Mindful Marketing

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Getting Marketing Decency Done

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “When is it okay to swear in an ad?” This headline from one of my favorite marketing publications surprised me as thought, ‘Isn’t the answer obvious?’ The article’s lead-in question was a quick reminder that everyone’s not on the same page for many communication tactics, including use of profanity, which may spell proble

Marketing 100
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Should Highway Signs be Hilarious?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Where do you go for a good laugh – TikTok, a favorite podcast, late-night TV monologues? How about highways signs? Some states have turned to wisecracking signage to engage drivers with traffic messages, but not everyone is laughing.

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What a Mouse Can Teach Us About Morality

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s interesting that among the billions of people born into this world, most seem to learn the same first words: “Mommy,” “Daddy,” “No,” and “ Mine! ” Protecting one’s own property and respecting others’ property are crucial for a functioning society, so when a near century old copyright expires

Film 94
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A Case for Marketing Ethics

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When students approach me after class it’s often because they missed a quiz, have a question about an assignment, or want to chat about a topic of mutual interest. So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr.

Ethics 94
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Dos and Don'ts of Personal Branding with AI

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing AI’s meteoric rise has encouraged companies to quickly embrace the transformative technology while countries have raced to erect guardrails on the all-powerful algorithms. These strategies are critical, yet such collective actions are often a function of individuals’ attitudes, which prompts the question: What's a personal approach for ethical use of

Brand 99
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Paying Cash to Crash Weddings

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing From $11,000 Taylor Swift concert tickets to $37,500 Chiefs-Eagles Super Bowl seats , people are increasingly willing and eager to pay, sometimes incredible amounts, for experiences. The trend toward doing rather than owning is good in many ways, but are there certain life events that shouldn’t be made pay-per-view?

Ethics 98
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No Shorts, No Sunglasses, No Service

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We’ve all heard that our nonverbal communication conveys more than the words we speak. That saying is easy to embrace in principle, but it can become harder to accept when senators and sports legends suggest otherwise.