Mindful Marketing

Cultures of Corruption

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed.

Do Subscriptions Make Sense?

Mindful Marketing

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Real Beef About Burger Ads

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing While Ukrainians mourn their war dead and Buffalo residents grieve victims of a hate crime, a guy in New York cries foul because his hamburgers aren’t bigger.

Should AI Impersonate People?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “Imitation is the sincerest form of flattery”—it is a high compliment when people respect someone’s work enough to replicate it.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Does Free Speech Mean Unfiltered?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing There’s no law stopping someone from telling a coworker he has bad breath, or a friend she texts too much, or a spouse their outfit isn’t flattering.

Recognizing 'Kid Concerns'

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing What worried you as a child? Maybe it was not having friends seated at your lunch table or embarrassing yourself in PE class? For kids, those are real concerns.

Is Netflix Content 'Good Enough'?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing How old were you when you made your first solo shopping trip? If you’re a Boomer, Gen X, or Gen Z, your answer might be 8, 12, or even 18.

The Trouble with Taunting

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing With Super Bowl LVI fast approaching, it’s a good time to analyze the officiating that’s caused so much controversy this football season.

Marketing Ideology

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Principles of marketing professors teach that “products” are more than tangible goods; they’re also services and ideas.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Super BOLD Ads

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A guy chows down on kitty litter , a celebrity bedazzles a convict’s ankle monitor with diamond studs, a groom marries a demon ghost bride.

How Should People Feel about Machines?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We used to only have to worry about the feelings of people. Now we need to be careful not to offend a brand-new category of ‘beings’—machines.

Will Heinz’s Halloween Promotion Scare Away Consumers?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ Halloween is a time when many companies give a glimpse into their dark sides, usually with carefully created, humor-filled ads.

Mascot Madness

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Thanking Employees for Giving

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Even during a pandemic, there’s much for which to be thankful.

Help Wanted, Marketing to Prospective Employees

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing While eating lunch at a favorite restaurant recently, my son and I noticed that the menu was much shorter than before.

Are Apple AirTags Too Risky?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us played ‘tag’ as a kid and loved the simple thrill of chasing others around and trying not to get tagged.

Is Space Tourism an Unnecessary Splurge?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s interesting to see how much people are willing to pay to travel from point A to point B: Is $50 too much for a 15-minute Uber to the airport; is $500 reasonable for a one-way flight from JFK to LAX?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Should Social Responsibility be Selfless?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing While people gave gifts to loved ones last month, the world’s largest pizza chain was providing presents to some very surprised recipients—other restaurants.

Selling Social Issues

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Besides being a tasty treat that almost everyone enjoys, ice cream is a ‘celebration food’ served at birthday parties and used to reward kids' sports team success.

College Athletes Must Get in Condition for Commercialism

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing College students enjoy talking about ads, especially ones that feature top athletes like Tom Brady, Serena Williams, and Lebron James.

Cutting Out Weight Loss Ads

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Have you ever felt self-conscious about your weight?

7 Ways to Deliver Groundbreaking Thought Leadership

A thought leadership program is a powerful tool to increase the profile of your company. By developing content that is authentic to your brand, you can become the ‘go-to’ expert in your field. This will improve customer engagement and market awareness.

Don't Be Naïve About Native Advertising

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Christmas Story fans remember Ralphie’s excitement in receiving a long-awaited Little Orphan Annie decoder ring, only to be disappointed by the unexpected product plug: “ Be sure to drink your Ovaltine.”

Natural Light Imitates Art

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Often those fortunate enough to earn a college degree proudly display their diploma in their office or another personal location.

When TV Commercials Wink

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing As a Seinfeld fan, one of my favorite episodes is when George’s eye catches a piece of flying grapefruit, causing him to confuse everyone with his involuntary winking.

Two Lessons TikTok can Teach Facebook

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us have used social media to learn how to do something, from making bread to remodeling a bathroom.

Measuring the Impact of PR: A Roadmap to True Value

Measuring the true impact of Comms is a daunting enough task. And without the right measurement program, PR risks losing ownership of its own success. In this new whitepaper from measurement expert Neil Morrison, you'll learn five tips to help move beyond vanity metrics.

Committed to Cursing

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ Do you have a resolution for 2021? According to Parade , the most popular annual self-promise is to lose weight.

Why Can't TikTok Block the Blackout Challenge?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Many people’s New Year’s resolutions are to eat less and exercise more. Fortunately, few people need to promise to kill less.

Four Behaviors of a Peacemaking Brand

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing In one of my favorite commercials, Liberty Mutual spotlighted acts of kindness that inspired others to pay the good deeds forward.

Will the Metaverse be Meta-Worse?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A name change is seldom a small thing. It’s especially significant when one of the world’s most valuable companies decides to rebrand.

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

Gen Z Students Teach Their Professor About Thrifting

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Remember the excitement of your first time wearing a new jacket or pair of shoes? Did you wonder how the original owner felt when they wore them?

A Bad Sign:  Macy's vs. Amazon Billboard Battle

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing With the holiday shopping season in full swing, many consumers are unaware of two titan retailers’ battle over a billboard, the results of which could impact how and where shoppers buy gifts for years to come.

Can Google Be Trusted?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ Ask people their biggest brand loyalties and they’ll mention names like Apple, Coca-Cola, and Nike.

Corporate Social Responsibility Everyone Should See

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing By now we all have a story of how the pandemic has negatively impacted us or those we love.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.