Mindful Marketing

Marketing Unity

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ In his first speech after news media declared him the election winner, Joe Biden urged Americans to “come together as a nation,” “ unite ,” and “heal.”

Moving Aside To Let Consumers Drive

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It was a frightening experience.

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Should People Be Mascots?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence After evading public pressure for decades, financial concerns have finally sacked the National Football League’s (NFL) Washington franchise, causing it to change a name that Merriam-Webster defines as “ offensive.”

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Corporate Social Responsibility Everyone Should See

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing By now we all have a story of how the pandemic has negatively impacted us or those we love.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Was Pulling "Finger Lickin’ Good" Just Publicity Grabin’?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s comforting when a company puts society’s needs ahead of its own interests.

Does Using “Shuffle” Mean You’re Already ‘Stuffed Full’?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “What do you want to watch?” ” “I don’t know; what do you want to watch?”

Film 73

Listen and Act, for Marketing and Racial Reconciliation

Mindful Marketing

by Will Young IV , business administration major, marketing minor, ​ and member of the men's basketball team at Messiah College As a Christian, to consider marketing’s role in racial reconciliation means understanding reconciliation from a biblical perspective. Four times in his letters to the early Church, the apostle Paul used the Greek word katallage , which means to exchange one thing for another.

Reading for Profit

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence How did you earn money as a kid? Maybe you babysat, mowed lawns, or did chores around the house. Did you ever get paid to read? Probably not, but now one creative company rewards kids for reading while they get their haircut. A haircut is a uniquely intimate interpersonal experience for someone of any age.

How Marketing Still Needs Racial Redemption

Mindful Marketing

by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Business’s Best Path to Racial Justice

Mindful Marketing

by Abbigail Jones , former customer solutions specialist at Webstaurant Store ; current co-youth director at Middletown Presbyterian Church and mom Although profitability is a priority for any successful business, it’s narrow to overlook the capacity that companies have to change the world for the better: to lift communities of color out of poverty and provide economic opportunity. As an African American woman, a Christian, and a millennial, social justice is near and dear to my heart.

Making Kids Too Competitive?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Cutthroat Kitchen , The Amazing Race , The Voice —television viewership is one sign that our culture loves competition. However, adult obsessions often trickle down to the littlest in society: Now children are the main participants in contest programs like American Ninja Warrior Junior , which prompts the question: Is marketing making kids too competitive?

The Business of Forgiveness?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence ​“To err is human, to forgive is divine.” ” Alexander Pope’s adage applies to every person who has overlooked another’s offense or asked for forgiveness of their own, yet organizations often seem immune to any such ‘mercy mandate.’ ’ At a time when many people are showing others unusual grace, should companies also be forgiving others?

Just Blew It

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence The stage for a college basketball game couldn’t get much bigger : two top-ten teams in a packed arena, one of the best rivalries in all of sports, several projected NBA draft picks in the lineup, two hall of fame coaches on the sidelines, the likely NCAA player of the year on the court, and the 44th president of the United States in the stands.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Walmart Says Goodbye to Greeters

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When you walk into a Walmart this month, you won’t see someone who’s been a fixture at the front of its stores for decades—the greeter. The world’s largest retailer’s decision to eliminate the iconic position quickly drew harsh criticism, which seemed to take the company by surprise and has made many wonder: Was Walmart right to send loyal employees into unemployment?

Some Good Payout for John Krasinski

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Life for Dunder Mifflin paper salesman Jim Halpert revolved around two things: pleasing Pam and pranking Dwight; it was never about the money. Now some suggest that John Krasinski's acting is even better than we believed after he surprisingly cashed-in on his homespun, positivity-in-the-face-of-a-pandemic YouTube program.

Giving Poor Athletes an Assist

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Few fans of major professional sports ever say, “I feel so sorry for those players.” ” After all, the average NFL salary is about $2.7 million , and MLB and NBA players earn even more: $4 million and $7.1 million , respectively. However, what's a dream for many athletes can quickly turn into a nightmare once their playing career ends.

Marketing Giving

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. the biggest shopping season of the year can incite even the most apathetic shopper. Some, however, would have us believe that we should do something different with our money, instead of buying things for ourselves or others. But, isn’t shopping a key to holiday happiness?

Should Apple Open a Backdoor?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Imagine that someone you know is coming to your home, but you’re not able to let them in, so you tell them, “I’ll leave the backdoor open.” ” Of course, doing so means that anyone else, with good intentions or bad, can easily enter.

How a Blind Marketing Student Sees a Smart Cane

Mindful Marketing

by Jason Polansky , Marketing Major at Messiah College I enjoy each day without something that many take for granted—eyesight. To safely navigate a sight-friendly word, a blind person develops other aptitudes, like a keener sense of hearing, and learns to use technology, such as a smartphone with GPS. Now one company has developed a hi-tech version of a tool blind folks have used forever—the cane. The thought of a ‘smart cane’ is intriguing, but is it Mindful Marketing?

Paying with Your Personal Brand

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence It was shocking to hear the news: TV’s beloved “Aunt Becky” charged with fraud in “the biggest college admissions scam ever prosecuted in the U.S.” ” Most people understand that a business model based on bribery is wrong, but there’s another angle to this story that's relevant to each of us, as marketers of ourselves.

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Pizza Protection

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Unfortunately, there are accidents in life. Cars collide. Homes flood. People break bones. Insurance lessens the impact of such events, but what about damage to pizza ? Well, Domino’s now offers protection for even that unexpected occurrence.

Preying on Older People

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence As I chatted with prospective students and their parents at a luncheon in our college’s cafeteria, I suspected that something wasn’t going well for one of the families. While others talked and laughed around the table, one mom seemed distracted, repeatedly checking her phone and whispering with her daughter.

Whole Grain Isn't the Whole Story

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle. Your whole table expresses surprise, to which the waiter replies, “The pizza has pepperoni, so it is a ‘pepperoni pizza.’”

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Kidfluencers

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Do you remember doing ‘connect the dots’ as a kid? You probably liked seeing a picture appear as you drew lines from one number to the next. Today’s online influencer marketing makes it difficult even for adults to connect the dots between product users and corporate sponsors. Imagine how hard it is for kids, who some companies intentionally target, to put together a picture of that influence.

Pay to Pray

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “The best things in life are free,” for instance, an evening with family, a walk on a sunny morning, a conversation with a friend. For many people, going to God is another 'free 'dom they cherish. Why, then, does one religion appear to be putting a paywall between its people and God?

Can Marketing Make a Difference?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When considering our world’s challenges, people tend to see marketing as part of the problem, not the solution. Such perceptions surface in Gallup’s annual poll about the honesty and ethics of various occupations: Respondents consistently rank marketing roles like advertising practitioner, insurance agent, and car salesperson near the bottom of the list.

Sick and Healthy "Viral Marketing"

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Difficult times bring out the best and worst in individuals and organizations. You’ve likely seen some of each during recent days. Although it’s frightful to find our world battling a pandemic, it’s a healthy occasion to diagnose what is and isn’t Mindful Marketing. One of the ‘sickest’ cases has involved two entrepreneurial brothers from Tennessee.

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Profiting on Others' Pain

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’ve heard the saying, “Misery loves company.” ” Here’s an even hotter take: Misery makes money. Oftentimes the bigger the problem, the bigger the payout for solving it, but is it right for companies to monetize consumer misfortune, particularly during a pandemic?

Coopting Commencement

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence People are missing out on many favorite activities because of the pandemic, but not being able to eat in a restaurant or go to the movies are small sacrifices compared to the major life events some have been forced to forgo: weddings, honeymoons, graduations. Some caring companies have stepped in to ease the pain, but could their efforts actually be causing more harm?

What Does "Meat" Mean?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Girl Scout: “Is this [lemonade] made from real lemons?” ” Wednesday and Pugsley, seated at their lemonade stand: “Yes.” ” Girl Scout: “I’ll buy a cup, if you buy a box of my delicious Girl Scout cookies.” ” Wednesday: “Are they made from real Girl Scouts?”

The Best an Ad Can Get?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When I was growing up, my family had a small, easily-provoked dog. He was responsible for holes in many pairs of my socks from times I tried to slip past him while he was in an especially protective mood. The person he guarded was my mother, because she made sure he had food. Our dog knew better than to ‘bite the hand that fed him.’

Dynamic Pricing or Discrimination?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Eric, a friend of mine who happens to be a CPA, realized he was running low on string for his grass trimmer, so he went shopping where he’d purchased the product before—Amazon. Finding what seemed like a good price ($18.94) for the same 3-pack of spools he bought a few years earlier, he placed the item in his cart.

Artificial Endorsers

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever thought you saw someone you knew, went to talk to them, but found it wasn’t them? That’s embarrassing. Or, have you ever thought ‘someone’ was a real person, only to realize they weren’t? This second kind of mistaken identity will become more common if one particular promotional trend continues.

Burberry after its Burning Ban

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Did you give or receive clothing this holiday season? You may not know that if that sweater, jacket, or hat hadn’t been purchased, it might have been burned. In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? It has to do with building brands.

Divine Humor

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence On March 15, a gunman killed 50 people at two mosques in Christchurch, New Zealand. During two weeks in late March and early April, a suspect set fire to three churches in Louisiana. While most people denounce such religious violence, some seem to suggest, ‘If only people would lighten up and not take faith so seriously, there wouldn’t be such incidents.’

Film 74

It's About a <<Fiji Water>> Girl

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been photobombed? Friends and family often have fun slyly inserting themselves into each other’s pictures. Sometimes it’s a complete stranger who appears in the background of a vacation photo, smiling for the camera. People are used to those kinds of photobombs, but do A-list celebrities expect such interlopers on the red carpet of a major awards show?

Film 77

Peloton's Psychological Problems

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “If my husband gave me a Peloton for Christmas, I’d give him divorce papers.” ” Such raw emotion has typified reactions to the spin cycle maker’s “ Gift that Gives Back ” commercial.