ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

Communications Conversations

OCTOBER 4, 2018

But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. Social media marketing, in general, is shifting heavily towards advertising–this is where most brands are investing and seeing results.

Trends 109

Trends Marketing Instagram Social Media 109

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

OCTOBER 24, 2018

By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust. By July 2017, a little more than a year after that transaction, the Renault-Nissan group had become the largest global car manufacturer, ahead of Toyota and Volkswagen. to $3.97) per share.

Ethics 264

Ethics Automotive Technology Conference 264

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. pictured above ), during an Oct.

Social Media 119

Social Media Conference Media Corporate 119

Sword and the Script

MARCH 2, 2021

For example, to gain a foothold in a new vertical market or geography. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. The second reason is to acquire customers. Did you know?

Company 150

Company Tools Technology Software 150

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges.

Marketing 87

Marketing Resources Technology Internal 87

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? A satirical example of the success of misinformation was born in January 2017 when 23-year-old Peter McIndoe created the ‘Birds Aren’t Real’ movement on a whim.

Reputation 78

Reputation Government Film Viral 78

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. The Security and Exchange Commission (S.E.C.) As punishment for the systematic abuses, the S.E.C.

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

Stern + Associates

SEPTEMBER 22, 2022

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Fostering Psychological Safety in the Workplace.

Employee 62

Employee Leadership Exercises Mobile 62

Cision

DECEMBER 11, 2015

But if you start multiplying 11 by all your employees, influencers, loyal customers and all of their followers who publicly retweet, link to or favorite your content, the number grows exponentially. New legislation on how Europe protects digital work is slated to become official by 2017. At first glance, that number doesn’t impress.

Telecommunications 120

Telecommunications Training Reputation Software 120

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. The year was 1992.

Financial 148

Financial Employee Leadership Training 148

Communications Conversations

MAY 11, 2017

These are the storytellers of 2017. And, they have the skills required for many social stories in 2017. They can get in front of a camera and convince employees/customers to talk and react to the camera (a key skill many in our industry DON’T have). Which will be tough, given the current landscape and tight job market.

Social Media 68

Social Media Trends Radio Media 68

Solo PR Pro

MAY 17, 2022

Daria did that for about two to three years — a marketing tactic that helped her secure new clients while also getting her name out in the world. Daria previously wrote the Independent Thinking column for the International Association of Business Communicators, which morphed into the Independent Thinking Blog. Solo PR Pro No.

Meeting 98

Meeting Agriculture Energy Travel 98

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

Landis PR

APRIL 19, 2022

The International Financial Reporting Standards ( IFRS Accounting Standards ) developed by the International Accounting Standards Board ( IASB ) are now binding in 166 jurisdictions worldwide. The International Sustainability Standards Board ( ISSB ) will present its first final standards at the end of this year. Conclusion.

Report 52

Report Financial Internal International 52

Solo PR Pro

NOVEMBER 12, 2019

No business can survive without strong relationships with employees, customers, vendors and other audiences. Do you want to increase sales or market share? Reduce employee turnover or improve your reputation score? Graham, APR, Fellow PRSA is president of Fionix Consulting LLC , a firm she started in 2017.

Media Relations 50

Media Relations Communications How To Media 50

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. It was so good that within months it had won some of the world’s top marketing and PR awards. It won the Cannes Lion in three categories, including one for PR. ” Except Fearless Girl was living a lie.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Communications Conversations

APRIL 27, 2017

Chancellor Jim (@ChancellorJim) April 5, 2017. And, by the way, he’s most likely not solving these “customer issues”–he’s merely responding to them and serving as a triage point to get them to the right people internally. Chancellor Jim (@ChancellorJim) April 12, 2017. Chancellor@uwec.edu [link].

Twitter 60

Twitter Customer Service Interviews Employee 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Communications Conversations

FEBRUARY 22, 2017

And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing. It’s 2017 and LinkedIn STILL doesn’t have threaded comments. A lot of it is for research reasons–for this blog, for my Talking Points e-newsletter, for clients, and for the Talking Points Podcast.

LinkedIn 60

LinkedIn Web Analytics Employee 60

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Brand Branding Fashion 54

Communications Conversations

FEBRUARY 9, 2017

Nowadays, she’s over at Sun Country honing her craft in the marketing world. Let’s hear all about her in this month’s installment of PR Rock Stars: You’re the marketing manager for Sun Country Airlines–and you’re a boomerang employee, back after a few years away. The employees are family.

Airlines 60

Airlines Travel Employee Course 60

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. — United (@united) April 10, 2017. — United (@united) April 11, 2017. — GitLab.com Status (@gitlabstatus) January 31, 2017.

Crisis 271

Crisis Brand Branding How To 271

Scott Public Relations

MAY 13, 2019

Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence. Thirteen people were killed, and another twelve were injured. Absolutely.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence. Thirteen people were killed, and another twelve were injured. Absolutely.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Shift Communications

DECEMBER 15, 2016

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

Communications Conversations

FEBRUARY 6, 2018

As the communications business partner, I’m accountable for leading Trane’s communications strategy, spanning internal and external communication responsibilities across multiple regions of the world. Many jobs in the comms world require you to manage a broad mix of internal AND external communications.

Energy 68

Energy Corporate Travel Internal 68

Communications Conversations

JUNE 8, 2017

Bank employees and up to three additional guests to tour the facility, have photos taken on the field and experience the new stadium before many others from the general public could. Bank Stadium were rooted in our interest to solidify our commitment to our headquarters market here in Minnesota. I’m excited about the 2017-18 season.

Banking 113

Banking Sports Financial Corporate 113

Solo PR Pro

SEPTEMBER 8, 2015

Lundell illustrated why networking is so important by introducing Denielle Ricci, an employee who first introduced herself by asking to be her intern. Solo PR: How has the resort incorporated social media into its overarching marketing and communications strategic plan? AL: We are fully embracing our recent growth.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Marketing departments often have significantly larger budgets than communications, yet the CCOs voice must be just as persuasive.

Trends 199

Trends Corporate Employee Analysis 199

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. B2B Content Marketing ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Beyond PR

JUNE 16, 2017

While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House of Representatives passed the Financial CHOICE Act of 2017 (FCA2017), a bill predominantly intended to undo various aspects of Dodd-Frank. Staffing and internal resources and the. Their code of ethics.

Financial 68

Financial Policies Banking Resources 68

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” A real-time response when the stakes are high.

Video 149

Video Case Study Agriculture B2B 149

PRSay

OCTOBER 7, 2018

Every Friday, Jonathan Mildenhall has a conversation with himself about whether he’s treated his coworkers and employees with kindness and decency over the past week. “I do genuinely believe that if a business gives me $1 to invest in marketing, I have to turn that dollar into a $10 conversation. I don’t succeed all the time.”.

Conference 125

Conference Creativity Internal International 125