Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018.

Trends 45

Trends Google Crisis Management Data 45

PR Fuel

JUNE 13, 2017

Nothing like the New Year to get the creative juices flowing and to blow the dust off the old website. Animations —A simple, clean animation on your site will really draw your customers in with great storytelling. Or you might have seen some other websites and noticed how clean and well-designed they seem.

Pinterest 40

Pinterest Mobile eBook Video 40

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 189

Marketing Content Marketing Data Social Media 189

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. “Content marketing will revolve more around individuals and storytelling components.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen.

Measurement 120

Measurement Study Data Agency 120

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video already makes up 78 percent of Internet data, and it is set to increase to 84 percent by 2018, according to Cisco Systems. Online video marketing stats abound! hours watching videos every day on average ( eMarketer ).

Video 40

Video YouTube Web Case Study 40

PRSay

FEBRUARY 4, 2021

debut in August 2018, TikTok quickly became popular with kids for the silly dances and comic facial filters seen in its short cellphone videos. Chipotle, Nike, Skittles, Pepsi and Universal Pictures are among the brands using the app to reach consumers. We embrace creativity. We embrace storytelling and silliness.”.

Brand 178

Brand Branding Film Viral 178

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 8) Creativity over productivity. Consumers trust others of similar ilk.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Podcasts are great for the delivery of credible information and analysis, and storytelling. Creative employee communications.

Marketing 168

Marketing Employee Content Marketing Training 168

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Around utilities we are consuming more information in smaller doses. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling.

Report 225

Report Media Advertising Advertising 225