Mindful Marketing

Marketing Giving

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. the biggest shopping season of the year can incite even the most apathetic shopper.

Reading for Profit

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence How did you earn money as a kid? Maybe you babysat, mowed lawns, or did chores around the house. Did you ever get paid to read?

Pay to Pray

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “The best things in life are free,” for instance, an evening with family, a walk on a sunny morning, a conversation with a friend. For many people, going to God is another 'free 'dom they cherish.

Kidfluencers

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by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Do you remember doing ‘connect the dots’ as a kid? You probably liked seeing a picture appear as you drew lines from one number to the next.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Making Kids Too Competitive?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Cutthroat Kitchen , The Amazing Race , The Voice —television viewership is one sign that our culture loves competition.

Sports 111

Just Blew It

Mindful Marketing

Sports 118

Pizza Protection

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Unfortunately, there are accidents in life. Cars collide. Homes flood. People break bones. Insurance lessens the impact of such events, but what about damage to pizza ?

How a Blind Marketing Student Sees a Smart Cane

Mindful Marketing

by Jason Polansky , Marketing Major at Messiah College I enjoy each day without something that many take for granted—eyesight.

Travel 115

Paying with Your Personal Brand

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence It was shocking to hear the news: TV’s beloved “Aunt Becky” charged with fraud in “the biggest college admissions scam ever prosecuted in the U.S.”

Brand 109

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Preying on Older People

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence As I chatted with prospective students and their parents at a luncheon in our college’s cafeteria, I suspected that something wasn’t going well for one of the families.

Whole Grain Isn't the Whole Story

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle.

Print 108

Promotion in Disguise?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Halloween was here and gone, but its effects live on. For kids, that may mean ongoing sugar rushes from a huge candy haul. For adults, it could be as serious as a DUI arrest after too much partying.

Artificial Endorsers

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by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever thought you saw someone you knew, went to talk to them, but found it wasn’t them? That’s embarrassing.

Dynamic Pricing or Discrimination?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Eric, a friend of mine who happens to be a CPA, realized he was running low on string for his grass trimmer, so he went shopping where he’d purchased the product before—Amazon.

What Does "Meat" Mean?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Girl Scout: “Is this [lemonade] made from real lemons?” ” Wednesday and Pugsley, seated at their lemonade stand: “Yes.”

Companies that Want to Make Us Mad

Mindful Marketing

by Keith Quesenberry , Associate Professor of Marketing, Messiah College Some people have a real knack for ‘pushing our buttons.’ ’ They’re good at taking us to the point of frustration, then backing off just before we unravel.

Live Streaming Funerals

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence What will you watch on TV tonight? Maybe you’ll catch a movie on cable or stream season five of your favorite sitcom. Or, maybe you’ll tune-in to Uncle Walter’s wake.

Divine Humor

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence On March 15, a gunman killed 50 people at two mosques in Christchurch, New Zealand. During two weeks in late March and early April, a suspect set fire to three churches in Louisiana.

Film 89

Who's to Blame for Opioid Abuse?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence ‘It’s hard to protect people from themselves.’

Do You Believe in Better Business?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Does the word business carry positive or negative connotations for you?

The Best an Ad Can Get?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When I was growing up, my family had a small, easily-provoked dog. He was responsible for holes in many pairs of my socks from times I tried to slip past him while he was in an especially protective mood.

Is it Too Risky for Kids to Rideshare Alone?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Among a parent’s worst nightmares is this: Your child climbs into a car alone with a stranger. Just the thought of that scenario strikes fear into the heart of any mother or father.

No More Deaths by Duck Boats

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence It was a sunny spring day, and 28-year-old Allison Warmuth was doing one of the things she enjoyed most—riding her red scooter through the streets of Boston.

It's About a <<Fiji Water>> Girl

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been photobombed? Friends and family often have fun slyly inserting themselves into each other’s pictures.

Film 89

Mailing Away Your DNA

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? Have you thought of surprising them with the ‘gift of ancestry’?

Betting on Sports Gambling

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence What skills did your parents teach you when you were growing up? Maybe they showed you how to throw a baseball, ride a bike, or drive a car.

How I used SeeDepth to Improve PR Measurement

Mindful Marketing

By Seedepth. GUEST POST by Mikala Vidal. As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results.

Starbuck's Learns Sign Language

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence If you’ve gone to a really loud concert, gotten a bad ear infection, or had a clogged ear canal, you know a little about hearing loss.

Targeting Teens for E-Cigarettes

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Remember when teenagers would rush from high school so they could light a cigarette? Some would even try to sneak a smoke in the bathroom between classes. Those days are now back with a 21st century twist.

Is Fortnite Addiction for Real?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Alcohol, gambling, opioids: Out-of-control consumption of such things has upended the lives of many. Now some are arguing for an unlikely addition to the list of harmful obsessions—Fortnite.

Killer TV

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence "In the future everybody will be world-famous for fifteen minutes." Social media has made Andy Warhol’s words at a 1968 Stockholm art exhibit more prophetic than ever.

Just Divided over Nike's New Ad

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by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Nike just aired a new commercial that has quickly become entangled in controversy.

Businesses that Bury the Hatchet

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence What’s a fun night out with friends for you? Maybe it’s dinner at a favorite restaurant or a trip to the movies to see a new release. How about throwing axes ?

Could Cannabis and Coca-Cola be the Real Thing?

Mindful Marketing

Print 66

Advertising Attacks Domestic Violence

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence An Ohio State assistant football coach repeatedly beat his wife. A Colorado man allegedly murdered his pregnant wife and their two daughters.

Smile, You're on Social Media

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence "When it's least expected - you're elected. You're the star today. Smile! You're on Candid Camera!

5 Scary PR Measurement Mistakes

Mindful Marketing

By Seedepth. PR measurement doesn’t have to be scary, and PR analytics can be eye popping fun. Using data to share real information instead of ghostly figures can ensure your future longevity. Don’t be afraid – but avoid these five deadly mistakes!

PR Measurement Advice From The Client

Mindful Marketing

By Seedepth. GUEST POST By Mikala Vidal. I started my PR and marketing career almost 15 years ago.