Ronn Torossian

Brand Narrative

Ronn Torossian

Why do consumers buy what they choose to buy? What drives those decisions? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business.

Brand 363

Product Recalls

Ronn Torossian

A product recall involves a company retrieving or requesting a return or exchange of a product after defects have been discovered in it. They usually occur as a result of safety concerns related to a manufacturing or design defect in a product.

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Ignoring Criticism and a Damaging Reputation

Ronn Torossian

SeaWorld found itself involved in a big crisis management mistake made by the Orlando Business Journal. This occurred after the outlet reported that one of its polls was being tampered with by the theme park chain.

Developing an Effective Digital PR Campaign

Ronn Torossian

While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s trying to achieve.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Boosting Company Credibility with Social Proof

Ronn Torossian

Endorsements that explain how a business, product, service, or person is great and communicates the positive experience of a satisfied customer are the core of social proof. Any positive comments about a business and its solutions are considered social proof.

Paid and Organic Search Benefits

Ronn Torossian

Many companies get tempted to stop their paid campaigns when their organic rankings are doing well and improving website traffic.

The new brand voice of Victoria’s Secret

Ronn Torossian

Benefits of Rebranding Rebranding helps to reshape how a company and its products are perceived. With rebranding, the right customers are more likely to buy a product or a service.

Brand 195

Less is More in Content Marketing

Ronn Torossian

Content marketing is an ever-changing industry that’s not likely going to be slowing down anytime soon, which is why companies are constantly adapting to the industry’s constant disruptions.

The Future of E-Commerce 

Ronn Torossian

In the coming year, e-commerce is going to be one of the biggest driving forces in how companies will be engaging with their consumers.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

PR tactics to stop doing

Ronn Torossian

The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers. What is more manageable is to focus on what not to do.

Trends 325

Simplifying PR Efforts

Ronn Torossian

While many people haven’t heard of Max Martin, many have certainly heard some of the biggest hits he’s produced, such as Taylor Swift’s song Bad Blood, Katy Perry’s Roar, and Britney Spears’ Baby One More Time, among many others.

Agency 195

Upcoming Trends in Advertising

Ronn Torossian

Just a few years ago, terms like “voice search” or “artificial intelligence” sounded very futuristic, and referred to technologies that were only perceived to be available in science fiction movies. Various tools or features such as voice assistance weren’t widely available.

Consumers and Values

Ronn Torossian

The ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world. That’s why companies have had to shift their approach to innovation, design, and growth.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Evolution of Influencer Marketing Campaigns

Ronn Torossian

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes.

Free Advertising Efforts Through Features

Ronn Torossian

The season for Spotify Wrapped has arrived for users, which is a feature from the music streaming platform that displays user data and shows them their most played artists, songs, and albums through shareable graphics.

Ready for a Cookie-less World?

Ronn Torossian

Of the top ten cookie recipes listed, Amish sugar cookies are number one, according to the January publication of Taste of Home. Edible cookies will likely be around forever, especially the delicious ones.

A Strategy for Content Marketing

Ronn Torossian

To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones. Its ROI validates the planning and budgeting that went into it.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Top Social Media Moments from Brands

Ronn Torossian

While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too.

The Future of Content Marketing Strategies

Ronn Torossian

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy.

Developing Strong Business Messages

Ronn Torossian

It’s easy to get stuck while developing good business messages because it’s not the easiest task.

Brand 195

Advergames

Ronn Torossian

The term ‘advergames’ comes from a merging of the terms ‘advertisement’ and ‘games’. This type of strategy promotes brand awareness and improves engagement. It provides a platform for a very subtle type of advertisement as brands are integrated with the entertainment content.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Brand Transparency

Ronn Torossian

Brand transparency is about how a brand shows itself to be authentic regarding public interactions. It also indicates how a brand shows itself to be accessible to internal and external stakeholders.

Brand 195

eCommerce Website Ranking on Google

Ronn Torossian

Many digital shop owners tend to look for different ways to have their new online shopping websites show up and rank higher in Google’s search engine results pages (SERPs).

Google 195

Grabbing the Attention of the Target Audience

Ronn Torossian

The digital space and pretty much all markets these days are incredibly crowded.

Using Design to Differentiate a Brand

Ronn Torossian

Design determines the first impression of an acquaintance with a brand. Great design effectively instills brand passion. When consumers look at, use, and share well-designed products, it leads to happy associations with the product or brand. Designs give products meaning and purpose.

Brand 195

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Leveraging Twitter in Marketing Strategies

Ronn Torossian

Using Twitter for business might sound odd to some, but it’s not that strange. That’s because the platform is one of the most influential social media channels, and can thus help brands reach audiences.

Preparing and Responding to Market Changes

Ronn Torossian

These days, changes in the market of any industry are practically unavoidable – between brand new innovations, new competitors, and even economic downturns.

Using Social Media in a PR Campaign

Ronn Torossian

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more.

Influencer Marketing Tactics for Success

Ronn Torossian

Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Growing a Business With 2020 Marketing Trends

Ronn Torossian

Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations.

Trends 328

Problem Solving Skills for Marketing Managers

Ronn Torossian

While some people might think that marketing managers have nothing to do with problem-solving, that’s not quite the case. For marketing managers, one of the essential tasks is solving problems without having all of the necessary information.

Marketing Virtual Events

Ronn Torossian

One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses.

Ready for the Holiday Season?

Ronn Torossian

Kids may not be permitted to sit on Santa’s lap this year but with more people browsing and shopping online these days, brands need to be tech-ready for the holiday season in spite of uncertainty over what it might look like because of the pandemic.

Tools 312