Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. The 7 Worst-Performing Blog Posts in 2017.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

ImPRessions - Crenshaw Communications

JUNE 26, 2019

A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. The CEO acts as Chief Engagement Officer with company employees, particularly during a turnaround, and sometimes his role goes further.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD’s creation represents the first AI employee of a virtual public relations workforce.

Employee 60

Employee Data-Driven PR Communications Software 60

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Employee engagement. PR tech briefs and mentions Gartner names leaders for intranet.

Brand 149

Brand Branding Reddit Pitching 149

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. A recent PwC study published in 2017 estimated innovation in AI could fuel GDP growth of ten percent by 2030. AI represents a significant growth opportunity for the UK.

Internal 84

Internal International Ethics Communications 84

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 150

Company Tools Technology Software 150

Stern + Associates

SEPTEMBER 22, 2022

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Fostering Psychological Safety in the Workplace.

Employee 62

Employee Leadership Exercises Mobile 62

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. B2B content marketers serve an average of four audiences.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Stephen Waddington

SEPTEMBER 5, 2018

A growing third party technology market has developed alongside social media platforms and internet publishers to address the opportunity to turn content and conversation into competitive intelligence, trends analysis and brand insight. But organisations aren’t yet using social intelligence as a strategic tool.

Web 68

Web Social Media Tools Enterprise 68

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. Are you planning or working on any additional research studies in 2016 / 2017?

Publicity 150

Publicity Policies Social Media Study 150

PRSay

DECEMBER 21, 2017

His grandfather, Elias “Buck” Buchwald, was among the first employees at Burson-Marsteller and worked closely with the firm’s co-founder Harold Burson, APR, Fellow PRSA. He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals. “In

Publicity 151

Publicity Radio Technology Sports 151

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Or your team risks high employee turnover. Technology. What are the core components of our existing marketing technology stack? Email specialist.

Marketing 52

Marketing Technology Internal International 52

Business Wire

MAY 18, 2017

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. Causes for Optimism With advancements in technology and new found ways to do things, the future of media can be bright. Hinds is optimistic that the newspaper industry can take advantage. “We

Newspapers 177

Newspapers Industry Print Journalism 177

Presspage

DECEMBER 26, 2017

Then, in 2008, I returned to the accounting profession as the receivables coordinator at American Ring; 10 years later I continue to work for them as the Director of Business Technology and Intelligence. I started adding other employees to the roster of members and sending them links to register for webinars in their areas of interest.

Community 115

Community Software Education Web 115

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. There are so many platforms, tools, and strategies that an employee needs to be familiar with, and you may struggle to find anyone who’s suitable for the job. The solution?

Measurement 225

Measurement Tools eBook Analytics 225

Sword and the Script

MAY 28, 2019

Technology companies opposing (or supporting) the repeal of net neutrality, or an outdoor great marker supporting the environment are straightforward business cases for taking a position. A study by Edelman found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”

Survey 126

Survey Brand Branding Analysis 126

Critical Mention

OCTOBER 17, 2017

NEW YORK, October 17, 2017 – LexisNexis has chosen Critical Mention, a full-service media monitoring company, to bolster the real-time television and radio broadcast coverage in its media intelligence solution. We work hard to maintain our position as the leading real-time aggregator of live television and radio content.

Television 74

Television Radio Media Analytics 74

Maxim Behar

JANUARY 17, 2024

In 2017 Maxim became the first Eastern European to be included in the World PR Hall of Fame in London. - You can be the most disciplined employee and at the same time nothing useful comes out of your "disciplined" work. Mr. Behar, 52% of survey respondents said they started their first job between the ages of 14 and 18.

Survey 64

Survey Study Course Financial 64

Solo PR Pro

MAY 17, 2022

As Steigman Communications has evolved, so too has technology. Daria blogged regularly until 2017, when both her parents passed away. For Daria, that why is because she’s a much better consultant than employee. When Daria started the business, there was no email. Solo PR Pro No. For Daria, being her own boss is a dream.

Meeting 98

Meeting Agriculture Energy Travel 98

PRSay

FEBRUARY 23, 2017

Brinkley , a man who used new technologies (broadcast radio) in the early 20th century to make wildly unfounded and dangerous health claims. That’s at the very core of PRSA’s Code of Ethics and the recent statement from PRSA’s 2017 Chair, Jane Dvorak, APR, Fellow PRSA , about “alternative facts.”

Healthcare 82

Healthcare Communications Ethics Radio 82

Stephen Waddington

DECEMBER 30, 2019

The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. What we do 5.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

2017 PR Takeaways. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. Technology means continuous learning. Reputation management – more 24/7 than ever. Good news, bad news, fake news – it never stops.

YouTube 136

YouTube Training Video Survey 136

Scott Public Relations

MAY 13, 2019

Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence. Thirteen people were killed, and another twelve were injured. Absolutely.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”.

Survey 104

Survey Marketing B2B Content Marketing 104

Shift Communications

DECEMBER 2, 2016

AccountantsWorld is based in Long Island, New York and takes a more traditional approach to running their tech-forward company, by providing its employees with intellectually stimulating work and emphasizing work/life balance rather than touting free snacks and office pets. Want meaningful earned media coverage for yourself in 2017?

Media 60

Media Mobile Trends Employee 60

Presspage

APRIL 25, 2017

Disruptive technologies, new trends and tools have redefined the business, while the number of online (social) media channels continue to increase. According to the latest edition of the 2017 Edelman Trust Barometer the confidence in has CEOs plummeted to a record low (see below, sheet 17). And by using the plural, they are not alone.

Crisis 79

Crisis Trends Reputation Employee 79

Scott Public Relations

MAY 13, 2019

Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence. Thirteen people were killed, and another twelve were injured. Absolutely.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Human Resources is uneasy about adopting an employee social media policy. Who will own this?

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Partners: Dozens of AI-powered marketing technology companies partner with Marketing AI Institute to help make AI more approachable and actionable. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

PRSay

APRIL 21, 2017

But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology. Now you can bring it all together and stretch it even further so you have even more to offer clients, management, customers and fellow employees. We did it on typewriters in my day.

Ethics 97

Ethics Radio Education Exercises 97

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. There are so many platforms, tools, and strategies that an employee needs to be familiar with, and you may struggle to find anyone who’s suitable for the job. The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. Don’t miss these related posts: Scale Content Marketing: Employees are the Secret. The vast majority of B2B content centers on features, functions and benefits.

Storytelling 60

Storytelling Creativity B2B Film 60

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Then there’s the fact that most entrepreneurs aren’t Mark Cuban and the environment of 2017 is very different from the in which he came of age. Yes, it takes time and energy, but for many entrepreneurs, it gives voice to the very trends and observations they’re articulating one-on-one to partners, investors and employees.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. PR technology provider Meltwater unveiled a new interface aimed at simplifying the user experience and providing “enhanced self-help options.”

Internal 63

Internal International Data Media 63

PR in High Definition

OCTOBER 19, 2017

Until mid-September 2017, Facebook allowed ad buyers to target users who were interested in, or who had interacted with anti-Semitic content [1]. Provide positive context: what’s your vision for how well this piece of technology could work in future and how it could improve people’s lives when it works correctly.

Ethics 67

Ethics Crisis System Training 67

Stephen Waddington

OCTOBER 3, 2019

The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% This is an agency model that covers a core group of employees supplemented by senior experts. The use of new technology is creeping in to PR practice, but we’re not seeing this happen at pace, or across the board. billion dollars.

Interviews 115

Interviews Agency Industry Measurement 115