The Resolution Blog

From insight to measurement, this is your ultimate guide to pivoting PR during the pandemic

The Resolution Blog

Our industry has had to adapt to a huge change recently. Many teams are reviewing plans, pivoting on comms strategies, revising KPIs and tightening budgets. If that’s you, we want to help.

How to monitor & report on PR coverage for free (or with a very small budget)

The Resolution Blog

Our industry has rapidly changed in the last couple of weeks. Many of us are reviewing operations and trying to cut costs but this doesn’t mean that work has stopped. For many, it’s simply pivoted, and the coverage is still coming in… If this is you, great news!

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How to sell in to news desks during a pandemic

The Resolution Blog

The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we’ve never had a news agenda like this.

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Why FMCG (fast-moving consumer goods) PR should be Amazon-ready

The Resolution Blog

Since the world went into lockdown, millions have turned to Amazon. The online retailer is due to release sales and profit figures on 30 April, however analysts have already forecast a sales increase of at least 22%.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Get Inspired With These 5 Examples of Top Brands Using Facebook in PR

The Resolution Blog

Facebook is nothing new to the world of PR and with so many brands using it, creating a PR campaign that sticks out against the noise yet resonates with your brand can be a challenge.

How PR should work with paid media

The Resolution Blog

It’s 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better? In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.

8 Judges Share Their Secrets This PR Awards Season

The Resolution Blog

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. What’s not to like? Reputation is important in the PR world, so of course you want to get a few wins under your belt.

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8 Judges Share Their Secrets This PR Awards Season

The Resolution Blog

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. What’s not to like? Reputation is important in the PR world, so of course you want to get a few wins under your belt.

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A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage

The Resolution Blog

We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. Let’s face it… getting loads of coverage is the holy grail for us PRs. But if this is all negative, it will do more damage than good.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

A simple guide to attribution

The Resolution Blog

In this episode I step out of Public Relations and interview an expert in marketing measurement; Russell McAthy. Russell has been helping businesses attribute success (often revenue) to various lines of marketing for years.

Should you be affiliate marketing in 2020?

The Resolution Blog

We’ve seen a lot of development in comms techniques in 2019. However, one area of digital marketing I didn’t expect to hear in PR merging was affiliate marketing. That was until I interviewed Rich Leigh and Will Roberts at Radioactve Talent in December 2019.

PR measurement: Sentiment analysis explained

The Resolution Blog

Sentiment is a crucial part of measuring Public Relations. It’s the process of understanding if a brand is being described in a positive or negative light. But what if you’re in a crisis team and most of your clips are expected to be negative?

A PRs guide to Google’s new follow vs no-follow rules

The Resolution Blog

SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines. Of course, it’s not the only contributing factor to a website’s rank.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

A PRs guide to Google’s new follow vs no-follow rules

The Resolution Blog

SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines. Of course, it’s not the only contributing factor to a website’s rank.

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6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

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6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

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The New Marriage between Paid and PR

The Resolution Blog

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We group these different forms of media together in a catchy acronym, but they are they working seamlessly?

The New Marriage between Paid and PR

The Resolution Blog

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We group these different forms of media together in a catchy acronym, but they are they working seamlessly?

Tinder for cows

The Resolution Blog

In many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together? You get, Tinder for Cows!

How to Measure Your Work With Instagram Influencers

The Resolution Blog

Seeing an Insta-famous personality share your product with their 100,000 followers can be a huge rush. It’s like seeing your name in flashing lights — but better, because those 100,000 people are going to go out and buy your product. Well, maybe they will.

How to Measure Your Work With Instagram Influencers

The Resolution Blog

Seeing an Insta-famous personality share your product with their 100,000 followers can be a huge rush. It’s like seeing your name in flashing lights?—?but but better, because those 100,000 people are going to go out and buy your product. Well, maybe they will.

What’s TVs Place in the PR World? We Chat to Producer Danny Bell

The Resolution Blog

You could say that the relationship between PR and TV is facing some tension at the moment, what with the move to more on-demand and online content.

What’s TVs Place in the PR World? We Chat to Producer Danny Bell

The Resolution Blog

You could say that the relationship between PR and TV is facing some tension at the moment, what with the move to more on-demand and online content.

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How to find the engagement rate of your owned social posts on LinkedIn

The Resolution Blog

Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels.

How to find the engagement rate of your owned social posts on Twitter

The Resolution Blog

Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels.

How to find the engagement rate of your owned social posts on Facebook

The Resolution Blog

Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels.

How to find the engagement rate of your owned social posts on FaceBook

The Resolution Blog

How to find the engagement rate of your owned social posts on Facebook Recently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels.

How to find the engagement rate of your owned social posts on Twitter

The Resolution Blog

Recently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels.

How to find the engagement rate of your owned social posts on LinkedIn

The Resolution Blog

Recently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels.

How to…calculate and compare owned media engagement rates across multiple social channels

The Resolution Blog

Social media measurement programmes can be complex. Perhaps your brand is active on several social channels; maybe you are reporting outputs and outcomes separately, using metrics and exports from those platforms’ native analytics/insights functions. What metrics are comparable?

How to…calculate and compare owned media engagement rates across multiple social channels

The Resolution Blog

Social media measurement programmes can be complex. Perhaps your brand is active on several social channels; maybe you are reporting outputs and outcomes separately, using metrics and exports from those platforms’ native analytics/insights functions. What metrics are comparable?

How much influence is left on Insta?

The Resolution Blog

‘Instagram influencer’ is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold? In this episode I get two opinions.

How to make your news story last longer

The Resolution Blog

With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say ‘public relations’! But what if there was a way to keep it in front of people for longer?

The Instagram hokey-cokey….

The Resolution Blog

Do they want us in, or out of their platform when measuring owned media performance?

Which metric should you use to prioritise your target media?

The Resolution Blog

Which metric best prioritises your target media? For many years, monthly unique users or impressions of publisher sites have been used as a way to prioritise media lists. The higher the number the more important the target becomes.

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5 easy steps to double the impact of your coverage

The Resolution Blog

You’ve got a hit in an online newspaper?—?brilliant?—?that’s brilliant?—?that’s that’s great. But what if you could double the amount of people that see the great review? How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch?

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A Handy Trick For Measuring the Awareness of a PR Campaign

The Resolution Blog

Measurement in PR often stops at counting clips and audience figures. If you’re guilty of this, you’re missing out on digging into the results of a big part of your campaign?—?the the “outtakes”.