PR in High Definition

DECEMBER 13, 2017

So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Marketers must consider how these companions will fit into their campaigns and how they can benefit consumers to stay ahead of the game. (Yes please. I want this now).

Trends 59

Trends How To Retail Google 59

Prohibition

JANUARY 24, 2020

You understand the importance of content. In fact, you knew that in 2019, and 2018 and the year before that. So –what’s really new in content? This year creating quality content in isolation won’t be enough. The consumer is smart, and oh so demanding. Then check out our latest showreel of creative content below.

Creativity 62

Creativity Video Consumer Brand 62

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

PRSay

JANUARY 29, 2019

Being able to stay on top of how people consume information is critical to even making a small dent.”. Content is still king,” Graham said, “but how you deliver it determines how well [the audience] will receive it.”. Today, that number is 40,000 and rapidly growing. “So, So, how do you keep talking to them?”

Tourism 150

Tourism Employee Web Travel 150

Barokas

AUGUST 1, 2019

Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences. The Clutch 2018 Content Marketing Survey reported that an overwhelming majority of B2B audiences (88 percent) consume business-related content online at least once a week.

B2B 60

B2B Survey Case Study Enterprise 60

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018.

Trends 45

Trends Google Crisis Management Data 45

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. And 67% have switched vendors for a more consumer-like experience. Content production.

Marketing 52

Marketing Storytelling Technology Community 52

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent?

Brand 118

Brand Branding Marketing Facebook 118

Critical Mention

NOVEMBER 26, 2018

Staying ahead of the game in a hyper-competitive market is vital to your company’s success. Your competitors are most likely already using influencers in their marketing strategy. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. They build your brand’s credibility.

Marketing 80

Marketing SEO Advertising Advertising 80

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently. “I

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Stephen Waddington

MAY 23, 2018

In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Communications Conversations

JULY 10, 2018

No so much in consuming or reading them–I’m more about creating them. Flat-out ability to influence others in our market (or, in a position to influence others in the market). Paul social media power broker list of 2018! Kevin Hunt, Manager-Corporate Content & Channels, General Mills.

Social Media 24

Social Media Media SMB Tourism 24

Sword and the Script

JANUARY 23, 2018

Though he worked “in marketing” he had never taken a writing class. Even so, he was inspired to pursue writing and creative work in his efforts to persuade. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break.

Marketing 69

Marketing Content Marketing Sports B2C 69

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018. This is a startling claim.

Content Marketing 40

Content Marketing Marketing System Technology 40

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 112

Strategy How To Content Marketing Analysis 112

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. million for their content marketing budgets in 2019, per Contently research.

Financial 111

Financial Industry Report Insurance 111

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video already makes up 78 percent of Internet data, and it is set to increase to 84 percent by 2018, according to Cisco Systems. Next year” is only some 43-days away.

Video 40

Video YouTube Web Case Study 40

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Update your workflow.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 8) Creativity over productivity. Consumers trust others of similar ilk. 12) More dramatic platform changes will challenge marketing.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 168

Marketing Employee Content Marketing Training 168