Podcast measurement essentials

PR Daily

But as more brands jump into the podcast space they’re asking how they measure results and efficiency. One of the original methods of measurement on radio was providing a telephone number for listeners to call for a special offer. So what method of podcast measurement is most effective?

Are employees suffering from click fatigue?

PR Daily

How much email can employees process? In the past, communicators have heard employee complaints of “too much email,” and now, we are sending nearly double the volume. Employees are processing twice as many emails during the pandemic than before. million employees.).

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A unique way communicators can measure impact

PR Daily

Measuring impact and demonstrating ROI continues to top the list as one of the biggest challenges faced by communication professionals. But the PR team at Progressive Insurance knows how to uncover the right information to capture what to measure and impact the bottom line.

How employee resource groups enhance internal comms efforts

PR Daily

Communicators share how they’ve leaned on employee affinity groups to respond to recent events. As organizations grapple with racial and social justice issues facing the world, employee resource groups can be a great way to help advance DE&I both internally and externally.

5 best practices for thriving digital employee communities

PR Daily

Discover how Cargill and Ernst & Young are using Yammer networks to connect employees and drive business goals. Dolzine shared an example of an employee in India who asked a question and received input from across the globe in less than a day.

Guidance for managing employee relations during COVID-19

PR Daily

A lawyer shares advice for engaging employees and protecting your business during these difficult days. When crisis strikes, such as a pandemic, the most important thing employers can do is to plan for employee and customer safety and operational continuity.

What the data says about accelerating change for Black employee experiences

PR Daily

In the past six months, several research studies have benchmarked employee attitudes and recommended how companies can better support diverse employees and improve structural racism, both within organizations and society. Entry-level jobs are a revolving door for Black employees.

Are Emoji Appropriate in Employee Communications?

Glean.info Blog

Already ubiquitous in online forums, emoji have spread into employee communications this year. With in-person contact either severely limited or completely eliminated, employees found connecting with colleagues extremely challenging during Covid-19 shut-downs.

How employee communications technologies are enabling ‘continuous listening’

PR Daily

Two-way communication has long been the gold standard for internal communicators, but the latest employee communications technologies have made it a more tangible reality. In turn, they’ve transformed what the workplace looks like and how employees expect to communicate.

4 employee engagement tips from Volvo, Microsoft, NRMA and more

PR Daily

Employees are the lifeblood of every organization. Consider these four lessons from organizations using Yammer to better support their employees: 1. million members in Australia—knew they had to empower their employees and foster a thriving company culture.

10 key questions for gauging employee satisfaction

PR Daily

Employee satisfaction is crucial, but the path to improving it isn’t always straightforward. Factors such as motivation, career growth, compensation and team morale influence how satisfied your employees feel. A crucial factor in improving employee satisfaction—and thus productivity—is to continually gauge satisfaction levels. Your employees should know they won’t face repercussions for giving honest feedback. Stay atop what your employees want.

How to measure your DE&I efforts

PR Daily

So how can organizations set measurable, provable goals and start to make a difference? Avoiding blind spots, increasing employee engagement and providing opportunities to enter new markets are all benefits. Louvouezo recommends asking: Do employees report psychological safety?

Who PR Measurement Reports Should be Made For

Onclusive

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. Use measurement and metrics as a tool to regularly evaluate and reevaluate reputation, goals, successes, and what didn’t work.

How are brands defining employee experience in core values statements?

PR Daily

The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. Yet, is the pivot to place employees at the center of the organization being reflected in publicly available messages about company core values?

Why employee preparedness is essential for engagement

PR Daily

There might be a kernel of truth in there somewhere, but neglecting preparation and inconsistent communication can devastate employee morale. Gallup recently collected data regarding “employee preparedness and alignment” to track the impact COVID-19 has on this important engagement metric.

3 Ways to Measure Employee Communication

Waxing UnLyrical

That, my friends, is why employee communication measurement is in the state it is in. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. The powers that be, however, increasingly are demanding to know why employee communication matters. Measurement is absolutely essential. Measure what you are covering internally. Measure your intranet metrics.

Study: Employees want more employer-offered retraining

PR Daily

However, the study also says that employees want the training and that these programs are likely to lead to increased job satisfaction. It wrote: Experts believe that job retraining allows companies to improve their overall direction by improving employee retention and maximizing worker output. The post Study: Employees want more employer-offered retraining appeared first on PR Daily. Employee Engagement Executive Communication Measurement PR Industry Research & Audit

Elements of an Employee Social Media Policy

Glean.info Blog

Employee social media posting remains a perplexing issue for many organizations. Some fear their employees may post ill-advised, embarrassing, or confidential information. Private organizations attempting to develop social media policies for employees face a balancing act.

How to reimagine your measurement toolkit for the ‘next normal’

PR Daily

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Sadly, none of those wonderful benefits are measured by what most people use for metrics these days.

Offer strategy to leaders, not measurement datapoints

PR Daily

Dissatisfied with your ability to measure effectiveness and return on investment? Forty-four percent of respondents are dissatisfied with their ability to measure communications’ effectiveness, Ragan’s State of Communications 2020 survey of nearly 800 professionals.

10 quotes to stoke your employee engagement fire

PR Daily

Influential leaders understand that consistently recognizing, motivating and inspiring employees is crucial for business success. Employees won’t really care about your business until you really care about them. Employees come first.

How to measure the efficacy of your channels

PR Daily

Orangefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees. But employees weren’t getting that. The post How to measure the efficacy of your channels appeared first on PR Daily.

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Employees say that even when leaders push for employees to take time for themselves, sometimes teams won’t follow the directive. As you settle in for the long haul, consider employees’ needs. Here’s a hint: It’s all about your employees.

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Why it’s important: In a time when most communicators, both internal and external, are struggling to keep up with crisis responses, don’t forget the importance of employee communications.

Report: How investing in employees bolsters the bottom line

PR Daily

According to a new report from Accenture , just 35% of C-suite leaders before the pandemic saw themselves as being responsible for the well-being of employees and holistically supporting their needs. In short, employee trust will come at a premium for organizations after the global pandemic. Accenture offers a new model for thinking about the well-being of employees that it calls “Net Better Off.”. Listen to what frontline employees say they need.

Measurement experts: Solid metrics and trust go hand in hand

PR Daily

You can’t succeed without engaged employees, so ‘test, test, and test some more.’. The key to the ‘next normal’ is measurement, as usual.”. You can’t succeed without engaged employees, she says, so you must find out: How are they really feeling?

Report: 36% of employees would take a huge paycut for better work/life balance

PR Daily

At least in terms of employee engagement, morale and retention, that is. A Comcast employee sums up the problems of poor work/life balance thusly: “Nobody wants to acknowledge that having poor work/life balance is expensive….

Covid-19 Recession Places Renewed Emphasis on PR Measurement & Evaluation

Glean.info Blog

Economic damage caused by the Covid-19 pandemic increases the importance of PR measurement and evaluation. Signs of Improving PR Measurement. The survey indicates growing appreciation of PR measurement. Yet relatively few PR pros say measurement is one of their common activities.

How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. Measuring Corporate Reputation: Perception or Performance? A pivotal part of Harris Poll and Reptrak’s research centers on measuring the “pulse” or “emotional appeal” of a given brand. The post How PR Measures Corporate Reputation appeared first on Crenshaw Communications.

Younger employees don’t want to be regulated on social media

PR Daily

When surveyed, almost half of employees between ages 18–35 said they did not want to be policed on political speech at work. Younger employees don’t want a social media policy when it comes to political speech in the workplace. This is according to a survey from Clutch which asked 500 full-time employees about their work preferences. The post Younger employees don’t want to be regulated on social media appeared first on PR Daily.

PR Measurement: How is Communications Proving Value?

Sword and the Script

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020.

Why and how to yield your social media account to employees

PR Daily

GE Power recently showed how an industrial company can obtain strong results by letting employees control its social media accounts. The employees—three engineers and a welder—took turns giving behind-the-scenes insights into how the company builds, tests and repairs its gas turbines.

How and why you should be measuring reputation in 2020

PR Daily

This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees. ” With audience variation in mind, start with understanding what can be measured.

J&J stresses ‘open communication’ after vaccine pause, a quarter of U.S employers provide vaccine access, and Pinterest ends employee NDAs for discrimination claims

PR Daily

MEASURED THOUGHTS. In a new study conducted by Willis Towers Watson, 24% of employers said they are facilitating access to a COVID-19 vaccine, either by “obtaining vaccines to administer to their employees or facilitating access to vaccines through a third party.”

10 ways to keep employees engaged and informed during COVID-19 disruptions

PR Daily

Timely, thoughtful messaging can boost morale and make employees feel reassured, hopeful and uplifted. Right now, employees are weighed down by heavy questions such as: Am I going to get furloughed or laid off? Will my performance be measured the same during this time?

How the pandemic is revealing the indispensable value of employee communication

PR Daily

Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual. With physical distancing being enforced worldwide, employee communication became the primary way to promote closeness between people in organizations.

Want the Fastest Growth in Business? Take Care of Your Employees First, Study Says

Sword and the Script

Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place.

Bringing Employees Back to Work Safely

PRSay

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely.

The 2021 Employee Communications Priority: Promoting Covid-19 Vaccinations

Glean.info Blog

Convincing employees to accept Covid-19 vaccinations may become the most critical internal communications task of 2021. Only a determined internal communications effort, done in concert with HR and company leadership, can persuade the majority of employees to accept the vaccine.

Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

As vice president of communications for Astellas US, Moyra Knight’s team is helping to get the word out to employees, plus the patients, partners and other stakeholders, that Astellas is committed to their health and safety. The company’s vice president of U.S.