Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 192

Writing Communications Marketing B2B 192

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. To communicate effectively across a full range of platforms and technologies. To offer organisational leadership. It subsequently led to the collapse of the agency (Kwan Yuk, 2017).

Publicity 72

Publicity Ethics Training Education 72

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Automotive Media Transportation 81

PRSay

APRIL 25, 2018

However, deleting my account is a permanent decision that would undoubtedly affect almost every aspect of my relationship with the internet, destroying years of both professional and personal image cultivation and placing in me in the uncomfortable situation of having to write my friends’ birthdays on an actual calendar.

Facebook 135

Facebook Privacy Data Survey 135

Cision

DECEMBER 16, 2016

When the press secretary role opened up in the office, I made a case that as a constituent and someone who had spent the last year writing in the Senator’s voice and getting to know his policy positions, I was equally qualified to applicants with actual experience serving as a press secretary.

Policies 120

Policies Ethics Journalism Leadership 120

Reputation Us

APRIL 17, 2019

Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017. Hutchison has served on many nonprofit boards, committees and community organizations and has a deep track record in leadership and civic engagement.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. She writes: “Want to know the real reason brands publish content with no value? The vast majority of B2B content centers on features, functions and benefits.

Storytelling 60

Storytelling Creativity B2B Film 60

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MAY 8, 2018

2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. Instead, where appropriate, technology is already empowering online consultations and self-care in the home. . #3 This is not sustainable, nor is it necessarily optimal for patient outcomes.

Communications 63

Communications Healthcare Print Community 63

Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. I will continue to show my gratitude in 2017 and beyond!

Skype 150

Skype Industry Storytelling Interviews 150

Shift Communications

APRIL 1, 2016

SHIFT Vice President of Marketing Technology Christopher Penn said, “HAROLD provides SHIFT with limitless scale. ” In his first field tests, SHIFT asked HAROLD to write press releases and simultaneously draft new works of William Shakespeare based on existing data, which he did superbly. Vice President, Marketing Technology.

Employee 60

Employee Data-Driven PR Communications Software 60

Offleash

JULY 23, 2017

Silicon Valley is the world capital of transformation, shaping the technologies that change how we live, work and play. It’s mind-boggling to me that sexism is very much alive and well in 2017, and so much so in the place I’ve called home for more than 20 years and consider the embodiment of innovation and social progressivism.

Engineering 40

Engineering Technology Policies Ethics 40

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. A 2017 analysis of 1.4

Strategy 67

Strategy How To B2C Content Marketing 67

Karen Freberg

NOVEMBER 1, 2017

I am forever grateful for the coverage, write ups, and praise the class has received at the local and national level. This was a conversation I had back in late 2016, and it continued on for 2017. Implementing more real world consulting and thought leadership practice s [SUPER excited about this assignment for the students!];

Social Media 40

Social Media Media Exercises Education 40

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Presspage

AUGUST 15, 2017

thought leadership. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing 189

Marketing Content Marketing Data Social Media 189

Norton's Notes

NOVEMBER 22, 2016

Giants like the Huffington post started their lives as simple blogs , and it was a time when they were cropping up everywhere, covering every subject from PR, marketing through to technology (Techcrunch is still a big favourite of mine)– it was an exciting time and blogging influencers popped up all over the place.

Blogging 28

Blogging Marketing Web Twitter 28

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. Educational Leadership, 55, 8–13. These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. 2017, February 6). Logical intelligence.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public. I’ve also seized any opportunity to take on leadership roles.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

JUNE 26, 2018

grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” Here’s a good example: Thinking in Bets with Annie Duke.

Marketing 85

Marketing B2B Interviews Content Marketing 85

PRSay

APRIL 11, 2018

If you’ve seen the movie (or read the book) “Moneyball,” then you’d know Kapler’s emphasis on technology and analytics isn’t new; Oakland Athletics’ General Manager Billy Beane has been preaching this type of approach since the early 2000s.

Analytics 90

Analytics Communications Trends Sports 90

Beyond PR

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public. I’ve also seized any opportunity to take on leadership roles.

Sports 81

Sports Agency Industry Creativity 81

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours.

Marketing 78

Marketing Publicity Survey Study 78

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Read his " The Biggest Content Marketing Trends in 2017 " post for more.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. A simple technique to drafting a useful post quickly is to write a list of takeaways or points that stood out on the webinar. Webinars have long been a staple of B2B marketing.

B2B 60

B2B Infographics Interviews eBook 60

PRSay

APRIL 22, 2021

In 2017, the Securities and Exchange Commission (SEC) charged 27 separate entities and individuals with running stock promotion schemes that involved hiring firms and freelancers to write and publish bullish articles about the publicly traded companies.

Financial 190

Financial Reddit Advertising Advertising 190

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership.

Infographics 72

Infographics Case Study Video Survey 72