Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. However, as a solo you are not restricted to working local.

Local 11

A guide to local marketing

PR Daily

Cactus Mailing Company came up with the five pillars of local marketing. Local search engine optimization. Local marketing is more nuanced, personalized and specific.

Local 13

Trending Sources

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness. Despite the positives of internal communications strategies, Ryan recognizes the difficulties.

From classroom to boardroom – crisis management lessons from the auto industry

PR Conversations

As a result, crisis communication becomes international” That’s what interested me, because although such major disasters are relatively rare, it is now possible for a single social media update (Tweet, photograph or video) to cause a global crisis for any organisation.

The not-so-secret way brands are creating podcasts (without exhausting internal resources)

Communications Conversations

What you DO find is a bunch of tech companies/startups ( Slack , Basecamp ), a very small number of Fortune 500 companies ( General Mills , locally), and a few others that have globbed onto a trend I see accelerating in the months and years ahead.

Empowering and Encouraging Women Leaders – Why This Is Needed Right Now

Return on Reputation

Today is the International Day of the Girl , the one day out of the year where we are reminded that it is important to empower girls from a young age to find their passion, and to find their voices. Corporate Communications HerVoice International Day of the Girl Women Leaders

How to build better relations with employees

PR Conversations

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance.

Applauding the community at the Fringe

PR Conversations

For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues. Audiences took full advantage of the wealth of local, national and international theatre and dance.”

PRoust Questionnaire: Helen Slater

PR Conversations

Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser.

Ask Yourself These 10 Questions to Determine If Your Social Policy Needs Updating


If employees are attending an event together, participating in a company-sponsored function, or volunteering for a nonprofit, are they encouraged to take photos and video that can be shared on social (external or internal) channels? Internal Communication Social Strategy

Global Social Media for Local Social Good


s international organization for educational opportunities and cultural relations, for bringing its TN 2020 conference to Chicago. Global Social Media for Local Social Good. On June 24, 2010, Social Media Club Chicago met up with attendees in town for TN2020, an international summit hosted by the British Council. Social Media Club [SMC] is a worldwide organization, with local chapters, that serves as connecting organization for anyone interested in social media.

Guest Post: PR in the U.S. is as Heterogeneous as Europe

PR Expanded

As someone who’s seen Deirdre on stage in London, I know that her appeal and reach is truly international. Save stereotypes about West Coasters being more internationally-minded and Southerners taking a more relaxed approach, the European PR folk I’ve spoken to tend to view the U.S.

Local 54

The Guru With Ovaries: Be A GLORYHOUND


The guts I’m talking about don’t have anything to do with internal body parts or violin strings, or tennis rackets and fishing lines. He also gets pelted with rocks and garbage by the local toughs.

Local 123

How To Tell A (PR) Client They’re Wrong

ImPRessions - Crenshaw Communications

But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market.

10 Easy Ways to Leverage Press Coverage


Here are 10 easy ways to maximize new press using your own internal resources: 1. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Circulate internally.

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling


Tasked with chronicling the GNP Company history and Helgeson family legacy, we dove deeply into the company’s archives, along with memorabilia from Helgeson family members and local historical societies. Corporate Communications Brand Strategy Content Curation Internal Communications

Behind the Headlines With Alan VanderMolen


Alan VanderMolen, president of international and WE+ at WE Communications, says you need to understand how to reach people in different markets to successfully communicate on a global scale. You recently joined WE Communications as president, International and WE+.

Local 48

Using PR To Help Brands Build Trust

ImPRessions - Crenshaw Communications

Encourage internal authenticity first. What we want to stress is the importance of starting internally. million donated to national and local charities.

Behind the Headlines With Monique LeNoir


UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. What are some of the differences in building a communication strategy on a national level compared to a local level? The thing that gets me up in the morning is…my internal clock.

Is Social Media Helping or Hurting the Women’s Movement?


Hashtag feminism was in full force last week in the lead-up to International Women’s Day. We also saw legislators take up the cause, using International Women’s Day to launch new campaigns to end violence against women. Feminism is all the rage these days.

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. Many local chapters have working groups for new and young professionals.

PR rising in Africa rising

Stuart Bruce

Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. Local independent PR agencies, some of which operate across several African markets.

How to manage a global PR team with effectiveness


International growth and team diversity can pose unique challenges, such as cultural and communication differences. Take to time to understand what your team members need to succeed – not just locally, but globally. [By Jason Mollica].

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The codes of ethics of most national and international PR and communication associations make it clear when it comes to members’ obligations to ethical practices, maintaining integrity and accuracy, and not knowingly, intentionally or recklessly communicating false or misleading information.

6 Tips for Writing Press Releases People Care About

Beyond PR

It’s also important at this stage to consider the internal stakeholders your press release will serve. However, that internal excitement doesn’t always guarantee an equally strong response from external audiences. How much “local flair” should I include?

Global PR: what PR professionals need to know in a shrinking world

Media Bullseye

Internal communications can also be complex. Providing external PR and communications services for global companies is complex—but so is providing the internal communications for global companies. A recent post on Media Bullseye examined skills needed for the modern PR pro.

How OhioHealth increased their newsroom coverage by 889% in one year


Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website.

How to Get On in New Communications: Be Nice


Stuart is an international PR adviser, speaker, trainer, and blogger. For me, as a local government employee, there are clear political boundaries. “My digital reach (and inspiration) is international and relatively unconstrained by time zones.

Is PR To Blame When Apathy Reigns? Part 2


I can watch countless real world atrocities on dozens of international news outlets, then switch to Netflix to take in the graphic, fictional exploits of Spartacus, Dexter, or Hannibal. Can PR & Communications Solve Societal Apathy? Written by Everett Martin.

Emergency communications in the era of social media


Miami International Airport had to deal with a video of Mexico City's airport that on social was claimed to be at Miami International. Emergency services, victims, local authorities and organizations turned to social media to stay connected.

Radio 21

Taking control of your corporate branding


Not only their corporate office , but also local offices such as The Netherlands and Russia have the same look & feel to support the global brand. Internally, this makes for easier cooperation, training and managing of potential changes in corporate branding and identity.

A Guide to Worry-Free Global Content Distribution [Checklist]

Beyond PR

To alleviate any last-minute worries, check out our international distribution checklist, then keep reading for an in-depth breakdown of each tip. Once you’ve answered the first question, you can begin to consider the specifics of your international distribution.

Newspaper Licensing Agency beaten to a pulp by PRCA and Meltwater

Stuart Bruce

” Hopefully this helps sound the death knell of the NLA , an archaic organisation that masquerades as an official institution, but is in reality a privately-owned limited company set-up by newspaper publishers such as the Rupert Murdoch owned News UK (previously News International).

John Oliver and the future of newspapers

Media Bullseye

As he noted on his show, even though he’s getting the credit for the work, the ideas for the pieces came from local news sources. Oliver boiled it down to this telling statement: “ Media is a food chain which would fall apart without local newspapers.”.

When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth.

On Lists, Their Importance, And How To Get On One

Waxing UnLyrical

It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. I have viewed some lists for a client of Tweeters to see who are the local industry players instead of having to Google.

The Rise and Fall of the Pumpkin Spice Latte


Incite social sharing internally by asking your team and organization to get involved. Before starting your next viral social campaign, head down to your local coffee shop and enjoy the autumnal bounty of nutmeg, cloves and cinnamon — or don’t because you know it will be back next year.

Viral 44

Why Newswires? The Past, Present & Future of Trusted News

Business Wire

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy.

Creative Headlines Will Drive PR SEO & Success in 2017


With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

SEO 65

How the PESO Model Changes PR’s Conversation


Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.