Remote PR Jobs

FEBRUARY 25, 2025

Public relations isnt just about press releasesits about building relationships and creating a trustworthy brand. Whether you're a freelance PR pro or part of a remote team, a strong public relations strategy is essential for managing your messaging, handling crises, and getting media coverage. In this guide, well cover the basics of public relations strategies and tactics, including crisis management, digital PR, and how to create a PR strategy that works for you.

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Strategy How To Crisis Management Crisis 155

Business Wire

FEBRUARY 27, 2025

Effective communication is at the heart of every successful organization, but the strategies used can vary significantly depending on business size, type, and goals. Whether you're running a small business, launching a startup, managing a large corporation, or leading a non-profit, understanding the nuances of communication is crucial.

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Buzzstream

FEBRUARY 17, 2025

Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. There may be too many , and focusing on the wrong ones can sometimes lessen the impact that you are having. Not every campaign touches every metric. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. 1.

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Sword and the Script

FEBRUARY 4, 2025

The question prospective clients and employers need to ask is: how do you earn coverage when you dont have a relationship with a journalist? Do you have the relationships to get us into top-tier publications like The Wall Street Journal and the Financial Times ? Thats the question one prospective customer a founding executive at a startup asked me a while back.

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Financial Report Pitching Journalism 144

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

Agility PR Solutions

FEBRUARY 23, 2025

In my years working with procurement processes, I’ve witnessed firsthand how technology is revolutionizing the industry. What’s particularly interesting is how public relations has now become an essential part of the modern procurement tech stack. Through my experience, I’ve seen that winning contracts isn’t just about offering competitive prices anymore, it’s about building credibility, maintaining […] The post AI, PR, and procurement: The new tech stack for

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Remote PR Jobs

FEBRUARY 11, 2025

If youve been in PR for a while, you know how valuable HARO (Help a Reporter Out) once was. For years, Help a Reporter Out, HARO, made it easy to connect with journalists, making it an essential tool for securing media coverage. Whether you were a PR Freelance professional or part of a larger agency, it was a go-to platform for helping reporters with expert insights.

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PR for Anyone

FEBRUARY 18, 2025

Rebecca Faye Smith-Galli is a bestselling author, columnist, and speaker who writes about love, loss, and healing. Her journey is one of profound resiliencehaving faced the loss of her brother at a young age, raising two children with special needs (one of whom passed away), navigating divorce, and confronting a rare disease that left her permanently paralyzed.

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Instagram LinkedIn YouTube Facebook 162

The Resolution Blog

FEBRUARY 3, 2025

A few weeks ago we launched our 2025 benchmarks data report, crunching the numbers on the six million URLs submitted to CoverageBook during 2024. The report provides context around what good looks like for our customers, how likely they are to secure coverage in high Domain Authority news outlets, and what typical levels of engagement […] The post Publication Benchmarks: How Does Your Coverage Compare?

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Publicity Report Data Blogging 156

Sword and the Script

FEBRUARY 18, 2025

Building out a media list isnt about adding names and emails to a spreadsheet or pulling a list of reporters from a database it’s about understanding the people you want to influence Theres an old military expression that goes like this: Amateurs talk strategy, experts talk logistics. Its an acknowledgement that the best laid military plans easily fall apart in execution if the troops dont have an ample supply of ammunition, water and sustenance.

Media 125

Media Pitching Media Relations Strategy 125

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

FEBRUARY 12, 2025

In todays hyper-connected world, where a single tweet can spark a global firestorm, crisis management has become more complex than ever. The rise of cancel culturea phenomenon where individuals or organizations are publicly called out and boycotted for perceived wrongdoingshas added a new layer of urgency and unpredictability to how businesses and public figures handle […] The post Crisis management in the age of cancel culture4 new rules of accountability first appeared on Agility PR Solu

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Crisis Management Crisis Publicity Media 166

Business Wire

FEBRUARY 5, 2025

Black History Month is THE time to reflect on the pioneering and historical accomplishments of African Americans throughout the nation. It is also the time to chart your own course and define your footprint in the reality of life. Its time to get plugged in to Black Business Trends, needed to ensure a healthier, happier, and hopefully more financially stable you.

Trends 282

Trends Financial Course Education 282

Prowly

FEBRUARY 18, 2025

Dove's Real Beauty campaign, Coca-Cola's Share a Coke, Old Spice's The Man Your Man Could Smell Like. These are all examples of marketing campaigns you probably remember and know well. And the reason is simple: the excellent PR campaigns behind them. A PR campaign is one of the most effective ways to build visibility and credibility, and the revenue is not a horrible side effect, either.

Examples 104

Examples How To Product Launch Print 104

PR for Anyone

FEBRUARY 26, 2025

Rachelle Bergstein is a pop culture expert, author, and lifestyle writer whose work explores the intersection of fashion, culture, and history. She has been featured in The New York Times, The New York Post, NPR, and The Washington Post. Rachelle has written three books: Women from the Ankle Down: The Story of Shoes and How They Define Us, Brilliance and Fire: A Biography of Diamonds, and The Genius of Judy: How Judy Blume Rewrote Childhood for All of Us.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PRSay

FEBRUARY 27, 2025

Matthew Marcial didnt expect a high school job at a resort to shape his career. But from the moment he stepped into the hospitality industry, he was drawn to the energy, the people and the art of anticipating needs before they arose. It was something I thought would be a fun job while I was in high school and getting ready for college, Marcial said.

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Nonprofit Leadership Internal International 110

Sword and the Script

FEBRUARY 11, 2025

The fundamentals of comms still apply: know your audience, articulate a story, speak in plain language, answer specific questions LLMs are becoming the new front page. The same way Google replaced the news, LLMs seem to be doing that to search. LLM stands for large language model and its effectively the infrastructure that enables generative artificial intelligence (genAI) to work.

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Pitching Communications SEO Google 127

Agility PR Solutions

FEBRUARY 17, 2025

Imagine your brand just became embroiledin a massive crisis. Onetweet, one interview, one product failand poof, everythings on fire. The phones are ringing, emails are pouring in, and the pressure ison. Back in the day, youd have a team of PR folks racing into action to insert the perfect words, timing, and strategy to save […] The post 7 ways Generative AI is revolutionizing brand crisis management in PR first appeared on Agility PR Solutions.

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5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels. With 79% of firms reporting increased visibility after implementing employee advocacy initiatives, more companies now recognize their workforce as powerful brand ambassadors.

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Employee Social Media Reputation Guidelines 88

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Prowly

FEBRUARY 26, 2025

What is digital PR and does it need a rethink? The traditional approach to public relations is known to focus on press releases and curating perfect media lists. You know, securing coverage hoping for brand awareness and online presence to just organically follow. However, now digital PR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility.

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Digital PR Case Study SEO Measurement 104

PR for Anyone

FEBRUARY 11, 2025

Laura Stassi is an award-winning journalist, podcast host, and author focused on the realities of dating later in life. As the creator and host of the Dating While Gray podcast and the author of Romance Redux: Finding Love in Your Later Years, Laura explores the challenges, triumphs, and evolving dynamics of relationships for people over 50. Drawing from her own experiences following a nearly 30-year marriage, she provides a fresh, insightful take on navigating love in midlife and beyond.

Trends 130

Trends Instagram LinkedIn YouTube 130

Ronn Torossian

FEBRUARY 7, 2025

Learn how media relations is evolving in 2025 with AI tools, social media platforms and personalized outreach replacing traditional PR strategies and press releases. The post The Changing Landscape of Media Relations in 2025: Adapting to the Digital Age appeared first on.

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Media Relations Media Social Media Tools 248

Sword and the Script

FEBRUARY 25, 2025

Its not that we need a new playbook, or a new idea, or new way of doing things; we need to execute on the tried-and-true fundamentals of marketing, communications and psychology. This post is merely a musing. It’s thinking out loud, as I’m often wont to do. Consider this a blog post in the traditional web-log sense. I’ve been thinking that B2B marketing tries too hard.

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B2B Marketing Content Marketing Storytelling 138

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

FEBRUARY 18, 2025

A report from Nielsen revealed that 92% of consumers trust word of mouth and reviews more than advertising from a brand? This stat shows one thing, which is that customers are not ready to compromise on the factor of trust when it comes to their buying decisions. So, how do you build trust with your […] The post 5 reasons why earned media is an important investment for your brand first appeared on Agility PR Solutions.

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Brand Branding Media Advertising 141

5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. When threat actors breach systems and demand payment, companies face intense pressure to maintain operations while protecting their reputation and stakeholder relationships. The first 24 hours after discovering an attack are particularly critical, as actions taken during this period often determine both the operational and reputational outcomes.

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Communications Crisis Communications Crisis System 78

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. The key element? They promote the brand voluntarily. Today, we'll show you what brand advocacy is, why it matters for any business and how you can get it started.

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Brand Branding Employee Case Study 104

Culpwrit

FEBRUARY 14, 2025

By Calloway Newman As my college years are dwindling to an end, I am reflecting on how beneficial cold calling was throughout these years. Let’s be real, when I first had to make cold calls, I was terrified. My voice would shake as I dialed the numbers, knowing my coworkers heard me struggle through… Continue reading Embrace the ‘Cold Call’ For All Its Worth The post Embrace the ‘Cold Call’ For All Its Worth appeared first on Culpwrit.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PRSay

FEBRUARY 25, 2025

For Black PR professionals, Theres no shortage of challenges, Sabrina N. Browne said. We are overcoming microaggression, bias, assimilation. Browne, who co-chairs PRSAs Black Voices Affinity Group with Thomas Bennett III, hosted a Diverse Dialogues livestream on Feb. 12 to coincide with Black History Month. For the session titled Unlocking the C-Suite, she asked a panel of Black communications leaders about their career challenges and successes.

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Communications Course Storytelling Journalism 94

Wadds Inc.

FEBRUARY 3, 2025

Sometimes a book comes along thats bang on the zeitgeist, and The Company and the Activist: Going Beyond PR is one such book. Activism is making headlines worldwide right now for both good and bad reasons, whether its political and social pressure on diversity, equity, and inclusion (DEI) programmes in the US or environmental lobby groups taking the UK government to court over North Sea oilfield licenses.

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Company Public Affairs Government Case Study 93

Agility PR Solutions

FEBRUARY 20, 2025

Public relations campaigns have developed beyond traditional press releases and media outreach. That being said, content is every bit as important as ever, and visual storytelling is now becoming a powerful tool to engage audiences, and drive campaign success. Storytelling is an excellent way to engage your audience and when you include photos and videos […] The post 6 reasons why visual storytelling is critical for successful PR campaigns first appeared on Agility PR Solutions.

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