The Resolution Blog

PRs Have Bad Mental Health, Work Too Much, and Don’t Get Paid Enough

The Resolution Blog

In the age of digital turmoil and transformation, we’re always excited to find out how the PR world is morphing with the times and to get a better understanding of where the industry is at.

Get Your Head Around AI and PR With Adam Hirsch

The Resolution Blog

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. We took this opportunity to grill Adam?—?a a bonafide tech expert?—?about

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve…

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Bringing Multi-Channel Marketing Into the Mix

The Resolution Blog

Part 2 -We Talk With Creator of the PESO Model?—?Gini Gini Dietrich We were really excited to travel to Chicago recently to chat with Gini Dietrich, founder of Spin Sucks and pioneer of the PESO model, about all things PESO.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Bringing Multi-Channel Marketing Into the Mix

The Resolution Blog

Part 1?—?How How Diageo Measures PESO We had the pleasure of catching up with James Alexander, the Head of Influence and Advocacy at global drinks business Diageo , on the PR Resolution Podcast to talk about multi-channel marketing and measuring results.

AVE Alternatives: Putting a Price on Coverage Using Direct Lifetime Value

The Resolution Blog

Putting a price on PR coverage is notoriously difficult. In the past, calculating the AVE of a piece was the go-to method for measuring how much placements were worth compared to paid-for advertising activities.

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AVE Alternatives: Part 1 Measuring the Value of Coverage With G-AVE

The Resolution Blog

Putting a price on PR coverage is notoriously hard. Back in the day, we relied on AVE to compare how much our placements were worth against other activity (hence why it’s called advertising value equivalent).

Inbound PR With Iliyana Stareva

The Resolution Blog

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR.

The Domain Authority score will be updated on March 5th, 2019

The Resolution Blog

CoverageBook reports include a metric called Domain Authority. Domain Authority (or DA) is a calculation provided by 3rd party organisation Moz. It’s an indication of the influence of a website in search engines. The score is out of 100 with 100 being the most influential.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The news industry in 2019 and how it affects Public Relations

The Resolution Blog

The shift in news consumption in recent years has seen the publishing world adapt and change hugely. Journalists with new job titles and responsibilities, new team structures and story reach targets have all made it a challenging time for PR teams to navigate publishers.

A Simple Guide to Web Traffic Terms for the PR World

The Resolution Blog

Getting to grips with weird and wonderful analytics’ terms can be a headache for even the most experienced PR person. There’s users and visitors, visits and views, all of which come together to form an idea of how popular an article or website is. But how do you know what term refers to what metric?

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5 easy steps to double the impact of your coverage

The Resolution Blog

You’ve got a hit in an online newspaper?—?brilliant?—?that’s brilliant?—?that’s that’s great. But what if you could double the amount of people that see the great review? How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch?

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5 Ways to Turn a Failed Sell In Around

The Resolution Blog

Everyone in PR has a story flop at some point. It’s the nature of the beast; we can’t possibly sell every story that comes our way, but it’s still a shock to the system when we get a “no” instead of a “yes”. When this happens, it’s time to re-evaluate what you’re selling?—?and

Sell-Ins Aren’t Always Successful?—?Here’s How To Break The News To Your Manager

The Resolution Blog

Sell-Ins Aren’t Always Successful?—?Here’s Here’s How To Break The News To Your Manager Seeing your story flop is never fun, but it’s an inevitable part of the PR business. Sometimes you need to re-evaluate the story but, most importantly, you need to voice your concerns?—?and

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New podcast: How Diageo measures multi-channel marketing

The Resolution Blog

I had the pleasure of interviewing James Alexander, the head of influence and advocacy at global drinks business Diageo. We discussed the multi-channel marketing campaigns Diageo run and why the measurement of the activity is so key to the business.

How to grow your PR budget, in 3 steps

The Resolution Blog

The Public Relations industry has seen huge changes in the last five years. New forms of communication has brought new specialist talent and offerings.

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7 of the best PR podcasts for 2018

The Resolution Blog

So you may have heard the news?—?we we have just launched a new podcast series featuring our very lovely Stella Bayles. To mark this occasion, I thought I would review the best PR and marketing podcasts around.

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New eBook: Audience Insight in the age of Google

The Resolution Blog

Selling an idea, building out a search campaign, planning content or just getting to know your customers, audience research is essential in marketing. Insight tools such as our own ‘ Answer The Public ’ have helped hugely in this area.

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CoverageBook — Join our team

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We’re looking for a Customer Success Representative to join our team in Brighton, UK and take ownership of Customer Support. You’ll be the 7th person on our team. We’ve not hired despite our growth to 1500 customers in 3 years. So this is a big move for us & you.

How to get through the media monitoring minefield.

The Resolution Blog

Whether you have coverage coming out your ears?—?or or only have a few pieces per week, finding and tracking each piece of coverage is very important. This handy guide provides tips from choosing a company and setting up search times to creating your PR trackers.

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PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund…

The Resolution Blog

PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund existing & new products CoverageBook , a dedicated reporting SaaS tool for public relations, has announced a funding round of $2 million from a large group of over 1,500 angel investors.

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Dirty Data?….no!

The Resolution Blog

She said that’s ok. I don’t need your insight. link] Ok baby do what you please.

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Inside Glass Lantern PR

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Can a ‘no office required’ approach really work for a PR practice? We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee!

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6 of the best online monitoring tools for PR right now

The Resolution Blog

You’ve worked hard to get that story out there, now you need to collate the coverage to show off to your client. But where do you start? There are so many media monitoring tools out there but it takes time to trial them all and we know what it's like, you just don't have the time.

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CoverageBook is hiring!

The Resolution Blog

CoverageBook was founded in late 2014 and is based in Brighton, UK. Born out from the simple idea that there must be a better way to do PR coverage reporting, using technology. The tool started life as a side project from our day jobs at the marketing agency Propellernet.

New higher limits for CoverageBook Silver & Gold paid plans

The Resolution Blog

As of September 2017 we’ve significantly raised the coverage credit quotas on both our Silver & Gold plans (see [link] ) Which means you’ll be able to capture, measure & report-on more of your hard won PR coverage. And save so much time in the process! What’s changed?

How to move away from big (useless) numbers in PR reporting

The Resolution Blog

I believe site-wide traffic numbers are fast becoming the taboo metric in PR, here’s why…. Originally taken from my talk at PRWeek DECODED. Chicago, October 18, 2018 [link] Site-wide traffic figures such as monthly uniques, visits, impressions etc. doesn’t say anything about your coverage because… You didn’t get coverage on every page of the site so why report on the people that didn’t see the coverage?

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How past PR coverage will make 2018 an award winning year

The Resolution Blog

It’s new year and we want 2018 PR campaigns to be award winners. The best way to do this is by setting KPIs (key performance indicators). However if all we do in this situation is just up the KPI number slightly from the previous year then we shouldn’t expect a great deal to change.

No more inflated numbers. Make 2018 the year your PR measurement got real

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“The CEO wants to know who saw that killer piece of coverage on the Mail Online last month” You remember back ‘that piece was great, it was on the homepage! No problem’, you think. But then you realise….The The Mail doesn’t release that kind of data and your PR tool only provides unique users.

PR teams. An email template to ask for Google Analytics access.

The Resolution Blog

Nobody would disagree that linking your online PR coverage to the impact on a client’s website is a valuable thing to do. Did anyone visit our site from the link in that coverage? Did anybody that visited…actually do anything. Like download something, give us their email or earn us some money?

Inside Innovation: NeoMam

The Resolution Blog

We love hearing about our customers great work. What campaign just earned them 1000 pieces of coverage? What tech has helped them create an additional 7 hours this week? What team structure has best integrated digital talent?

Why don’t you use your blog to Answer the Public this year?

The Resolution Blog

How do you plan blog content? Did you know that you can use Google Suggest to see what people are searching for? Have you thought about basing your blog content around the most popular questions asked for in Google?

How to crack your first client meeting

The Resolution Blog

A great relationship is the key to a successful client/agency relationship so you really want to make a great first impression.

Inside Innovation: Smoking Gun PR’s innovative approach to PR measurement

The Resolution Blog

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards.

Free Range Friday

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It’s Friday. How many meetings have you had so far today? Have you stepped outside the office? Over the past few weeks the Coveragebook team have been exploring what it means to remote work and meet outside of the office.

Inside Innovation: StoryWorks, Ketchum

The Resolution Blog

Agile is a hot topic right now in PR. Many are talking about it but few are putting the new fast-moving work-flow into practice. When we heard about 'StoryWorks' at Ketchum, an integrated and agile team operating like a news room we had to find out more.

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Inside Innovation: ING Bank Communications team

The Resolution Blog

When we started the ‘Inside Innovation’ series we thought we would come across teams trying some new tactics or learning new skills. What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile!

Why coverage measurement metrics count

The Resolution Blog

The ‘unique user’ metric is fast becoming the AVE of the online PR world. Site ‘unique users’ is still being used by many PR teams however it doesn’t hold a great deal of meaning as it doesn’t tell us what impact our coverage had.