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Growing a Business With 2020 Marketing Trends
Ronn Torossian
SEPTEMBER 21, 2020
Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations.
Ronn Torossian
Creating Unified Brand Strategies
Ronn Torossian
SEPTEMBER 17, 2020
One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders.
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Storytelling That Stands Out
Ronn Torossian
SEPTEMBER 2, 2020
With so many marketers using storytelling to engage their audiences, how do brands stand out among the competition? Humor is one way. Not only are consumers wired to read and listen to stories, but they’re also highly receptive to humor because it grabs attention and makes the brand more human.
Wendy’s Winning With Breakfast Audacity
Ronn Torossian
SEPTEMBER 14, 2020
When Wendy’s announced that they would be launching a breakfast menu earlier this year, many people thought, “Why?” There were many reasons for doubters to speak out.
Harness the Power of Influencers and Advocates
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Virtual Event Marketing
Ronn Torossian
SEPTEMBER 10, 2020
This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. With social distancing as the main rule around the world, brands can’t take advantage of in-person events to sell and market their products.
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Latest Trailer Shows Even Darker Batman
Ronn Torossian
AUGUST 31, 2020
Fans of the 1960s version of Batman, as well as the over-the-top theatrical nature of the 80s and 90s films, may have wished for a return to the comic fun of those earlier films. Still, Batman’s newly-released trailer, starring Robert Pattinson, is not moving the franchise in that direction.
WHAT IS A CULTURAL INFLUENCER?
Ronn Torossian
JANUARY 21, 2020
We’ve heard about celebrity macro and micro influencers. And now, cultural influencers?
Video: Effective Communication with Customers
Ronn Torossian
AUGUST 27, 2020
It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king. Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic.
As Retail Continues to Struggle, Dick’s Gets Creative
Ronn Torossian
AUGUST 24, 2020
Big box retail is hurting, and not just because of COVID-19. Department and discount stores across the country are not seeing the traffic they’re accustomed to, and online shops are doing better than ever.
Top 15 Free PR Ideas to Grow Your Online Business
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
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Better ROI with Social Testing
Ronn Torossian
AUGUST 17, 2020
Tests have been used for centuries to find out how much we know or to learn more about one thing or another. Social testing achieves both and can help drive better ROI for brands. But this also flies in the face of those who argue that they’ve always done something that way, kind of a […].
Employee Advocacy Spurs ROI
Ronn Torossian
AUGUST 10, 2020
“Awareness is fine, but advocacy will take your business to the next level.” That quote by Joe Tripodi, Coca-Cola’s CMO, pretty much sums up the success of the 135 -year-old beverage. Developed in 1835 by a wounded Confederate colonel, Coca-Cola has continued to dominate the soft drink industry. The brand embraces employee advocacy and input. […]. The post Employee Advocacy Spurs ROI appeared first on.
Biggest PR Scandals in 2019
Ronn Torossian
JANUARY 16, 2020
As we look ahead to 2020, it pays to look back at some of the PR disasters of 2019, to glean lessons from the mistakes others made. Some massive, worldwide brands and household names found themselves in need of crisis PR help.
Leadership Styles in PR
Ronn Torossian
JUNE 12, 2020
Peter Drucker, popular management consultant and author, summed up leadership styles best with his quote: “Leadership is lifting a person’s vision to high sights, the raising of a person’s standards to a higher standard, the building of a personality beyond its normal limitations.” When it comes to leadership styles, they are about as diverse as […]. The post Leadership Styles in PR appeared first on.
How to “Kill It” During Your Next Big Change
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Display or Search Network?
Ronn Torossian
JULY 7, 2020
Trying to decide between the two if the budget can only afford one? In a perfect world, both would work well together but if a choice must be made, there are many things to consider.
PR Embargo: What are PR Embargo’s and What does it Entail?
Ronn Torossian
JULY 15, 2020
Embargos introduce benefits and challenges in today’s public relations space. With PR embargoes, PR professionals can time key announcements to take control of a narrative and provide reporters with adequate time to prepare comprehensive stories about a subject. At the same time, PR embargos are challenging to implement. Journalists feel obligated to publish a story […]. The post PR Embargo: What are PR Embargo’s and What does it Entail? appeared first on.
Mis- or Dis-Information?
Ronn Torossian
JULY 6, 2020
Aside from the stress, anxiety and isolation brought on by the pandemic, the public has also had to deal with determining if what they’re hearing and seeing in the media and/or online is true or false, or various shades of both.
Press Releases: 2020’s Most Common Press Release
Ronn Torossian
AUGUST 7, 2020
Press releases contain an official statement to the media with information, or announcement. A press release must contain: Headline, Intro, Body, Newsworthy Info and Contact Info. Businesses are constantly working on different things that need to be done, and the best way to inform the public on those business activities is through a press release. […]. The post Press Releases: 2020’s Most Common Press Release appeared first on.
Making it Personal
Ronn Torossian
APRIL 2, 2020
The saying ,“It’s not personal. It’s just business” is said to have first been muttered by an organized crime accountant in the 1930s. Yet, a growing number of today’s marketers have discovered the power of personalizing their messages to consumers on different omni-channels.
Virtual Influencers: Passing Fad or Sign of the Times?
Ronn Torossian
JANUARY 13, 2020
The growth of influencer marketing is undeniable, and the industry is no longer limited to humans; from cats, dogs, and even rabbits, it seems like anyone can become an influencer in this multi-billion dollar industry.
Celebrities Shift Messages as Spotlight Wanes
Ronn Torossian
APRIL 13, 2020
With the spotlight pointed in a much different direction during the COVID-19 pandemic, celebrities and entertainers are looking for new and different ways to connect with their fans and keep their names in the public conversation.
What Happens When You Wake Up to A Crisis?
Ronn Torossian
JUNE 1, 2020
Recently, the communications team at Franklin Templeton in NYC woke up in the middle of a PR Crisis. One of their employees was caught on camera in the now infamous “dog owner versus bird watcher” video.
Digital Marketing During the Pandemic
Ronn Torossian
MAY 28, 2020
With everyone staying at home, with very little to do aside from scrolling down social media feeds, people have become bored. Switching between the same three apps on a phone has now resulted in seeing the same content being shared from one platform to the other.
The Next Normal
Ronn Torossian
MAY 26, 2020
As the world transitions back to normality, many leaders wonder what the new normal will look like. According to Mattie Stepanek, “Even though the future seems far away, it is actually beginning right now.”
Notable Sports PR Misfires in 2019
Ronn Torossian
JANUARY 6, 2020
As 2019 draws to a close, it could be instructive to look back at some of the notable sports PR misfires over the past year. We’re not ranking them or comparing them, only looking to see what we can learn from them. The New England Patriots were back in the news recently as what’s being […].
What Your Degree in Public Relations Will- and Won’t- Teach You
Ronn Torossian
SEPTEMBER 24, 2018
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal.
Hedge Fund Public Relations: PR to Boost your Funds Hedge
Ronn Torossian
AUGUST 12, 2020
One of the most important priorities for hedge funds should be asset growth. However, with the pool of capital investors allocated being in decline, there have been plenty of notable names that have suffered losses in the industry in recent times. This means that raising, as well as retaining capital, is very important for hedge […]. The post Hedge Fund Public Relations: PR to Boost your Funds Hedge appeared first on.
Marketable Skills Job Applicants Should Focus On
Ronn Torossian
NOVEMBER 18, 2019
The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table. Not only are the top qualified candidates vying for the top jobs, but the best companies are also competing with one another to attract […]. The post Marketable Skills Job Applicants Should Focus On appeared first on. Brand PR Entrepreneur PR Inspiration 5WPR CEO Insights Strategy
NBC Greenlights Streaming Service Despite Unfinished Shows
Ronn Torossian
APRIL 16, 2020
There’s no time better than the present to get into the streaming media game. At least, that may be part of the thinking behind NBC’s decision to launch its new video-streaming service, Peacock, even though many shows will not be ready at that time.
Uber May Be Out in London, Vows to Push Back
Ronn Torossian
AUGUST 4, 2020
For political, economic, and PR reasons, Uber has always been a tough sell to government regulators in London, UK. There have been back-and-forth battles, regulations, pushback, and ongoing arguments about consumer demand and rideshare safety in this major international city. Recently, though, Uber took another blow to its business in the UK when London’s transit […]. The post Uber May Be Out in London, Vows to Push Back appeared first on.
What is the Future of Influencer Marketing?
Ronn Torossian
FEBRUARY 3, 2020
Today, as marketing continues to shift to include more targeted digital elements, supplementing or replacing traditional mass media marketing, influencer marketing is becoming a more important component. It’s popular, because it works. But, as we all know, markets aren’t stagnant.
Create Brand Awareness With Niche Marketing
Ronn Torossian
APRIL 6, 2020
Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market.
TCB: Taking Care of Business
Ronn Torossian
JULY 28, 2020
After Elvis Presley was discharged from the Army, he decided to make movies instead of recording songs since he already had a stockpile of recordings that were being released. He made movies for seven years before deciding on a “live” tour comeback. Once on the road again, Elvis sported a ring and necklace with the […]. The post TCB: Taking Care of Business appeared first on. Business PR Agency PR Inspiration Ronn Torossian Insights MARKETING Strategy
Compassion is a Lifetime Business
Ronn Torossian
JULY 27, 2020
That quote by Israelmore Ayivor, noted inspirational author and blogger, accurately defines the reason why marketers should switch from focusing on conversion rates to lifetime value to achieve long term success. The value of doing so became even more acute after the pandemic was declared as more consumers not only searched online but also tried […]. The post Compassion is a Lifetime Business appeared first on.
The Future of Remote Work
Ronn Torossian
JUNE 23, 2020
Talk about a second wave of COVID-19 has refocused attention in some quarters about the future and consequences of allowing employees to work remotely. The good news is that those employers who permitted their staff to work from home during the pandemic received high ratings. A recent survey of more than 800 employees in various […]. The post The Future of Remote Work appeared first on. Business Featured PR Inspiration Ronn Torossian 5WPR CEO Insights PR Agency Strategy
The Outlook for Economic Recovery
Ronn Torossian
JULY 22, 2020
When will America’s economy recover? According to our corporate leaders, the outlook isn’t promising. Fortune Magazine’s recent CEO survey of its top 500 list revealed that more than half the CEOs (52.4%) don’t believe economic activity in the U.S. will return to its pre-pandemic levels until the first quarter of 2022. Of those polled, 25% […]. The post The Outlook for Economic Recovery appeared first on. Business News Ronn Torossian 5WPR CEO Insights Strategy
Is the Influencer Era Over? The Rise of Fake Followers
Ronn Torossian
SEPTEMBER 4, 2019
According to new research from cybersecurity firm Cheq, the rise of influencer fraud now has a price tag: a whopping $1.3 billion. As per the brand protection agency, at least 15% of all influencers’ followers have been found to be fake. For those with deep ties to the influencer marketing industry, the scourge of fake […]. The post Is the Influencer Era Over? The Rise of Fake Followers appeared first on.
Perfect Landing Pages
Ronn Torossian
JULY 20, 2020
When Angela Ahrendts said, “Store windows are like landing pages on a website,” she had probably already left her post as CEO of Burberry to take an executive position at Apple. No doubt she gained an appreciation of both store windows and landing pages in those positions. The challenge of today’s SaaS marketers is staying […]. The post Perfect Landing Pages appeared first on. Brand PR Business PR Firm PR Inspiration Insights MARKETING
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