PR for Anyone

PR Myth #6 – PR is Only for Crisis

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively.

PR Myth #5

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales.

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Summer Entertaining Must Haves

PR for Anyone

Summer is here. Covid is slowing down so we’re starting to entertain again and doing outside makes everyone feel more comfortable. I’m poolside today on Good Morning Washington with my summer entertaining favorites. I love entertaining by the pool and these are must-haves.

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PR Myth #4 – Size Doesn’t Matter

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I work with so many people who only care about the size of the audience.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

PR Myth #3 – PR Generates Sales

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m still debunking PR Myths and this week is PR Myth #3 which is that PR generates sales.

Kid Inventions

PR for Anyone

In honor of Kid Inventor Day, I had the pleasure of showcasing amazing products invented by kids. . Basketball is super fun but when you’re little, where do you put your hands? Check out this ball that has the handprints on the ball to help teach you how to shoot the ball. .

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TikTok Trends

PR for Anyone

Like it or not, TikTok is here to stay. They have over 1 billion users and most are between the ages of 13 and 60. It’s a huge demographic so it’s important to pay attention to what is trending on TikTok.

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PR Myths

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I”m starting a little series on PR Myths because I keep hearing things that just aren’t right. PR Myth #1 – Hiring a PR Firm will make you famous.

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Summer Entertaining Must Haves

PR for Anyone

Summer is here. Covid is slowing down so we’re starting to entertain again and doing outside makes everyone feel more comfortable. I’m poolside today on Good Morning Washington with my summer entertaining favorites. I love entertaining by the pool and these are must-haves.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Tailgating Must Have’s

PR for Anyone

Welcome to the 3rd annual Tailgating Segment I’ve hosted on Good Morning Washington. If you’ve followed me, you know I love to tailgate and we actually call ourselves, VTsBestTailgate (Virginia Tech).

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Public Relations in Marketing

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. People often question the difference between public relations and marketing.

Pitching the Local Media – Tips from the Pros

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media.

Influencers

PR for Anyone

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Must Have Kitchen Gadgets

PR for Anyone

In this segment on Good Morning Washington on Try it Tuesday, I share six cutting-edge, must-have kitchen gadgets. From cooking eggs, to easily opening jars, to easy ways to eat healthy. You won’t believe what I make in a toaster at the end.

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Gifts for Wine Lovers

PR for Anyone

If you follow me at all, you know I’m a wine lover and specifically a chardonnay gal! I love to sit and relax with a big glass of wine. That made this segment on Good Morning Washington so fun to do. I got to bring in all my favorite wine gadgets.

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Quick Fixes Around the House

PR for Anyone

We’re all busy so finding things to help with cleaning and repairs is super important. In this segment on Good Morning Washington, I bring in some of my favorites. I’ve never been one to get down on my hands and knees and scrub baseboards.

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What to Pitch the Media in May

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I always like to give my followers ideas for pitching the media.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Pitch Editors – Creating an Annual Pitching Calendar for Real Estate Agents

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. The easiest way to pitch the media is with a plan in place.

Pitch Around Elon Musk and Twitter

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR? EVERYTHING!

Public Relations Review

PR for Anyone

Now is the time to up-level your marketing plan by adding in free publicity. What we know for sure is that the more visibility you get, more potential customers and clients can learn about you and that means more business for you and ultimately more revenue and profits.

Journalists

PR for Anyone

If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists. They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty.

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Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

Video Strategy Plan

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you aren’t doing video yet, it’s really important to start. According to Tech Jury: Video is the number 1 source of information for 66% of people.

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Pitch the Media

PR for Anyone

You’ve finally done it. You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” ” The answer is no.

Must Have Kitchen Gadgets

PR for Anyone

I love to entertain but I’m busy so I’m always on the lookout for things to make life in the kitchen or entertaining easier. One of my favorite brands is OXO. They have it figured out when it comes to making food prep easy.

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What to Pitch the Media in Spring

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Happy Spring!!! Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Advertising vs Publicity

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s the age-old question… what is more impactful to a business – advertising or publicity? Both are needed in business but which one is most valuable?

How to Get in Magazines

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. When I first started handling my own PR, I did it all wrong. What did I know? What I was doing seemed to make sense.

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Media Storytelling

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling.

Getting Publicity in The Age of Coronavirus

PR for Anyone

“What Can You Niche Down To Help People In This Age Of Coronavirus?” Watch the full YouTube video >> HERE The coronavirus (COVID-19) continues to disrupt many people’s lives. However, there are many opportunities where you can get media coverage and share your knowledge with the world.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Mindset and Media

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients.

Importance of PR in Today's Uncertain World

PR for Anyone

In this crazy time that we are suddenly thrust into, I want to share the importance of PR and what your role can and should be. You have expertise in a subject matter. We all do. Right now, every single industry is being affected by Covid-19 (coronavirus).

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Social Audio Platforms Public Relations

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m sure by now you’ve heard of Clubhouse, the new, hot social media platform that is strictly audio. What a blessing it was to have had that during Covid.

Effective PR and Marketing When Working from Home

PR for Anyone

“I'm an expert when it comes to creating stories and getting a message out there.” Christina Daves (01:47- 01:52) How are you taking advantage of video and marketing that can serve as the voice of your brand?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.