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TikTok Trends
PR for Anyone
AUGUST 17, 2021
Like it or not, TikTok is here to stay. They have over 1 billion users and most are between the ages of 13 and 60. It’s a huge demographic so it’s important to pay attention to what is trending on TikTok.
PR for Anyone
Good Stories
PR for Anyone
SEPTEMBER 15, 2021
What makes good stories for the media? Good stories are those that are relevant and timely. Pitching things related to the time of year is vital in getting your pitch read, and then covered. Right now we are in September.
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Journalists
PR for Anyone
SEPTEMBER 8, 2021
If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists. They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty.
Land Stories
PR for Anyone
SEPTEMBER 1, 2021
Timing is everything when you want to land stories in the media. I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them.
How Startup Leadership Can Inspire the Team to Deliver Results and Become Great
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Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.
Pitch the Media
PR for Anyone
AUGUST 11, 2021
You’ve finally done it. You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” ” The answer is no.
Public Relations Review
PR for Anyone
MARCH 24, 2020
Now is the time to up-level your marketing plan by adding in free publicity. What we know for sure is that the more visibility you get, more potential customers and clients can learn about you and that means more business for you and ultimately more revenue and profits.
Getting Publicity in The Age of Coronavirus
PR for Anyone
MARCH 26, 2020
“What Can You Niche Down To Help People In This Age Of Coronavirus?” Watch the full YouTube video >> HERE The coronavirus (COVID-19) continues to disrupt many people’s lives. However, there are many opportunities where you can get media coverage and share your knowledge with the world.
Pitching the Media – with Jennifer Chan from People and InStyle Magazines
PR for Anyone
JULY 28, 2021
Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media!
Importance of PR in Today's Uncertain World
PR for Anyone
MARCH 21, 2020
In this crazy time that we are suddenly thrust into, I want to share the importance of PR and what your role can and should be. You have expertise in a subject matter. We all do. Right now, every single industry is being affected by Covid-19 (coronavirus).
How to “Kill It” During Your Next Big Change
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
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Overcome Challenges in Your Industry
PR for Anyone
JULY 22, 2021
When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. It’s not all about sunshine and roses. And, it’s not about you. When things are good, its status quo.
Virtual Interview Tips
PR for Anyone
AUGUST 19, 2020
In this time of new normal, “virtual” seems to be in our everyday language and learning how to do virtual interviews is crucial if you want to start or continue to be a media expert in your field. Interviewing virtually is different than in person.
Effective PR and Marketing When Working from Home
PR for Anyone
APRIL 7, 2020
“I'm an expert when it comes to creating stories and getting a message out there.” Christina Daves (01:47- 01:52) How are you taking advantage of video and marketing that can serve as the voice of your brand?
Publicity Plan
PR for Anyone
MAY 25, 2020
“Be newsworthy.” Christina Daves (00:26-00:27) How can you use newsjacking as part of your marketing? How can you promote yourself as a media expert in your industry during this pandemic? In this week’s episode, you will learn about: What’s the strategic publicity plan that works for 2020?
Top 15 Free PR Ideas to Grow Your Online Business
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Tell Your Story
PR for Anyone
JULY 14, 2021
In business today it’s vital that you share your story. People want to know who they are working with. They want to understand who that person is and why the person does what they do. Sharing your story allows potential clients and customers to relate with you.
Pitch Ideas
PR for Anyone
JUNE 30, 2021
PITCH IDEAS. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this. You need to be pitching national publications NOW for stories that will go to print in October. Hard to think that far ahead.
Seniors and Coronavirus
PR for Anyone
JUNE 29, 2021
How to Be on TV Shows: Think about what is going on in the world right now, what is trending, what holidays are coming up and think about how you can pitch a story around that. Do you have industry insight on what is happening? Are you an expert in an industry that relates to what is happening?
Position Yourself as an Expert in Your Industry
PR for Anyone
JUNE 23, 2021
Niching Your Expertise. Do you show up as someone who is an expert in your industry? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? When someone Googles you, what do they see?
A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive
Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive
Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.
How a travel agent got on television
PR for Anyone
JUNE 23, 2021
How to Be on TV Shows: Use your expertise and knowledge of what is happening in the news right now to pitch the perfect story. The media is covering the story right now anyway, add a new perspective or angle to an already trending story.
How to Create a Brand on Social Media ABC10
PR for Anyone
JUNE 22, 2021
How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media.
The Four Seasons of Publicity
PR for Anyone
MAY 13, 2020
When thinking about landing publicity, it should not be a “one and done” approach for your business. In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Media exposure is a game-changer for a business.
The Number One Way to Stand Out
PR for Anyone
JUNE 16, 2021
What Are You Doing to Stand Out in Your Industry? If you’re looking for the number one way to stand out from your competitors, then make yourself more captivating. The world is noisy and crowded and it’s important to be recognized in your field.
The Growth PR Playbook
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PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.
How to get your product on TV
PR for Anyone
JUNE 9, 2021
How to Be on TV Shows: If you want to get your product on TV, a great way to do that is to pay attention to your favorite television outlet and listen if they have interest in something related to your product.
Land Media Using a Non-Profit
PR for Anyone
JUNE 9, 2021
Land Media Using a Non-Profit. If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media.
Free Publicity Friday - Create a Drip Campaign
PR for Anyone
MARCH 27, 2020
Hi everybody! It’s Christina Daves with this week's Get Famous Friday PR Tip. This week I want to talk about a drip campaign. Do you have a drip campaign so you are staying in front of your ideal journalist every single month? It's really important that you put something together.
Public Relations Case Study
PR for Anyone
MAY 5, 2020
“It's possible to produce billions of views from free publicity.” Christina Daves (00:13-00:21) Have you always wanted to gain media exposure so you can provide value to your target audience? In this week’s episode, Christina Daves talks about a public relations case study during COVID-19.
Generating Leads with Facebook: A Guide for Businesses
In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.
Effective Storytelling with Cindy Ashton
PR for Anyone
JUNE 16, 2020
“99% of people watching are not in business for money.” Christina Daves (01:09-01:13) We've seen many great storytellers that completely captured our hearts, whether it's a great movie or something that we read somewhere when someone's trying to get their message across.
Newsjacking with David Meerman Scott
PR for Anyone
MARCH 31, 2020
“You can provide value to others through your expertise.” Christina Daves (02:10-02:15) Every news story breaks in a typical bell-shaped curve.
How to Get Invited Back as a Guest Expert on TV
PR for Anyone
AUGUST 13, 2020
You’ve only got one shot to make a first impression. You only get one first time at a television station. Don’t blow it! Kindness goes SO far when you are a guest on a program. You’d be shocked to hear about how many people come with a a Prima Donna attitude. Hardworking producers have no time for that! When you arrive with a smile, helpful, prepared, and ready to go, you make the life of the crew at the station a breeze. That’s who they want to work with.
Establish yourself as an industry expert
PR for Anyone
APRIL 21, 2020
Are you waiting for this pandemic to end before you relaunch your business? The answer should be NO. You can use a proven and tested formula that will help with your publicity even during the Coronavirus crisis.
Harness the Power of Influencers and Advocates
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
You Land the Interview and Then. the Unexpected Happens
PR for Anyone
JULY 15, 2020
If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. You really have to be prepared for anything. When my clients land media interviews, we always do media training beforehand. I go over questions that could be asked.
Doing a TV Interview From Home
PR for Anyone
MAY 7, 2020
Television stations are still hosting interviews with experts who are home. It’s important that you make good TV by knowing how to have a nice set up and good lighting. In this week’s Free Publicity Friday PR Tip, I show you how I’ve set up my living room for the interviews I’ve been doing.
How to Get Publicity After Re-Opening
PR for Anyone
APRIL 30, 2020
Things are changing on a daily basis and states are starting to reopen. It’s a gradual process and unique everywhere. We are now entering a new PR cycle of what happens after re-opening? What does it mean for your industry in your state? And on a whole, industry-wide?
Public Relations Skills - The Follow Up
PR for Anyone
OCTOBER 22, 2020
Public Relations Skills The Follow Up One of the most important public relations skills you can learn is the follow up. With all of the content we’ve provided, you might be getting really good at coming up with great pitching ideas.
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