Mindful Marketing

Corporate Social Responsibility Everyone Should See

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing By now we all have a story of how the pandemic has negatively impacted us or those we love.

Capri Sun Practices Child’s Play

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been food pranked? Someone gives you something to eat and “Yech!” ” it turns out to be much different than you expected—toothpaste inside an Oreo is a classic gag.

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Does Using “Shuffle” Mean You’re Already ‘Stuffed Full’?

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by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “What do you want to watch?” ” “I don’t know; what do you want to watch?”

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How Marketing Still Needs Racial Redemption

Mindful Marketing

by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Should People Be Mascots?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence After evading public pressure for decades, financial concerns have finally sacked the National Football League’s (NFL) Washington franchise, causing it to change a name that Merriam-Webster defines as “ offensive.” ” While it’s good that Native Americans will no longer be subject to that denigration, a broader question remains: Should any sports team’s mascot be a person?

Should Apple Open a Backdoor?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Imagine that someone you know is coming to your home, but you’re not able to let them in, so you tell them, “I’ll leave the backdoor open.”

Sick and Healthy "Viral Marketing"

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by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Difficult times bring out the best and worst in individuals and organizations. You’ve likely seen some of each during recent days.

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Listen and Act, for Marketing and Racial Reconciliation

Mindful Marketing

by Will Young IV , business administration major, marketing minor, ​ and member of the men's basketball team at Messiah College As a Christian, to consider marketing’s role in racial reconciliation means understanding reconciliation from a biblical perspective. Four times in his letters to the early Church, the apostle Paul used the Greek word katallage , which means to exchange one thing for another.

Business’s Best Path to Racial Justice

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by Abbigail Jones , former customer solutions specialist at Webstaurant Store ; current co-youth director at Middletown Presbyterian Church and mom Although profitability is a priority for any successful business, it’s narrow to overlook the capacity that companies have to change the world for the better: to lift communities of color out of poverty and provide economic opportunity. As an African American woman, a Christian, and a millennial, social justice is near and dear to my heart.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Reading for Profit

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by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence How did you earn money as a kid? Maybe you babysat, mowed lawns, or did chores around the house. Did you ever get paid to read? Probably not, but now one creative company rewards kids for reading while they get their haircut. A haircut is a uniquely intimate interpersonal experience for someone of any age.

Burberry after its Burning Ban

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Did you give or receive clothing this holiday season? You may not know that if that sweater, jacket, or hat hadn’t been purchased, it might have been burned.

Some Good Payout for John Krasinski

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by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Life for Dunder Mifflin paper salesman Jim Halpert revolved around two things: pleasing Pam and pranking Dwight; it was never about the money. Now some suggest that John Krasinski's acting is even better than we believed after he surprisingly cashed-in on his homespun, positivity-in-the-face-of-a-pandemic YouTube program.

Peloton's Psychological Problems

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “If my husband gave me a Peloton for Christmas, I’d give him divorce papers.”

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Giving Poor Athletes an Assist

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by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Few fans of major professional sports ever say, “I feel so sorry for those players.” ” After all, the average NFL salary is about $2.7 million , and MLB and NBA players earn even more: $4 million and $7.1 million , respectively. However, what's a dream for many athletes can quickly turn into a nightmare once their playing career ends.

Making Kids Too Competitive?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Cutthroat Kitchen , The Amazing Race , The Voice —television viewership is one sign that our culture loves competition. However, adult obsessions often trickle down to the littlest in society: Now children are the main participants in contest programs like American Ninja Warrior Junior , which prompts the question: Is marketing making kids too competitive?

Just Blew It

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by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence The stage for a college basketball game couldn’t get much bigger : two top-ten teams in a packed arena, one of the best rivalries in all of sports, several projected NBA draft picks in the lineup, two hall of fame coaches on the sidelines, the likely NCAA player of the year on the court, and the 44th president of the United States in the stands.

The Impossible 'to Stomach' Whopper

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by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Green bumps, black specks, white fuzz. You saw the telltale signs when a piece of once fresh fruit or an edible vegetable fell to the back of a refrigerator drawer where it laid low for a few months.

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Can Marketing Make a Difference?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When considering our world’s challenges, people tend to see marketing as part of the problem, not the solution. Such perceptions surface in Gallup’s annual poll about the honesty and ethics of various occupations: Respondents consistently rank marketing roles like advertising practitioner, insurance agent, and car salesperson near the bottom of the list.

Walmart Says Goodbye to Greeters

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by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When you walk into a Walmart this month, you won’t see someone who’s been a fixture at the front of its stores for decades—the greeter. The world’s largest retailer’s decision to eliminate the iconic position quickly drew harsh criticism, which seemed to take the company by surprise and has made many wonder: Was Walmart right to send loyal employees into unemployment?

Marketing Giving

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by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. the biggest shopping season of the year can incite even the most apathetic shopper. Some, however, would have us believe that we should do something different with our money, instead of buying things for ourselves or others. But, isn’t shopping a key to holiday happiness?

How a Blind Marketing Student Sees a Smart Cane

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by Jason Polansky , Marketing Major at Messiah College I enjoy each day without something that many take for granted—eyesight. To safely navigate a sight-friendly word, a blind person develops other aptitudes, like a keener sense of hearing, and learns to use technology, such as a smartphone with GPS. Now one company has developed a hi-tech version of a tool blind folks have used forever—the cane. The thought of a ‘smart cane’ is intriguing, but is it Mindful Marketing?

Paying with Your Personal Brand

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence It was shocking to hear the news: TV’s beloved “Aunt Becky” charged with fraud in “the biggest college admissions scam ever prosecuted in the U.S.” ” Most people understand that a business model based on bribery is wrong, but there’s another angle to this story that's relevant to each of us, as marketers of ourselves.

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Pizza Protection

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by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Unfortunately, there are accidents in life. Cars collide. Homes flood. People break bones. Insurance lessens the impact of such events, but what about damage to pizza ? Well, Domino’s now offers protection for even that unexpected occurrence.

Pay to Pray

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by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “The best things in life are free,” for instance, an evening with family, a walk on a sunny morning, a conversation with a friend. For many people, going to God is another 'free 'dom they cherish. Why, then, does one religion appear to be putting a paywall between its people and God?

Kidfluencers

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by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Do you remember doing ‘connect the dots’ as a kid? You probably liked seeing a picture appear as you drew lines from one number to the next. Today’s online influencer marketing makes it difficult even for adults to connect the dots between product users and corporate sponsors. Imagine how hard it is for kids, who some companies intentionally target, to put together a picture of that influence.

Preying on Older People

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by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence As I chatted with prospective students and their parents at a luncheon in our college’s cafeteria, I suspected that something wasn’t going well for one of the families. While others talked and laughed around the table, one mom seemed distracted, repeatedly checking her phone and whispering with her daughter.

Whole Grain Isn't the Whole Story

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle. Your whole table expresses surprise, to which the waiter replies, “The pizza has pepperoni, so it is a ‘pepperoni pizza.’”

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Profiting on Others' Pain

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’ve heard the saying, “Misery loves company.” ” Here’s an even hotter take: Misery makes money. Oftentimes the bigger the problem, the bigger the payout for solving it, but is it right for companies to monetize consumer misfortune, particularly during a pandemic?

Coopting Commencement

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by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence People are missing out on many favorite activities because of the pandemic, but not being able to eat in a restaurant or go to the movies are small sacrifices compared to the major life events some have been forced to forgo: weddings, honeymoons, graduations. Some caring companies have stepped in to ease the pain, but could their efforts actually be causing more harm?

What Does "Meat" Mean?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Girl Scout: “Is this [lemonade] made from real lemons?” ” Wednesday and Pugsley, seated at their lemonade stand: “Yes.” ” Girl Scout: “I’ll buy a cup, if you buy a box of my delicious Girl Scout cookies.” ” Wednesday: “Are they made from real Girl Scouts?”

Dynamic Pricing or Discrimination?

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by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Eric, a friend of mine who happens to be a CPA, realized he was running low on string for his grass trimmer, so he went shopping where he’d purchased the product before—Amazon. Finding what seemed like a good price ($18.94) for the same 3-pack of spools he bought a few years earlier, he placed the item in his cart.

Artificial Endorsers

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by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever thought you saw someone you knew, went to talk to them, but found it wasn’t them? That’s embarrassing. Or, have you ever thought ‘someone’ was a real person, only to realize they weren’t? This second kind of mistaken identity will become more common if one particular promotional trend continues.

The Best an Ad Can Get?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When I was growing up, my family had a small, easily-provoked dog. He was responsible for holes in many pairs of my socks from times I tried to slip past him while he was in an especially protective mood. The person he guarded was my mother, because she made sure he had food. Our dog knew better than to ‘bite the hand that fed him.’

Divine Humor

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by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence On March 15, a gunman killed 50 people at two mosques in Christchurch, New Zealand. During two weeks in late March and early April, a suspect set fire to three churches in Louisiana. While most people denounce such religious violence, some seem to suggest, ‘If only people would lighten up and not take faith so seriously, there wouldn’t be such incidents.’

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It's About a <<Fiji Water>> Girl

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been photobombed? Friends and family often have fun slyly inserting themselves into each other’s pictures. Sometimes it’s a complete stranger who appears in the background of a vacation photo, smiling for the camera. People are used to those kinds of photobombs, but do A-list celebrities expect such interlopers on the red carpet of a major awards show?

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Live Streaming Funerals

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by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence What will you watch on TV tonight? Maybe you’ll catch a movie on cable or stream season five of your favorite sitcom. Or, maybe you’ll tune-in to Uncle Walter’s wake. That’s right: Some funeral homes now make it possible for mourners to stay home, thanks to live streaming of memorial services.

Promotion in Disguise?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Halloween was here and gone, but its effects live on. For kids, that may mean ongoing sugar rushes from a huge candy haul. For adults, it could be as serious as a DUI arrest after too much partying. However, one company you probably wouldn’t expect, stepped in to deter Halloween-related drunkenness.