Mindful Marketing

When TV Commercials Wink

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing As a Seinfeld fan, one of my favorite episodes is when George’s eye catches a piece of flying grapefruit, causing him to confuse everyone with his involuntary winking.

Leaving a Legacy of Irreverence

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A teenage football player’s verbal hits on an MVP NFL quarterback led amateur and professional sports analysts alike to call a personal foul.

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Committed to Cursing

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ Do you have a resolution for 2021? According to Parade , the most popular annual self-promise is to lose weight.

Natural Light Imitates Art

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Often those fortunate enough to earn a college degree proudly display their diploma in their office or another personal location.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Should People Be Mascots?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence After evading public pressure for decades, financial concerns have finally sacked the National Football League’s (NFL) Washington franchise, causing it to change a name that Merriam-Webster defines as “ offensive.”

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Moving Aside To Let Consumers Drive

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It was a frightening experience.

Corporate Social Responsibility Everyone Should See

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing By now we all have a story of how the pandemic has negatively impacted us or those we love.

Did Apple Make a Debundling Blunder?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ It’s a parent’s classic Christmas morning fail: After having the foresight to purchase the holiday’s hottest new toy, they forget to buy the batteries!

Marketing Unity

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ In his first speech after news media declared him the election winner, Joe Biden urged Americans to “come together as a nation,” “ unite ,” and “heal.”

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Can Google Be Trusted?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ Ask people their biggest brand loyalties and they’ll mention names like Apple, Coca-Cola, and Nike.

Was Pulling "Finger Lickin’ Good" Just Publicity Grabin’?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s comforting when a company puts society’s needs ahead of its own interests.

Capri Sun Practices Child’s Play

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been food pranked? Someone gives you something to eat and “Yech!” ” it turns out to be much different than you expected—toothpaste inside an Oreo is a classic gag.

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Does Using “Shuffle” Mean You’re Already ‘Stuffed Full’?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “What do you want to watch?” ” “I don’t know; what do you want to watch?”

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Listen and Act, for Marketing and Racial Reconciliation

Mindful Marketing

by Will Young IV , business administration major, marketing minor, ​ and member of the men's basketball team at Messiah College As a Christian, to consider marketing’s role in racial reconciliation means understanding reconciliation from a biblical perspective. Four times in his letters to the early Church, the apostle Paul used the Greek word katallage , which means to exchange one thing for another.

Reading for Profit

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence How did you earn money as a kid? Maybe you babysat, mowed lawns, or did chores around the house. Did you ever get paid to read? Probably not, but now one creative company rewards kids for reading while they get their haircut. A haircut is a uniquely intimate interpersonal experience for someone of any age.

How Marketing Still Needs Racial Redemption

Mindful Marketing

by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing.

Making Kids Too Competitive?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Cutthroat Kitchen , The Amazing Race , The Voice —television viewership is one sign that our culture loves competition. However, adult obsessions often trickle down to the littlest in society: Now children are the main participants in contest programs like American Ninja Warrior Junior , which prompts the question: Is marketing making kids too competitive?

Public Relations for Businesses Today

Speaker: Ronn Torossian, Founder and CEO of 5W Public Relations

Ronn Torossian, Founder and CEO of 5W Public Relations, and one of America’s most prolific and well-respected crisis communications professionals will be participating in a Q&A with Public Relations Today to discuss the state of public relations and how it relates to business today.

Just Blew It

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence The stage for a college basketball game couldn’t get much bigger : two top-ten teams in a packed arena, one of the best rivalries in all of sports, several projected NBA draft picks in the lineup, two hall of fame coaches on the sidelines, the likely NCAA player of the year on the court, and the 44th president of the United States in the stands.

Walmart Says Goodbye to Greeters

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When you walk into a Walmart this month, you won’t see someone who’s been a fixture at the front of its stores for decades—the greeter. The world’s largest retailer’s decision to eliminate the iconic position quickly drew harsh criticism, which seemed to take the company by surprise and has made many wonder: Was Walmart right to send loyal employees into unemployment?

Business’s Best Path to Racial Justice

Mindful Marketing

by Abbigail Jones , former customer solutions specialist at Webstaurant Store ; current co-youth director at Middletown Presbyterian Church and mom Although profitability is a priority for any successful business, it’s narrow to overlook the capacity that companies have to change the world for the better: to lift communities of color out of poverty and provide economic opportunity. As an African American woman, a Christian, and a millennial, social justice is near and dear to my heart.

The Business of Forgiveness?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence ​“To err is human, to forgive is divine.” ” Alexander Pope’s adage applies to every person who has overlooked another’s offense or asked for forgiveness of their own, yet organizations often seem immune to any such ‘mercy mandate.’ ’ At a time when many people are showing others unusual grace, should companies also be forgiving others?

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Marketing Giving

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. the biggest shopping season of the year can incite even the most apathetic shopper. Some, however, would have us believe that we should do something different with our money, instead of buying things for ourselves or others. But, isn’t shopping a key to holiday happiness?

Pizza Protection

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Unfortunately, there are accidents in life. Cars collide. Homes flood. People break bones. Insurance lessens the impact of such events, but what about damage to pizza ? Well, Domino’s now offers protection for even that unexpected occurrence.

Paying with Your Personal Brand

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence It was shocking to hear the news: TV’s beloved “Aunt Becky” charged with fraud in “the biggest college admissions scam ever prosecuted in the U.S.” ” Most people understand that a business model based on bribery is wrong, but there’s another angle to this story that's relevant to each of us, as marketers of ourselves.

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How a Blind Marketing Student Sees a Smart Cane

Mindful Marketing

by Jason Polansky , Marketing Major at Messiah College I enjoy each day without something that many take for granted—eyesight. To safely navigate a sight-friendly word, a blind person develops other aptitudes, like a keener sense of hearing, and learns to use technology, such as a smartphone with GPS. Now one company has developed a hi-tech version of a tool blind folks have used forever—the cane. The thought of a ‘smart cane’ is intriguing, but is it Mindful Marketing?

Giving Poor Athletes an Assist

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Few fans of major professional sports ever say, “I feel so sorry for those players.” ” After all, the average NFL salary is about $2.7 million , and MLB and NBA players earn even more: $4 million and $7.1 million , respectively. However, what's a dream for many athletes can quickly turn into a nightmare once their playing career ends.

Some Good Payout for John Krasinski

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Life for Dunder Mifflin paper salesman Jim Halpert revolved around two things: pleasing Pam and pranking Dwight; it was never about the money. Now some suggest that John Krasinski's acting is even better than we believed after he surprisingly cashed-in on his homespun, positivity-in-the-face-of-a-pandemic YouTube program.

Should Apple Open a Backdoor?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Imagine that someone you know is coming to your home, but you’re not able to let them in, so you tell them, “I’ll leave the backdoor open.” ” Of course, doing so means that anyone else, with good intentions or bad, can easily enter.

Whole Grain Isn't the Whole Story

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle. Your whole table expresses surprise, to which the waiter replies, “The pizza has pepperoni, so it is a ‘pepperoni pizza.’”

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Preying on Older People

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence As I chatted with prospective students and their parents at a luncheon in our college’s cafeteria, I suspected that something wasn’t going well for one of the families. While others talked and laughed around the table, one mom seemed distracted, repeatedly checking her phone and whispering with her daughter.

Pay to Pray

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “The best things in life are free,” for instance, an evening with family, a walk on a sunny morning, a conversation with a friend. For many people, going to God is another 'free 'dom they cherish. Why, then, does one religion appear to be putting a paywall between its people and God?

Kidfluencers

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Do you remember doing ‘connect the dots’ as a kid? You probably liked seeing a picture appear as you drew lines from one number to the next. Today’s online influencer marketing makes it difficult even for adults to connect the dots between product users and corporate sponsors. Imagine how hard it is for kids, who some companies intentionally target, to put together a picture of that influence.

Sick and Healthy "Viral Marketing"

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Difficult times bring out the best and worst in individuals and organizations. You’ve likely seen some of each during recent days. Although it’s frightful to find our world battling a pandemic, it’s a healthy occasion to diagnose what is and isn’t Mindful Marketing. One of the ‘sickest’ cases has involved two entrepreneurial brothers from Tennessee.

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Can Marketing Make a Difference?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When considering our world’s challenges, people tend to see marketing as part of the problem, not the solution. Such perceptions surface in Gallup’s annual poll about the honesty and ethics of various occupations: Respondents consistently rank marketing roles like advertising practitioner, insurance agent, and car salesperson near the bottom of the list.

Profiting on Others' Pain

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’ve heard the saying, “Misery loves company.” ” Here’s an even hotter take: Misery makes money. Oftentimes the bigger the problem, the bigger the payout for solving it, but is it right for companies to monetize consumer misfortune, particularly during a pandemic?