Ronn Torossian

Leadership Styles in PR

Ronn Torossian

Peter Drucker, popular management consultant and author, summed up leadership styles best with his quote: “Leadership is lifting a person’s vision to high sights, the raising of a person’s standards to a higher standard, the building of a personality beyond its normal limitations.”

Display or Search Network?

Ronn Torossian

Trying to decide between the two if the budget can only afford one? In a perfect world, both would work well together but if a choice must be made, there are many things to consider.

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Mis- or Dis-Information?

Ronn Torossian

Aside from the stress, anxiety and isolation brought on by the pandemic, the public has also had to deal with determining if what they’re hearing and seeing in the media and/or online is true or false, or various shades of both.

Is PPC Back?

Ronn Torossian

If famous American vaudeville comedian W.C. Fields was alive today and recited what he was quoted as saying some 90 years ago, “I used to be indecisive. Now I’m not so sure,” he likely could be referring to the future of PPC, or pay per click. PPC fell sharply the first few weeks after the […].

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Future of Remote Work

Ronn Torossian

Talk about a second wave of COVID-19 has refocused attention in some quarters about the future and consequences of allowing employees to work remotely. The good news is that those employers who permitted their staff to work from home during the pandemic received high ratings.

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Marketing Clairvoyance

Ronn Torossian

According to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977. That may have been a given, but Dixon also predicted the assassination of JFK.

Customer Service Touch Point

Ronn Torossian

Brian Solis, the person Salesforce calls a global innovation evangelist, hit the proverbial nail on the head with regards to the state of today’s customer service when he said, “Social media is about sociology and psychology more than technology.”

Using Testimonials and Reviews to Boost Marketing Efforts

Ronn Torossian

Before making an online purchase, most people tend to look at the reviews first. As they can’t touch the product that they’re looking to buy and are not entirely familiar with the business, they are taking a risk by making the purchase.

Litigation PR: Media Helps

Ronn Torossian

Whenever a brand or corporation is involved in a lawsuit, the public starts focusing on what the business is and has been doing in the past, which evolves into speculations and rumors that could easily lead to damaging the business’ reputation.

Media 195

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

 Marketable Skills Job Applicants Should Focus On

Ronn Torossian

The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table.

When is a Brand Connecting or Pestering?

Ronn Torossian

There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” Yet, here we are 56 years later wondering how to manage a changed marketplace after the pandemic is over.

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Gen Z and COVID-19

Ronn Torossian

Just as the Great Recession created an indelible mark on millennials, so, too, has the effect of the pandemic had on Gen Z (born between 1996 and 2010).

Agency 195

Zoom: Zoom?s Public Relations During a Crisis

Ronn Torossian

Whenever consumers or businesses react to anything, their reactions have big ripple effects. During times of economic uncertainty, this ripple effect is exaggerated.

Crisis 212

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Partnerships: A Pandemic Lesson

Ronn Torossian

Marketers learned a lot from consumers during COVID-19 that should be employed going forward. One valuable lesson is that many consumers expressed strong feelings that brands needed to support their employees during COVID-19.

What Happens When You Wake Up to A Crisis?

Ronn Torossian

Recently, the communications team at Franklin Templeton in NYC woke up in the middle of a PR Crisis. One of their employees was caught on camera in the now infamous “dog owner versus bird watcher” video.

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Digital Marketing During the Pandemic

Ronn Torossian

With everyone staying at home, with very little to do aside from scrolling down social media feeds, people have become bored. Switching between the same three apps on a phone has now resulted in seeing the same content being shared from one platform to the other.

Making it Personal

Ronn Torossian

The saying ,“It’s not personal. It’s just business” is said to have first been muttered by an organized crime accountant in the 1930s. Yet, a growing number of today’s marketers have discovered the power of personalizing their messages to consumers on different omni-channels.

Biggest PR Scandals in 2019

Ronn Torossian

As we look ahead to 2020, it pays to look back at some of the PR disasters of 2019, to glean lessons from the mistakes others made. Some massive, worldwide brands and household names found themselves in need of crisis PR help.

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The Next Normal

Ronn Torossian

As the world transitions back to normality, many leaders wonder what the new normal will look like. According to Mattie Stepanek, “Even though the future seems far away, it is actually beginning right now.”

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Is the Influencer Era Over? The Rise of Fake Followers 

Ronn Torossian

According to new research from cybersecurity firm Cheq, the rise of influencer fraud now has a price tag: a whopping $1.3 billion. As per the brand protection agency, at least 15% of all influencers’ followers have been found to be fake.

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Delivering Bad News

Ronn Torossian

Delivering bad news can be tough, especially when the people getting the bad news did nothing wrong. That’s been happening a lot recently, as many companies, large and small, have been forced to lay off or furlough great employees just because of COVID-19.

Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness

Ronn Torossian

When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? Sure, there is the part of the process that involves writing copy — but what sort of voice does this copy have?

 Virtual Influencers: Passing Fad or Sign of the Times?

Ronn Torossian

The growth of influencer marketing is undeniable, and the industry is no longer limited to humans; from cats, dogs, and even rabbits, it seems like anyone can become an influencer in this multi-billion dollar industry.

Role of PR in Crisis Management

Ronn Torossian

In today’s social-media-powered communication, brands constantly face challenges associated with negative publicity.

Celebrities Shift Messages as Spotlight Wanes

Ronn Torossian

With the spotlight pointed in a much different direction during the COVID-19 pandemic, celebrities and entertainers are looking for new and different ways to connect with their fans and keep their names in the public conversation.

What are the Best Ways to Obtain Speaking Engagements

Ronn Torossian

Standing in front of a group of people and giving a speech can be an exhilarating feeling, however, no matter how great a person is at public speaking, actually getting the chance to stand in front of an audience is not an easy task.

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Shifting a Message in the Era of Corona

Ronn Torossian

COVID-19 continues to challenge every aspect of our lives, personally and professionally. Many brands are in crisis, and many communicators are looking ahead at plans that just won’t work in the current environment and are not adjusted to what might come next.

Crisis 195

How to Create a Successful B2B Landing Pages

Ronn Torossian

As each state, and the businesses within it, slowly emerge from COVID-19, it will be even more important that landing pages are utilized for the best possible success.

B2B 195

How Are Retailers Communicating Through This Crisis?

Ronn Torossian

Brands are rethinking how they plan to do business as cities, countries, and states come out of stay-at-home orders. There’s no doubt that what we knew before this global pandemic is not what we’re going back to, at least for some time to come.

Retail 195

Corporate Marketing in 2020

Ronn Torossian

The key to staying on top of the marketing game is to just be aware of all of the continuing along with the emerging trends, and with a brand new decade ahead of us, along with the current uncertain times this year, the trends are not easy to predict.

This is How Brand Marketing Will Thrive in 2020

Ronn Torossian

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.

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Maximizing the Digital Investment

Ronn Torossian

With more people isolated at home and using digital media, getting the most out of a brand’s digital investment is more important than ever. How do brands maximize their investment? Now is the ideal time to reassess marketing goals and make adjustments where necessary.

Tips on Handling a PR Crisis

Ronn Torossian

Whenever a brand or company seems to be on the receiving end of any damaging or negative publicity, it is clear that there is a public relations crisis happening. These are serious events that are very disruptive for any organization, no matter how big or small.

Crisis 195

Notable Sports PR Misfires in 2019

Ronn Torossian

As 2019 draws to a close, it could be instructive to look back at some of the notable sports PR misfires over the past year. We’re not ranking them or comparing them, only looking to see what we can learn from them. The New England Patriots were back in the news recently as what’s being […].

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Food Brands Face Tough Decisions

Ronn Torossian

Smithfield Foods was in the news last week after delivering some disappointing news to thousands of company employees.

Brand 195

Does Artificial Intelligence Have a Place in Public Relations?

Ronn Torossian

The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society.

NBC Greenlights Streaming Service Despite Unfinished Shows

Ronn Torossian

There’s no time better than the present to get into the streaming media game. At least, that may be part of the thinking behind NBC’s decision to launch its new video-streaming service, Peacock, even though many shows will not be ready at that time.

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