Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. The 7 Worst-Performing Blog Posts in 2017.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Yet employee communications is correlated with business success. Here are some additional reasons for a company of any size to raise its employee comms game.

Internal 136

Internal International Communications Employee 136

Communications Conversations

MARCH 7, 2017

At least, that’s always been my take (Note: I am not an Edelman employee nor have I ever worked for or with Edelman). Think about it–what is one audience that corporate communicators frequently use to reach the employee masses? 37 percent of participants trust an employee, while just 21 percent trust the chief exec.

Financial 80

Financial Employee Corporate Education 80

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

Employee 148

Employee Exercises Study Meeting 148

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD’s creation represents the first AI employee of a virtual public relations workforce.

Employee 60

Employee Data-Driven PR Communications Software 60

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. In fact, the 2017 U.S. Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

ImPRessions - Crenshaw Communications

JUNE 26, 2019

A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. The CEO acts as Chief Engagement Officer with company employees, particularly during a turnaround, and sometimes his role goes further.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Make it horizontal.

Corporate 168

Corporate How To Employee Nonprofit 168

PRSay

OCTOBER 24, 2018

Given that apparent lack of ethics — and the fact that Japanese companies are largely staffed with life-long employees, making it very difficult to bring in new blood and facilitate change — observers might have expected Nissan to simply cut its ties with Mitsubishi. Mitsubishi’s history of scandals suggested an unethical corporate culture.

Ethics 223

Ethics Automotive Technology Conference 223

ImPRessions - Crenshaw Communications

MARCH 20, 2018

A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. 2017 US Reputation Dividend Report. The 2017 U.S. The $$ Value of Reputation. The Report uses data from financial variables plus its nine drivers of reputation.

Corporate 160

Corporate Reputation Measurement Financial 160

Sword and the Script

OCTOBER 3, 2023

BuzzSumo was acquired by Brandwatch in 2017 , which in turn was acquired by Cision ( which owns a long list of other companies ). According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Quick copy polishing and captivating headline generation.

Analysis 142

Analysis Tools Software SMB 142

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. A recent PwC study published in 2017 estimated innovation in AI could fuel GDP growth of ten percent by 2030. AI represents a significant growth opportunity for the UK.

Internal 84

Internal International Ethics Communications 84

Flack's Revenge

AUGUST 6, 2019

Sword & Script blogger Frank Strong wrote about the nuances of taking a stand , covering another Edelman study, and his own survey: A study by Edelman found… “64 percent of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” Frank Strong mentioned the importance of employee concerns.

Corporate 198

Corporate Brand Branding Agriculture 198

ImPRessions - Crenshaw Communications

APRIL 10, 2018

” Most significantly, he blames lower-level employees, saying they “misinterpreted” the company’s sales incentive policy. If 1% (over 5000) employees are fired for defrauding their customers, how can management not take responsibility for this behavior? Scandal: 2017 Epic data breach . CEO Rick Smith, Equifax.

Interviews 170

Interviews Media Training Training Video 170

PRSay

OCTOBER 30, 2020

In 2017 , she earned her Accreditation in Public Relations. About half of the company’s employees live with vision loss. National Disability Employment Awareness Month is a great opportunity for organizations to highlight their blind employees. Despite being born blind, she is now entering her 10th year in the profession.

Software 180

Software Nonprofit Technology Education 180

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Melissa Agnes

APRIL 4, 2018

Instead, your crisis management governance should reflect the organizational structure with which all employees and team members are already familiar. For example, one of the most common and frequent frustrations I hear from HR departments is that employee communication is often an afterthought in times of issue or crisis management.

Crisis Management 169

Crisis Management Government Crisis Employee 169

Sword and the Script

JANUARY 9, 2024

A new Gartner report suggests a better corporate intranet can help engage and retain employees. He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ). Employee engagement. PR tech briefs and mentions Gartner names leaders for intranet. Mark was 68.

Brand 147

Brand Branding Reddit Pitching 147

Cision

JANUARY 5, 2017

Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017? This is where your customer and employee stories come into play: What do your existing customers say about you? Who are your employees and what unique experiences and aptitudes do they bring to the table?

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. PR is always evolving. As companies grow, corporate communications become more important.

Training 370

Training Media Training Reputation Crisis Communications 370

Deirdre Breakenridge

DECEMBER 13, 2017

As we wrap up another college semester and head toward the New Year, educators will reflect on Fall 2017, evaluating their classroom activities, interactions with students and what methods of teaching were the most favorable. Companies employ employee advocacy programs. Do they have a place in a teaching environment?

How To 177

How To Education Community Twitter 177

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stern + Associates

SEPTEMBER 22, 2022

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Fostering Psychological Safety in the Workplace.

Employee 62

Employee Leadership Exercises Mobile 62

Communications Conversations

SEPTEMBER 29, 2020

Supporting stat: One-in-five newsroom employees live in New York, Los Angeles or Washington, D.C. Bottom line: Make sure you almost always have content to offer up journalists, who are in more dire need of it now than ever. Trend #2: Big-time news is increasingly reported from one of three cities. ” And, that wouldn’t be wrong.

Journalism 195

Journalism Trends Industry Newspapers 195

ImPRessions - Crenshaw Communications

MAY 15, 2019

It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders. In some ways it’s analogous to the 2017 data privacy scandal experienced by Equifax.

Reputation 245

Reputation Airlines Automotive Software 245

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stern + Associates

MAY 18, 2023

“Through a deep, science-based understanding of the mechanisms of stress, we can better understand the why of things, and that is powerful,” explains Epel, co-author of the New York Times bestseller, “ The Telomere Effect: A Revolutionary Approach to Living Younger, Healthier, Longer ” (Grand Central Publishing, 2017).“These

Leadership 96

Leadership Groups Strategy Employee 96

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike. or “Can you tell me about an employee who has made a difference to your customers?”.

Communications 141

Communications Employee Leadership Writing 141

PRSay

AUGUST 31, 2017

In fact, more than half of the 18 CEOs of PR firms interviewed by Angela Chitkara for a 2017 City College of New York and Holmes Report paper, which was presented in a PRSA Diversity and Inclusion webinar , indicated they have implemented implicit bias training as a best business practice in an effort to retain diverse employees.

Nonprofit 84

Nonprofit Employee Leadership Crisis Communications 84

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. Are you planning or working on any additional research studies in 2016 / 2017?

Publicity 150

Publicity Policies Social Media Study 150

PRSay

MARCH 19, 2018

Stuart said that diversity metrics aren’t just important in informing consumers — they also help prospective employees know about their future work environment. “Employee candidates are going to be putting pressure on you to make sure the work environment is inclusive.”. Job candidates want to know about company diversity.

Ethics 124

Ethics Internal International Employee 124

Reputation Us

MARCH 16, 2022

A satirical example of the success of misinformation was born in January 2017 when 23-year-old Peter McIndoe created the ‘Birds Aren’t Real’ movement on a whim. It can mean insisting something is true despite lacking clear evidence. The Truth” is the New Misinformation.

Reputation 78

Reputation Government Film Viral 78

Cision

DECEMBER 11, 2015

But if you start multiplying 11 by all your employees, influencers, loyal customers and all of their followers who publicly retweet, link to or favorite your content, the number grows exponentially. New legislation on how Europe protects digital work is slated to become official by 2017. At first glance, that number doesn’t impress.

Telecommunications 120

Telecommunications Training Reputation Software 120

Stern + Associates

JANUARY 9, 2023

Diversity, equity and inclusion” must be more than a workplace buzzword to become an empowering action plan for employees at every level, as NYU Professor and Dolly Chugh describes in her bestselling book “ The Person You Mean to Be: How Good People Fight Bias ” (2018) and in her top-rated TED Talk.

Company 62

Company How To Leadership Strategy 62

Communications Conversations

OCTOBER 9, 2017

A few weeks ago, notable consultant, Jen McClure and JEM Consulting announced findings from its 2017 State of Employee Advocacy Survey. Some of the results were surprising , including these two: There has been more than 25% growth in employee advocacy program adoption and more than 30% growth in social selling in the past year.

Social Media 60

Social Media Employee Trade Shows Media 60

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. The year was 1992.

Financial 141

Financial Employee Leadership Training 141

Sword and the Script

NOVEMBER 23, 2019

It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. GoToMeeting analyzed 250,000 webinars held in 2017 – so the data is a little older – to produce this report. B2B content marketers serve an average of four audiences.

Content Marketing 136

Content Marketing Study Blogging Marketing 136