 12, 2018

I told my dad that by the time Barokas PR turns 20 years old (Sept 28, 2018), I’d like to know that I could hop on my Harley and leave for a month or two, or three (you see where this is going) and know that everything will be great; clients will be happy, staff will be happy, we’ll continue to grow, and all will be right with the world.

Agency 138

Agency Hotels Healthcare Enterprise 138

PRSay

AUGUST 27, 2019

It’s time-consuming work, but the payoff is well worth the effort.” ’ When you put others first and focus on how you can help them instead of what you can gain from the interaction, it creates positive energy, creativity and goodwill that breeds success for everyone involved. just make it happen.’ ”

Energy 140

Energy Employee Creativity Consumer 140

Sword and the Script

SEPTEMBER 25, 2018

Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. The full report in PDF format is available without registration: The CMO Survey Highlights and Insights August 2018. c) marketing technology ( martech ) platform experience – 18%.

Survey 89

Survey Marketing Exercises Study 89

Communications Conversations

JULY 2, 2019

Now, to be fair, that 51% number is a drop from 62% in 2018. 10,000 followers would net you 19 followers consuming your content. I’d also be looking for creative ways to up our organic reach. So, I guess that’s hope! But, still HALF of marketers continue to think organic social is a good idea.

Social Media 123

Social Media Marketing Media LinkedIn 123

PRSay

OCTOBER 11, 2019

Where it’s more straightforward, as with consumer products, allocate time to work with customers (or with teams that work directly with customers) to see whether interest in your product increases after a PR event or campaign. Determine wh a t your client wants out of their metrics. Sell it in.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

PRSay

JANUARY 29, 2019

Being able to stay on top of how people consume information is critical to even making a small dent.”. Named a Rising PR Star by PR News in 2018, she carries 10 years of experience working with technology, health care and travel/tourism brands. Today, that number is 40,000 and rapidly growing. “So, So, how do you keep talking to them?”

Tourism 150

Tourism Employee Web Travel 150

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. 5W client, It’s a 10 Haircare recently sponsored the 2018 Miss America Competition. By Alise, Associate Vice President, Beauty & Wellness. You’re Sponsoring an Event.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Communications Conversations

MARCH 29, 2019

Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises. She was also a nominee for AdFed’s 32 under 32 in 2018. Justine Perez joined the U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Barokas

AUGUST 1, 2019

While many consumer brands have developed robust strategies that fight to keep readers’ fleeting attention spans—one study said the average person will spend only 37 seconds reading an article—about half of B2B and enterprise marketers struggle with content output.

B2B 60

B2B Survey Case Study Enterprise 60

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. And 67% have switched vendors for a more consumer-like experience. Change management.

Marketing 52

Marketing Storytelling Technology Community 52

The Proactive Report

JUNE 17, 2018

Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Consumers have access to a wealth of information. It must be interesting, different, and creative. 91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts.

B2C 157

B2C Study Exercises Sports 157

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves! 7 as the first Keynote Speaker.

Conference 66

Conference Crisis Management Survey Big Data 66

Prohibition

JANUARY 7, 2020

However KFC does not exempt it’s self from ‘roasting’ as they will often poke fun at themselves for their own mistakes which have left consumers in an inconvenient and troubling situation. For example, their chicken shortage in 2018 remains a hot topic today as their consumers continue to direct sarcastic and dry humor at the brand.

Twitter 62

Twitter Brand Branding Social Media 62

Mindful Marketing

JANUARY 1, 2023

” The main benefit of upcycling, or “ creative reuse ,” is intuitive: Items that may have otherwise ended up in a landfill, gain new useful life, thus both reducing waste and the need to expend the resources to produce as many new products. consumer throws away 81.5 ” “Apparel was responsible for some 2.1

Apparel 73

Apparel Fashion Training Construction 73

Mindful Marketing

JANUARY 1, 2023

” The main benefit of upcycling, or “ creative reuse ,” is intuitive: Items that may have otherwise ended up in a landfill, gain new useful life, thus both reducing waste and the need to expend the resources to produce as many new products. consumer throws away 81.5 ” “Apparel was responsible for some 2.1

Apparel 65

Apparel Fashion Training Construction 65

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018.

Trends 45

Trends Google Crisis Management Data 45