Ronn Torossian

Improved Video Marketing Tactics

Ronn Torossian

One of the leading forms of marketing in recent years has become video marketing, and businesses making video content are getting ahead of their competitors. According to some reports, the businesses that use video content grow in revenue 49% faster compared to those that don’t.

Video 195

Ready for the Holiday Season?

Ronn Torossian

Kids may not be permitted to sit on Santa’s lap this year but with more people browsing and shopping online these days, brands need to be tech-ready for the holiday season in spite of uncertainty over what it might look like because of the pandemic.

Tools 312

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Who Needs a Style Guide?

Ronn Torossian

Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the need to write to-do and shopping lists, remember to catch the weather forecast on the 6 pm news or set the alarm.

Print 195

PR and Journalism – Symbiotic or Divided?

Ronn Torossian

Although most people associate him with circuses, P.T. Barnum is also acknowledged by many experts as being one of our country’s first successful PR practitioners. PR’s come a long way since then.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR Messaging Shifts in a Post Pandemic World

Ronn Torossian

With some counties and countries facing and dreaded “second wave” of coronavirus outbreaks, while some of us are still fighting the first one, it can feel like this pandemic will never end.

Agency 212

Creative Testing Delivers

Ronn Torossian

The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never stop improving.”

Achieve Customer Happiness by Creating a Positive Buying Experience

Ronn Torossian

Whether consciously or unconsciously, customers are always evaluating the experiences that they have with different brands. Everything they think and feel during the process of purchasing something from a certain business is called the buying experience.

Growing a Business With 2020 Marketing Trends

Ronn Torossian

Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations.

Trends 244

Who Holds the Future of Retail?

Ronn Torossian

The direction and future of retail rest in the hands and pocketbooks of millennials and Gen Z. That’s the conclusion of a September 28 podcast involving two senior members of global research firm McKinsey.

Retail 195

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Human Side of New Media Communication

Ronn Torossian

New media has opened a plethora of communication opportunities that allow marketers to craft, target, distribute, and track messages and the results of those messages like never before.

Marketing in a Recession

Ronn Torossian

On June 6, when the National Bureau of Economic Research (NBER) officially declared that the U.S. had been in a recession since February, the announcement compounded a difficult situation for marketers already coping with COVID-19.

Creating Unified Brand Strategies

Ronn Torossian

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders.

Crisis Communication Plan Components

Ronn Torossian

Crisis public relations can make or break a brand during a crisis. When nightmare scenarios befall well-meaning and prestigious businesses, a diverse range of threats can severely damage a brand’s reputation.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Virtual Event Marketing

Ronn Torossian

This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. With social distancing as the main rule around the world, brands can’t take advantage of in-person events to sell and market their products.

Employee Advocacy Spurs ROI

Ronn Torossian

“Awareness is fine, but advocacy will take your business to the next level.” That quote by Joe Tripodi, Coca-Cola’s CMO, pretty much sums up the success of the 135 -year-old beverage. Developed in 1835 by a wounded Confederate colonel, Coca-Cola has continued to dominate the soft drink industry.

Using Public Relations as a Force Multiplier for Growth

Ronn Torossian

Public relations is one of the best ways to expose a business to new people and gain a bigger audience. To put it simply, it’s the way that businesses can communicate with people.

Content Marketing Trends for 2021

Ronn Torossian

Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. Maxwell may have summarized it best when he said, “Change means traveling in uncharted waters, and this causes our securities to rise.”

Trends 195

AMC May Be Out of Cash by Year’s End

Ronn Torossian

The motion picture theater industry is in real trouble after nearly a year of closures and restrictions related to COVID-19. Some companies have already closed locations, and there have been reports of some theater companies closing their doors for good.

Report 195

Storytelling That Stands Out

Ronn Torossian

With so many marketers using storytelling to engage their audiences, how do brands stand out among the competition? Humor is one way. Not only are consumers wired to read and listen to stories, but they’re also highly receptive to humor because it grabs attention and makes the brand more human.

IOC Hopes to Salvage Tokyo Olympics

Ronn Torossian

It’s already been called “the most expensive” summer Olympic Games on record, and, because of COVID-19 precautions, not a single athlete has even competed.

Jordan and Hamlin Team up to Challenge NASCAR

Ronn Torossian

A few months ago, NASCAR driver Bubba Wallace’s name was splashed across most major media outlets’ headlines.

Press Releases: 2020’s Most Common Press Release

Ronn Torossian

Press releases contain an official statement to the media with information, or announcement. A press release must contain: Headline, Intro, Body, Newsworthy Info and Contact Info.

Media 227

The Art of Social Marketing

Ronn Torossian

Social marketing is used to develop different activities to maintain or change an audience’s behavior, for either the benefit of society as a whole or individuals themselves.

Wendy’s Winning With Breakfast Audacity

Ronn Torossian

When Wendy’s announced that they would be launching a breakfast menu earlier this year, many people thought, “Why?” There were many reasons for doubters to speak out.

Boost DTC Sales using Public Relations

Ronn Torossian

If there’s a silver lining to be found in COVID-19, it’s come in the form of opportunities for direct-to-customer sales. Not only have consumers flocked to digital platforms to search and shop, but studies have shown that most expect to continue doing so after the pandemic is over.

Latest Trailer Shows Even Darker Batman

Ronn Torossian

Fans of the 1960s version of Batman, as well as the over-the-top theatrical nature of the 80s and 90s films, may have wished for a return to the comic fun of those earlier films. Still, Batman’s newly-released trailer, starring Robert Pattinson, is not moving the franchise in that direction.

Film 195

Video: Effective Communication with Customers

Ronn Torossian

It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king. Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic.

Video 195

As Retail Continues to Struggle, Dick’s Gets Creative

Ronn Torossian

Big box retail is hurting, and not just because of COVID-19. Department and discount stores across the country are not seeing the traffic they’re accustomed to, and online shops are doing better than ever.

Retail 195

Better ROI with Social Testing

Ronn Torossian

Tests have been used for centuries to find out how much we know or to learn more about one thing or another. Social testing achieves both and can help drive better ROI for brands. But this also flies in the face of those who argue that they’ve always done something that way, kind of a […].

Brand 195

Hedge Fund Public Relations: PR to Boost your Funds Hedge

Ronn Torossian

One of the most important priorities for hedge funds should be asset growth. However, with the pool of capital investors allocated being in decline, there have been plenty of notable names that have suffered losses in the industry in recent times.

Uber May Be Out in London, Vows to Push Back

Ronn Torossian

For political, economic, and PR reasons, Uber has always been a tough sell to government regulators in London, UK. There have been back-and-forth battles, regulations, pushback, and ongoing arguments about consumer demand and rideshare safety in this major international city.

TCB: Taking Care of Business

Ronn Torossian

After Elvis Presley was discharged from the Army, he decided to make movies instead of recording songs since he already had a stockpile of recordings that were being released. He made movies for seven years before deciding on a “live” tour comeback.

Sports 195

Compassion is a Lifetime Business

Ronn Torossian

That quote by Israelmore Ayivor, noted inspirational author and blogger, accurately defines the reason why marketers should switch from focusing on conversion rates to lifetime value to achieve long term success.

WHAT IS A CULTURAL INFLUENCER?

Ronn Torossian

We’ve heard about celebrity macro and micro influencers. And now, cultural influencers? When boxer Muhammad Ali refused to be inducted into the Army on April 28, 1967 because of his opposition to the war in Vietnam, he became one of the first cultural influencers before the introduction of social media as we know it today. […]. The post WHAT IS A CULTURAL INFLUENCER? appeared first on. Business Public Relations Insights MARKETING PR Agency Strategy

Leadership Styles in PR

Ronn Torossian

Peter Drucker, popular management consultant and author, summed up leadership styles best with his quote: “Leadership is lifting a person’s vision to high sights, the raising of a person’s standards to a higher standard, the building of a personality beyond its normal limitations.” When it comes to leadership styles, they are about as diverse as […]. The post Leadership Styles in PR appeared first on.

The Outlook for Economic Recovery

Ronn Torossian

When will America’s economy recover? According to our corporate leaders, the outlook isn’t promising. Fortune Magazine’s recent CEO survey of its top 500 list revealed that more than half the CEOs (52.4%) don’t believe economic activity in the U.S.

Survey 195

Perfect Landing Pages

Ronn Torossian

When Angela Ahrendts said, “Store windows are like landing pages on a website,” she had probably already left her post as CEO of Burberry to take an executive position at Apple. No doubt she gained an appreciation of both store windows and landing pages in those positions.

Brand 195