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A Guide to Narrative Driven PR
Ronn Torossian
MARCH 30, 2020
Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are essential: narrative development.
Ronn Torossian
Digital PR Metrics That Determine Campaign Success
Ronn Torossian
MARCH 29, 2020
Successful digital PR is one part time-tested strategy borrowed from traditional PR and one part targeted SEO involving quality backlinks, social media mentions, and shared content.
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Public Relations Strategy to Boost Art Marketing
Ronn Torossian
MARCH 27, 2020
In the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. However, thanks to the internet, as well as social media platforms, the way that this industry works has dramatically changed.
Experiential Marketing: What Are the Pros and Cons?
Ronn Torossian
MARCH 23, 2020
With experiential marketing, brands hold events to allow consumers to interact with their products and services. The strategy is also known as engagement marketing. Companies employing this strategy try to help customers connect with their brands.
Harness the Power of Influencers and Advocates
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Role of PR in Crisis Management
Ronn Torossian
MARCH 9, 2020
In today’s social-media-powered communication, brands constantly face challenges associated with negative publicity.
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Marketable Skills Job Applicants Should Focus On
Ronn Torossian
NOVEMBER 18, 2019
The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table.
Basics of Interactive Marketing Campaigns
Ronn Torossian
MARCH 16, 2020
Having interactive marketing campaigns is something successful marketers have been trying their best to implement and perfect in the last few years. This is because interactive marketing campaigns are a great way for brands to connect with the target audience in a new and creative manner.
Virtual Influencers: Passing Fad or Sign of the Times?
Ronn Torossian
JANUARY 13, 2020
The growth of influencer marketing is undeniable, and the industry is no longer limited to humans; from cats, dogs, and even rabbits, it seems like anyone can become an influencer in this multi-billion dollar industry.
WHAT IS A CULTURAL INFLUENCER?
Ronn Torossian
JANUARY 21, 2020
We’ve heard about celebrity macro and micro influencers. And now, cultural influencers?
Top 15 Free PR Ideas to Grow Your Online Business
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
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What are the Best Ways to Obtain Speaking Engagements
Ronn Torossian
MARCH 12, 2020
Standing in front of a group of people and giving a speech can be an exhilarating feeling, however, no matter how great a person is at public speaking, actually getting the chance to stand in front of an audience is not an easy task.
Use Digital PR to Give Brands Identity
Ronn Torossian
MARCH 5, 2020
Without consistent engagement, no brand will realize the potential of their social media digital PR efforts. That consistency is vital to a brand’s success on social media, and it’s not enough to just consistently post content. It’s not enough to be “clever” or “original” or “helpful.”
Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness
Ronn Torossian
SEPTEMBER 13, 2019
When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? Sure, there is the part of the process that involves writing copy — but what sort of voice does this copy have?
Airbnb: Transforming Travel Industry using Digital PR
Ronn Torossian
MARCH 2, 2020
In the early to mid 2000s, nearly every service industry tried to translate what they had to offer to the internet. Many failed. Some not only succeeded, they transformed entire industries and set the standard for those who would come after them.
How to “Kill It” During Your Next Big Change
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Is the Influencer Era Over? The Rise of Fake Followers
Ronn Torossian
SEPTEMBER 4, 2019
According to new research from cybersecurity firm Cheq, the rise of influencer fraud now has a price tag: a whopping $1.3 billion. As per the brand protection agency, at least 15% of all influencers’ followers have been found to be fake.
Notable Sports PR Misfires in 2019
Ronn Torossian
JANUARY 6, 2020
As 2019 draws to a close, it could be instructive to look back at some of the notable sports PR misfires over the past year. We’re not ranking them or comparing them, only looking to see what we can learn from them. The New England Patriots were back in the news recently as what’s being […].
Public Relations Agencies and Public Opinion
Ronn Torossian
MARCH 25, 2020
Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. Day-to-day decisions on products and services bought are closely linked to efforts of public relations. The media, on its part, spreads PR news and information shaping public opinion on various issues or commodities. With the introduction […]. The post Public Relations Agencies and Public Opinion appeared first on.
What is the Future of Influencer Marketing?
Ronn Torossian
FEBRUARY 3, 2020
Today, as marketing continues to shift to include more targeted digital elements, supplementing or replacing traditional mass media marketing, influencer marketing is becoming a more important component. It’s popular, because it works. But, as we all know, markets aren’t stagnant.
Gen Z Marketing
Ronn Torossian
FEBRUARY 24, 2020
Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. That study specifically focused on generation Z, people born between 1996 and 2010.
Building a Brand in 2020
Ronn Torossian
FEBRUARY 20, 2020
A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. It’s interesting how some words have evolved over the years and taken on new meanings and value.
This is How Brand Marketing Will Thrive in 2020
Ronn Torossian
AUGUST 12, 2019
Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.
Effective Client Service in 2020
Ronn Torossian
FEBRUARY 17, 2020
Most brands understand they would benefit from a dedicated public relations team. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. These factors also play a role in the type of client service offered by a PR team.
Pinterest Marketing in 2020: Selling on Pinterest
Ronn Torossian
FEBRUARY 14, 2020
With so many social media platforms around, what’s a brand to do and focus on when it comes to advertising and marketing? While Facebook continues to be the leader among marketers, other platforms like Pinterest, Instagram and TikTok are making inroads. What’s Helping Pinterest?
Digital Media and Influencer Marketing Metrics That Work
Ronn Torossian
FEBRUARY 10, 2020
Digital media is a tremendous public relations and promotional tool, and influencer marketing is a proven brand builder. But what is the best way to measure the results of these modern PR opportunities? The first thing to do is to integrate an effective influencer and digital marketing strategy.
Crisis Management and Communications Go Hand-in-hand
Ronn Torossian
OCTOBER 28, 2019
In an earlier article the discussion focused on the importance of convincing senior management about the need for crisis management and communications. The two go hand-in-hand and must stay together.
Photography Matters: Why Investing in Quality Photos Boosts Marketing
Ronn Torossian
JUNE 5, 2019
Sandra is a small business owner. She runs a small coffee shop near the beach that also doubles as a yoga studio. It’s the perfect combination of relaxation and a quiet work environment, and she enjoys catering to wellness-minded individuals.
Does Artificial Intelligence Have a Place in Public Relations?
Ronn Torossian
FEBRUARY 25, 2019
The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society.
Forgotten Elements of Digital Marketing Strategy
Ronn Torossian
JANUARY 31, 2020
When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. This is unfortunate, since these elements can make or break a campaign.
Digital Marketing Success Takes Time: Tracking Progress for the Long Haul
Ronn Torossian
NOVEMBER 4, 2019
As with any other project, success in a digital marketing campaign can take some time to gain traction and show results. It’s important to exercise patience with marketing campaigns, as acting hastily can signal the wrong message to consumers.
Social Media Lead Generation
Ronn Torossian
JANUARY 29, 2020
In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads.
Startup Woes: How to Stay Organized with a Startup Marketing Strategy
Ronn Torossian
MAY 29, 2019
It happens quite often in startup culture. Brainstorming sessions happen, and countless bright ideas are conceptualized and developed. Too much of a good thing is never bad, right? Well, not quite.
Leadership Trends to Look Out For
Ronn Torossian
JANUARY 27, 2020
Business leaders constantly face challenges, and while some are a lot easier than others, there are plenty of difficult challenges out there. If someone wants to be a good leader, following the basic rule of being a leader and not just a boss will not suffice.
Social Influencers To Consider For Future Brand Campaigns
Ronn Torossian
JANUARY 24, 2020
Recent studies have counted more than half a million active social media influencers on Instagram alone. That’s a lot of niche-specific clout. So, how should a marketing department choose to leverage the potential for brand enhancement offered by this myriad of influencers?
What Your Degree in Public Relations Will- and Won’t- Teach You
Ronn Torossian
SEPTEMBER 24, 2018
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal.
TOP OF (MARKETERS’) MIND
Ronn Torossian
JANUARY 9, 2020
Experienced marketers know what it takes to be successful but there’s much to be said about cross-channel communication and collaboration within many organizations.
Do You Have a Pre-Crisis Checklist?
Ronn Torossian
JANUARY 31, 2019
Crisis communications is a key aspect to public relations. Crises will come, and, usually, they will come unexpectedly. But that doesn’t mean you should not be prepared. In fact, if you want to achieve the optimal resolution to any PR crisis, you need to have a plan in place before the crisis erupts.
HOW CEO’S CAN ACTUALLY LEARN A LOT FROM TV PERSONALITY MR ROGERS
Ronn Torossian
JANUARY 2, 2020
“It’s not so much what you have in this life that matters. It’s what we do with what we have.” That’s one of thousands of quotes by Fred Rogers, star of the popular TV show for preschool children, Mister Rogers’ Neighborhood.
The Shifting in Brand-Influencer Relationships
Ronn Torossian
OCTOBER 11, 2019
It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on. Influencer marketing is a very real niche of digital marketing, and it’s here to stay.
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