The Resolution Blog

8 Judges Share Their Secrets This PR Awards Season

The Resolution Blog

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. What’s not to like? Reputation is important in the PR world, so of course you want to get a few wins under your belt.

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A PRs guide to Google’s new follow vs no-follow rules

The Resolution Blog

SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines. Of course, it’s not the only contributing factor to a website’s rank.

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6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

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The New Marriage between Paid and PR

The Resolution Blog

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We group these different forms of media together in a catchy acronym, but they are they working seamlessly?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Measure Your Work With Instagram Influencers

The Resolution Blog

Seeing an Insta-famous personality share your product with their 100,000 followers can be a huge rush. It’s like seeing your name in flashing lights?—?but but better, because those 100,000 people are going to go out and buy your product. Well, maybe they will.

How to find the engagement rate of your owned social posts on FaceBook

The Resolution Blog

How to find the engagement rate of your owned social posts on Facebook Recently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels.

How to find the engagement rate of your owned social posts on Twitter

The Resolution Blog

Recently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels.

How to find the engagement rate of your owned social posts on LinkedIn

The Resolution Blog

Recently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels.

How to…calculate and compare owned media engagement rates across multiple social channels

The Resolution Blog

Social media measurement programmes can be complex. Perhaps your brand is active on several social channels; maybe you are reporting outputs and outcomes separately, using metrics and exports from those platforms’ native analytics/insights functions. What metrics are comparable?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Rise of Meme Marketing And What It Means For PR

The Resolution Blog

Memes are bigger than ever; the return of Love Island, Donald Trump’s visit, and Theresa May stepping down as Prime Minister all triggered a slew of fresh memes circulating on social media.

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Netflix’s ‘The Great Hack’ proves it’s the PR industry’s responsibility to protect the public

The Resolution Blog

I’ve just watched The Great Hack on Netflix. The documentary outlining communications agency, Cambridge Analytica’s involvement in the Brexit and Trump campaigns.

The Instagram hokey-cokey….

The Resolution Blog

Do they want us in, or out of their platform when measuring owned media performance?

Which metric should you use to prioritise your target media?

The Resolution Blog

Which metric best prioritises your target media? For many years, monthly unique users or impressions of publisher sites have been used as a way to prioritise media lists. The higher the number the more important the target becomes.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

A Handy Trick For Measuring the Awareness of a PR Campaign

The Resolution Blog

Measurement in PR often stops at counting clips and audience figures. If you’re guilty of this, you’re missing out on digging into the results of a big part of your campaign?—?the the “outtakes”.

A 6 Step Guide in Setting up Sentiment Analysis for your PR Coverage

The Resolution Blog

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. Let’s face it… getting loads of coverage is the holy grail for us PRs.

PRs Have Bad Mental Health, Work Too Much, and Don’t Get Paid Enough

The Resolution Blog

In the age of digital turmoil and transformation, we’re always excited to find out how the PR world is morphing with the times and to get a better understanding of where the industry is at.

Get Your Head Around AI and PR With Adam Hirsch

The Resolution Blog

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. We took this opportunity to grill Adam?—?a a bonafide tech expert?—?about

5 easy steps to double the impact of your coverage

The Resolution Blog

You’ve got a hit in an online newspaper?—?brilliant?—?that’s brilliant?—?that’s that’s great. But what if you could double the amount of people that see the great review? How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch?

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From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve…

The Resolution Blog

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor. After the recent success of Talker Tailor Trouble Maker’s pre-Christmas campaign for Deliveroo that helped find three missing people, we were excited to dig into the reasons why Steve decided to kick out on his own, how he weaves diversity into the workplace, and why he believes PR has the power to genuinely change the world. You’ve gone from a creative role to starting an agency from scratch and hiring people. How has that been? I would say it has been two and a half years of massive ups and massive downs. The entire reason we wanted to do this is because we felt like the model was broken and that we could get in there and fix it. Gary and I were in this situation in an agency at one point where we were told not to go into a pitch because it was with an Emirati client and we were a bit “too gay” to pitch. It was at that point that we were like “yeah, this model isn’t working for us”. We felt like we needed to do something much bigger. We needed to stop having meetings about diversity and just start doing stuff. We wanted to get out there and talk about fairness, youth culture, and everything we believed in. We knew we wanted to try a new model where we are entirely transparent with all our billings. We don’t run a timesheet model, we run on a promise model. But we also want to deliver loads of content for our clients, so we’re doing that too. If we don’t create enough content or it doesn’t hit the spot, we want to be in a position where we can say “let’s try that again” or try something else. At the start we went out and got an investor. What I didn’t want to do was go from being a global creative director to all of a sudden feeling like I was doing every single role in a business. We also needed to stand out. We didn’t want to be a startup that nobody knew. We wanted people to be like “okay these guys are serious”. That’s why we picked our name, because it’s different to everyone else. It’s usually around the five year mark new agencies start winning bigger brands and awards, so you’ve broken the mould there. How have you won those brands? Have they already been contacts? I think we’re just really good at PRing ourselves. We think and we feel fresh and different. We basically forced ourselves into the conversation by being opinionated and by turning up to PR awards in full glitter because we wanted to be noticed. You’d be surprised at how many big brand directors would come up to us and say “you look fabulous”. I think we just came across as fresh and enjoying it and loving and wanting to work with brands to do really wicked stuff. I’d also made friends in the industry and I didn’t want people to think that I’d left one of the best roles in the world to start something that wasn’t successful. Co-Founders Steve Strickland and Gary Wheldon When you set about really starting the agency and thinking about how it was going to run, did you have a strategy for the kind of PR you would do? We always said we didn’t want to specialise. I had some of my greatest leaps when I moved agencies and I think people are wrong when they want someone working for them for years in the same role. We wanted people to get as much experience as possible with us. Back in the day, I was moved around to different departments and then started to find my lane. That for me was a really great lesson. What I really want to be is an agency that’s called upon. My biggest inspiration is Adam & Eve, because they came in and upended other agencies by taking their current advertising and re-inventing it. Our thinking is we are small, we are nimble, and we are quick. We want to do something different and try something new, and you’re either up for it or you’re not. For a lot of big brands there had become this lethargy of consumer comms all looking the same, so they’d go try different agencies but get the same result. The agency that I want us to be is the one that says “alright, now for something really different”. We can still deliver those safe comms because being present is important, but we can also do the bigger, more fun stuff. I imagine the people you’ve got working there are young, exciting people? Who are the people you’re attracting and was it difficult to hire in the beginning? It was difficult in the beginning because you’re essentially asking someone to take a chance, which isn’t easy for someone who has to pay their bills. We had to tell people there was money in the bank and that we had investment just to get people to give it a go. We became a bit of a home for people who felt disillusioned with other agencies and there were a lot of comments we got around how people were treated previously. The only hiring policy I’ve ever had is I think it’s important to look around the room and see someone else who looks like you. As two gay men, Gary and I can share ideas coming from that angle, just like it’s important for church-goers to have someone else like them to bounce ideas around with. We work with a charity that helps us place interns, and one of the interns we had said afterwards that we were the most diverse agency they’d worked with. And, while that was a compliment, it was also sad because that’s just how the industry should be as standard. I feel like the energy in our business comes from the fact that I’m still a creative person but I’m not going to be the person to tell anyone what the cultural tipping point is anymore. We don’t accept any CVs, we only accept 100-word statements about what you can bring to the agency. We also do a lot of intern programs which are mostly about attracting young cool talent. We’ve basically tried to make our business as welcoming as possible by doing things like having Wednesdays as work-from-home days, giving everyone their own laptop, and providing breakfast and lunch. The important thing is we haven’t used this for the PR angle, though. The people that work with me are like my teachers and it’s important to help them thrive. Are most of your projects traditional media relations or are you looking at social? What’s the makeup of each campaign? It really differs. For example, we’ve just sold Direct Line a YouTube grime artist partnership, which is the weirdest thing ever. Everything’s very content based. Either we create a stunt or a partnership, we don’t do social. I’ve actually had quite a few clients who’ve asked us to look after our social, but I’ll be honest: I’ve seen social media teams working all hours of the day and I’m not sure I want that vibe in the office. The campaigns I’ve seen coming out of your agency have been very social. But I totally know where you’re coming from with the effort involved in managing a social feed. Obviously PR is social, but there’s also a whole customer relations side to it that’s sometimes not related to PR. I basically think that Twitter is either a comedy platform or a customer service platform. If you can do beautiful photography?—?and that’s always going to be part of our brief?—?that’s great, but I still think the fundamental thing that PR does is getting the right people to talk about the things you’re doing. Whilst we don’t control the social content, what we do is create content that is sociable. What’s the future? What’s the plan from now on with so much success behind you? Gary and I have always talked about selling the business at some point. We would like to sell to an agency at some point; an agency that feels like they could use our creativity and energy as a firestarter in their own business. I don’t want to sell to move on, but I would like to sell to have an even greater impact than we’re having right now. The plan has always been that, but I think we’re a good 5–7 years off . The immediate plan is to get a new office, but really it has to be about the work. I have a genuine ambition to do something that changes the world and I think PR has the power to do that. If you can get the trust of a client and make a fundamental change to their business, that’s really exciting. I’d also love to see the people in our business go on to do wicked amazing things. The sale goal is interesting, not many people would be talking about that right now. The thing is I don’t think anyone should be scared of or shy of their own ambition. I didn’t start this business to be a small startup, I started it because I genuinely think we can change the industry for the better and make it more appealing to people who haven’t been in this industry before. You can listen to the full interview with Steve on the PR Resolution Podcast here. From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve… was originally published in The Resolution on Medium, where people are continuing the conversation by highlighting and responding to this story. marketing pr

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Bringing Multi-Channel Marketing Into the Mix

The Resolution Blog

Part 2 -We Talk With Creator of the PESO Model?—?Gini Gini Dietrich We were really excited to travel to Chicago recently to chat with Gini Dietrich, founder of Spin Sucks and pioneer of the PESO model, about all things PESO.

Bringing Multi-Channel Marketing Into the Mix

The Resolution Blog

Part 1?—?How How Diageo Measures PESO We had the pleasure of catching up with James Alexander, the Head of Influence and Advocacy at global drinks business Diageo , on the PR Resolution Podcast to talk about multi-channel marketing and measuring results.

Don’t Waste Precious Time: 9 Tools to Speed Up Your PR Tasks

The Resolution Blog

(& the Experts Have Their Say) Time is sacred for PRs. With so many details to capture, information to share, and stakeholders to please, time-consuming processes have always been a problem?—?until until now.

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AVE Alternatives: Putting a Price on Coverage Using Direct Lifetime Value

The Resolution Blog

Putting a price on PR coverage is notoriously difficult. In the past, calculating the AVE of a piece was the go-to method for measuring how much placements were worth compared to paid-for advertising activities.

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AVE Alternatives: Part 1 Measuring the Value of Coverage With G-AVE

The Resolution Blog

Putting a price on PR coverage is notoriously hard. Back in the day, we relied on AVE to compare how much our placements were worth against other activity (hence why it’s called advertising value equivalent).

Inbound PR With Iliyana Stareva

The Resolution Blog

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR.

The Domain Authority score will be updated on March 5th, 2019

The Resolution Blog

CoverageBook reports include a metric called Domain Authority. Domain Authority (or DA) is a calculation provided by 3rd party organisation Moz. It’s an indication of the influence of a website in search engines. The score is out of 100 with 100 being the most influential.

The news industry in 2019 and how it affects Public Relations

The Resolution Blog

The shift in news consumption in recent years has seen the publishing world adapt and change hugely. Journalists with new job titles and responsibilities, new team structures and story reach targets have all made it a challenging time for PR teams to navigate publishers.

A Simple Guide to Web Traffic Terms for the PR World

The Resolution Blog

Getting to grips with weird and wonderful analytics’ terms can be a headache for even the most experienced PR person. There’s users and visitors, visits and views, all of which come together to form an idea of how popular an article or website is. But how do you know what term refers to what metric?

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How to grow your PR budget, in 3 steps

The Resolution Blog

The Public Relations industry has seen huge changes in the last five years. New forms of communication has brought new specialist talent and offerings.

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5 Ways to Turn a Failed Sell In Around

The Resolution Blog

Everyone in PR has a story flop at some point. It’s the nature of the beast; we can’t possibly sell every story that comes our way, but it’s still a shock to the system when we get a “no” instead of a “yes”. When this happens, it’s time to re-evaluate what you’re selling?—?and

Sell-Ins Aren’t Always Successful?—?Here’s How To Break The News To Your Manager

The Resolution Blog

Sell-Ins Aren’t Always Successful?—?Here’s Here’s How To Break The News To Your Manager Seeing your story flop is never fun, but it’s an inevitable part of the PR business. Sometimes you need to re-evaluate the story but, most importantly, you need to voice your concerns?—?and

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New podcast: How Diageo measures multi-channel marketing

The Resolution Blog

I had the pleasure of interviewing James Alexander, the head of influence and advocacy at global drinks business Diageo. We discussed the multi-channel marketing campaigns Diageo run and why the measurement of the activity is so key to the business.

7 of the best PR podcasts for 2018

The Resolution Blog

So you may have heard the news?—?we we have just launched a new podcast series featuring our very lovely Stella Bayles. To mark this occasion, I thought I would review the best PR and marketing podcasts around.

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Inside Glass Lantern PR

The Resolution Blog

Can a ‘no office required’ approach really work for a PR practice? We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee!

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CoverageBook — Join our team

The Resolution Blog

We’re looking for a Customer Success Representative to join our team in Brighton, UK and take ownership of Customer Support. You’ll be the 7th person on our team. We’ve not hired despite our growth to 1500 customers in 3 years. So this is a big move for us & you.

New eBook: Audience Insight in the age of Google

The Resolution Blog

Selling an idea, building out a search campaign, planning content or just getting to know your customers, audience research is essential in marketing. Insight tools such as our own ‘ Answer The Public ’ have helped hugely in this area.

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PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund…

The Resolution Blog

PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund existing & new products CoverageBook , a dedicated reporting SaaS tool for public relations, has announced a funding round of $2 million from a large group of over 1,500 angel investors.

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