INDUSTRY INSIGHTS YOUR PEERS ARE READING
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? Have you thought of surprising them with the ‘gift of ancestry’? MORE
By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. Additionally, a divisive political climate has given birth to biased and fake news outlets. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence "When it's least expected - you're elected. You're the star today. Smile! You're on Candid Camera! MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence It was a sunny spring day, and 28-year-old Allison Warmuth was doing one of the things she enjoyed most—riding her red scooter through the streets of Boston. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Nike just aired a new commercial that has quickly become entangled in controversy. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence What skills did your parents teach you when you were growing up? Maybe they showed you how to throw a baseball, ride a bike, or drive a car. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence An Ohio State assistant football coach repeatedly beat his wife. A Colorado man allegedly murdered his pregnant wife and their two daughters. MORE
By Seedepth But new players are forcing change – going well beyond media monitoring – in the PR industry A new report was recently issued by Burton-Taylor International Consulting indicating that in 2016, global spend on Media Intelligence and PR information & software was up 6.55%, as demand topped USD3b in the industry, for the first time. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence What’s a fun night out with friends for you? Maybe it’s dinner at a favorite restaurant or a trip to the movies to see a new release. How about throwing axes ? MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence "In the future everybody will be world-famous for fifteen minutes." Social media has made Andy Warhol’s words at a 1968 Stockholm art exhibit more prophetic than ever. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Alcohol, gambling, opioids: Out-of-control consumption of such things has upended the lives of many. Now some are arguing for an unlikely addition to the list of harmful obsessions—Fortnite. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Remember when teenagers would rush from high school so they could light a cigarette? Some would even try to sneak a smoke in the bathroom between classes. Those days are now back with a 21st century twist. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence If you’ve gone to a really loud concert, gotten a bad ear infection, or had a clogged ear canal, you know a little about hearing loss. MORE
By Seedepth. PR measurement doesn’t have to be scary, and PR analytics can be eye popping fun. Using data to share real information instead of ghostly figures can ensure your future longevity. Don’t be afraid – but avoid these five deadly mistakes! MORE
By Seedepth. In our conversations with prospects, we often find that measurement is a scary topic. While PR executives and agencies are eager to showcase winning campaigns, they tend to get a little spooked when it comes to discussions around what isn’t’ working. MORE
By Seedepth. No doubt that the thought of measuring the value of PR is scary to many communications professionals. For too long, we were told that PR was a “squishy” variable, one that couldn’t be measured. Now, we are told there’s data here and data there, but many PR executives are still scared of what that data might unveil. Will it show that our campaigns aren’t working? Will the data make sense? Will we have to change our strategy? MORE
By Seedepth Congratulations! You’ve launched a company! You’ve got your logo, your website has launched and you’ve started selling. Congratulations! You’re on your way to becoming a bonafide business. It’s exciting! But don’t let that enthusiasm derail what you need to focus on first and foremost: marketing and sales. A product or service without customers is a moot point. But where does PR land in this mix? MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been photobombed? Friends and family often have fun slyly inserting themselves into each other’s pictures. MORE
By Seedepth. With the advent of social media, the rules of PR have changed – PR pros are now designers, content creators and social media managers in addition to storytellers. But one element to PR success remains the same – a strong network. MORE
By Seedepth. Our Founder & CEO, Christine Perkett , has been busy on the speaking circuit lately. If you’re looking for marketing and branding insights, you may find interest in her speech from INBOUND16. MORE
By Seedepth. In PR circles today, measurement and analytics are all the rage – at least at a conversational level. MORE
By Seedepth. It’s #MondayMotivation on social media, so we thought we’d share five tips for motivating your PR team and getting the best out of them. Celebrate wins beyond the latest media hit. Too often, PR experts are defined by their ability to secure a piece of media coverage. MORE
By Christine Perkett. Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. MORE
By Seedepth. . Wondering how PR measurement has evolved over the years? Confused about how scorecards work, why benchmarks are important or what PRTech tools can do to improve your PR results? MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When I was growing up, my family had a small, easily-provoked dog. He was responsible for holes in many pairs of my socks from times I tried to slip past him while he was in an especially protective mood. MORE
By Christine Perkett. It wasn’t too long ago that many people were declaring “PR is Dead,” mostly in response to the rise of social media and the ease with which anyone could now promote themselves. MORE
By Seedepth. Are you still just monitoring your media? Sure, it saves you time on tracking hits, but clients want more. PR analytics gives you insight into how those “hits” fared & impacted your business. MORE
By Seedepth. It’s hard to believe, but July is here and Summer if flying by. In the middle of Summer Fridays, long weekends and days by the pool, we’re already thinking about the Fall. MORE
By Seedepth. There’s no feeling like winning a new client. After all the research, writing the proposal, prepping the team, pitching and signing the contract, you’re ready for the real work to begin. MORE
By Seedepth. We’ve written before about the Barcelona Principles. As part of our support for AMEC’s Measurement Month , we’ll share again our thoughts on their importance. MORE
By Seedepth. In our continued support of the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month ,” today’s topic is Coverage Driver. Is your team tracking this measurement of PR success? MORE
By Seedepth. Our Founder and CEO, Christine Perkett , will speak at Bullhorn’s Engage2016 next month. Engage is an event for exploring the opportunities and challenges associated with accelerating. your business growth. You’ll learn to build better business relationships and boost your performance. by more effectively engaging with your customers and employees. It’s the only conference of its kind. that brings together practitioners, industry experts, and innovative business leaders. MORE
By Seedepth. On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. MORE
By Seedepth. September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” MORE
By Seedepth. GUEST POST by Mikala Vidal. As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. MORE
By Seedepth. GUEST POST By Mikala Vidal. I started my PR and marketing career almost 15 years ago. MORE
By Seedepth. There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are also a lot of companies claiming to do PR analytics, yet focus on only one component of PR: media relations or media monitoring. MORE
Mindful Marketing
FEBRUARY 8, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle.
Mindful Marketing
JANUARY 26, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When I was growing up, my family had a small, easily-provoked dog. He was responsible for holes in many pairs of my socks from times I tried to slip past him while he was in an especially protective mood.
Mindful Marketing
JANUARY 12, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been photobombed? Friends and family often have fun slyly inserting themselves into each other’s pictures.
Mindful Marketing
DECEMBER 14, 2018
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? Have you thought of surprising them with the ‘gift of ancestry’?
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Mindful Marketing
DECEMBER 28, 2018
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence What skills did your parents teach you when you were growing up? Maybe they showed you how to throw a baseball, ride a bike, or drive a car.
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Mindful Marketing
NOVEMBER 16, 2018
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence If you’ve gone to a really loud concert, gotten a bad ear infection, or had a clogged ear canal, you know a little about hearing loss.
Mindful Marketing
NOVEMBER 30, 2018
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Remember when teenagers would rush from high school so they could light a cigarette? Some would even try to sneak a smoke in the bathroom between classes. Those days are now back with a 21st century twist.
Mindful Marketing
OCTOBER 19, 2018
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Alcohol, gambling, opioids: Out-of-control consumption of such things has upended the lives of many. Now some are arguing for an unlikely addition to the list of harmful obsessions—Fortnite.
Mindful Marketing
SEPTEMBER 8, 2018
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Nike just aired a new commercial that has quickly become entangled in controversy.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
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Mindful Marketing
NOVEMBER 2, 2018
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence "In the future everybody will be world-famous for fifteen minutes." Social media has made Andy Warhol’s words at a 1968 Stockholm art exhibit more prophetic than ever.
Mindful Marketing
SEPTEMBER 21, 2018
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence What’s a fun night out with friends for you? Maybe it’s dinner at a favorite restaurant or a trip to the movies to see a new release. How about throwing axes ?
Mindful Marketing
JANUARY 12, 2017
By Seedepth. GUEST POST by Mikala Vidal. As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results.
Mindful Marketing
AUGUST 24, 2018
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence An Ohio State assistant football coach repeatedly beat his wife. A Colorado man allegedly murdered his pregnant wife and their two daughters.
Mindful Marketing
AUGUST 9, 2018
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence "When it's least expected - you're elected. You're the star today. Smile! You're on Candid Camera!
Mindful Marketing
JANUARY 10, 2017
By Seedepth. GUEST POST By Mikala Vidal. I started my PR and marketing career almost 15 years ago.
Mindful Marketing
OCTOBER 25, 2016
By Seedepth. PR measurement doesn’t have to be scary, and PR analytics can be eye popping fun. Using data to share real information instead of ghostly figures can ensure your future longevity. Don’t be afraid – but avoid these five deadly mistakes!
Mindful Marketing
SEPTEMBER 26, 2016
By Seedepth. In our continued support of the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month ,” today’s topic is Coverage Driver. Is your team tracking this measurement of PR success?
Mindful Marketing
JANUARY 15, 2016
By Seedepth. . Wondering how PR measurement has evolved over the years? Confused about how scorecards work, why benchmarks are important or what PRTech tools can do to improve your PR results?
Mindful Marketing
SEPTEMBER 7, 2016
By Seedepth. We’ve written before about the Barcelona Principles. As part of our support for AMEC’s Measurement Month , we’ll share again our thoughts on their importance.
Mindful Marketing
OCTOBER 5, 2016
By Seedepth. With the advent of social media, the rules of PR have changed – PR pros are now designers, content creators and social media managers in addition to storytellers. But one element to PR success remains the same – a strong network.
Mindful Marketing
OCTOBER 17, 2016
By Seedepth. Are you still just monitoring your media? Sure, it saves you time on tracking hits, but clients want more. PR analytics gives you insight into how those “hits” fared & impacted your business.
Mindful Marketing
JANUARY 11, 2017
By Seedepth. There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are also a lot of companies claiming to do PR analytics, yet focus on only one component of PR: media relations or media monitoring.
Mindful Marketing
MAY 26, 2016
By Seedepth. Our Founder and CEO, Christine Perkett , will speak at Bullhorn’s Engage2016 next month. Engage is an event for exploring the opportunities and challenges associated with accelerating. your business growth. You’ll learn to build better business relationships and boost your performance. by more effectively engaging with your customers and employees. It’s the only conference of its kind. that brings together practitioners, industry experts, and innovative business leaders.
Mindful Marketing
NOVEMBER 14, 2016
By Seedepth. Our Founder & CEO, Christine Perkett , has been busy on the speaking circuit lately. If you’re looking for marketing and branding insights, you may find interest in her speech from INBOUND16.
Mindful Marketing
JANUARY 14, 2016
By Christine Perkett. It wasn’t too long ago that many people were declaring “PR is Dead,” mostly in response to the rise of social media and the ease with which anyone could now promote themselves.
Mindful Marketing
MAY 17, 2017
By Seedepth But new players are forcing change – going well beyond media monitoring – in the PR industry A new report was recently issued by Burton-Taylor International Consulting indicating that in 2016, global spend on Media Intelligence and PR information & software was up 6.55%, as demand topped USD3b in the industry, for the first time.
Mindful Marketing
OCTOBER 30, 2015
By Seedepth. In our conversations with prospects, we often find that measurement is a scary topic. While PR executives and agencies are eager to showcase winning campaigns, they tend to get a little spooked when it comes to discussions around what isn’t’ working.
Mindful Marketing
JULY 11, 2016
By Seedepth. It’s hard to believe, but July is here and Summer if flying by. In the middle of Summer Fridays, long weekends and days by the pool, we’re already thinking about the Fall.
Mindful Marketing
JANUARY 31, 2017
By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. Additionally, a divisive political climate has given birth to biased and fake news outlets. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe.
Mindful Marketing
MAY 10, 2016
By Seedepth. In PR circles today, measurement and analytics are all the rage – at least at a conversational level.
Mindful Marketing
APRIL 18, 2016
By Seedepth. It’s #MondayMotivation on social media, so we thought we’d share five tips for motivating your PR team and getting the best out of them. Celebrate wins beyond the latest media hit. Too often, PR experts are defined by their ability to secure a piece of media coverage.
Mindful Marketing
SEPTEMBER 6, 2016
By Seedepth. September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.”
Mindful Marketing
OCTOBER 31, 2017
By Seedepth. No doubt that the thought of measuring the value of PR is scary to many communications professionals. For too long, we were told that PR was a “squishy” variable, one that couldn’t be measured. Now, we are told there’s data here and data there, but many PR executives are still scared of what that data might unveil. Will it show that our campaigns aren’t working? Will the data make sense? Will we have to change our strategy?
Mindful Marketing
MARCH 4, 2016
By Seedepth. There’s no feeling like winning a new client. After all the research, writing the proposal, prepping the team, pitching and signing the contract, you’re ready for the real work to begin.
Mindful Marketing
FEBRUARY 17, 2016
By Seedepth. On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England.
Mindful Marketing
FEBRUARY 15, 2017
By Seedepth Congratulations! You’ve launched a company! You’ve got your logo, your website has launched and you’ve started selling. Congratulations! You’re on your way to becoming a bonafide business. It’s exciting! But don’t let that enthusiasm derail what you need to focus on first and foremost: marketing and sales. A product or service without customers is a moot point. But where does PR land in this mix?
Mindful Marketing
JULY 28, 2015
By Christine Perkett. Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University.
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