Mindful Marketing

Giving Poor Athletes an Assist

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Few fans of major professional sports ever say, “I feel so sorry for those players.” ” After all, the average NFL salary is about $2.7

Sick and Healthy "Viral Marketing"

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Difficult times bring out the best and worst in individuals and organizations. You’ve likely seen some of each during recent days.

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Reading for Profit

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence How did you earn money as a kid? Maybe you babysat, mowed lawns, or did chores around the house. Did you ever get paid to read?

Marketing Giving

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. the biggest shopping season of the year can incite even the most apathetic shopper.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Pay to Pray

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “The best things in life are free,” for instance, an evening with family, a walk on a sunny morning, a conversation with a friend. For many people, going to God is another 'free 'dom they cherish.

Walmart Says Goodbye to Greeters

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When you walk into a Walmart this month, you won’t see someone who’s been a fixture at the front of its stores for decades—the greeter.

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Pizza Protection

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Unfortunately, there are accidents in life. Cars collide. Homes flood. People break bones. Insurance lessens the impact of such events, but what about damage to pizza ?

Just Blew It

Mindful Marketing

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Kidfluencers

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Do you remember doing ‘connect the dots’ as a kid? You probably liked seeing a picture appear as you drew lines from one number to the next.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Paying with Your Personal Brand

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence It was shocking to hear the news: TV’s beloved “Aunt Becky” charged with fraud in “the biggest college admissions scam ever prosecuted in the U.S.”

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How a Blind Marketing Student Sees a Smart Cane

Mindful Marketing

by Jason Polansky , Marketing Major at Messiah College I enjoy each day without something that many take for granted—eyesight.

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Burberry after its Burning Ban

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Did you give or receive clothing this holiday season? You may not know that if that sweater, jacket, or hat hadn’t been purchased, it might have been burned.

Preying on Older People

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence As I chatted with prospective students and their parents at a luncheon in our college’s cafeteria, I suspected that something wasn’t going well for one of the families.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Whole Grain Isn't the Whole Story

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle.

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The Impossible 'to Stomach' Whopper

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Green bumps, black specks, white fuzz. You saw the telltale signs when a piece of once fresh fruit or an edible vegetable fell to the back of a refrigerator drawer where it laid low for a few months.

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Peloton's Psychological Problems

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “If my husband gave me a Peloton for Christmas, I’d give him divorce papers.”

Fighting Fire with Desire

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Earthquakes, hurricanes, floods—natural disasters are unfortunate reminders of how powerful earth is and how weak humans are.

Artificial Endorsers

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever thought you saw someone you knew, went to talk to them, but found it wasn’t them? That’s embarrassing.

Should the FCC Have Thrown a Flag?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence The latest Super Bowl was another big game mired in controversy. This time the debate wasn’t whether a fourth-quarter play was a penalty, but whether the halftime show was pornography.

Dynamic Pricing or Discrimination?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Eric, a friend of mine who happens to be a CPA, realized he was running low on string for his grass trimmer, so he went shopping where he’d purchased the product before—Amazon.

What Does "Meat" Mean?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Girl Scout: “Is this [lemonade] made from real lemons?” ” Wednesday and Pugsley, seated at their lemonade stand: “Yes.”

The Best an Ad Can Get?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When I was growing up, my family had a small, easily-provoked dog. He was responsible for holes in many pairs of my socks from times I tried to slip past him while he was in an especially protective mood.

Promotion in Disguise?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Halloween was here and gone, but its effects live on. For kids, that may mean ongoing sugar rushes from a huge candy haul. For adults, it could be as serious as a DUI arrest after too much partying.

Live Streaming Funerals

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence What will you watch on TV tonight? Maybe you’ll catch a movie on cable or stream season five of your favorite sitcom. Or, maybe you’ll tune-in to Uncle Walter’s wake.

Should Apple Open a Backdoor?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Imagine that someone you know is coming to your home, but you’re not able to let them in, so you tell them, “I’ll leave the backdoor open.”

Divine Humor

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence On March 15, a gunman killed 50 people at two mosques in Christchurch, New Zealand. During two weeks in late March and early April, a suspect set fire to three churches in Louisiana.

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It's About a <<Fiji Water>> Girl

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been photobombed? Friends and family often have fun slyly inserting themselves into each other’s pictures.

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Companies that Want to Make Us Mad

Mindful Marketing

by Keith Quesenberry , Associate Professor of Marketing, Messiah College Some people have a real knack for ‘pushing our buttons.’ ’ They’re good at taking us to the point of frustration, then backing off just before we unravel.

Is it Too Risky for Kids to Rideshare Alone?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Among a parent’s worst nightmares is this: Your child climbs into a car alone with a stranger. Just the thought of that scenario strikes fear into the heart of any mother or father.

Do You Believe in Better Business?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Does the word business carry positive or negative connotations for you?

Who's to Blame for Opioid Abuse?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence ‘It’s hard to protect people from themselves.’

No More Deaths by Duck Boats

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence It was a sunny spring day, and 28-year-old Allison Warmuth was doing one of the things she enjoyed most—riding her red scooter through the streets of Boston.

Mailing Away Your DNA

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? Have you thought of surprising them with the ‘gift of ancestry’?

Betting on Sports Gambling

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence What skills did your parents teach you when you were growing up? Maybe they showed you how to throw a baseball, ride a bike, or drive a car.

How I used SeeDepth to Improve PR Measurement

Mindful Marketing

By Seedepth. GUEST POST by Mikala Vidal. As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results.

Starbuck's Learns Sign Language

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence If you’ve gone to a really loud concert, gotten a bad ear infection, or had a clogged ear canal, you know a little about hearing loss.

Just Divided over Nike's New Ad

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Nike just aired a new commercial that has quickly become entangled in controversy.