Building Internal & External Relationships [Infographic]

PR Expanded

These concepts included media relations, employee and internal communication, building internal and external relationships, and reputation and trust. Shayla is published on the Amherst Wire and has produced articles on various topics like local news on her WordPress blog.

A guide to local marketing

PR Daily

Cactus Mailing Company came up with the five pillars of local marketing. Local search engine optimization. Local marketing is more nuanced, personalized and specific.

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When it comes to content… Go local!


In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. There are many global and local media and influencer database providers.

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‘The whole person’: Internal publication tells employee stories

PR Daily

Though digital communication has finished off some internal magazines, others have found new life, as organizations move from stodgy corporate promotions to people pieces. The post ‘The whole person’: Internal publication tells employee stories appeared first on PR Daily.

Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. However, as a solo you are not restricted to working local.

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How to Get Logo Localization Right

Critical Mention

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Reputable translation/localization services like The Word Point are a great resource.

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8 worst practices in international PR

PR Daily

A quarter-century later, more is at stake and international terrains are even harder to traverse. Executives often mistakenly expect that the reputation they’ve spent years building will magically translate to local societies, adapt to prevailing market nuances and reach their targeted constituencies. That makes sense, but when corporate HQ exercises strict control and approval over every overseas action, bureaucracy handicaps the international PR effort.

Nine Actions That Torpedo Global PR

Ishmael's Corner

Business Communications PR americanitis global pr international pr international public relations localizing contentThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I made my first trip overseas in 1994, supporting press conferences in Tokyo, Seoul, Hong Kong, Taipei and Singapore in one week. Talk about a PR hustle. As you might expect, things didn’t always go according to plan.

Local newspaper ‘headline’ goes viral after proofreading error

PR Daily

Such was the case in Wednesday’s front page of Cambridge News , a local newspaper in the United Kingdom: Hope you’re having a better day than the production editor of the Cambridge News On the plus side it is the most coverage you will ever get of a local newspaper.

Working with Global Media: CNBC International and The Associated Press Share Tips

Business Wire

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. Ted Kemp just moved to Singapore to serve as managing editor, Digital of CNBC International.

Download the ebook 'Optimizing your Newsroom for International Audiences'


For organizations doing business internationally, the added complexity of a globalizing economy and the need to communicate with different audiences in different geographical locations, time zones, and languages makes it a challenge of serious proportions.

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Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness. Despite the positives of internal communications strategies, Ryan recognizes the difficulties.

#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. To engage/motivate your internal community, you need to understand the ‘state of the union.’ Come up with a internal communications plan for potential employers.

Global Social Media for Local Social Good


s international organization for educational opportunities and cultural relations, for bringing its TN 2020 conference to Chicago. Global Social Media for Local Social Good. On June 24, 2010, Social Media Club Chicago met up with attendees in town for TN2020, an international summit hosted by the British Council. Social Media Club [SMC] is a worldwide organization, with local chapters, that serves as connecting organization for anyone interested in social media.

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New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October.

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8 ways to make internal video a hit

PR Daily

Recently, Intel produced an inspirational video for 500 of its top leaders internally, says Sabrina Stoffregen, global communication manager for the 5 ,000 -person sales and marketing employees at Intel. Communicators also draw questions from SAS’s internal platform, The Hub.

7 crucial factors in preparing for that internal speech

PR Daily

Research internal audiences—not just external. Most executives are mindful of the need to research an external audience, but it's important to prepare for internal audiences as well, says Bill Corbett Jr. The basketball arena is rented for the all-employee meeting.

From classroom to boardroom – crisis management lessons from the auto industry

PR Conversations

As a result, crisis communication becomes international” That’s what interested me, because although such major disasters are relatively rare, it is now possible for a single social media update (Tweet, photograph or video) to cause a global crisis for any organisation.

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. Another approach is to invite local leaders from government and associations like the local chamber or technology association.

The not-so-secret way brands are creating podcasts (without exhausting internal resources)

Communications Conversations

What you DO find is a bunch of tech companies/startups ( Slack , Basecamp ), a very small number of Fortune 500 companies ( General Mills , locally), and a few others that have globbed onto a trend I see accelerating in the months and years ahead.

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

a) Press releases typically get more internal scrutiny than any other category of public facing content. If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media.

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4 Things We Can Learn from PR Practitioners in Africa


Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs.

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PRSA Hoosier Chapter Excited to Welcome 2016 ICON Attendees


Learn more about the PRSA 2016 International Conference or register to attend. When I learned that Indianapolis would be the site of the 2016 PRSA International Conference, I considered turning down the role of 2015 Hoosier Chapter president-elect/2016 Hoosier Chapter president.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. Not only is it a small, local organization in NJ, but I’ve realized how important supporting those with mental health and addictions really can be.

Conference Recap: Jonathan Mildenhall on Discovering Your Purpose


It’s really hard to be a decent human-being in the workplace all the time,” said Mildenhall, during the opening General Session at the PRSA 2018 International Conference in Austin, Texas before more than 2,000 professional communicators and students. “I

The Competition and Industry Gets a Vote on Your Marketing

Sword and the Script

You can’t get so focused on what you’re trying to do – that you lose sight of what else is happening – ethnically, politically, locally, nationally, internationally. Situational awareness is a concept I first learned in the military.

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Live events are always among the top B2B lead generation tactics and things that are happening is a news peg for PR, with local, national and in this case, international angles. * * *.

Restart Your Engines in Indianapolis


Learn more about the PRSA 2016 International Conference or register to attend. The countdown is on to the PRSA International Convention in Indianapolis! Foyt’s wine collection paired with local meats and cheeses at his new Foyt Wine Vault.

Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model


Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs.

Hot Spots to Consider While In Indianapolis


Learn more about the PRSA 2016 International Conference or register to attend. This year’s International Convention host city is earning one after another. PRSA News Condé Nast Indianapolis PRSA International Conference public relations travel

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Searching for El Dorado


Even though you can get quite far with English, cultural subtleties, tone of voice and local do’s and don’ts need to be taken into consideration. 'Search' is another key issue for the need to localize newsrooms. SaaS,PressPage,Blog,News,El Dorado,International

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Building bridges across and beyond the Hoffman offices

Ishmael's Corner

The local time is 10:45 p.m. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Karuna Tsang, Assistant Account Director “Welcome to San Francisco. …” announced the captain. Finally, after a 12-hour flight, I arrived in the United States. It had been a while since I visited the U.S., and what excited me the most was that I would be working in.more.

Ask Yourself These 10 Questions to Determine If Your Social Policy Needs Updating


If employees are attending an event together, participating in a company-sponsored function, or volunteering for a nonprofit, are they encouraged to take photos and video that can be shared on social (external or internal) channels? Internal Communication Social Strategy

Empowering and Encouraging Women Leaders – Why This Is Needed Right Now

Return on Reputation

Today is the International Day of the Girl , the one day out of the year where we are reminded that it is important to empower girls from a young age to find their passion, and to find their voices. Corporate Communications HerVoice International Day of the Girl Women Leaders

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling


Tasked with chronicling the GNP Company history and Helgeson family legacy, we dove deeply into the company’s archives, along with memorabilia from Helgeson family members and local historical societies. Corporate Communications Brand Strategy Content Curation Internal Communications

How to build better relations with employees

PR Conversations

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance.

Applauding the community at the Fringe

PR Conversations

For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues. Audiences took full advantage of the wealth of local, national and international theatre and dance.”

Who talks to (and about) colleagues like that?

PR Conversations

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications.

PRoust Questionnaire: Helen Slater

PR Conversations

Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser.

Empowering and Encouraging Women Leaders – Why This Is Needed Right Now

Return on Reputation

Today is the International Day of the Girl , the one day out of the year where we are reminded that it is important to empower girls from a young age to find their passion, and to find their voices. Corporate Communications HerVoice International Day of the Girl Women Leaders