Mindful Marketing

Whole Grain Isn't the Whole Story

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle.

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The Best an Ad Can Get?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When I was growing up, my family had a small, easily-provoked dog. He was responsible for holes in many pairs of my socks from times I tried to slip past him while he was in an especially protective mood.

It's About a <<Fiji Water>> Girl

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been photobombed? Friends and family often have fun slyly inserting themselves into each other’s pictures.

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Mailing Away Your DNA

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? Have you thought of surprising them with the ‘gift of ancestry’?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Betting on Sports Gambling

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence What skills did your parents teach you when you were growing up? Maybe they showed you how to throw a baseball, ride a bike, or drive a car.

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Starbuck's Learns Sign Language

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence If you’ve gone to a really loud concert, gotten a bad ear infection, or had a clogged ear canal, you know a little about hearing loss.

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Targeting Teens for E-Cigarettes

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Remember when teenagers would rush from high school so they could light a cigarette? Some would even try to sneak a smoke in the bathroom between classes. Those days are now back with a 21st century twist.

Is Fortnite Addiction for Real?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Alcohol, gambling, opioids: Out-of-control consumption of such things has upended the lives of many. Now some are arguing for an unlikely addition to the list of harmful obsessions—Fortnite.

Just Divided over Nike's New Ad

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Nike just aired a new commercial that has quickly become entangled in controversy.

Ethics 155

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Killer TV

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence "In the future everybody will be world-famous for fifteen minutes." Social media has made Andy Warhol’s words at a 1968 Stockholm art exhibit more prophetic than ever.

Businesses that Bury the Hatchet

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence What’s a fun night out with friends for you? Maybe it’s dinner at a favorite restaurant or a trip to the movies to see a new release. How about throwing axes ?

Could Cannabis and Coca-Cola be the Real Thing?

Mindful Marketing

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How I used SeeDepth to Improve PR Measurement

Mindful Marketing

By Seedepth. GUEST POST by Mikala Vidal. As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results.

Advertising Attacks Domestic Violence

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence An Ohio State assistant football coach repeatedly beat his wife. A Colorado man allegedly murdered his pregnant wife and their two daughters.

Smile, You're on Social Media

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence "When it's least expected - you're elected. You're the star today. Smile! You're on Candid Camera!

PR Measurement Advice From The Client

Mindful Marketing

By Seedepth. GUEST POST By Mikala Vidal. I started my PR and marketing career almost 15 years ago.

5 Scary PR Measurement Mistakes

Mindful Marketing

By Seedepth. PR measurement doesn’t have to be scary, and PR analytics can be eye popping fun. Using data to share real information instead of ghostly figures can ensure your future longevity. Don’t be afraid – but avoid these five deadly mistakes!

PR Measurement: Tracking Coverage Drivers

Mindful Marketing

By Seedepth. In our continued support of the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month ,” today’s topic is Coverage Driver. Is your team tracking this measurement of PR success?

Learn From The Best In PR Measurement & Analytics

Mindful Marketing

By Seedepth. . Wondering how PR measurement has evolved over the years? Confused about how scorecards work, why benchmarks are important or what PRTech tools can do to improve your PR results?

Measurement Month: The Barcelona Principles

Mindful Marketing

By Seedepth. We’ve written before about the Barcelona Principles. As part of our support for AMEC’s Measurement Month , we’ll share again our thoughts on their importance.

Measuring the Value of PR Connections

Mindful Marketing

By Seedepth. With the advent of social media, the rules of PR have changed – PR pros are now designers, content creators and social media managers in addition to storytellers. But one element to PR success remains the same – a strong network.

3 Ways To Shift Your PR Measurement Mindset

Mindful Marketing

By Seedepth. Are you still just monitoring your media? Sure, it saves you time on tracking hits, but clients want more. PR analytics gives you insight into how those “hits” fared & impacted your business.

Media Monitoring is Not PR Measurement, And PR is More Than Media

Mindful Marketing

By Seedepth. There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are also a lot of companies claiming to do PR analytics, yet focus on only one component of PR: media relations or media monitoring.

Hire The Right Team: SeeDepth CEO To Speak At Bullhorn Engage

Mindful Marketing

By Seedepth. Our Founder and CEO, Christine Perkett , will speak at Bullhorn’s Engage2016 next month. Engage is an event for exploring the opportunities and challenges associated with accelerating. your business growth. You’ll learn to build better business relationships and boost your performance. by more effectively engaging with your customers and employees. It’s the only conference of its kind. that brings together practitioners, industry experts, and innovative business leaders.

PR, Branding and Positioning to Take on Goliath

Mindful Marketing

By Seedepth. Our Founder & CEO, Christine Perkett , has been busy on the speaking circuit lately. If you’re looking for marketing and branding insights, you may find interest in her speech from INBOUND16.

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Why Successful PR Agencies Invest In PR Tech

Mindful Marketing

By Christine Perkett. It wasn’t too long ago that many people were declaring “PR is Dead,” mostly in response to the rise of social media and the ease with which anyone could now promote themselves.

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Demand Grows For Media Intelligence and PR Information and Software

Mindful Marketing

By Seedepth But new players are forcing change – going well beyond media monitoring – in the PR industry A new report was recently issued by Burton-Taylor International Consulting indicating that in 2016, global spend on Media Intelligence and PR information & software was up 6.55%, as demand topped USD3b in the industry, for the first time.

Don’t Be Scared of PR Measurement

Mindful Marketing

By Seedepth. In our conversations with prospects, we often find that measurement is a scary topic. While PR executives and agencies are eager to showcase winning campaigns, they tend to get a little spooked when it comes to discussions around what isn’t’ working.

Summer Is A Perfect Time For PR Analytics

Mindful Marketing

By Seedepth. It’s hard to believe, but July is here and Summer if flying by. In the middle of Summer Fridays, long weekends and days by the pool, we’re already thinking about the Fall.

The State Of Journalism, How It Might Evolve, And How PR Can Help

Mindful Marketing

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. Additionally, a divisive political climate has given birth to biased and fake news outlets. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe.

4 Ways Analytics Tools Improve PR

Mindful Marketing

By Seedepth. In PR circles today, measurement and analytics are all the rage – at least at a conversational level.

5 Ways To Motivate Your PR Team

Mindful Marketing

By Seedepth. It’s #MondayMotivation on social media, so we thought we’d share five tips for motivating your PR team and getting the best out of them. Celebrate wins beyond the latest media hit. Too often, PR experts are defined by their ability to secure a piece of media coverage.

It’s Measurement Month – Benchmark PR Success

Mindful Marketing

By Seedepth. September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.”

Scared Of PR Measurement? 5 Reasons Not To Be

Mindful Marketing

By Seedepth. No doubt that the thought of measuring the value of PR is scary to many communications professionals. For too long, we were told that PR was a “squishy” variable, one that couldn’t be measured. Now, we are told there’s data here and data there, but many PR executives are still scared of what that data might unveil. Will it show that our campaigns aren’t working? Will the data make sense? Will we have to change our strategy?

Six Easy Ways To Improve PR Client-Agency Relationships

Mindful Marketing

By Seedepth. There’s no feeling like winning a new client. After all the research, writing the proposal, prepping the team, pitching and signing the contract, you’re ready for the real work to begin.

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2016 Challenges and Opportunities in PR Measurement

Mindful Marketing

By Seedepth. On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England.

Should Your Business Hire A PR Agency Or DIY?

Mindful Marketing

By Seedepth Congratulations! You’ve launched a company! You’ve got your logo, your website has launched and you’ve started selling. Congratulations! You’re on your way to becoming a bonafide business. It’s exciting! But don’t let that enthusiasm derail what you need to focus on first and foremost: marketing and sales. A product or service without customers is a moot point. But where does PR land in this mix?

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Masters in Marketing Interview: Paul Furiga, WordWrite Communications

Mindful Marketing

By Christine Perkett. Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University.