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How Marketing Still Needs Racial Redemption
Mindful Marketing
JULY 4, 2020
by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis.
Mindful Marketing
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Listen and Act, for Marketing and Racial Reconciliation
Mindful Marketing
JUNE 13, 2020
by Will Young IV , business administration major, marketing minor, and member of the men's basketball team at Messiah College As a Christian, to consider marketing’s role in racial reconciliation means understanding reconciliation from a biblical perspective.
Some Good Payout for John Krasinski
Mindful Marketing
MAY 31, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Life for Dunder Mifflin paper salesman Jim Halpert revolved around two things: pleasing Pam and pranking Dwight; it was never about the money.
Harness the Power of Influencers and Advocates
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Can Marketing Make a Difference?
Mindful Marketing
JUNE 13, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When considering our world’s challenges, people tend to see marketing as part of the problem, not the solution.
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Reading for Profit
Mindful Marketing
AUGUST 9, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence How did you earn money as a kid? Maybe you babysat, mowed lawns, or did chores around the house. Did you ever get paid to read?
Giving Poor Athletes an Assist
Mindful Marketing
MARCH 5, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Few fans of major professional sports ever say, “I feel so sorry for those players.” ” After all, the average NFL salary is about $2.7
Profiting on Others' Pain
Mindful Marketing
MAY 17, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’ve heard the saying, “Misery loves company.” ” Here’s an even hotter take: Misery makes money.
Should Apple Open a Backdoor?
Mindful Marketing
JANUARY 25, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Imagine that someone you know is coming to your home, but you’re not able to let them in, so you tell them, “I’ll leave the backdoor open.”
Top 15 Free PR Ideas to Grow Your Online Business
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
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Making Kids Too Competitive?
Mindful Marketing
MAY 15, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Cutthroat Kitchen , The Amazing Race , The Voice —television viewership is one sign that our culture loves competition.
Sick and Healthy "Viral Marketing"
Mindful Marketing
MARCH 21, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Difficult times bring out the best and worst in individuals and organizations. You’ve likely seen some of each during recent days.
Marketing Giving
Mindful Marketing
NOVEMBER 28, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. the biggest shopping season of the year can incite even the most apathetic shopper.
Walmart Says Goodbye to Greeters
Mindful Marketing
MAY 3, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When you walk into a Walmart this month, you won’t see someone who’s been a fixture at the front of its stores for decades—the greeter.
How to “Kill It” During Your Next Big Change
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Coopting Commencement
Mindful Marketing
MAY 3, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence People are missing out on many favorite activities because of the pandemic, but not being able to eat in a restaurant or go to the movies are small sacrifices compared to the major life events some have been forced to forgo: weddings, honeymoons, graduations.
How a Blind Marketing Student Sees a Smart Cane
Mindful Marketing
MARCH 8, 2019
by Jason Polansky , Marketing Major at Messiah College I enjoy each day without something that many take for granted—eyesight.
Pay to Pray
Mindful Marketing
NOVEMBER 16, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “The best things in life are free,” for instance, an evening with family, a walk on a sunny morning, a conversation with a friend. For many people, going to God is another 'free 'dom they cherish.
Pizza Protection
Mindful Marketing
JUNE 29, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Unfortunately, there are accidents in life. Cars collide. Homes flood. People break bones. Insurance lessens the impact of such events, but what about damage to pizza ?
Paying with Your Personal Brand
Mindful Marketing
MARCH 23, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence It was shocking to hear the news: TV’s beloved “Aunt Becky” charged with fraud in “the biggest college admissions scam ever prosecuted in the U.S.”
Kidfluencers
Mindful Marketing
OCTOBER 5, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Do you remember doing ‘connect the dots’ as a kid? You probably liked seeing a picture appear as you drew lines from one number to the next.
Preying on Older People
Mindful Marketing
APRIL 4, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence As I chatted with prospective students and their parents at a luncheon in our college’s cafeteria, I suspected that something wasn’t going well for one of the families.
Whole Grain Isn't the Whole Story
Mindful Marketing
FEBRUARY 8, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle.
Should the FCC Have Thrown a Flag?
Mindful Marketing
FEBRUARY 7, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence The latest Super Bowl was another big game mired in controversy. This time the debate wasn’t whether a fourth-quarter play was a penalty, but whether the halftime show was pornography.
Burberry after its Burning Ban
Mindful Marketing
DECEMBER 28, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Did you give or receive clothing this holiday season? You may not know that if that sweater, jacket, or hat hadn’t been purchased, it might have been burned.
What Does "Meat" Mean?
Mindful Marketing
JUNE 1, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Girl Scout: “Is this [lemonade] made from real lemons?” ” Wednesday and Pugsley, seated at their lemonade stand: “Yes.”
Fighting Fire with Desire
Mindful Marketing
JANUARY 12, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Earthquakes, hurricanes, floods—natural disasters are unfortunate reminders of how powerful earth is and how weak humans are.
Artificial Endorsers
Mindful Marketing
JULY 26, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever thought you saw someone you knew, went to talk to them, but found it wasn’t them? That’s embarrassing.
The Impossible 'to Stomach' Whopper
Mindful Marketing
FEBRUARY 22, 2020
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Green bumps, black specks, white fuzz. You saw the telltale signs when a piece of once fresh fruit or an edible vegetable fell to the back of a refrigerator drawer where it laid low for a few months.
Dynamic Pricing or Discrimination?
Mindful Marketing
JUNE 14, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Eric, a friend of mine who happens to be a CPA, realized he was running low on string for his grass trimmer, so he went shopping where he’d purchased the product before—Amazon.
The Best an Ad Can Get?
Mindful Marketing
JANUARY 26, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When I was growing up, my family had a small, easily-provoked dog. He was responsible for holes in many pairs of my socks from times I tried to slip past him while he was in an especially protective mood.
Peloton's Psychological Problems
Mindful Marketing
DECEMBER 13, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “If my husband gave me a Peloton for Christmas, I’d give him divorce papers.”
Divine Humor
Mindful Marketing
APRIL 19, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence On March 15, a gunman killed 50 people at two mosques in Christchurch, New Zealand. During two weeks in late March and early April, a suspect set fire to three churches in Louisiana.
It's About a <<Fiji Water>> Girl
Mindful Marketing
JANUARY 12, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been photobombed? Friends and family often have fun slyly inserting themselves into each other’s pictures.
Live Streaming Funerals
Mindful Marketing
OCTOBER 18, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence What will you watch on TV tonight? Maybe you’ll catch a movie on cable or stream season five of your favorite sitcom. Or, maybe you’ll tune-in to Uncle Walter’s wake.
Promotion in Disguise?
Mindful Marketing
NOVEMBER 3, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Halloween was here and gone, but its effects live on. For kids, that may mean ongoing sugar rushes from a huge candy haul. For adults, it could be as serious as a DUI arrest after too much partying.
No More Deaths by Duck Boats
Mindful Marketing
JULY 27, 2018
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence It was a sunny spring day, and 28-year-old Allison Warmuth was doing one of the things she enjoyed most—riding her red scooter through the streets of Boston.
Companies that Want to Make Us Mad
Mindful Marketing
SEPTEMBER 21, 2019
by Keith Quesenberry , Associate Professor of Marketing, Messiah College Some people have a real knack for ‘pushing our buttons.’ ’ They’re good at taking us to the point of frustration, then backing off just before we unravel.
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