Critical Mention

OCTOBER 17, 2017

NEW YORK, October 17, 2017 – LexisNexis has chosen Critical Mention, a full-service media monitoring company, to bolster the real-time television and radio broadcast coverage in its media intelligence solution. We work hard to maintain our position as the leading real-time aggregator of live television and radio content.

Television 74

Television Radio Media Analytics 74

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. B2B content marketers serve an average of four audiences.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Sword and the Script

MAY 28, 2019

Technology companies opposing (or supporting) the repeal of net neutrality, or an outdoor great marker supporting the environment are straightforward business cases for taking a position. A study by Edelman found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”

Survey 128

Survey Brand Branding Analysis 128

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% e) Championing a customer-centric corporate culture. e) Championing a customer-centric corporate culture. CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). of revenue in marketing, compared with 7.9%

Survey 104

Survey Marketing B2B Content Marketing 104

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Human Resources is uneasy about adopting an employee social media policy. Who will own this?

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Partners: Dozens of AI-powered marketing technology companies partner with Marketing AI Institute to help make AI more approachable and actionable. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

PRSay

APRIL 21, 2017

But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology. I didn’t work for a large corporation with big budgets and grand campaigns. We did it on typewriters in my day. For that I am grateful, because that means APR stands for something.

Ethics 97

Ethics Radio Education Exercises 97

Stephen Waddington

OCTOBER 3, 2019

The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% This is an agency model that covers a core group of employees supplemented by senior experts. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. billion dollars. one year ago. It’s a long game.

Interviews 115

Interviews Agency Industry Measurement 115

Stephen Waddington

OCTOBER 3, 2019

The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% This is an agency model that covers a core group of employees supplemented by senior experts. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. billion dollars. one year ago. It’s a long game.

Interviews 60

Interviews Agency Industry Measurement 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 192

Marketing Content Marketing Data Social Media 192

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications. Consider technology tools. Employee-generated content.

Internal 147

Internal International Employee Mobile 147

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

PR Conversations

OCTOBER 11, 2018

Instead of focussing all our working attention on dodging the bullets of corporate life and advancing our careers, we need to find out what we want out of life and take a series of practical steps to take control, at home and at work. Taking no more time than we spend every day glued to our phones.

Communications 104

Communications Community Measurement Study 104

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch is a new startup in PR tech that has been running a free beta program since September 2017.

Marketing 63

Marketing Pitching Corporate Tools 63

Maxim Behar

JANUARY 24, 2022

About 27 years ago, Maxim from proudly launching a one-man-show company in a one-room rented apartment of a friend to owning a leading Public Relations and Social Media company, is streaming like water; partnered with one of the largest international US-based PR corporations, Hill+Knowlton Strategies with hundreds of clients from all over the world.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 245

Sports Agency Industry Creativity 245

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Email Signature – We help our client GNP Company produce an annual corporate sustainability report. Read his " The Biggest Content Marketing Trends in 2017 " post for more. It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 81

Sports Agency Industry Creativity 81

Sword and the Script

DECEMBER 24, 2019

A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value. Blogs, including independent and corporate blogs, can be credible. 77% say they have “more” or “much more” responsibility for technology.

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

they weren’t even integrated into the iPhone until 2017. Its 2021 crisis was precipitated in December when founder Vishal Garg fired 900 Better.com employees on a Zoom call, just ahead of a $750 million injection by SoftBank. Employee reaction was also fierce, culminating in a walkout to protest the situation. Better.com.

Facebook 310

Facebook Crisis Employee Government 310

Sword and the Script

JANUARY 16, 2024

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. They employ 20 employees. Here again, like many solution providers Propel has done their own customizations to embed the technology. They’ve got 4.5

Software 141

Software Pitching System Analytics 141

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 103

Software Analysis Data Tools 103