Ronn Torossian

Is the Influencer Era Over? The Rise of Fake Followers 

Ronn Torossian

According to new research from cybersecurity firm Cheq, the rise of influencer fraud now has a price tag: a whopping $1.3 billion. As per the brand protection agency, at least 15% of all influencers’ followers have been found to be fake.

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Help is More Than a 4-Letter Word

Ronn Torossian

The help link on your website can do a lot more than answer questions. Done properly, it can generate more leads and business to you. Some customers aren’t ready or just don’t want to talk directly to a representative. Help can also be an asset.

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This is How Brand Marketing Will Thrive in 2020

Ronn Torossian

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.

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Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness

Ronn Torossian

When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? Sure, there is the part of the process that involves writing copy — but what sort of voice does this copy have?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Thinking Like a Consumer Will Win the Marketing Game

Ronn Torossian

A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition.

Do We Still Need Flyers?

Ronn Torossian

In today’s fast-paced world of social media, is there still a need for flyers? It all depends on who your demographic is, how you utilize the flyers, and what kind of flyers you use: printed or digital. Used wisely, flyers can still make a positive difference in your sales results.

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Photography Matters: Why Investing in Quality Photos Boosts Marketing

Ronn Torossian

Sandra is a small business owner. She runs a small coffee shop near the beach that also doubles as a yoga studio. It’s the perfect combination of relaxation and a quiet work environment, and she enjoys catering to wellness-minded individuals.

Startup Woes: How to Stay Organized with a Startup Marketing Strategy

Ronn Torossian

It happens quite often in startup culture. Brainstorming sessions happen, and countless bright ideas are conceptualized and developed. Too much of a good thing is never bad, right? Well, not quite.

Can You See Me Now?

Ronn Torossian

Depending on which study you read, 63% to 75% of the world’s population have mobile phones. That’s a range of 4.7 billion people globally! Either way, it’s a massive number that PR and marketing people can’t ignore.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

 How Digital Marketers Can Unplug in a Plugged-In World

Ronn Torossian

Listen, we get it. We live in an age heavily, perhaps even slightly unhealthily, reliant on technology.

Does Artificial Intelligence Have a Place in Public Relations?

Ronn Torossian

The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society.

What to Do When a Marketing Plan Backfires

Ronn Torossian

It happens to even the best, most well-known brands. A simple social media missive gone wrong can be enough to ignite an explosive chain reaction of negativity and poor public perception. For a brand that was only seeking to elevate its marketing and make a splash, this can easily be panic-inducing.

Tailoring Your Social Media Voice

Ronn Torossian

Not all social media sites are created equal. Though we tend to lump them together in our marketing strategies, each serves a fundamentally different purpose.

Expanding beyond your niche audience

Ronn Torossian

Building up a niche audience is often the key to success for many brands. Even so, sometimes it becomes important to expand your brand beyond its initial niche. Introducing your brand to a more global audience carries the obvious benefit of expanding your business and reaching new customers.

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How Artificial Intelligence Can Be Implemented into Even Simple Marketing Strategies

Ronn Torossian

A customer logs in to her Facebook account and pulls up the business page for a boutique clothing store that she’s been seeing frequent advertisements for. Sometimes, she’s a bit creeped out by how well the social media algorithms seem to know her.

Keeping Ahead of the Media

Ronn Torossian

In today’s rapidly-moving world of social media, it’s critical to be proactive to pre-empt rumors and some of the potentially negative things that may be written and said about your company.

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Story Sharing in 2019

Ronn Torossian

It might surprise you to learn just how many platforms support storytelling formats these days. We all know the major players: Snapchat, and Instagram.

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Do You Have a Pre-Crisis Checklist?

Ronn Torossian

Crisis communications is a key aspect to public relations. Crises will come, and, usually, they will come unexpectedly. But that doesn’t mean you should not be prepared. In fact, if you want to achieve the optimal resolution to any PR crisis, you need to have a plan in place before the crisis erupts.

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What Your Degree in Public Relations Will- and Won’t- Teach You

Ronn Torossian

Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal.

Ronn Torossian - Untitled Article

Ronn Torossian

Expanding beyond your niche audience Building up a niche audience is often the key to success for many brands. Even so, sometimes it becomes important to expand your brand beyond its initial niche.

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Preparing for the Legalization of Marijuana

Ronn Torossian

One of the most difficult tasks for public relations is the reversal of the historically negative stigma. Changing perceptions of the marijuana industry is one such task; with an expanding legalization campaign across the country, however, it is a task that no PR pros should be looking to avoid.

Implementing an Offensive Crisis Management Strategy

Ronn Torossian

No matter your industry, the ultimate goal of crisis management is to salvage your organization’s reputation – and your bottom line – when faced with a negative or threatening situation. At least, that’s what the majority of the world thinks.

Attracting New Clients as a Freelance Marketing Professional

Ronn Torossian

Marie recently stepped away from her position at a digital marketing agency in favor of striking out on her own and taking on her own clients. Marie loves working independently, and she’s been slowly putting money away to get her through the initial bumpy period of leaving a full-time job.

4 Modern PR Skills Worth Mastering

Ronn Torossian

Public relations is changing, for the better, in many interesting ways. Using today’s technology, we have better ways to plan campaigns and measure the results. We also have more channels to connect with customers.

How to Make the Most Out of Marketing Analytics

Ronn Torossian

We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured.

What Does Customer Service Have to Do with Marketing?

Ronn Torossian

Right under your nose lies one of the simplest and most effective approaches to marketing for any business of any size. What is it? Customer service. This may seem a bit odd. However, customer service is, in fact, an important part of marketing.

How a Leadership Style Audit Can Transform Workplace Productivity and Morale

Ronn Torossian

Leadership can be a tricky element in the workplace. Unfortunately, not every person who is put into a position of leadership is fit to be there or open to adjusting their way of thinking. Some people feel they know all there is to know about a given topic.

Why Analytics Matter in Digital Marketing

Ronn Torossian

Some business owners who are not well-versed in marketing may not see much value on spending time poring over data and analyzing the results of a campaign. After all, the campaign will either bring in sales or new customers, or it won’t. What needs to be analyzed?

argumen buat Menemukan Judi Online Bandarq Terbaik

Ronn Torossian

argumen buat Menemukan Judi Online Bandarq paling baik! Lisensi dalam permainan kasino online paling baik butuh mempunyai izin lain & lewat departemen terkait utk menyetujui kualifikasinya. utk menentukan ini mempunyai kekuatan modal yg lumayan dalam permainan.

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Netflix PR Disaster

Ronn Torossian

It hasn’t been a great week for Netflix.

Instagram is Testing Hiding Likes: What This Means for Marketing  

Ronn Torossian

Last month, users in seven countries began testing a new experiment by the social media powerhouse Instagram. While posts typically show a running count of the number of likes they receive, this new initiative aims to get rid of those likes. On a platform where influencer marketing lives (and thrives) and where likes are an […]. The post Instagram is Testing Hiding Likes: What This Means for Marketing appeared first on.

Three alternatives to top-tier publications

Ronn Torossian

Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or even a mention in publications that are highly sought after. Clients and managers have high expectations, that can be impractical and unattainable.

Assessing Potential Crisis Counselors

Ronn Torossian

No matter the industry, your brand is likely to face some form of PR crisis at one time or another. Surround yourself with the right people, and you stand a far greater chance of riding the wave and surviving the damage.

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Winning Strategies for Social Media PR

Ronn Torossian

Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations, and this can change as new platforms become available.

Apakah kamu Tertarik dengan Perjudian Daring? pilih website Judi Qq Online terpercaya!

Ronn Torossian

Apakah anda Tertarik dengan Perjudian Daring? pilih web Judi Qq Online terpercaya!Umumnya, Umumnya, beberapa orang yg menikmati permainan dan mempertaruhkan sedikit duit pula gemar judi online.

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Apakah kamu Tertarik dgn Perjudian Daring? pilih web Judi Qq Online terpercaya!

Ronn Torossian

Apakah anda Tertarik bersama Perjudian Daring? pilih web Judi Qq Online terpercaya!Umumnya, Umumnya, orang-orang yang menikmati permainan dan mempertaruhkan sedikit uang pula suka judi online.

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Ronn Torossian

sekian banyak petunjuk paling atas utk cara Menang Pokerqq Online!

main-main Dominoqq? Ketahui kiat Bermainnya!

Ronn Torossian

main-main Dominoqq? Ketahui trick Bermainnya! Permainan domino yakni game terbaik yang teramat terkenal sejak jaman lalu tetapi utk ketika ini dengan majunya teknologi permainan ini hadir dgn permainan online. Permainan dominoqq amat populer sebab kemudahan dalam bermain.

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