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by Will Young IV , business administration major, marketing minor, and member of the men's basketball team at Messiah College As a Christian, to consider marketing’s role in racial reconciliation means understanding reconciliation from a biblical perspective. MORE
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing A teenage football player’s verbal hits on an MVP NFL quarterback led amateur and professional sports analysts alike to call a personal foul. MORE
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Businesses need to do many things well to be successful, but the most basic is getting people to buy their products. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “What do you want to watch?” ” “I don’t know; what do you want to watch?” MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence People are missing out on many favorite activities because of the pandemic, but not being able to eat in a restaurant or go to the movies are small sacrifices compared to the major life events some have been forced to forgo: weddings, honeymoons, graduations. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence After evading public pressure for decades, financial concerns have finally sacked the National Football League’s (NFL) Washington franchise, causing it to change a name that Merriam-Webster defines as “ offensive.” MORE
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing As a Seinfeld fan, one of my favorite episodes is when George’s eye catches a piece of flying grapefruit, causing him to confuse everyone with his involuntary winking. MORE
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing It’s a parent’s classic Christmas morning fail: After having the foresight to purchase the holiday’s hottest new toy, they forget to buy the batteries! MORE
by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. MORE
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Ask people their biggest brand loyalties and they’ll mention names like Apple, Coca-Cola, and Nike. MORE
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing February’s Black History Month was an important reminder of the impactful roles people of color have played in our world. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. the biggest shopping season of the year can incite even the most apathetic shopper. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Few fans of major professional sports ever say, “I feel so sorry for those players.” ” After all, the average NFL salary is about $2.7 MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Did you give or receive clothing this holiday season? You may not know that if that sweater, jacket, or hat hadn’t been purchased, it might have been burned. MORE
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing You’re a basketball player whose team just won the NCAA Division I national championship! MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence How did you earn money as a kid? Maybe you babysat, mowed lawns, or did chores around the house. Did you ever get paid to read? Probably not, but now one creative company rewards kids for reading while they get their haircut. A haircut is a uniquely intimate interpersonal experience for someone of any age. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When considering our world’s challenges, people tend to see marketing as part of the problem, not the solution. MORE
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing By now we all have a story of how the pandemic has negatively impacted us or those we love. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Imagine that someone you know is coming to your home, but you’re not able to let them in, so you tell them, “I’ll leave the backdoor open.” MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When you walk into a Walmart this month, you won’t see someone who’s been a fixture at the front of its stores for decades—the greeter. The world’s largest retailer’s decision to eliminate the iconic position quickly drew harsh criticism, which seemed to take the company by surprise and has made many wonder: Was Walmart right to send loyal employees into unemployment? MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Cutthroat Kitchen , The Amazing Race , The Voice —television viewership is one sign that our culture loves competition. However, adult obsessions often trickle down to the littlest in society: Now children are the main participants in contest programs like American Ninja Warrior Junior , which prompts the question: Is marketing making kids too competitive? MORE
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Do you have a resolution for 2021? According to Parade , the most popular annual self-promise is to lose weight. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “If my husband gave me a Peloton for Christmas, I’d give him divorce papers.” MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “To err is human, to forgive is divine.” MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been food pranked? Someone gives you something to eat and “Yech!” ” it turns out to be much different than you expected—toothpaste inside an Oreo is a classic gag. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’ve heard the saying, “Misery loves company.” ” Here’s an even hotter take: Misery makes money. MORE
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing “How much does it cost?”—It’s MORE
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Often those fortunate enough to earn a college degree proudly display their diploma in their office or another personal location. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Difficult times bring out the best and worst in individuals and organizations. You’ve likely seen some of each during recent days. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Life for Dunder Mifflin paper salesman Jim Halpert revolved around two things: pleasing Pam and pranking Dwight; it was never about the money. MORE
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Fans of The Office know that whenever Michael Scott attended another person’s party, wedding, or baby’s baptism, he would inevitably steal the spotlight, making the event about him. MORE
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Like most people, I was amazed when an NFT of a collage by the artist Beeple recently sold at auction for $69 million. MORE
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing In his first speech after news media declared him the election winner, Joe Biden urged Americans to “come together as a nation,” “ unite ,” and “heal.” MORE
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing It’s comforting when a company puts society’s needs ahead of its own interests. MORE
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing It was a frightening experience. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence The stage for a college basketball game couldn’t get much bigger : two top-ten teams in a packed arena, one of the best rivalries in all of sports, several projected NBA draft picks in the lineup, two hall of fame coaches on the sidelines, the likely NCAA player of the year on the court, and the 44th president of the United States in the stands. MORE
Mindful Marketing
MAY 8, 2021
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Businesses need to do many things well to be successful, but the most basic is getting people to buy their products.
Mindful Marketing
APRIL 23, 2021
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Fans of The Office know that whenever Michael Scott attended another person’s party, wedding, or baby’s baptism, he would inevitably steal the spotlight, making the event about him.
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Mindful Marketing
FEBRUARY 14, 2021
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing As a Seinfeld fan, one of my favorite episodes is when George’s eye catches a piece of flying grapefruit, causing him to confuse everyone with his involuntary winking.
Mindful Marketing
MARCH 28, 2021
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Like most people, I was amazed when an NFT of a collage by the artist Beeple recently sold at auction for $69 million.
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Mindful Marketing
APRIL 10, 2021
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing You’re a basketball player whose team just won the NCAA Division I national championship!
Mindful Marketing
MARCH 12, 2021
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing February’s Black History Month was an important reminder of the impactful roles people of color have played in our world.
Mindful Marketing
JULY 21, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence After evading public pressure for decades, financial concerns have finally sacked the National Football League’s (NFL) Washington franchise, causing it to change a name that Merriam-Webster defines as “ offensive.”
Mindful Marketing
JANUARY 23, 2021
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Often those fortunate enough to earn a college degree proudly display their diploma in their office or another personal location.
Mindful Marketing
FEBRUARY 28, 2021
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing A teenage football player’s verbal hits on an MVP NFL quarterback led amateur and professional sports analysts alike to call a personal foul.
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Mindful Marketing
SEPTEMBER 19, 2020
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing By now we all have a story of how the pandemic has negatively impacted us or those we love.
Mindful Marketing
OCTOBER 17, 2020
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing It was a frightening experience.
Mindful Marketing
DECEMBER 12, 2020
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing “How much does it cost?”—It’s
Mindful Marketing
JUNE 13, 2020
by Will Young IV , business administration major, marketing minor, and member of the men's basketball team at Messiah College As a Christian, to consider marketing’s role in racial reconciliation means understanding reconciliation from a biblical perspective.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Mindful Marketing
DECEMBER 21, 2020
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing It’s a parent’s classic Christmas morning fail: After having the foresight to purchase the holiday’s hottest new toy, they forget to buy the batteries!
Mindful Marketing
JULY 4, 2020
by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis.
Mindful Marketing
NOVEMBER 14, 2020
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing In his first speech after news media declared him the election winner, Joe Biden urged Americans to “come together as a nation,” “ unite ,” and “heal.”
Mindful Marketing
NOVEMBER 28, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. the biggest shopping season of the year can incite even the most apathetic shopper.
In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.
Mindful Marketing
NOVEMBER 27, 2020
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Ask people their biggest brand loyalties and they’ll mention names like Apple, Coca-Cola, and Nike.
Mindful Marketing
APRIL 18, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “To err is human, to forgive is divine.”
Mindful Marketing
MARCH 5, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Few fans of major professional sports ever say, “I feel so sorry for those players.” ” After all, the average NFL salary is about $2.7
Mindful Marketing
JANUARY 25, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Imagine that someone you know is coming to your home, but you’re not able to let them in, so you tell them, “I’ll leave the backdoor open.”
Mindful Marketing
MAY 31, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Life for Dunder Mifflin paper salesman Jim Halpert revolved around two things: pleasing Pam and pranking Dwight; it was never about the money.
Mindful Marketing
OCTOBER 4, 2020
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing It’s comforting when a company puts society’s needs ahead of its own interests.
Mindful Marketing
SEPTEMBER 5, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been food pranked? Someone gives you something to eat and “Yech!” ” it turns out to be much different than you expected—toothpaste inside an Oreo is a classic gag.
Mindful Marketing
MARCH 21, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Difficult times bring out the best and worst in individuals and organizations. You’ve likely seen some of each during recent days.
Mindful Marketing
AUGUST 23, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “What do you want to watch?” ” “I don’t know; what do you want to watch?”
Mindful Marketing
JUNE 13, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When considering our world’s challenges, people tend to see marketing as part of the problem, not the solution.
Mindful Marketing
MAY 17, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’ve heard the saying, “Misery loves company.” ” Here’s an even hotter take: Misery makes money.
Mindful Marketing
MAY 3, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence People are missing out on many favorite activities because of the pandemic, but not being able to eat in a restaurant or go to the movies are small sacrifices compared to the major life events some have been forced to forgo: weddings, honeymoons, graduations.
Mindful Marketing
AUGUST 9, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence How did you earn money as a kid? Maybe you babysat, mowed lawns, or did chores around the house. Did you ever get paid to read? Probably not, but now one creative company rewards kids for reading while they get their haircut. A haircut is a uniquely intimate interpersonal experience for someone of any age.
Mindful Marketing
DECEMBER 28, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Did you give or receive clothing this holiday season? You may not know that if that sweater, jacket, or hat hadn’t been purchased, it might have been burned.
Mindful Marketing
DECEMBER 13, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “If my husband gave me a Peloton for Christmas, I’d give him divorce papers.”
Mindful Marketing
MAY 15, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Cutthroat Kitchen , The Amazing Race , The Voice —television viewership is one sign that our culture loves competition. However, adult obsessions often trickle down to the littlest in society: Now children are the main participants in contest programs like American Ninja Warrior Junior , which prompts the question: Is marketing making kids too competitive?
Mindful Marketing
FEBRUARY 23, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence The stage for a college basketball game couldn’t get much bigger : two top-ten teams in a packed arena, one of the best rivalries in all of sports, several projected NBA draft picks in the lineup, two hall of fame coaches on the sidelines, the likely NCAA player of the year on the court, and the 44th president of the United States in the stands.
Mindful Marketing
MAY 3, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When you walk into a Walmart this month, you won’t see someone who’s been a fixture at the front of its stores for decades—the greeter. The world’s largest retailer’s decision to eliminate the iconic position quickly drew harsh criticism, which seemed to take the company by surprise and has made many wonder: Was Walmart right to send loyal employees into unemployment?
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