Ronn Torossian

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Why Brand Reputation is so Important for Businesses

Ronn Torossian

A lot of business owners decide to manage the reputation and image of their brands by themselves. However, when they do that, they often tend to end up leaving the company vulnerable to the Internet, and what consumers are saying about the brand online.

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Understanding and Improving Brand Perception for Success

Ronn Torossian

Companies that understand the importance of brand perception and how it is a contributing factor to their success understand that they need to be constantly working on improving their brand perception with the target audience.

Brand 311
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Trends in Restaurant Loyalty Programs

Ronn Torossian

Restaurants want to retain customers as that is a way to retain profitability. Happy customers will come back on their own. When guests sign up for the loyalty program of a restaurant, the more times they visit, the more money they spend, and more loyalty programs they get.

Trends 195
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Measuring Brand Perception for Companies

Ronn Torossian

Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Instagram Stories for Product and Event Launches

Ronn Torossian

Companies that invest in social media marketing efforts understand the importance of relying on visual platforms such as Instagram, as that’s one of the best ways for companies to ensure they generate brand recognition and become more memorable to potential consumers.

Instagram 195
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Brand Narrative

Ronn Torossian

Why do consumers buy what they choose to buy? What drives those decisions? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business.

Brand 363
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Importance of Product Names

Ronn Torossian

Giving names to solutions is not an easy thing to do, because most of the time, companies end up finding themselves in front of a whiteboard, with various ideas and phrases written on it.

Company 195
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Companies and Audiences

Ronn Torossian

When it comes to any type of promotional effort that a company decides to utilize, the most important thing is for the company to know its target audience.

Company 195
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Top Social Media Marketing Tools

Ronn Torossian

Promoting a company on social media platforms these days is essential as companies want to achieve success. However, to do that, companies will have to be using the right tools to be able to promote themselves to their target audience a lot more effectively.

Tools 195
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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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Examples of Great Brand Repositioning Strategies

Ronn Torossian

There have been plenty of companies that have managed to reposition their brands successfully and generate better results than maybe they even expected.

Examples 195
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ROI of Influencer Marketing Campaigns

Ronn Torossian

Between reaching target audiences at the right place and time, and connecting with them in a meaningful way, companies that invest in influencer marketing campaigns can generate a very high return on investment.

Marketing 195
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Creating an Effective Thought Leadership Strategy

Ronn Torossian

What used to be considered as a way for companies to reach other members of their industries in the past, has evolved into a very important strategy for developing a company and its brand.

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Thought Leadership Basics for Businesses

Ronn Torossian

Thought leadership allows companies to develop their brands and position themselves as industry leaders.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Nostalgia Marketing

Ronn Torossian

Nostalgia marketing is about connecting a product or service with a feeling of longing for the past. Brands are increasingly leveraging memories so that they can form an emotional connection with their customers.

Marketing 195
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PR Crisis Lessons from Cathay Pacific

Ronn Torossian

Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules.

Crisis 309
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Content Marketing and Public Relations

Ronn Torossian

Most people wouldn’t find too many similarities between content marketing and public relations, however, that’s not always the case.

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Influencer Marketing Essentials

Ronn Torossian

When it comes to creating effective and successful influencer marketing campaigns, it’s important for companies to understand the basics of marketing campaigns, and of influencer marketing more specifically to be able to create these types of campaigns.

Marketing 195
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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Making More Effective Influencer Marketing Strategies

Ronn Torossian

There are many different things that go into creating effective influencer marketing campaigns, however, the most successful types of influencer marketing campaigns tend to stick to a few very effective strategies.

Strategy 195
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Tips to create media buzz during the holidays

Ronn Torossian

The holiday season is a critical time of the year for business owners and marketing teams. Shoppers spend millions and companies attract their attention with outrageous offers. Pitching around holidays is as important as any other media effort.

Pitching 195
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Holiday marketing strategies for wineries

Ronn Torossian

With people getting into the holiday spirit, everyone would enjoy a glass of wine. The wine could be for themselves, or a present for others. The sale of wine starts to increase during the Thanksgiving celebration and continues till New Year.

Strategy 195
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Real estate branding with PR

Ronn Torossian

Real estate is like any other business and it depends on building relationships for its growth. This is how PR can help position a business in a manner that it appears to be reliable. PR is mainly about maintaining a relationship between a business and the public.

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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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Product Recalls

Ronn Torossian

A product recall involves a company retrieving or requesting a return or exchange of a product after defects have been discovered in it. They usually occur as a result of safety concerns related to a manufacturing or design defect in a product.

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Ways to boost brand awareness

Ronn Torossian

When a customer is ready to make a purchase, brand awareness is what keeps a brand on the top of the customer’s mind. Increasing brand awareness can be challenging and for many marketers it is a very important goal.

Brand 195
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Developing an Effective Digital PR Campaign

Ronn Torossian

While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s trying to achieve.

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Marketing tips for wineries

Ronn Torossian

To attract the younger generation in an increasingly competitive market, the wine industry needs to use effective marketing strategies. There should be a shift in the way people think that wine can be enjoyed.

Marketing 195
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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

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Using social media to boost brand awareness

Ronn Torossian

Social media helps a brand to create trust with its potential customers, it has become the place that customers visit to learn about brands. Not only that, social media also helps brands to connect with customers wherever they are.

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Email Marketing and Newsletter Essentials for Businesses

Ronn Torossian

Many companies these days understand that the core of all their success is solely reliant on them being able to turn prospects into paying customers. However, most companies won’t be able to operate for a long time if they only get potential consumers to only make a single purchase from them.

Marketing 195
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Responding to Public Criticism

Ronn Torossian

Social media platforms have greatly changed the way that companies and their audiences interact with each other lately. On one hand, these platforms have allowed companies to clearly demonstrate their excellent customer service through direct dialogue.

Publicity 195
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Boosting Company Credibility with Social Proof

Ronn Torossian

Endorsements that explain how a business, product, service, or person is great and communicates the positive experience of a satisfied customer are the core of social proof. Any positive comments about a business and its solutions are considered social proof.

Company 309
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Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

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Using Marketing Tools for Emails

Ronn Torossian

Blogging is a great way for companies to engage their target audiences, generate more backlinks, and develop a more trusting relationship with the consumers. However, creating and distributing blog posts takes quite a bit of time so companies have to use it wisely.

Tools 195
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Food brands in the metaverse

Ronn Torossian

The metaverse provided brands with the opportunity to create their own virtual space. With the basis of one being the digital realm and the other being firmly rooted in the physical world, the pairing of the food industry and the metaverse may not seem to be the most obvious.

Brand 195
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Environmentally friendly marketing campaigns

Ronn Torossian

Creating an environmentally friendly marketing campaign not only makes a positive impact on the environment but also helps to promote a business. A marketing strategy like this will address social responsibility and influence the purchasing decisions of customers.

Marketing 308
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Basics of Brand Perception for Companies

Ronn Torossian

No matter how great a solution that a company has created might be for the customers, if those customers don’t perceive the company in a desirable manner, the company will almost certainly end up struggling to generate new customers.

Company 195
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Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,