Mindful Marketing

Reading for Profit

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence How did you earn money as a kid? Maybe you babysat, mowed lawns, or did chores around the house. Did you ever get paid to read?

Pizza Protection

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Unfortunately, there are accidents in life. Cars collide. Homes flood. People break bones. Insurance lessens the impact of such events, but what about damage to pizza ?

Artificial Endorsers

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever thought you saw someone you knew, went to talk to them, but found it wasn’t them? That’s embarrassing.

Making Kids Too Competitive?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Cutthroat Kitchen , The Amazing Race , The Voice —television viewership is one sign that our culture loves competition.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Walmart Says Goodbye to Greeters

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When you walk into a Walmart this month, you won’t see someone who’s been a fixture at the front of its stores for decades—the greeter.

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Just Blew It

Mindful Marketing

Sports 110

Paying with Your Personal Brand

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence It was shocking to hear the news: TV’s beloved “Aunt Becky” charged with fraud in “the biggest college admissions scam ever prosecuted in the U.S.”

Brand 101

Preying on Older People

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence As I chatted with prospective students and their parents at a luncheon in our college’s cafeteria, I suspected that something wasn’t going well for one of the families.

What Does "Meat" Mean?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Girl Scout: “Is this [lemonade] made from real lemons?” ” Wednesday and Pugsley, seated at their lemonade stand: “Yes.”

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Dynamic Pricing or Discrimination?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Eric, a friend of mine who happens to be a CPA, realized he was running low on string for his grass trimmer, so he went shopping where he’d purchased the product before—Amazon.

Whole Grain Isn't the Whole Story

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle.

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Is it Too Risky for Kids to Rideshare Alone?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Among a parent’s worst nightmares is this: Your child climbs into a car alone with a stranger. Just the thought of that scenario strikes fear into the heart of any mother or father.

Divine Humor

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence On March 15, a gunman killed 50 people at two mosques in Christchurch, New Zealand. During two weeks in late March and early April, a suspect set fire to three churches in Louisiana.

Film 83

The Best an Ad Can Get?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When I was growing up, my family had a small, easily-provoked dog. He was responsible for holes in many pairs of my socks from times I tried to slip past him while he was in an especially protective mood.

No More Deaths by Duck Boats

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence It was a sunny spring day, and 28-year-old Allison Warmuth was doing one of the things she enjoyed most—riding her red scooter through the streets of Boston.

It's About a <<Fiji Water>> Girl

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been photobombed? Friends and family often have fun slyly inserting themselves into each other’s pictures.

Film 84

Mailing Away Your DNA

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? Have you thought of surprising them with the ‘gift of ancestry’?

Betting on Sports Gambling

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence What skills did your parents teach you when you were growing up? Maybe they showed you how to throw a baseball, ride a bike, or drive a car.

Targeting Teens for E-Cigarettes

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Remember when teenagers would rush from high school so they could light a cigarette? Some would even try to sneak a smoke in the bathroom between classes. Those days are now back with a 21st century twist.

Starbuck's Learns Sign Language

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence If you’ve gone to a really loud concert, gotten a bad ear infection, or had a clogged ear canal, you know a little about hearing loss.

Killer TV

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence "In the future everybody will be world-famous for fifteen minutes." Social media has made Andy Warhol’s words at a 1968 Stockholm art exhibit more prophetic than ever.

Is Fortnite Addiction for Real?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Alcohol, gambling, opioids: Out-of-control consumption of such things has upended the lives of many. Now some are arguing for an unlikely addition to the list of harmful obsessions—Fortnite.

Could Cannabis and Coca-Cola be the Real Thing?

Mindful Marketing

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Businesses that Bury the Hatchet

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence What’s a fun night out with friends for you? Maybe it’s dinner at a favorite restaurant or a trip to the movies to see a new release. How about throwing axes ?

Just Divided over Nike's New Ad

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Nike just aired a new commercial that has quickly become entangled in controversy.

How I used SeeDepth to Improve PR Measurement

Mindful Marketing

By Seedepth. GUEST POST by Mikala Vidal. As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results.

Advertising Attacks Domestic Violence

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence An Ohio State assistant football coach repeatedly beat his wife. A Colorado man allegedly murdered his pregnant wife and their two daughters.

Smile, You're on Social Media

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence "When it's least expected - you're elected. You're the star today. Smile! You're on Candid Camera!

5 Scary PR Measurement Mistakes

Mindful Marketing

By Seedepth. PR measurement doesn’t have to be scary, and PR analytics can be eye popping fun. Using data to share real information instead of ghostly figures can ensure your future longevity. Don’t be afraid – but avoid these five deadly mistakes!

PR Measurement Advice From The Client

Mindful Marketing

By Seedepth. GUEST POST By Mikala Vidal. I started my PR and marketing career almost 15 years ago.

3 Ways To Shift Your PR Measurement Mindset

Mindful Marketing

By Seedepth. Are you still just monitoring your media? Sure, it saves you time on tracking hits, but clients want more. PR analytics gives you insight into how those “hits” fared & impacted your business.

PR Measurement: Tracking Coverage Drivers

Mindful Marketing

By Seedepth. In our continued support of the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month ,” today’s topic is Coverage Driver. Is your team tracking this measurement of PR success?

Measuring the Value of PR Connections

Mindful Marketing

By Seedepth. With the advent of social media, the rules of PR have changed – PR pros are now designers, content creators and social media managers in addition to storytellers. But one element to PR success remains the same – a strong network.

Media Monitoring is Not PR Measurement, And PR is More Than Media

Mindful Marketing

By Seedepth. There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are also a lot of companies claiming to do PR analytics, yet focus on only one component of PR: media relations or media monitoring.

PR, Branding and Positioning to Take on Goliath

Mindful Marketing

By Seedepth. Our Founder & CEO, Christine Perkett , has been busy on the speaking circuit lately. If you’re looking for marketing and branding insights, you may find interest in her speech from INBOUND16.

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Measurement Month: The Barcelona Principles

Mindful Marketing

By Seedepth. We’ve written before about the Barcelona Principles. As part of our support for AMEC’s Measurement Month , we’ll share again our thoughts on their importance.

Learn From The Best In PR Measurement & Analytics

Mindful Marketing

By Seedepth. . Wondering how PR measurement has evolved over the years? Confused about how scorecards work, why benchmarks are important or what PRTech tools can do to improve your PR results?

It’s Measurement Month – Benchmark PR Success

Mindful Marketing

By Seedepth. September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.”