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Companies big and small are scrambling for alternative ways to increase customer engagement. A lot of businesses are moving beyond traditional advertising channels. It is important to use different mediums strategically to increase customer engagement. MORE
Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span. Hence, organizations need to focus on telling stories to their customers in order to hold their attention. MORE
Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations. MORE
Content that is marginally meaningful will have little or no role to play in the PR advancement of an organization. T he media landscape is constantly evolving and challenging tried and tested PR methods. This is the time for understanding content and shaping it. MORE
Many companies are already aware of how technology can impact the decisions that buyers make. Digital marketing can also connect companies with their buyers in different ways, and help with business expansion and growth at the same time. MORE
At the mention of public relations, the first thing that comes to some minds is maintaining a brand’s image. To others, it means building relations, especially with customers or potential investors. MORE
Kids may not be permitted to sit on Santa’s lap this year but with more people browsing and shopping online these days, brands need to be tech-ready for the holiday season in spite of uncertainty over what it might look like because of the pandemic. MORE
A brand stands a chance of reaching its prospects by using the relevant channels. Knowing the right type of digital media to use for different audiences helps disseminate information about a brand and its services. MORE
The covid pandemic has rocked many businesses, and real estate is among the most affected industries. Now that the governments are easing the restrictions, real estate needs to strategize unique public relation strategies that will make them stand out in the post-Covid market. MORE
To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones. Its ROI validates the planning and budgeting that went into it. MORE
The list of social media platforms available to the regular user seems to be constantly growing. Marketing industry pros must have probably heard of most, if not all of them. MORE
Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes. MORE
These days, content marketing is more popular than ever, yet, with everyone putting out content, consumers have a difficult time separating reality and facts from everything else. MORE
There couldn’t be a better way to reach and engage an audience in these socially distanced times than via Livestream. But the love for live streaming isn’t new. MORE
The pet market sales revenue in the US has increased with each passing year. It has been explosive in its growth and is estimated to have a value of $99.1 billion. Americans love their pets. There are elaborate birthday rituals, constant cozying up, and buying of pet treats. MORE
It is safe to say that social media marketing is currently one of the most recommended ways of marketing a business. The use of blogs has been one of the most used methods of social media marketing. MORE
Many companies tend to face the same or similar problems when it comes to marketing, with small differences between each issue. MORE
In April of last year, Burger King announced a new ad campaign for its first plant-based burger. The burger itself was launched at the beginning of the year and was promoted in a social media campaign on Twitter and Facebook. MORE
Pinterest has alluring images of what people like and hence would love to buy. Pinterest has 478 million monthly active users and was able to grow its user base by 19.5% in just three quarters. Users are predominantly female. MORE
There is a certain skill to virtual selling that plenty of companies hadn’t embraced, let alone mastered at the start of the pandemic. MORE
Through public relations companies can build and maintain a positive public reputation and image. At the core of public relations is effective communication through dialogue, which includes getting enough exposure to target audiences through social and media coverage. MORE
How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. MORE
Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on those platforms, however, there are certain times during a company’s lifetime when the CEO should actually become the spokesperson for the public. MORE
Even the simplest marketing strategies can be effective for small businesses in driving growth and producing meaningful results. When paired with the right marketing plan, even small businesses can accomplish a lot without having to rely on a big marketing budget. MORE
Living in the current digital world means that companies are at constant risk of damaging their reputations when creating products or campaigns without working with a team of PR professionals. MORE
Recently, one of the biggest electronics cigarette companies in the United States, JUUL, has been facing various lawsuits from different US states for promoting products to minors. MORE
The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers. What is more manageable is to focus on what not to do. MORE
Public relations and email marketing are important strategies that can help build a company’s or brand’s image in the eyes of the public. While both strategies have different modes of operations and different objectives – they can be used together to create a more effective marketing strategy. MORE
The global pandemic has been a difficult time for everyone around the world, including students who had to start learning remotely for the first time ever. MORE
Of the top ten cookie recipes listed, Amish sugar cookies are number one, according to the January publication of Taste of Home. Edible cookies will likely be around forever, especially the delicious ones. MORE
After creating an event, which includes setting up details such as the schedule, the location, speakers, and guests, companies still have to do some PR awareness for that event before everything is finished. MORE
There is a difference between a brand or company making a simple customer-service blunder, a company having a vast communications crisis. However, the line between can become fine if a situation is not handled correctly. MORE
These days, marketers are constantly looking for brand new ways to find or attract a target audience, but in the constantly evolving marketing landscape, it’s becoming harder to reach the audience and get positive results. MORE
To help businesses’ social media strategies thrive, certain posting strategies need to be adopted. Social media has become critical for people who are staying at home during the pandemic. It is now more powerful than ever as a marketing tool. MORE
Ronn Torossian
JULY 28, 2021
The pet market sales revenue in the US has increased with each passing year. It has been explosive in its growth and is estimated to have a value of $99.1 billion. Americans love their pets. There are elaborate birthday rituals, constant cozying up, and buying of pet treats.
Ronn Torossian
JULY 26, 2021
These days, marketers are constantly looking for brand new ways to find or attract a target audience, but in the constantly evolving marketing landscape, it’s becoming harder to reach the audience and get positive results.
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Ronn Torossian
JULY 20, 2021
There is a certain skill to virtual selling that plenty of companies hadn’t embraced, let alone mastered at the start of the pandemic.
Ronn Torossian
JULY 19, 2021
Companies big and small are scrambling for alternative ways to increase customer engagement. A lot of businesses are moving beyond traditional advertising channels. It is important to use different mediums strategically to increase customer engagement.
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Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.
Ronn Torossian
JULY 14, 2021
To help businesses’ social media strategies thrive, certain posting strategies need to be adopted. Social media has become critical for people who are staying at home during the pandemic. It is now more powerful than ever as a marketing tool.
Ronn Torossian
JULY 12, 2021
Public relations and email marketing are important strategies that can help build a company’s or brand’s image in the eyes of the public. While both strategies have different modes of operations and different objectives – they can be used together to create a more effective marketing strategy.
Ronn Torossian
JULY 7, 2021
These days, content marketing is more popular than ever, yet, with everyone putting out content, consumers have a difficult time separating reality and facts from everything else.
Ronn Torossian
JULY 5, 2021
Many companies are already aware of how technology can impact the decisions that buyers make. Digital marketing can also connect companies with their buyers in different ways, and help with business expansion and growth at the same time.
Ronn Torossian
JULY 1, 2021
Many companies tend to face the same or similar problems when it comes to marketing, with small differences between each issue.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
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Ronn Torossian
JUNE 28, 2021
Pinterest has alluring images of what people like and hence would love to buy. Pinterest has 478 million monthly active users and was able to grow its user base by 19.5% in just three quarters. Users are predominantly female.
Ronn Torossian
DECEMBER 24, 2020
Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations.
Ronn Torossian
JUNE 25, 2021
After creating an event, which includes setting up details such as the schedule, the location, speakers, and guests, companies still have to do some PR awareness for that event before everything is finished.
Ronn Torossian
OCTOBER 28, 2020
Kids may not be permitted to sit on Santa’s lap this year but with more people browsing and shopping online these days, brands need to be tech-ready for the holiday season in spite of uncertainty over what it might look like because of the pandemic.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Ronn Torossian
JUNE 23, 2021
Through public relations companies can build and maintain a positive public reputation and image. At the core of public relations is effective communication through dialogue, which includes getting enough exposure to target audiences through social and media coverage.
Ronn Torossian
JUNE 1, 2021
The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers. What is more manageable is to focus on what not to do.
Ronn Torossian
MARCH 17, 2021
Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on those platforms, however, there are certain times during a company’s lifetime when the CEO should actually become the spokesperson for the public.
Ronn Torossian
JUNE 21, 2021
A brand stands a chance of reaching its prospects by using the relevant channels. Knowing the right type of digital media to use for different audiences helps disseminate information about a brand and its services.
Advertisement
PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.
Ronn Torossian
MAY 3, 2021
Of the top ten cookie recipes listed, Amish sugar cookies are number one, according to the January publication of Taste of Home. Edible cookies will likely be around forever, especially the delicious ones.
Ronn Torossian
JUNE 14, 2021
Even the simplest marketing strategies can be effective for small businesses in driving growth and producing meaningful results. When paired with the right marketing plan, even small businesses can accomplish a lot without having to rely on a big marketing budget.
Ronn Torossian
FEBRUARY 15, 2021
How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy.
Ronn Torossian
JUNE 8, 2021
In April of last year, Burger King announced a new ad campaign for its first plant-based burger. The burger itself was launched at the beginning of the year and was promoted in a social media campaign on Twitter and Facebook.
In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.
Ronn Torossian
JUNE 7, 2021
Content that is marginally meaningful will have little or no role to play in the PR advancement of an organization. T he media landscape is constantly evolving and challenging tried and tested PR methods. This is the time for understanding content and shaping it.
Ronn Torossian
JUNE 3, 2021
Living in the current digital world means that companies are at constant risk of damaging their reputations when creating products or campaigns without working with a team of PR professionals.
Ronn Torossian
APRIL 26, 2021
To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones. Its ROI validates the planning and budgeting that went into it.
Ronn Torossian
MAY 27, 2021
Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes.
Advertisement
Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Ronn Torossian
MAY 26, 2021
At the mention of public relations, the first thing that comes to some minds is maintaining a brand’s image. To others, it means building relations, especially with customers or potential investors.
Ronn Torossian
MAY 24, 2021
The covid pandemic has rocked many businesses, and real estate is among the most affected industries. Now that the governments are easing the restrictions, real estate needs to strategize unique public relation strategies that will make them stand out in the post-Covid market.
Ronn Torossian
MAY 20, 2021
Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span. Hence, organizations need to focus on telling stories to their customers in order to hold their attention.
Ronn Torossian
MAY 17, 2021
There couldn’t be a better way to reach and engage an audience in these socially distanced times than via Livestream. But the love for live streaming isn’t new.
Ronn Torossian
MAY 14, 2021
The global pandemic has been a difficult time for everyone around the world, including students who had to start learning remotely for the first time ever.
Ronn Torossian
MAY 10, 2021
It is safe to say that social media marketing is currently one of the most recommended ways of marketing a business. The use of blogs has been one of the most used methods of social media marketing.
Ronn Torossian
MAY 7, 2021
There is a difference between a brand or company making a simple customer-service blunder, a company having a vast communications crisis. However, the line between can become fine if a situation is not handled correctly.
Ronn Torossian
JANUARY 21, 2020
We’ve heard about celebrity macro and micro influencers. And now, cultural influencers?
Ronn Torossian
OCTOBER 5, 2020
The list of social media platforms available to the regular user seems to be constantly growing. Marketing industry pros must have probably heard of most, if not all of them.
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