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Ronn Torossian
JANUARY 10, 2022
Why do consumers buy what they choose to buy? What drives those decisions? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business.
Ronn Torossian
JUNE 27, 2022
Starting a self-publishing business is an accomplishment. A self-publisher not only writes the novel or the book but also sees it through every step of production and printing, and then also supervises its sales and promotion. There is nothing new about self-publishing.
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Ronn Torossian
FEBRUARY 23, 2022
Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules.
Ronn Torossian
JUNE 23, 2022
Companies that want to stand out from their crowded markets and reach their target audiences need to utilize PR strategies. That way, they’ll become a lot more efficient at engaging and retaining their customers over a long period of time.
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Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.
Ronn Torossian
JUNE 20, 2022
Software as a service (SaaS) companies have a very distinct business model that’s created to increase and ease adoption. However, to do that, these businesses also need to utilize a public relations strategy that will align with that business model.
Ronn Torossian
JUNE 15, 2022
The news cycle these days tends to move quite quickly which has created new challenges for companies trying to keep up with the latest trends.
Ronn Torossian
DECEMBER 23, 2021
A product recall involves a company retrieving or requesting a return or exchange of a product after defects have been discovered in it. They usually occur as a result of safety concerns related to a manufacturing or design defect in a product.
Ronn Torossian
JUNE 13, 2022
Although there isn’t a single strategy that companies can use to generate more followers on Instagram, there are several mistakes that many businesses end up making. In fact, when companies make these types of mistakes, they end up hurting their potential to grow their accounts.
Ronn Torossian
JUNE 10, 2022
At some point or another, every business needs to deal with comments from unsatisfied customers. It’s always difficult to see those types of comments but it’s important for companies to properly take care of those types of situations.
In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.
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Ronn Torossian
NOVEMBER 11, 2021
While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s trying to achieve.
Ronn Torossian
JUNE 8, 2022
Print may be waning but beauty publicists have a lot of options to use to grow awareness of beauty brands. The realm of PR is changing. It has moved on from being mainly media relations to include a broader set of disciplines.
Ronn Torossian
JUNE 6, 2022
Companies that are using Facebook are always looking for different ways to generate more engagement and conversions.
Ronn Torossian
NOVEMBER 5, 2021
Endorsements that explain how a business, product, service, or person is great and communicates the positive experience of a satisfied customer are the core of social proof. Any positive comments about a business and its solutions are considered social proof.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Ronn Torossian
MAY 31, 2022
The best way that companies can get their target audiences to convert and make purchases is by focusing on the right social media and SEO strategies. These types of strategies can help companies increase their organic website traffic and search engine visibility, as well as their social media reach.
Ronn Torossian
OCTOBER 4, 2021
Creating an environmentally friendly marketing campaign not only makes a positive impact on the environment but also helps to promote a business. A marketing strategy like this will address social responsibility and influence the purchasing decisions of customers.
Ronn Torossian
MAY 26, 2022
Many companies have been trying to personalize the content they create for the target audience as much as possible, since that’s common advice they get and is supposed to be one of the best ways to really engage with customers.
Ronn Torossian
MAY 23, 2022
Lifestyle branding is a term that refers to a company’s ability to create an image that appeals to consumers. Many companies have become well known for their high-quality products, but they have also managed to create a lifestyle brand that makes them appealing beyond their product offerings.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Ronn Torossian
MAY 20, 2022
It’s not every day that a company gets the chance to become a household name within its target market, and that’s especially true for Israeli companies.
Ronn Torossian
MAY 18, 2022
The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present.
Ronn Torossian
MAY 16, 2022
Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers.
Ronn Torossian
JUNE 1, 2021
The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers. What is more manageable is to focus on what not to do.
The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,
Ronn Torossian
MAY 11, 2022
When a company first launches an online advertising campaign is just the beginning. Once a business has several different advertising campaigns behind it, it’s time to start experimenting with different, and more advanced strategies to generate a lot more success.
Ronn Torossian
MAY 9, 2022
Many consumers these days have quickly turned their attention toward more eco-friendly and green beauty brands and beauty products.
Ronn Torossian
MAY 6, 2022
It’s not always easy for healthy snack brands to market their products to the target audience given the number of market competitors they have to face.
Ronn Torossian
MAY 5, 2022
These days, most parents grew up with computers or even mobile devices, which means they’re a lot more likely to get their information online instead of by reading magazines or books.
Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive
Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.
Ronn Torossian
MAY 4, 2022
With the advent of the internet and social media, technology PR has become increasingly complex.
Ronn Torossian
MAY 3, 2022
According to recent reports, there are about three and a half billion Google searches being made every single day. In fact, over 80 percent of people who use it tend to use Google at least three times every day, and half of all product searches start with popular search engines.
Ronn Torossian
MAY 2, 2022
Instagram has plenty of great benefits it provides companies that are trying to grow and achieve success in their marketing efforts.
Ronn Torossian
MAY 27, 2021
Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes.
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PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.
Ronn Torossian
APRIL 28, 2022
Brands that aim at efficiency in retail should provide convenience in all areas of the business. Convenience is a complete experience. For brands, retail has become the most challenging channel to improve and maintain. Consumer behavior is changing but in spite of that, retail is not dead.
Ronn Torossian
APRIL 26, 2022
Blockchain, the underlying technology behind cryptocurrencies, has become too big to ignore. The digital asset is now worth more than both Mastercard and Visa, and plenty of big and small brands have started adopting it, including America’s oldest bank, BNY Mellon, as well as retail day traders.
Ronn Torossian
MAY 3, 2021
Of the top ten cookie recipes listed, Amish sugar cookies are number one, according to the January publication of Taste of Home. Edible cookies will likely be around forever, especially the delicious ones.
Ronn Torossian
APRIL 23, 2022
Sports PR helps promote teams, players, and organizations through different channels of communication. PR professionals can show the reputation of an athlete or team in a positive light. PR is all about managing relationships.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
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