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Netflix PR Disaster
Ronn Torossian
JANUARY 22, 2019
It hasn’t been a great week for Netflix.
Ronn Torossian
Winning Strategies for Social Media PR
Ronn Torossian
JANUARY 3, 2019
Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations, and this can change as new platforms become available.
The Self-Driving Car Industry has a PR Problem
Ronn Torossian
JANUARY 19, 2019
For the driverless car industry, last year was a boon for technology breakthroughs- and a disaster from a public relations perspective. An experimental Uber driverless car ran over and killed a woman walking her bicycle across an Arizona highway.
What Your Degree in Public Relations Will- and Won’t- Teach You
Ronn Torossian
SEPTEMBER 24, 2018
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal.
Harness the Power of Influencers and Advocates
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Five Essential skills for a modern PR professional
Ronn Torossian
JANUARY 16, 2019
Technology is constantly shifting and the PR landscape is forever evolving. Despite the new tactics and changes in the communication landscape, there are some skills that will always remain essential for PR professionals.
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Mastering Influencer Marketing
Ronn Torossian
NOVEMBER 29, 2018
Influencers are people who have a large following on social media and who’s knowledge and opinion has a large bearing on their followers. Influencers are increasing becoming a more prominent and trusted voice on social media, with their messages having a large impact on consumer trust in a product.
The Consumer PR of First Impressions
Ronn Torossian
NOVEMBER 27, 2018
This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday.
3 Steps to Perpetually Positive Public Relations
Ronn Torossian
JANUARY 8, 2019
When it comes to promoting positive consumer PR, you should do all you can to make certain that positive headlines and stories are not “one-and-done” scenarios.
Five Tips to Get More Twitter Shares
Ronn Torossian
NOVEMBER 24, 2018
You’ve created the perfect content and now it’s time to let it out into the social media stratosphere. You’ve sent out witty, relatable and relevant tweet – but if the tweet isn’t shared by your audience, then it simply doesn’t achieve its goal.
Top 15 Free PR Ideas to Grow Your Online Business
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
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Tech Lingo Public Relations Professionals Should Know
Ronn Torossian
NOVEMBER 12, 2018
The tech sector is the largest and the fastest growing industries in the world. Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand.
Identify Your Target Audience and Use Influencers to Boost your Reach
Ronn Torossian
DECEMBER 5, 2018
If you want to maximize sales and get the most out of your marketing budget, you need to define your target market. By identifying who you are selling your products to, you can answer other important questions in marketing such as, why should they buy your product?
How eScooters can Earn Respect?
Ronn Torossian
DECEMBER 20, 2018
There are a lot of ways to get around these days: personal cars, public transit, ride-sharing, traditional cabs, bikes, skateboards and, increasingly, electric scooters.
Many Camps Using Meng Wanzhou Arrest to Promote Their Message?
Ronn Torossian
DECEMBER 17, 2018
One of the biggest global headlines of the past few weeks has been the arrest of Huawei CFO Meng Wanzhou, which shocked millions and touched off a firestorm of protests in Huawei’s home country, China.
What Aretha Franklin Can Teach Brands About Making a Mark
Ronn Torossian
AUGUST 20, 2018
Aretha Franklin, commonly called “the Queen of Soul,” died on August 16, the anniversary of the death of the King of Rock, Elvis Presley. This left music fans mourning two timeless entertainment icons.
Etiquette for Connecting with Media Outlets
Ronn Torossian
JULY 8, 2018
You know the old saw, “If you want to have friends, you have to be friendly.” The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media.
Marketing mistakes to avoid during the holidays
Ronn Torossian
DECEMBER 14, 2018
It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the time of year when you can really reel in some profits for your business. According to Adobe Analytics, the total online U.S. retail sales for the last two months of 2017 amounted to more than $108 billion.
Balancing Public Trust: Why Hawaii’s Missile Test Text was a PR Disaster
Ronn Torossian
SEPTEMBER 19, 2018
“What happened today was totally unacceptable,” Hawaiian Governor David Y. Ige relayed to a terrified- and outraged- state, “many in our community were deeply affected by this. I am sorry for that pain and confusion that anyone might have experienced.”.
K-pop’s Global Takeover
Ronn Torossian
SEPTEMBER 17, 2018
South Korean pop culture has taken the world by storm, with the unrelenting wave of Korean exports earning itself its own colloquialism: Hallyu.
Avoid Brand-Killing Tweets
Ronn Torossian
DECEMBER 11, 2018
Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet.
Twitter Re-commits to Fighting “Toxic” Content
Ronn Torossian
AUGUST 27, 2018
As the public and political pressure continues to mount on social media platforms to make it safer to surf online, the focus of much of the critique has shifted.
4 Vital Steps to PR Success
Ronn Torossian
AUGUST 23, 2018
Successful public relations campaigns are not accidents. For consistently successful PR, you need to include these four vital components of public relations messaging success. Know Your Core Message.
Get Media Contacts to Pay Attention in Three Easy Steps
Ronn Torossian
JUNE 25, 2018
It’s easy for a story to get lost in the constant firehose of headlines being generated in today’s “24-7 and right now” media cycles.
Crowdsource Your Team’s Creativity for More Influential Communication
Ronn Torossian
SEPTEMBER 5, 2018
Messaging isn’t a one-time deal. Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization.
Five Tips on Managing a Diverse Workforce
Ronn Torossian
DECEMBER 4, 2018
Diversity in a workplace is a great asset. Having people with different backgrounds, ethnicities and sexual orientation is a boon as it bring a wider range of experiences, ideas and sensitivities to the table.
Mandalay Bay Sues Shooting Victims. Blowback is harsh.
Ronn Torossian
JULY 25, 2018
As incendiary headlines go, this one is tough to beat. Apparently, the owner of the Mandalay Bay Hotel in Las Vegas has filed a lawsuit against more than 1,000 victims of the mass shooting that took the lives of 58 people and wounded many more at a concert back in 2017.
Tips To Create Viral Content
Ronn Torossian
NOVEMBER 20, 2018
If you ask a marketing professional what they want for Christmas, their number one wish would probably be that their content go viral. When content such as a photo, video or blog spreads very quickly and spontaneously, it can go a long way in spreading brand recognition.
“Push” or “Pushy” — Here’s How to Get the Most out of Your Brand’s Digital Notices
Ronn Torossian
AUGUST 21, 2018
We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of connections and immediacy of action.
Six Ways Psychology Can Help With Marketing
Ronn Torossian
NOVEMBER 18, 2018
Understanding the human mind can be an excellent tool to persuade and convert customers. Marketing is based on theories of applied psychology, that is, consumers act in a certain way because they are wired to do so.
How To Master Branding in 2018
Ronn Torossian
MARCH 28, 2018
When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.
KFC’s Baby Naming PR Stunt
Ronn Torossian
NOVEMBER 14, 2018
Colonel Sanders is at it again – and this time he’s after your child’s name. Earlier this year, KFC announced it would award a $11,000 towards the college tuition fees of the first parents who names their baby after Colonel Sanders on his birthday.
Ronn Torossian With Top Five PR Stories of 2018
Ronn Torossian
OCTOBER 6, 2018
Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up.
University of Maryland Shifts Position to Avoid PR Backlash
Ronn Torossian
NOVEMBER 8, 2018
When student athlete Jordan McNair collapsed during football practice at the University of Maryland last May, then died in the hospital a few weeks later, many wondered who, at the school, would take the blame. Months passed… yet nothing happened.
Twitter Use Continues to Fall, Company Blames Cleanup Efforts
Ronn Torossian
NOVEMBER 5, 2018
As a brand, Twitter understood something had to be done to stop bad actors from using its platform to sew discord and promote violence. So, the company set some specific boundaries.
Starbucks Settles with Ousted Customers
Ronn Torossian
MAY 7, 2018
When two black men were arrested and forcibly removed from a Philadelphia Starbucks coffee shop for the offense of not ordering coffee, a single decision by a single manager thrust the entire brand into a national PR crisis.
What can we learn from Kleenex UK’s rebranding of its ‘Mansize’ tissue
Ronn Torossian
OCTOBER 31, 2018
Kleenex recently announced it is changing the name of its “Mansize” tissues to “Extra Large” following complaints from consumers that the brand name was sexist. “Kleenex Mansize tissues have been on shelves for the past 60 years.
Uber CEO Hopes to Remake the Brand’s Reputation
Ronn Torossian
SEPTEMBER 15, 2018
The past two years or so have been a rough road for ride-sharing company, Uber. From repeated PR gaffes that led to the dismissal of former CEO Travis Kalanick, to challenges from hard-charging competitors like Lyft, which has posted a series of PR wins recently, Uber has really needed a PR boost.
Influencer Marketing: Tips for Working with Instagram Influencers
Ronn Torossian
MAY 18, 2018
Creating a buzz on your Instagram feed isn’t always easy. There are countless other brands out there trying to earn the attention of the same audience, making it incredibly difficult for companies to establish any kind of sustainable buzz.
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