Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. The top trend in media right now is the evolution of the multimedia journalist. Tip #1: Tell Your Story with Pictures. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. The top trend in media right now is the evolution of the multimedia journalist. Tip #1: Tell Your Story with Pictures. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

DECEMBER 12, 2017

It is a window into their assessment of current trends and their aspirations. A lot of what is hot right now is going to continue to be the hot thing in marketing and PR; what is going to happen, though, is that the current hot trends are going to continue but with more focus. 13) Data says it’s fit to print.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

PRSay

MAY 26, 2020

It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. Even at hospitals in parts of the country less hard-hit than New Jersey, many began to notice a new trend. Ellen Beth Levitt is a member of PRSA’s Health Academy Executive Committee, and was Health Academy chair in 2016.

Communications 191

Communications Crisis System Healthcare 191

5W PR

MAY 16, 2017

Lagostina showed off the brand new Nera Hard Anodized collection, in the trend-driven color black, along with my personal favorite product, a gorgeous hammered copper Lasagna pan. The brand also welcomed two new ceramic ranges in trend-forward colors, copper and speckled “meteor.”. COLORS & CACTI: We couldn’t walk 50 ft.

Internal 68

Internal International Print Skype 68

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. The print edition went monthly in 2013, and bi-monthly in 2016. COVID-19 agency start-up report explored this trend. Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. The original moniker has stuck.

Industry 153

Industry Publicity Agency Community 153

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. Flash forward to 2016: Media reach is shrinking (traditionally).

Media Relations 60

Media Relations Media Newspapers Print 60

Beyond PR

JANUARY 16, 2018

Because it’s all integrated into the Comms Cloud™, PR pros can monitor social alongside their monitoring of traditional print, broadcast and online news coverage. . Edelboim has served as Cision’s President of the Americas since December 2016. The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70

Data Retail How To Sports 70

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. The Daily Mail , The Financial Times , and The Economist , are bucking the trend in the UK. Print has ceded to digital but it’s a work in progress. #2

Social Media 73

Social Media Print Study Advertising 73

NewsWhip

NOVEMBER 13, 2020

I love in NewsWhip that we’re able to say this topic is trending and identify the people, the influencers and the influential outlets propelling that story forward. Brett Could you share any examples of brands who are identifying the sweet spot and breaking new ground with the real time cultural trends of today? I like that.

Agency 78

Agency Creativity Instagram Trends 78

The Stalwart Blog

FEBRUARY 9, 2017

This trend is being felt not just in Southern California, but nationwide. The Pew Research Center cited that the average weekday news circulation fell 7 percent in 2016 , the most in six years. This drop was due entirely to print circulation, which declined by 9 percent, while digital circulation increased by 2 percent.

Television 60

Television Local Print System 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Presspage

APRIL 12, 2018

What are some trends you’re seeing evolve over time? The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” In 2016, Heliograf created more than 500 articles in the same time frame.

Company 111

Company Media Journalism Report 111

Cision

APRIL 12, 2016

What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion. Check out Cision’s free “State of the Media 2016 Report!”

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

OCTOBER 22, 2016

The top spot in an organic search is many ways what page 1 above the fold in a printed version of a newspaper used to be many years ago. The company published report – Google Universal & Extended Search 2016 – which also noted the trend toward “universal” search means multimedia like images and videos increasingly important.

Web 60

Web Google Mobile B2B 60

Communications Conversations

OCTOBER 15, 2019

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Lean on trends, research and case studies. Cloud) and print (The Minneapolis St. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1.

Media Relations 100

Media Relations Pitching Media Report 100

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

Communications Conversations

AUGUST 11, 2017

daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. Consider the facts: FACT: Mainstream media reach continues to wane. SUPPORT: A Pew Research Center study claims that total weekday circulation for U.S. FACT: Local media continues to struggle as well.

Media Relations 87

Media Relations Media Local Leadership 87

Konnect Agency

DECEMBER 2, 2019

Summer is when most long-lead publications (read: print magazines) begin conversations about their December issues. Working in Social Media / Digital Marketing , you always have to stay up with the latest trends. To balance those heavy, sugary holiday dishes, FitVine’s limited-edition 2016 Holiday Red is the ultimate table topper.

Travel 78

Travel Agency Print Social Media 78

MaccaPR

JULY 27, 2016

“I put clothes on because people don’t like me to be in the woods naked,” growls prodigiously-bearded professional lumberjack Adrian Flygt, in a video feature produced by agency BBDO Minneapolis to kick off its 2016 “Lumberjacks Eat Moore. Dinty Moore” marketing campaign for Hormel’s beef stew. send the razor on a sabbatical.

Marketing 48

Marketing Video Consumer Agency 48

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Analytics changed sports during the Moneyball era in baseball with the Oakland A’s and I truly believe it is the next big trend in Public Relations.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. You need to understand the buyer’s journey from beginning to end – across all channels – including traditional channels such as print and broadcast.

Marketing 120

Marketing Financial Strategy Analytics 120

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. The same is true in print. Note: An earlier version of this piece was the lead story on the Communication World Magazine website during the month of September 2016. The year was 2009 and I had a very special epiphany that day.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Norton's Notes

FEBRUARY 14, 2017

Native advertising is just the online equivalent of an advertorial where the word “Sponsored” appeared in the small print along the top of the article. A more algorithmically driven process allows us to scale Trending to cover more topics and make it available to more people globally over time.”.

Advertising 28

Advertising Advertising Facebook LinkedIn 28

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Expand on hot button issues, recap key statistics or trends, or continue the narrative with new facts or tips. October 19, 2016. Read his " The Biggest Content Marketing Trends in 2017 " post for more.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Bianchi Biz Blog

MAY 17, 2021

Can you tell us what types of stories, trends or issues are on your radar now? This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption.

Meeting 65

Meeting Automotive Engineering Media 65

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. I didn’t think that was very sexy at the time, but with hindsight it makes a lot of sense.

Technology 48

Technology Automotive Retail Banking 48

MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

MaccaPR

MARCH 2, 2017

More entertaining than it is mission critical for marketers, our fave posts include: “ 14 Best Quotes about Facebook’s Master Plan From Mark Zuckerberg’s Press Tour ” and “ 5 Digital Marketing Trends that Will Die in 2017.”. The Most Viewed Social Videos of 2016 and What Companies Can Learn From This List ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Sword and the Script

AUGUST 6, 2019

These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. Anyway, Nasdaq acquired Marketwired in February 2016. It’s been a few years, but I’ve seen a demo of the broadcast monitoring, and have a chance to do some hands-on testing of the product.

Marketing 64

Marketing Pitching Corporate Tools 64

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. Even if they’re a “print” outlet. Everyone needs visuals today.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. Even if they’re a “print” outlet. Everyone needs visuals today.

Infographics 100

Infographics Video Case Study Print 100