Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JANUARY 9, 2024

A new Gartner report suggests a better corporate intranet can help engage and retain employees. PR measurement evangelist Mark Weiner passed in December. He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ). Employee engagement. Mark was 68.

Brand 153

Brand Branding Reddit Pitching 153

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. The solution?

Measurement 225

Measurement Tools eBook Analytics 225

PRSay

MARCH 19, 2018

The panelists agreed it’s important for businesses to decide on a comprehensive way to measure their diversity and inclusion growth, whether it’s through hiring statistics or internal polls about company culture. “What you measure is what you manage,” said Gordon. Metrics help prove internal D&I successes.

Ethics 128

Ethics Internal International Employee 128

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. Gina Luttrell (@GinaLuttrell) October 9, 2017. pictured above ), during an Oct.

Social Media 120

Social Media Conference Media Corporate 120

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. B2B content marketers serve an average of four audiences.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. But it’s employee retention and engagement that will take priority. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. The year was 1992.

Financial 148

Financial Employee Leadership Training 148

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. Now we turn to the new year and think about impending industry evolutions and how to get ahead of them.

Consumer 83

Consumer B2C Viral Fashion 83

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. What we do 5.

Government 103

Government Education Print Ethics 103

Stephen Waddington

OCTOBER 12, 2018

It spotlights the gap between what organisations say, and what they are actually doing, to support their employees. You’ll get a measure of the individual's seniority and maturity from their writing. Not if they really want to improve the mental health and wellbeing of their employees. Or what will happen when someone does?

Ethics 84

Ethics Employee Policies Video 84

Stephen Waddington

OCTOBER 3, 2019

The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% This is an agency model that covers a core group of employees supplemented by senior experts. What’s your reading on the industry’s ability to measure its success? Our estimated value of the total industry is $15.5 billion dollars.

Interviews 115

Interviews Agency Industry Measurement 115

Stephen Waddington

NOVEMBER 30, 2017

Here’s the 2017 report. The conversation around gender pay in society is growing louder and by April next year, all organisations with more than 250 employees will be required to publish their gender pay data. In previous years the report has highlighted earnings, diversity, gender pay and management reporting.

Survey 63

Survey Public Affairs Data Trends 63

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. The solution?

Measurement 75

Measurement Tools Journalism eBook 75

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

The Hoffman Agency

MARCH 21, 2018

Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction. I know this is intangible and tough to measure, but it’s there. Hoffman China General Manager. Running out of office space is a good problem to have since it reflects a growing enterprise.

Real Estate 53

Real Estate Enterprise Energy Mobile 53

Sword and the Script

DECEMBER 4, 2018

C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. Read more: Is the Buyer’s Journey Becoming Passé? also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

Stephen Waddington

OCTOBER 3, 2019

The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% This is an agency model that covers a core group of employees supplemented by senior experts. What’s your reading on the industry’s ability to measure its success? Our estimated value of the total industry is $15.5 billion dollars.

Interviews 60

Interviews Agency Industry Measurement 60

Communications Conversations

AUGUST 28, 2017

If you live in the Twin Cities, chances are, by now you’ve probably heard 2017 is the Mall of America’s 25th birthday. Tim: I’m the primary editor of the blog, but we have a number of employees that contribute articles to the blog on a regular basis. How do you measure results? How often do you measure/share?

Blogging 87

Blogging Handbook Sports Internal 87

MaccaPR

JUNE 21, 2017

LOFT, Ann Taylor’s relaxed sister brand, rolled out a trio of one-minute videos in early-2017 that build off its marketing collaboration with comedian Jessi Klein, the executive producer on TV’s “Inside Amy Schumer.” Plus, by having the videos hosted by employees of J.Crew, viewers can attach a distinct face and personality to the brand.

Video 54

Video Brand Branding Fashion 54

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Human Resources is uneasy about adopting an employee social media policy. Who will own this?

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

DECEMBER 29, 2016

A simple way to do this is to encourage employees to act as brand ambassadors. Adding a human element to your channels might include employee spotlights, philanthropic features or even providing a behind-the-scenes look at how you create your product. Jumpstart your 2017 planning today. Ready to revamp your social strategy?

Small Business 51

Small Business Social Media Employee Tools 51

Sword and the Script

NOVEMBER 5, 2019

SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. Only two other companies that I’m aware of are currently able to measure earned media in this way. Generally, I’m pretty optimistic about these new tools for PR measurement. Fjord- All-In-One from Meltwater on Vimeo.

Internal 64

Internal International Data Media 64

PR 20/20

NOVEMBER 15, 2016

A simple way to do this is to encourage employees to act as brand ambassadors. Adding a human element to your channels might include employee spotlights, philanthropic features or even providing a behind-the-scenes look at how you create your product. Jumpstart your 2017 planning today. Ready to revamp your social strategy?

Small Business 40

Small Business Social Media Media Employee 40

Stephen Waddington

MAY 8, 2018

In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. Its credibility come from the human face of its employees. It's a move that was intended to build relationships with local media but has led to a shortfall in skills.

Communications 63

Communications Healthcare Print Community 63

The Proactive Report

JANUARY 25, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. The measure of trust between the well-informed public and the general population is getting further apart. Treating your employees well. Find the smart employees within your company and make them excellent spokespeople and advocates.

Digital PR 100

Digital PR System Engineering Training 100

The Proactive Report

FEBRUARY 2, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. The measure of trust between the well-informed public and the general population is getting further apart. The three most important attributes that will build trust in a company are: Treating your employees well. The Trust Gap Widens . PR Lessons .

System 100

System Training Engineering Employee 100

Solo PR Pro

SEPTEMBER 8, 2015

Lundell illustrated why networking is so important by introducing Denielle Ricci, an employee who first introduced herself by asking to be her intern. Solo PR: How do you measure its success? . Watching them like a post or comment on a fun piece of video is how we are measuring our success at the end of the day.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. In 2017 McKinsey found that only 17% of companies report investing in some form internal communications technology. Employee-generated content.

International 147

International Internal Employee Mobile 147

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. My other thought relates to whether and how we could – or should – measure happiness. Similarly within organisations, thousands of employers support employee volunteering and other community projects.

Communications 104

Communications Community Measurement Study 104

Sword and the Script

AUGUST 13, 2019

WooPitch (@WooPitch) March 30, 2017. 7) March 27, 2017 : Bulletin Intelligence. 8) June 13, 2017: L’Argus de la Presse. 9) June 19, 2017: Capital Acquisition Corporation III. 10) December 20, 2017: CEDROM-SNi. 11) December 26, 2017: Prime Research. pic.twitter.com/c9tVwxoltY. Terms are not disclosed.

Technology 12

Technology Software Company Marketing 12

Norton's Notes

NOVEMBER 22, 2016

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. Yet to proclaim 2017 as the death of blogging is naïve, and it’s important to understand why. It is called the hub and spoke approach and it is still in operation today.

Blogging 28

Blogging Marketing Web Twitter 28

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. When employees are informed, this leads to trust.

Writing 196

Writing Communications Marketing B2B 196

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 193

Marketing Content Marketing Data Social Media 193

Stuart Bruce

JULY 23, 2017

The first page of Simply Measured’s The State of Social Media 2017 also has gobblydegook like “social media is a foundational marketing strategy”. Other graphics from State of Social Media 2017 report. And sales focused marketing is one of the worst possible places to coordinate social media for the rest of the company.

Social Media 68

Social Media Media Customer Service Corporate 68

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. And here we go…here are the benchmarks from 2017. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. 19) Employees have huge impact on social sharing. Marketing Measurement Statistics.

Content Marketing 125

Content Marketing SEO Social Media Marketing 125