Ronn Torossian

Brand Narrative

Ronn Torossian

Why do consumers buy what they choose to buy? What drives those decisions? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business.

Brand 363

Starting a Self Publishing Business

Ronn Torossian

Starting a self-publishing business is an accomplishment. A self-publisher not only writes the novel or the book but also sees it through every step of production and printing, and then also supervises its sales and promotion. There is nothing new about self-publishing.

Print 195

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PR Crisis Lessons from Cathay Pacific

Ronn Torossian

Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules.

Crisis 309

Public Relations and Multicultural Companies

Ronn Torossian

Companies that want to stand out from their crowded markets and reach their target audiences need to utilize PR strategies. That way, they’ll become a lot more efficient at engaging and retaining their customers over a long period of time.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Public Relations and SaaS Businesses

Ronn Torossian

Software as a service (SaaS) companies have a very distinct business model that’s created to increase and ease adoption. However, to do that, these businesses also need to utilize a public relations strategy that will align with that business model.

Utilizing Newsjacking for PR

Ronn Torossian

The news cycle these days tends to move quite quickly which has created new challenges for companies trying to keep up with the latest trends.

Product Recalls

Ronn Torossian

A product recall involves a company retrieving or requesting a return or exchange of a product after defects have been discovered in it. They usually occur as a result of safety concerns related to a manufacturing or design defect in a product.

Common Instagram Mistakes

Ronn Torossian

Although there isn’t a single strategy that companies can use to generate more followers on Instagram, there are several mistakes that many businesses end up making. In fact, when companies make these types of mistakes, they end up hurting their potential to grow their accounts.

How to Manage Disgruntled Customers using Public Relations

Ronn Torossian

At some point or another, every business needs to deal with comments from unsatisfied customers. It’s always difficult to see those types of comments but it’s important for companies to properly take care of those types of situations.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Developing an Effective Digital PR Campaign

Ronn Torossian

While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s trying to achieve.

How Beauty Brands can Utilize PR

Ronn Torossian

Print may be waning but beauty publicists have a lot of options to use to grow awareness of beauty brands. The realm of PR is changing. It has moved on from being mainly media relations to include a broader set of disciplines.

Brand 195

Facebook Carousel Posts for Promotion

Ronn Torossian

Companies that are using Facebook are always looking for different ways to generate more engagement and conversions.

Boosting Company Credibility with Social Proof

Ronn Torossian

Endorsements that explain how a business, product, service, or person is great and communicates the positive experience of a satisfied customer are the core of social proof. Any positive comments about a business and its solutions are considered social proof.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Utilizing SEO and Social Media to Convert

Ronn Torossian

The best way that companies can get their target audiences to convert and make purchases is by focusing on the right social media and SEO strategies. These types of strategies can help companies increase their organic website traffic and search engine visibility, as well as their social media reach.

SEO 195

Environmentally friendly marketing campaigns

Ronn Torossian

Creating an environmentally friendly marketing campaign not only makes a positive impact on the environment but also helps to promote a business. A marketing strategy like this will address social responsibility and influence the purchasing decisions of customers.

Increasing Personalization in Content

Ronn Torossian

Many companies have been trying to personalize the content they create for the target audience as much as possible, since that’s common advice they get and is supposed to be one of the best ways to really engage with customers.

The Role of Public Relations in Lifestyle Branding

Ronn Torossian

Lifestyle branding is a term that refers to a company’s ability to create an image that appeals to consumers. Many companies have become well known for their high-quality products, but they have also managed to create a lifestyle brand that makes them appealing beyond their product offerings.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Getting Exposure for Israeli Companies

Ronn Torossian

It’s not every day that a company gets the chance to become a household name within its target market, and that’s especially true for Israeli companies.

What Exactly Is Conversational Marketing?

Ronn Torossian

The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present.

Successful PR Strategies for Tech Companies

Ronn Torossian

Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers.

PR tactics to stop doing

Ronn Torossian

The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers. What is more manageable is to focus on what not to do.

Trends 325

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

Online Advertising Strategies for Success

Ronn Torossian

When a company first launches an online advertising campaign is just the beginning. Once a business has several different advertising campaigns behind it, it’s time to start experimenting with different, and more advanced strategies to generate a lot more success.

Sustainable Beauty and PR

Ronn Torossian

Many consumers these days have quickly turned their attention toward more eco-friendly and green beauty brands and beauty products.

Public Relations Strategies for Better for you Snacks

Ronn Torossian

It’s not always easy for healthy snack brands to market their products to the target audience given the number of market competitors they have to face.

Parenting and Public Relations

Ronn Torossian

These days, most parents grew up with computers or even mobile devices, which means they’re a lot more likely to get their information online instead of by reading magazines or books.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

What is Technology PR?

Ronn Torossian

With the advent of the internet and social media, technology PR has become increasingly complex.

Boosting Search First Marketing Efforts

Ronn Torossian

According to recent reports, there are about three and a half billion Google searches being made every single day. In fact, over 80 percent of people who use it tend to use Google at least three times every day, and half of all product searches start with popular search engines.

Essential Marketing Metrics for Businesses on Instagram

Ronn Torossian

Instagram has plenty of great benefits it provides companies that are trying to grow and achieve success in their marketing efforts.

Evolution of Influencer Marketing Campaigns

Ronn Torossian

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Brand Efficiency in Retail  

Ronn Torossian

Brands that aim at efficiency in retail should provide convenience in all areas of the business. Convenience is a complete experience. For brands, retail has become the most challenging channel to improve and maintain. Consumer behavior is changing but in spite of that, retail is not dead.

Retail 195

Fintech, Crypto, and PR

Ronn Torossian

Blockchain, the underlying technology behind cryptocurrencies, has become too big to ignore. The digital asset is now worth more than both Mastercard and Visa, and plenty of big and small brands have started adopting it, including America’s oldest bank, BNY Mellon, as well as retail day traders.

Ready for a Cookie-less World?

Ronn Torossian

Of the top ten cookie recipes listed, Amish sugar cookies are number one, according to the January publication of Taste of Home. Edible cookies will likely be around forever, especially the delicious ones.

The Importance of Sports PR

Ronn Torossian

Sports PR helps promote teams, players, and organizations through different channels of communication. PR professionals can show the reputation of an athlete or team in a positive light. PR is all about managing relationships.

Sports 195

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.