INDUSTRY INSIGHTS YOUR PEERS ARE READING
Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations, and this can change as new platforms become available. MORE
The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before. MORE
It happens to even the best. Try as you might, it just seems that the creative ideas are no longer flowing as freely as they usually do. This can spell trouble for a business reliant on creative marketing to produce results and new audience members. What happens when marketing goes stale? MORE
We often hear talk about this topic: many companies, particularly larger corporations, seem to have trouble connecting with their target audience. This can be attributed to a variety of factors, but one recurring theme remains. MORE
The marketing landscape has changed a lot since the introduction of more mobile media such as social media, smartphones, and streaming TV. With so many options for reaching consumers, marketing professionals often find themselves overwhelmed and spread too thin. MORE
Technology is constantly shifting and the PR landscape is forever evolving. Despite the new tactics and changes in the communication landscape, there are some skills that will always remain essential for PR professionals. MORE
You know the old saw, “If you want to have friends, you have to be friendly.” The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media. MORE
The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. MORE
It’s a new year and many people might be considering shaking things up with new branding. Clients usually come to PR firms, especially around this time of year, for help creating a new logo and developing a new brand identity. MORE
It’s easy for a story to get lost in the constant firehose of headlines being generated in today’s “24-7 and right now” media cycles. MORE
The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing superstars of that generation had nowhere near the tools, research, and other resources modern marketers and PR professionals have at their disposal. MORE
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. MORE
Patagonia Inc. has revealed that it is cracking down on the proliferation of corporate logo vests that have come to be the wardrobe staple along Wall Street and in Silicon Valley. MORE
Cannabis has increasingly become a focal point of international attention. In the United States, nine states have legalized cannabis for recreational purposes, and another 30 have legalized it for medical use. MORE
Digital marketing is a wonderful concept because it allows brands to reach consumers on multiple channels, wherever they may be found. This amount of potential reach can also come in handy for a brand that’s looking to diversify its audience. But how, exactly, is this achieved? MORE
Small business PR is not “simple” or “easy” just because you’re marketing a small business. In many ways, developing a brand presence and media connections for a small business is more complex and riskier than working a similar campaign for a big business. MORE
It hasn’t been a great week for Netflix. MORE
Crisis communications is a key aspect to public relations. Crises will come, and, usually, they will come unexpectedly. But that doesn’t mean you should not be prepared. In fact, if you want to achieve the optimal resolution to any PR crisis, you need to have a plan in place before the crisis erupts. MORE
Public relations is changing, for the better, in many interesting ways. Using today’s technology, we have better ways to plan campaigns and measure the results. We also have more channels to connect with customers. MORE
The tech sector is the largest and the fastest growing industries in the world. Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand. MORE
With all of the attention, it seems, on influencers as the newest marketing secret sauce, there is also a buzz worthy conversation surrounding the notion of the micro influencer. MORE
The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society. MORE
Everyone likes to feel as if they are a part of something. Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. MORE
Storytelling is one of the founding concepts of marketing. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […]. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. MORE
Let’s face it. Not everyone is a digital marketing expert, even if they own and run a business. This is perfectly acceptable, and the reason why businesses such as digital marketing agencies exist. MORE
You’ve created the perfect content and now it’s time to let it out into the social media stratosphere. You’ve sent out witty, relatable and relevant tweet – but if the tweet isn’t shared by your audience, then it simply doesn’t achieve its goal. MORE
This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. MORE
Aretha Franklin, commonly called “the Queen of Soul,” died on August 16, the anniversary of the death of the King of Rock, Elvis Presley. This left music fans mourning two timeless entertainment icons. MORE
The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The shares and imitations have already begun: people mimicking the catchy, simple dance in the car, with their pets, on the beach, everywhere. MORE
Building strong client relationships is essential to having a well-performing and sustainable PR business. A good client relationship might not only pave the road for return business, but it will also result in new business through recommendations and referrals. MORE
Cold traffic can be a tricky conversion process. New visitors don’t immediately become customers just for having stumbled across your business. In the modern age of online shopping, you need to work to earn their trust first. Enter social proof. MORE
Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or even a mention in publications that are highly sought after. Clients and managers have high expectations, that can be impractical and unattainable. MORE
Public relations is not an industry for the faint of heart. While many professionals may see public relations as a necessary cost rather than an investment, often it is the PR firm that is responsible for the polishing of a formerly unsavory image. MORE
Team morale in the office has hit a low. For some reason, it seems that pitch meetings and brainstorming sessions are more full of awkward silence than buzzing ideas. MORE
Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page. MORE
Marketing is a rather universal language. No matter what country or region a brand is in, the language of reaching consumers remains the same. MORE
Influencers are people who have a large following on social media and who’s knowledge and opinion has a large bearing on their followers. Influencers are increasing becoming a more prominent and trusted voice on social media, with their messages having a large impact on consumer trust in a product. MORE
What makes a good leader, exactly? Some answers may vary, but one remains constant: a good leader has the ability to lead others, literally. Simply having more power or responsibility does not equate with good leadership skills. MORE
Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that. Managing social media takes a strong strategy — and so […]. MORE
Ronn Torossian
MAY 21, 2019
Cold traffic can be a tricky conversion process. New visitors don’t immediately become customers just for having stumbled across your business. In the modern age of online shopping, you need to work to earn their trust first. Enter social proof.
Ronn Torossian
FEBRUARY 25, 2019
The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society.
Ronn Torossian
MAY 16, 2019
It happens to even the best. Try as you might, it just seems that the creative ideas are no longer flowing as freely as they usually do. This can spell trouble for a business reliant on creative marketing to produce results and new audience members. What happens when marketing goes stale?
Ronn Torossian
MAY 16, 2019
Team morale in the office has hit a low. For some reason, it seems that pitch meetings and brainstorming sessions are more full of awkward silence than buzzing ideas.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Ronn Torossian
JANUARY 31, 2019
Crisis communications is a key aspect to public relations. Crises will come, and, usually, they will come unexpectedly. But that doesn’t mean you should not be prepared. In fact, if you want to achieve the optimal resolution to any PR crisis, you need to have a plan in place before the crisis erupts.
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Ronn Torossian
MAY 9, 2019
The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative.
Ronn Torossian
FEBRUARY 27, 2019
Public relations is changing, for the better, in many interesting ways. Using today’s technology, we have better ways to plan campaigns and measure the results. We also have more channels to connect with customers.
Ronn Torossian
MAY 6, 2019
The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before.
Ronn Torossian
APRIL 22, 2019
Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that. Managing social media takes a strong strategy — and so […].
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
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Ronn Torossian
SEPTEMBER 24, 2018
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal.
Ronn Torossian
APRIL 29, 2019
The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The shares and imitations have already begun: people mimicking the catchy, simple dance in the car, with their pets, on the beach, everywhere.
Ronn Torossian
APRIL 29, 2019
Everyone likes to feel as if they are a part of something. Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on.
Ronn Torossian
MARCH 11, 2019
Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or even a mention in publications that are highly sought after. Clients and managers have high expectations, that can be impractical and unattainable.
Ronn Torossian
APRIL 25, 2019
Storytelling is one of the founding concepts of marketing. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […]. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Ronn Torossian
APRIL 18, 2019
Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page.
Ronn Torossian
JANUARY 3, 2019
Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations, and this can change as new platforms become available.
Ronn Torossian
APRIL 15, 2019
Marketing is a rather universal language. No matter what country or region a brand is in, the language of reaching consumers remains the same.
Ronn Torossian
MARCH 20, 2019
Building strong client relationships is essential to having a well-performing and sustainable PR business. A good client relationship might not only pave the road for return business, but it will also result in new business through recommendations and referrals.
Ronn Torossian
APRIL 12, 2019
Digital marketing is a wonderful concept because it allows brands to reach consumers on multiple channels, wherever they may be found. This amount of potential reach can also come in handy for a brand that’s looking to diversify its audience. But how, exactly, is this achieved?
Ronn Torossian
APRIL 9, 2019
The marketing landscape has changed a lot since the introduction of more mobile media such as social media, smartphones, and streaming TV. With so many options for reaching consumers, marketing professionals often find themselves overwhelmed and spread too thin.
Ronn Torossian
APRIL 7, 2019
Patagonia Inc. has revealed that it is cracking down on the proliferation of corporate logo vests that have come to be the wardrobe staple along Wall Street and in Silicon Valley.
Ronn Torossian
APRIL 1, 2019
Let’s face it. Not everyone is a digital marketing expert, even if they own and run a business. This is perfectly acceptable, and the reason why businesses such as digital marketing agencies exist.
Ronn Torossian
NOVEMBER 29, 2018
Influencers are people who have a large following on social media and who’s knowledge and opinion has a large bearing on their followers. Influencers are increasing becoming a more prominent and trusted voice on social media, with their messages having a large impact on consumer trust in a product.
Ronn Torossian
NOVEMBER 27, 2018
This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday.
Ronn Torossian
MARCH 25, 2019
Cannabis has increasingly become a focal point of international attention. In the United States, nine states have legalized cannabis for recreational purposes, and another 30 have legalized it for medical use.
Ronn Torossian
FEBRUARY 14, 2019
Small business PR is not “simple” or “easy” just because you’re marketing a small business. In many ways, developing a brand presence and media connections for a small business is more complex and riskier than working a similar campaign for a big business.
Ronn Torossian
MARCH 19, 2019
With all of the attention, it seems, on influencers as the newest marketing secret sauce, there is also a buzz worthy conversation surrounding the notion of the micro influencer.
Ronn Torossian
MARCH 16, 2019
What makes a good leader, exactly? Some answers may vary, but one remains constant: a good leader has the ability to lead others, literally. Simply having more power or responsibility does not equate with good leadership skills.
Ronn Torossian
NOVEMBER 24, 2018
You’ve created the perfect content and now it’s time to let it out into the social media stratosphere. You’ve sent out witty, relatable and relevant tweet – but if the tweet isn’t shared by your audience, then it simply doesn’t achieve its goal.
Ronn Torossian
JANUARY 29, 2019
It’s a new year and many people might be considering shaking things up with new branding. Clients usually come to PR firms, especially around this time of year, for help creating a new logo and developing a new brand identity.
Ronn Torossian
JULY 8, 2018
You know the old saw, “If you want to have friends, you have to be friendly.” The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media.
Ronn Torossian
AUGUST 20, 2018
Aretha Franklin, commonly called “the Queen of Soul,” died on August 16, the anniversary of the death of the King of Rock, Elvis Presley. This left music fans mourning two timeless entertainment icons.
Ronn Torossian
MARCH 4, 2019
Public relations is not an industry for the faint of heart. While many professionals may see public relations as a necessary cost rather than an investment, often it is the PR firm that is responsible for the polishing of a formerly unsavory image.
Ronn Torossian
NOVEMBER 12, 2018
The tech sector is the largest and the fastest growing industries in the world. Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand.
Ronn Torossian
JANUARY 16, 2019
Technology is constantly shifting and the PR landscape is forever evolving. Despite the new tactics and changes in the communication landscape, there are some skills that will always remain essential for PR professionals.
Ronn Torossian
JUNE 25, 2018
It’s easy for a story to get lost in the constant firehose of headlines being generated in today’s “24-7 and right now” media cycles.
Ronn Torossian
FEBRUARY 19, 2019
The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing superstars of that generation had nowhere near the tools, research, and other resources modern marketers and PR professionals have at their disposal.
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