Shift Communications

FEBRUARY 14, 2018

Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally. Senior Account Executive (Previously PR Intern on the consumer team). Compete with yourself.

Internal 102

Internal International Employee Meeting 102

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. How To Plan PR in 2018. Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences.

Exercises 136

Exercises Comparison Internal International 136

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 177

Facebook Community Advertising Advertising 177

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project. There are currently 4.3

Publicity 164

Publicity Ethics Data Community 164

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 159

Social Media Mobile Media Video 159

Deirdre Breakenridge

JANUARY 3, 2018

What are your goals for 2018 and what tools, skills and roadmap will get you there? Reading has helped me to learn about myself as a professional and to take greater leaps with my brand. The Agony of Decision is a book that helps with decision making and getting you mentally prepared for 2018. Then, there’s A.G.

Crisis 0

Crisis Journalism Hotels Case Study 0

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. It specifically helps bring to the forefront our brand promise.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Internally, data can inform our PR strategy and make our branded content better and more engaging. Internally, data can inform our PR strategy and make our branded content better and more engaging. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Onclusive

JANUARY 10, 2018

We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018. Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. What are your predictions for PR & content marketing measurement in 2018?

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

Reputation Us

MAY 15, 2024

Stabilizing The Workforce A stable workforce contributes to the development of trust and credibility, both internally and externally. Conversely, high turnover rates can signal instability and internal issues within a company, leading to negative perceptions among consumers and investors alike. How much does this amount to?

Reputation 78

Reputation Financial Employee Survey 78

5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace. As they say, the biggest risk is not taking any risk at all.

Trends 94

Trends Trade Shows Community Instagram 94

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Date: March 21, 2018. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies.

Conference 256

Conference Content Marketing Marketing Internal 256

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%

Marketing 107

Marketing Newspapers Print Local 107

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. SuiteBreak.com (@SuiteBreak) August 16, 2018. SuiteBreak.com (@SuiteBreak) August 16, 2018. SuiteBreak.com (@SuiteBreak) August 16, 2018. JD Lasica (@jdlasica) August 16, 2018. Measuring impact.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Sword and the Script

DECEMBER 16, 2017

Fraud , questionable metrics , and brand safety to name a few. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. Corporate Reputation: Buying from Brands We Know, Like and Trust [UML] . The post Earned Media Poised for New Prominence in 2018 [UML] appeared first on Sword and the Script.

B2B 87

B2B Media Survey Advertising 87

Landis PR

APRIL 29, 2024

It has held this title since 2018 in the World Happiness Report. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. For the original blog, please visit here. At the heart is trust. Finland is built on it. million users TikTok : 1.64

Radio 64

Radio Pinterest Television Government 64

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 162

How To Employee Leadership Nonprofit 162

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! But what would happen if this was an attack on one of the smaller challenger brands?

Privacy 82

Privacy Brand Branding YouTube 82

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks.

Marketing 195

Marketing How To Measurement Advertising 195

PR for Anyone

FEBRUARY 14, 2024

In 2018, Rachel co-founded Oceano, an award-winning brand within the industry. Rachel’s goal was more than learning about wine—it was also about building a successful brand. Rachel’s resilience, innovation, and determination helped to establish Boxwood Estate Winery into a globally recognized brand.

Study 130

Study Travel Film Industry 130

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 139

How To Employee Leadership Nonprofit 139

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

PRSay

JULY 1, 2020

The International Association for the Measurement and Evaluation of Communication also offer two free tools to help PR pros put the Barcelona Principles into practice: Measurement-maturity mapper. In 2018, she founded PR-it , a global communications collective that delivers on-demand projects for brands and agencies.

Measurement 172

Measurement Communications Banking Survey 172

Business Wire

AUGUST 9, 2017

What do you need to know to protect your brand and job when robots and algorithms are shaping your company’s image? She sets the direction for the brand’s global media relations through the fast-paced, changing media landscape by utilizing her understanding of emerging technology and her pioneering social media presence.

Conference 164

Conference Technology Mobile Analytics 164

PRSay

APRIL 15, 2019

My objective was to complete all steps to earn the Accreditation in Public Relations by August 2018. It was on a beautiful Sunday morning in August 2018. I attended the 2018 PRSA International Conference in Austin, Texas, and it was one of the best conferences I’ve ever attended. I call it my one-year intensive.

Nonprofit 118

Nonprofit Conference Study Retail 118

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Audit your internal staffing needs. Now is also the time to look at staff planning and start to forecast your 2018 goals and needs (see below.) Look towards 2018. Are your 2018 agency contracts up to snuff? What other factors may impact the brand’s goals in the next four months? Ask some important questions.

Meeting 136

Meeting Software Product Launch Agency 136

Waxing UnLyrical

JULY 2, 2018

Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018. The next #measurePR Twitter chat will be held on Thursday, July 12, 2018 at 12 pm ET. measurePR #PR #PRStudChat pic.twitter.com/P6RIOrMPul.

Measurement 40

Measurement Nonprofit Education Social Media 40

Sword and the Script

JUNE 30, 2021

Brands taking stands on political or social issues. There’s greater support among communicators for brands to take a stand on social issues versus political issues. About one in five (21%) say brands should take a stand on political issues “often” or “always” while 43% say brands should take a stand on social issues “often” or “always.”

Survey 121

Survey Communications Ethics Measurement 121

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. That’s up from 68% in 2019 and 51% in 2018. That is, yes.

Survey 123

Survey Measurement Public Affairs Storytelling 123

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Blog posts can be key thought leadership assets and even help reflect the personality of the executive and the brand. Do you know a professional that demands more versatile writing chops?

Case Study 231

Case Study Writing Pitching SEO 231

HMA Public Relations

DECEMBER 29, 2017

Today I sit down with Bill D’Alessandro to make some predictions for 2018. We make some bold eCommerce predictions about: What retail companies will go bankrupt in 2018. And joining me to talk about this is Mr. Bill DAlessandro from Elements Brands. What’s your first prediction for 2018?

Retail 48

Retail Facebook Real Estate Google 48

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. Internally, our number one customer is our sales team and the account management team.

Brand 118

Brand Branding Marketing Facebook 118

5W PR

MARCH 26, 2020

5W Public Relations launched its Cannabis practice in late 2018, and have recently been recognized by Green Market Report as one of the most effective Cannabis PR Firms in 2020. Cannabiniers, a cannabis brand management company is focused on providing exceptional, lifestyle integrated consumer products.

Technology 88

Technology Industry Consumer Brand 88

NewsWhip

AUGUST 31, 2023

As of 2023, she is working as an international climate editor at CNN. Cara Buckley Cara Buckley is a 2018 Pulitzer-winning climate reporter who writes articles on individuals working toward solutions and off-the-beaten-path tales about responses to the crisis. As of 2023, she is working as a climate reporter at The New York Times.

Energy 78

Energy Crisis Travel Report 78