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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. A fintech darling, SoFi has grown rapidly, exceeding $4 billion in student loan and mortgage refinancing and building a reputation among millennials by hosting local-market social events for customers across the country.

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Looking Back at 2017: What a Year!

PRSay

I had the opportunity to be inspired by your commitment to this Society, our profession and the work you do in your local communities. A highlight of the year was serving as host at the PRSA 2017 International Conference in Boston. This gave me the opportunity to share PRSA’s value in person.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. How do you know what’s working?

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The State of Social Media in 2017

Stuart Bruce

The first page of Simply Measured’s The State of Social Media 2017 also has gobblydegook like “social media is a foundational marketing strategy”. No matter how good the customer service team is it would be ridiculous to expect them to handle social media for internal communications. Gif of seagull poo from Giphy.

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How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. According to the the Millennial Impact Report , the millennial generation became more engaged in philanthropic causes in 2017 than in prior years. If in doubt, start local and expand as time and resources allow. Drive engagement year-round.

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What You Can Learn in 2017 from our Favorite MaccaPR Posts of 2016

MaccaPR

Your Top 4 Benefits of Working with Sponsored Bloggers (Part 1) Influencer marketing was a hot topic at the beginning of 2016 - and will without a doubt continue in 2017, especially among female demographics. Now, don't miss our upcoming posts for PR and marketing pros in 2017. the Top MaccaPR Posts of 2016.

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